How to cite this paper
Azad, N & Darabi, K. (2013). A study on how CRM influences marketing planning in telecommunication industry.Management Science Letters , 3(8), 2323-2326.
Refrences
Chang, W., Park, J. E., & Chaiy, S. (2010). How does CRM technology transform into organizational
performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-
855.
Keramati, A., Mehrabi, H., & Mojir, N. (2010). A process-oriented perspective on customer
relationship management and organizational performance: An empirical investigation. Industrial
Marketing Management, 39(7), 1170-1185.
Peltier, J. W., Zahay, D., & Lehmann, D. R. (2012). Organizational learning and CRM success: a
model for linking organizational practices, customer data quality, and performance. Journal of
Interactive Marketing.
Wu, S. I., & Li, P. C. (2011). The relationships between CRM, RQ, and CLV based on different hotel
preferences. International Journal of Hospitality Management, 30(2), 262-271.
Wu, S. I., & Chen, J. H. (2012). Comparison between hotels and motels using CRM effect model–An
empirical study in Taiwan. International Journal of Hospitality Management, 31(4), 1254-1263.
performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-
855.
Keramati, A., Mehrabi, H., & Mojir, N. (2010). A process-oriented perspective on customer
relationship management and organizational performance: An empirical investigation. Industrial
Marketing Management, 39(7), 1170-1185.
Peltier, J. W., Zahay, D., & Lehmann, D. R. (2012). Organizational learning and CRM success: a
model for linking organizational practices, customer data quality, and performance. Journal of
Interactive Marketing.
Wu, S. I., & Li, P. C. (2011). The relationships between CRM, RQ, and CLV based on different hotel
preferences. International Journal of Hospitality Management, 30(2), 262-271.
Wu, S. I., & Chen, J. H. (2012). Comparison between hotels and motels using CRM effect model–An
empirical study in Taiwan. International Journal of Hospitality Management, 31(4), 1254-1263.