Authors: Asadollah Kordnaeij, Saeed Dehyadegari, Alireza Bakhshizadeh
DOI: 10.5267/j.msl.2012.06.033
Keywords: Customer absorption, Customer orientation, Customer relationship management, Customer retention, Knowledge Management
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 2131 | Reviews: 0
Authors: Fereshteh Mansouri Moayyed, Saeed Dehyadegari, Alireza Bakhshizadeh
DOI: 10.5267/j.msl.2012.06.032
Keywords: Advertisement, Brand equity, PepsiCo, Brand loyalty, Perception quality, Social networks
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 3067 | Reviews: 0
Authors: Ehsan Ghasemi, Behrooz Jamali, Pouria Nouri
DOI: 10.5267/j.msl.2012.06.031
Keywords: CAPTECH Methodology, Competitive quality, Technology change
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 2253 | Reviews: 0
Authors: Peyman Akbari, Maryam Eslampanah, Omid Baharestan, Sahar Mohammadi
DOI: 10.5267/j.msl.2012.06.030
Keywords: Focus, Codification strategic, Complexity, Personalization strategic, Recognize
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 4521 | Reviews: 0
Authors: Mohsen Kashi, Mohammad Ali Astanbous, Mojtaba Javidnia, Hasan Rajabi
DOI: 10.5267/j.msl.2012.06.029
Keywords: Banking system, Kano, QFD, SERVQUAL
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 2260 | Reviews: 0
Authors: Abdolmajid Ahangari, Aziz Saki
DOI: 10.5267/j.msl.2012.06.028
Keywords: Econometrics model, Macroeconomics instability index, Private investment
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 2971 | Reviews: 0
Authors: Rahman Mostofi, Hassan Farsijani, Naser Hamidi
DOI: 10.5267/j.msl.2012.06.027
Keywords: Competitive advantage, Electronic business, Quality function deployment, World class manufacturing (WCM)
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 3251 | Reviews: 0
Authors: Pouria Nouri, Behrooz Jamali, Ehsan Ghasemi
DOI: 10.5267/j.msl.2012.06.026
Keywords: Biases, Entrepreneurial decision making, Entrepreneurship, Overconfidence, Qualitative study
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 1815 | Reviews: 0
Authors: Mojtaba Javidnia, Ahmad Tavangar, Mohammad Ali Astanbous, Zeinab Armoun
DOI: 10.5267/j.msl.2012.06.025
Keywords: Competitiveness advantage, DEMATEL fuzzy technique, Economical growth, ndustrial cluster
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 1718 | Reviews: 0
Authors: Behrooz Jamali, Reza Mohammad Kazemi, Mehdi Shahbazi
DOI: 10.5267/j.msl.2012.06.024
Keywords: Creativity, Fluency, Originality, Preschool children, Sport, TCAM
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 2047 | Reviews: 0
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