How to cite this paper
Shojaei, M., Sabaghi, S & Shirdel, N. (2014). Investigating effectiveness of clandestine advertisement and organizational strategy in brand management.Management Science Letters , 4(12), 2531-2530.
Refrences
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Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience, 11(4), 284-292.
Anderson, J. R., & Bower, G. H. (2014). Human associative memory. Psychology press.
Dutka, S., & Colley, R. (1995). DAGMAR, defining advertising goals for measured advertising results. NTC Business Books.
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Espejel, J., Fandos, C., & Flavian, C. (2008). Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product. British Food Journal, 110(9), 865-881.
Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-353.
Henderson, J. C., & Venkatraman, N. (1993). Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, 32(1), 4-16.
Jafar Pisheh, Lh. (2011). Secret of Name and Making Sign, Amoukhteh Publication, 1st ed., Esfahan, ISBN 976-600-6465-02-9.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
King, W. R., Grover, V., & Hufnagel, E. H. (1989). Using information and information technology for sustainable competitive advantage: some empirical evidence. Information & Management, 17(2), 87-93.
Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education India.
Lee, C. W., & Liao, C. S. (2009). The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies. British Food Journal, 111(1), 80-96.
Molkaraei, N., (2013), Strategic management and its necessity to use in the course of sanctions. Editorial, Registered Accountant Magazine, 52.
Moore, T. E. (1982). Subliminal advertising: What you see is what you get. The Journal of Marketing, 46(2), 38-47.
Onkvisit, S., & Shaw, J. J. (2004). International marketing: Analysis and strategy. Psychology Press.
Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. McGraw-Hill Book Company.
Radder, L., & Huang, W. (2008). High-involvement and low-involvement products: a comparison of brand awareness among students at a South African university. Journal of Fashion Marketing and Management, 12(2), 232-243.
Ross, J., & Harradine, R. (2004). I & apos; m not wearing that!: Branding and young children. Journal of Fashion Marketing and Management, 8(1), 11-26.
Scherer, F. M., & Ross, D. (1990). Industrial market structure and economic performance. University of Illinois at Urbana-Champaign & apos; s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.
Theus, K. T. (1994). Subliminal advertising and the psychology of processing unconscious stimuli: A review of research. Psychology & Marketing, 11(3), 271-290.
Ti-appey, C. (1996). A meta-analysis of consumer choice and subliminal advertising. Sychology and Marketing, 13, 517-30.
Trout, J., & Ries, A. (2000). Positioning: The battle for your mind. Replay Radio, Radio New Zealand.
Zanot, E. J., Pincus, J. D., & Lamp, E. J. (1983). Public perceptions of subliminal advertising. Journal of Advertising, 12(1), 39-45.
Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience, 11(4), 284-292.
Anderson, J. R., & Bower, G. H. (2014). Human associative memory. Psychology press.
Dutka, S., & Colley, R. (1995). DAGMAR, defining advertising goals for measured advertising results. NTC Business Books.
Davenport, T., & Linder, J. (1994, January). Information management infrastructure: the new competitive weapon?. In System Sciences, 1994. Proceedings of the Twenty-Seventh Hawaii International Conference on (Vol. 4, pp. 885-896). IEEE.
Espejel, J., Fandos, C., & Flavian, C. (2008). Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product. British Food Journal, 110(9), 865-881.
Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-353.
Henderson, J. C., & Venkatraman, N. (1993). Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, 32(1), 4-16.
Jafar Pisheh, Lh. (2011). Secret of Name and Making Sign, Amoukhteh Publication, 1st ed., Esfahan, ISBN 976-600-6465-02-9.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
King, W. R., Grover, V., & Hufnagel, E. H. (1989). Using information and information technology for sustainable competitive advantage: some empirical evidence. Information & Management, 17(2), 87-93.
Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education India.
Lee, C. W., & Liao, C. S. (2009). The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies. British Food Journal, 111(1), 80-96.
Molkaraei, N., (2013), Strategic management and its necessity to use in the course of sanctions. Editorial, Registered Accountant Magazine, 52.
Moore, T. E. (1982). Subliminal advertising: What you see is what you get. The Journal of Marketing, 46(2), 38-47.
Onkvisit, S., & Shaw, J. J. (2004). International marketing: Analysis and strategy. Psychology Press.
Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. McGraw-Hill Book Company.
Radder, L., & Huang, W. (2008). High-involvement and low-involvement products: a comparison of brand awareness among students at a South African university. Journal of Fashion Marketing and Management, 12(2), 232-243.
Ross, J., & Harradine, R. (2004). I & apos; m not wearing that!: Branding and young children. Journal of Fashion Marketing and Management, 8(1), 11-26.
Scherer, F. M., & Ross, D. (1990). Industrial market structure and economic performance. University of Illinois at Urbana-Champaign & apos; s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.
Theus, K. T. (1994). Subliminal advertising and the psychology of processing unconscious stimuli: A review of research. Psychology & Marketing, 11(3), 271-290.
Ti-appey, C. (1996). A meta-analysis of consumer choice and subliminal advertising. Sychology and Marketing, 13, 517-30.
Trout, J., & Ries, A. (2000). Positioning: The battle for your mind. Replay Radio, Radio New Zealand.
Zanot, E. J., Pincus, J. D., & Lamp, E. J. (1983). Public perceptions of subliminal advertising. Journal of Advertising, 12(1), 39-45.