How to cite this paper
Yasa, N., Ekawati, N., Rahmayanti, P & Tirtayani, I. (2024). The role of Tri Hita Karana-based business strategy and digital marketing to improve sustainable business performance.International Journal of Data and Network Science, 8(1), 629-640.
Refrences
Acciarini, C., Borelli, F., Capo, F., Cappa, F., & Sarrocco, C. (2022). Can digitalization favour the emergence of innova-tive and sustainable business models? A qualitative exploration in the automotive sector. Journal of Strategy and Management, 15(3), 335-352.
Akomea, S. Y., Agyapong, A., Ampah, G., & Osei, H. V. (2022). Entrepreneurial orientation, sustainability practices and performance of small and medium enterprises: evidence from an emerging economy. International Journal of Produc-tivity and Performance Management.
Alerasoul, S. A., Afeltra, G., Bouncken, R. B., & Hakala, H. (2022). The synergistic impact of market and technology ori-entations on sustainable innovation performance: evidence from manufacturing firms. International Journal of Entre-preneurial Behavior & Research, 28(6), 1556-1580.
Almatrooshi, S., Hussain, M., Ajmal, M., & Tehsin, M. (2018). Role of public policies in promoting CSR: empirical evi-dence from business and civil society of UAE. Corporate Governance: The International Journal of Business in Socie-ty, 18(6), 1107-1123.
Ardito, L., Raby, S., Albino, V., & Bertoldi, B. (2021). The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance. Journal of Business Research, 123, 44-56.
Aslam, R., Rehman, S., & Nasir, A. (2023). Investigating the relationship between government support and SMEs’ sus-tainability through financial and green lenses. Journal of Business & Industrial Marketing.
Barbosa, L. B., Carneiro, J., Costa, C., De Beule, F., Goldszmidt, R., & Macedo-Soares, T. D. (2021). Environmental Sus-tainability Strategy and International Performance: A Review of Literature and a Conceptual Model. The Multiple Di-mensions of Institutional Complexity in International Business Research, 375-397.
Bauer, T. (2018). CSR in Germany: the role of public policy. In The Critical State of Corporate Social Responsibility in Europe (pp. 101-120). Emerald Publishing Limited.
BenArif, W., Hikkerova, L., & Sahut, J. M. (2018). External knowledge sources, green innovation and perfor-mance. Technological forecasting and social change, 129, 210-220.
Borah, P. S., Iqbal, S., & Akhtar, S. (2022). Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities. Technology in Society, 68, 101900.
Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, business models, and SMEs: How do business model in-novation practices improve performance of digitalizing SMEs?. Telecommunications Policy, 43(9), 101828.
Budiasih, Ketut Juni, Purnamawati, I Gusti Ayu, (2022), Jurnal Akuntansi Profesi, 13 (3), 787-796
Cao, H., & Chen, Z. (2019). The driving effect of internal and external environment on green innovation strategy-The moderating role of top management’s environmental awareness. Nankai Business Review International, 10(3), 342-361.
Chavez, R., Malik, M., Ghaderi, H., & Yu, W. (2023). Environmental collaboration with suppliers and cost performance: Exploring the contingency role of digital orientation from a circular economy perspective. International Journal of Operations & Production Management, 43(4), 651-675.
Dabas, S., Sharma, S., & Manaktola, K. (2021). Adoption of digital marketing tools in independent businesses: experienc-es of restaurant entrepreneurs in India and United Kingdom. Worldwide Hospitality and Tourism Themes, 13(2), 214-235.
Danso, A., Adomako, S., Amankwah-Amoah, J. and Lartey, T. (2022), Sustainability orientation, CSR implementation and new venture growth, European Business Review, Vol. 34 No. 4, pp. 471-491.
Dewi, I. G. A. A. O., & Biyantari, N. K. (2017). Pengaruh Budaya Tri Hita Karana Pada Hubungan Corporate Social Re-sponsibility Dan Nilai Perusahaan Pada Indonesia Tourism Development Corporation. Jurnal Ilmiah Akuntansi dan Bisnis, 2(2), 247-258.
Diaz, E., Esteban, Á., Carranza Vallejo, R., & Martin-Consuegra Navarro, D. (2022). Digital tools and smart technologies in marketing: a thematic evolution. International Marketing Review, 39(5), 1122-1150.
Fernando, Y., Jabbour, C. J. C., & Wah, W. X. (2019). Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: does service capability matter?. Resources, conservation and recycling, 141, 8-20.
Frare, A. B., & Beuren, I. M. (2022). The role of green process innovation translating green entrepreneurial orientation and proactive sustainability strategy into environmental performance. Journal of Small Business and Enterprise De-velopment, 29(5), 789-806.
George, G., & Schillebeeckx, S. J. (2022). Digital transformation, sustainability, and purpose in the multinational enter-prise. Journal of World Business, 57(3), 101326.
Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2021). Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali. Property Management, 39(2), 193-209.
Giantari, I. G. A. K., Yasa, N., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the ef-fect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Da-ta and Network Science, 6(1), 217-232.
Gil-Gomez, H., Guerola-Navarro, V., Oltra-Badenes, R., & Lozano-Quilis, J. A. (2020). Customer relationship manage-ment: digital transformation and sustainable business model innovation. Economic research-Ekonomska istraživan-ja, 33(1), 2733-2750.
Gomez-Trujillo, A. M., & Gonzalez-Perez, M. A. (2021). Digital transformation as a strategy to reach sustainabil-ity. Smart and Sustainable Built Environment, 11(4), 1137-1162.
Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital trans-formation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological chal-lenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), 3811.
He, Z., Kuai, L., & Wang, J. (2023). Driving mechanism model of enterprise green strategy evolution under digital tech-nology empowerment: A case study based on Zhejiang Enterprises. Business Strategy and the Environment, 32(1), 408-429.
Hu, L., Galli, M., & Sebastiani, R. (2023). How digital platforms affect the internationalisation of wine firms in Chi-na. International Journal of Retail & Distribution Management.
Ilyas, S., Hu, Z., & Wiwattanakornwong, K. (2020). Unleashing the role of top management and government support in green supply chain management and sustainable development goals. Environmental Science and Pollution Re-search, 27, 8210-8223.
Ismail, I. J. (2022). The role of technological absorption capacity, enviropreneurial orientation, and green marketing in enhancing business' sustainability: evidence from fast-moving consumer goods in Tanzania. Technological Sustaina-bility, 2(2), 121-141.
Ismail, I.J. (2023), I have to apply this strategy! Understanding the mediating effect of digitalization on strategic orienta-tions and sustainable competitive advantage among small enterprises in Tanzania, Management Matters, 20(1), 53-73.
Katsikeas, C., Leonidou, L., & Zeriti, A. (2020). Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review, 37(3), 405-424.
Kraus, S., Rehman, S. U., & García, F. J. S. (2020). Corporate social responsibility and environmental performance: The mediating role of environmental strategy and green innovation. Technological forecasting and social change, 160, 120262.
Low, M. P., Seah, C. S., Cham, T. H., & Teoh, S. H. (2022). Digitalization adoption for digital economy: an examination of Malaysian small medium-sized enterprises through the technology–organization–environment framework. Business Process Management Journal, 28(7), 1473-1494.
Medrano, N., Cornejo-Cañamares, M., & Olarte-Pascual, C. (2020). The impact of marketing innovation on companies’ environmental orientation. Journal of Business & Industrial Marketing, 35(1), 1-12.
Muna, N., Yasa, N., Ekawati, N., & Wibawa, I. (2022). A dynamic capability theory perspective: borderless media break-through to enhance SMEs performance. International Journal of Data and Network Science, 6(2), 363-374.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Parmajaya, I. P. G. (2018). Implementasi konsep Tri Hita Karana dalam perspektif kehidupan global: Berpikir global ber-perilaku lokal. Purwadita: Jurnal Agama dan Budaya, 2(2), 27-33.
Pranata, K. A., Sri, A. A. P., & Putra, A. M. (2017). Penerapan konsep tri hita karana di the trans resort bali. Jurnal Kepa-riwisataan Dan Hospitalitas, 1(1), 9-16.
Prapnuwanti, N. L. P., & Putrawan, P. W. (2022). Tri Hita Karana Sebagai Landasan Etika Berwirausaha. Haridracarya: Jurnal Pendidikan Agama Hindu, 3(1), 81-88.
Raharja, K. A., & Mahyuni, L. P. (2021). Model Pengelolaan Bisnis Obyek Wisata Hidden Canyon di Bali Berbasis Kearifan Lokal Tri Hita Karana dan Sustainability. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(2), 433-446.
Reditiasari, N., Wijaya, I. G. B., Aryawati, N. P. A., Sukendri, N., & Suardana, I. K. P. (2023). Tri Hita Karana Sebagai Etika Bisnis Dalam Meningkatkan Perekonomian. Guna Sewaka, 2(1), 11-24.
Riana, Jumilah Zain, Eka Afnan Taroena, Made Sudarma, (2011), Dampak Penerapan Budaya THK terhadap Orientasi Kewirausahaan dan Orientasi Pasar, Jurnal Aplikasi Manajemen, 9 (2), 601-610
Roome, N., & Wijen, F. (2006). Stakeholder power and organizational learning in corporate environmental manage-ment. Organization studies, 27(2), 235-263.
Sarfraz, M., Ivascu, L., Abdullah, M.I., Ozturk, I., & Tariq, J. (2022). Exploring a pathway to sustainable performance in manufacturing firms: The interplay between innovation capabilities, green process, product innovations and digital leadership. Sustainability, 14(10).
Shah, N., Zehri, A. W., Saraih, U. N., Abdelwahed, N. A. A., & Soomro, B. A. (2023). The role of digital technology and digital innovation towards firm performance in a digital economy. Kybernetes.
Souto, J. E. (2022). Organizational creativity and sustainability-oriented innovation as drivers of sustainable development: overcoming firms' economic, environmental and social sustainability challenges. Journal of Manufacturing Technolo-gy Management, 33(4), 805-826.
Sukaatmadja, I. P. G. (2020). Factor affecting competitive advantage of real estate developers in Indonesia. Journal of Is-lamic Marketing, 12(9), 1950-1969.
Sulaksana, T. B. (2014). Peran Pemerintah Daerah Dalam Pemberdayaan Industri Lokal (Studi Kasus Pada Desa Kamu-lan Kecamatan Durenan Kabupaten Trenggalek) (Doctoral dissertation, Universitas Brawijaya).
VoA Indonesia. Jokowi Targetkan 30 Juta UMKM Go Digital pada 2024. 2022. https://www.voaindonesia.com/a/jokowi-targetkan-30-juta-umkm-go-digital-pada2024/6504633.html
Wang, F. (2020). Digital marketing capabilities in international firms: a relational perspective. International Marketing Review, 37(3), 559-577.
Wiryanata, (2022), Desa Wisata: Pengelolaan Berbasis Budaya dan Kinerja
You, H. W., & Brahmana, R. K. (2023). The role of digital orientation in moderating the relationship between innovation and internationalization. International Journal of Emerging Markets.
Zameer, H., Wang, Y., Yasmeen, H., & Mubarak, S. (2022). Green innovation as a mediator in the impact of business ana-lytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488-507.
Zhang, X., & Yousaf, H. A. U. (2020). Green supply chain coordination considering government intervention, green in-vestment, and customer green preferences in the petroleum industry. Journal of Cleaner Production, 246, 118984.
Akomea, S. Y., Agyapong, A., Ampah, G., & Osei, H. V. (2022). Entrepreneurial orientation, sustainability practices and performance of small and medium enterprises: evidence from an emerging economy. International Journal of Produc-tivity and Performance Management.
Alerasoul, S. A., Afeltra, G., Bouncken, R. B., & Hakala, H. (2022). The synergistic impact of market and technology ori-entations on sustainable innovation performance: evidence from manufacturing firms. International Journal of Entre-preneurial Behavior & Research, 28(6), 1556-1580.
Almatrooshi, S., Hussain, M., Ajmal, M., & Tehsin, M. (2018). Role of public policies in promoting CSR: empirical evi-dence from business and civil society of UAE. Corporate Governance: The International Journal of Business in Socie-ty, 18(6), 1107-1123.
Ardito, L., Raby, S., Albino, V., & Bertoldi, B. (2021). The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance. Journal of Business Research, 123, 44-56.
Aslam, R., Rehman, S., & Nasir, A. (2023). Investigating the relationship between government support and SMEs’ sus-tainability through financial and green lenses. Journal of Business & Industrial Marketing.
Barbosa, L. B., Carneiro, J., Costa, C., De Beule, F., Goldszmidt, R., & Macedo-Soares, T. D. (2021). Environmental Sus-tainability Strategy and International Performance: A Review of Literature and a Conceptual Model. The Multiple Di-mensions of Institutional Complexity in International Business Research, 375-397.
Bauer, T. (2018). CSR in Germany: the role of public policy. In The Critical State of Corporate Social Responsibility in Europe (pp. 101-120). Emerald Publishing Limited.
BenArif, W., Hikkerova, L., & Sahut, J. M. (2018). External knowledge sources, green innovation and perfor-mance. Technological forecasting and social change, 129, 210-220.
Borah, P. S., Iqbal, S., & Akhtar, S. (2022). Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities. Technology in Society, 68, 101900.
Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, business models, and SMEs: How do business model in-novation practices improve performance of digitalizing SMEs?. Telecommunications Policy, 43(9), 101828.
Budiasih, Ketut Juni, Purnamawati, I Gusti Ayu, (2022), Jurnal Akuntansi Profesi, 13 (3), 787-796
Cao, H., & Chen, Z. (2019). The driving effect of internal and external environment on green innovation strategy-The moderating role of top management’s environmental awareness. Nankai Business Review International, 10(3), 342-361.
Chavez, R., Malik, M., Ghaderi, H., & Yu, W. (2023). Environmental collaboration with suppliers and cost performance: Exploring the contingency role of digital orientation from a circular economy perspective. International Journal of Operations & Production Management, 43(4), 651-675.
Dabas, S., Sharma, S., & Manaktola, K. (2021). Adoption of digital marketing tools in independent businesses: experienc-es of restaurant entrepreneurs in India and United Kingdom. Worldwide Hospitality and Tourism Themes, 13(2), 214-235.
Danso, A., Adomako, S., Amankwah-Amoah, J. and Lartey, T. (2022), Sustainability orientation, CSR implementation and new venture growth, European Business Review, Vol. 34 No. 4, pp. 471-491.
Dewi, I. G. A. A. O., & Biyantari, N. K. (2017). Pengaruh Budaya Tri Hita Karana Pada Hubungan Corporate Social Re-sponsibility Dan Nilai Perusahaan Pada Indonesia Tourism Development Corporation. Jurnal Ilmiah Akuntansi dan Bisnis, 2(2), 247-258.
Diaz, E., Esteban, Á., Carranza Vallejo, R., & Martin-Consuegra Navarro, D. (2022). Digital tools and smart technologies in marketing: a thematic evolution. International Marketing Review, 39(5), 1122-1150.
Fernando, Y., Jabbour, C. J. C., & Wah, W. X. (2019). Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: does service capability matter?. Resources, conservation and recycling, 141, 8-20.
Frare, A. B., & Beuren, I. M. (2022). The role of green process innovation translating green entrepreneurial orientation and proactive sustainability strategy into environmental performance. Journal of Small Business and Enterprise De-velopment, 29(5), 789-806.
George, G., & Schillebeeckx, S. J. (2022). Digital transformation, sustainability, and purpose in the multinational enter-prise. Journal of World Business, 57(3), 101326.
Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2021). Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali. Property Management, 39(2), 193-209.
Giantari, I. G. A. K., Yasa, N., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the ef-fect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Da-ta and Network Science, 6(1), 217-232.
Gil-Gomez, H., Guerola-Navarro, V., Oltra-Badenes, R., & Lozano-Quilis, J. A. (2020). Customer relationship manage-ment: digital transformation and sustainable business model innovation. Economic research-Ekonomska istraživan-ja, 33(1), 2733-2750.
Gomez-Trujillo, A. M., & Gonzalez-Perez, M. A. (2021). Digital transformation as a strategy to reach sustainabil-ity. Smart and Sustainable Built Environment, 11(4), 1137-1162.
Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital trans-formation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological chal-lenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), 3811.
He, Z., Kuai, L., & Wang, J. (2023). Driving mechanism model of enterprise green strategy evolution under digital tech-nology empowerment: A case study based on Zhejiang Enterprises. Business Strategy and the Environment, 32(1), 408-429.
Hu, L., Galli, M., & Sebastiani, R. (2023). How digital platforms affect the internationalisation of wine firms in Chi-na. International Journal of Retail & Distribution Management.
Ilyas, S., Hu, Z., & Wiwattanakornwong, K. (2020). Unleashing the role of top management and government support in green supply chain management and sustainable development goals. Environmental Science and Pollution Re-search, 27, 8210-8223.
Ismail, I. J. (2022). The role of technological absorption capacity, enviropreneurial orientation, and green marketing in enhancing business' sustainability: evidence from fast-moving consumer goods in Tanzania. Technological Sustaina-bility, 2(2), 121-141.
Ismail, I.J. (2023), I have to apply this strategy! Understanding the mediating effect of digitalization on strategic orienta-tions and sustainable competitive advantage among small enterprises in Tanzania, Management Matters, 20(1), 53-73.
Katsikeas, C., Leonidou, L., & Zeriti, A. (2020). Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review, 37(3), 405-424.
Kraus, S., Rehman, S. U., & García, F. J. S. (2020). Corporate social responsibility and environmental performance: The mediating role of environmental strategy and green innovation. Technological forecasting and social change, 160, 120262.
Low, M. P., Seah, C. S., Cham, T. H., & Teoh, S. H. (2022). Digitalization adoption for digital economy: an examination of Malaysian small medium-sized enterprises through the technology–organization–environment framework. Business Process Management Journal, 28(7), 1473-1494.
Medrano, N., Cornejo-Cañamares, M., & Olarte-Pascual, C. (2020). The impact of marketing innovation on companies’ environmental orientation. Journal of Business & Industrial Marketing, 35(1), 1-12.
Muna, N., Yasa, N., Ekawati, N., & Wibawa, I. (2022). A dynamic capability theory perspective: borderless media break-through to enhance SMEs performance. International Journal of Data and Network Science, 6(2), 363-374.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Parmajaya, I. P. G. (2018). Implementasi konsep Tri Hita Karana dalam perspektif kehidupan global: Berpikir global ber-perilaku lokal. Purwadita: Jurnal Agama dan Budaya, 2(2), 27-33.
Pranata, K. A., Sri, A. A. P., & Putra, A. M. (2017). Penerapan konsep tri hita karana di the trans resort bali. Jurnal Kepa-riwisataan Dan Hospitalitas, 1(1), 9-16.
Prapnuwanti, N. L. P., & Putrawan, P. W. (2022). Tri Hita Karana Sebagai Landasan Etika Berwirausaha. Haridracarya: Jurnal Pendidikan Agama Hindu, 3(1), 81-88.
Raharja, K. A., & Mahyuni, L. P. (2021). Model Pengelolaan Bisnis Obyek Wisata Hidden Canyon di Bali Berbasis Kearifan Lokal Tri Hita Karana dan Sustainability. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(2), 433-446.
Reditiasari, N., Wijaya, I. G. B., Aryawati, N. P. A., Sukendri, N., & Suardana, I. K. P. (2023). Tri Hita Karana Sebagai Etika Bisnis Dalam Meningkatkan Perekonomian. Guna Sewaka, 2(1), 11-24.
Riana, Jumilah Zain, Eka Afnan Taroena, Made Sudarma, (2011), Dampak Penerapan Budaya THK terhadap Orientasi Kewirausahaan dan Orientasi Pasar, Jurnal Aplikasi Manajemen, 9 (2), 601-610
Roome, N., & Wijen, F. (2006). Stakeholder power and organizational learning in corporate environmental manage-ment. Organization studies, 27(2), 235-263.
Sarfraz, M., Ivascu, L., Abdullah, M.I., Ozturk, I., & Tariq, J. (2022). Exploring a pathway to sustainable performance in manufacturing firms: The interplay between innovation capabilities, green process, product innovations and digital leadership. Sustainability, 14(10).
Shah, N., Zehri, A. W., Saraih, U. N., Abdelwahed, N. A. A., & Soomro, B. A. (2023). The role of digital technology and digital innovation towards firm performance in a digital economy. Kybernetes.
Souto, J. E. (2022). Organizational creativity and sustainability-oriented innovation as drivers of sustainable development: overcoming firms' economic, environmental and social sustainability challenges. Journal of Manufacturing Technolo-gy Management, 33(4), 805-826.
Sukaatmadja, I. P. G. (2020). Factor affecting competitive advantage of real estate developers in Indonesia. Journal of Is-lamic Marketing, 12(9), 1950-1969.
Sulaksana, T. B. (2014). Peran Pemerintah Daerah Dalam Pemberdayaan Industri Lokal (Studi Kasus Pada Desa Kamu-lan Kecamatan Durenan Kabupaten Trenggalek) (Doctoral dissertation, Universitas Brawijaya).
VoA Indonesia. Jokowi Targetkan 30 Juta UMKM Go Digital pada 2024. 2022. https://www.voaindonesia.com/a/jokowi-targetkan-30-juta-umkm-go-digital-pada2024/6504633.html
Wang, F. (2020). Digital marketing capabilities in international firms: a relational perspective. International Marketing Review, 37(3), 559-577.
Wiryanata, (2022), Desa Wisata: Pengelolaan Berbasis Budaya dan Kinerja
You, H. W., & Brahmana, R. K. (2023). The role of digital orientation in moderating the relationship between innovation and internationalization. International Journal of Emerging Markets.
Zameer, H., Wang, Y., Yasmeen, H., & Mubarak, S. (2022). Green innovation as a mediator in the impact of business ana-lytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488-507.
Zhang, X., & Yousaf, H. A. U. (2020). Green supply chain coordination considering government intervention, green in-vestment, and customer green preferences in the petroleum industry. Journal of Cleaner Production, 246, 118984.