This study aims to explain the role of Tri Hita Karana-based business strategies and digital marketing strategies in improving sustainable business performance. The population of this study was traditional tai-weaving SMEs in Bali. The sample size was 195 managers of traditional ikat weaving SMEs with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results show that government and environmental orientation had a positive and significant effect on sustainable business performance, while digital orientation had no significant effect on sustainable business performance. Environmental orientation had a positive and significant effect on Tri Hita Karana's business strategy, and environmental orientation had an insignificant effect on digital marketing strategy. Furthermore, Tri Hita Karana's business and digital marketing strategies positively and significantly affected sustainable business performance. Therefore, it is essential for traditional tai-weaving SMEs in Bali to intensify the implementation of Tri Hita Karana and digital marketing strategies to improve sustainable business performance.

Coffee shops have now evolved into an integral part of the modern lifestyle embraced by today's youth, especially by Generation Z. This study aims to understand the role of technology, specifically through Social Media Usage (SMU) and Electronic Word-Of Mouth (eWOM), and how trust as a mediator affects purchase intention and subsequently impacts customer loyalty. This study involved 282 respondents from diverse backgrounds. The sampling technique employed both snowballing and random sampling methods. For analysis, the Structural Equation Modeling (SEM) technique was utilized. In the study, several relationships were tested for their significance. The relationship between SMU and Trust was found to be significant. However, the relationship between eWOM and Trust was not significant. Trust significantly influenced Purchase Intention and Customer Loyalty. The direct relationship between Purchase Intention and Customer Loyalty was not significant. Moreover, the mediated relationships of SMU through Trust to Purchase Intention were significant, while the mediated relationship of eWOM through Trust to Purchase Intention was found to be non-significant. This investigation illuminates the distinct confluence of age-old values and contemporary digital interactions in sculpting consumer behavior within Indonesia. It accentuates the imperative for coffee shop enterprises to discern and synergize with these trends to guarantee enduring prosperity.

The development of social media technology has an impact on the welfare of users but has side effects on communication and behavior when used excessively. Excessive use of social networking sites impacts user behavior in obtaining fast information and sharing information with other users to show their strengths as a personal profile. Data was collected on young adults who made purchases on credit with pay letters as many as 210 users of social media Twitter, Facebook, and YouTube. The analysis used in the study used Partial Least Square version 4. The research data was obtained by distributing questionnaires via Google Forms. The study results show that excessive SNS use influences money attitudes, including money anxiety, trust, and power. The money trust that users have has an impact on money power. Money attitude affects credit application PayLater overuse behavior. The results showed that money trust did not impact increasing credit application PayLater overuse behavior, while money power and money anxiety influenced credit application PayLater overuse behavior. Research makes a practical contribution for SNS users to continue using it reflectively, so it does not interfere with work activities, family relationships, and the responsible use of money. The theoretical contribution enriches the theory of money behavior, e-payment, and money attitude using social media.