How to cite this paper
Alkufahy, A., Al-Alshare, F., Qawasmeh, F., Aljawarneh, N & Almaslmani, R. (2023). The mediating role of the perceived value on the relationships between customer satisfaction, customer loyalty and e-marketing.International Journal of Data and Network Science, 7(2), 891-900.
Refrences
Abrar, M., Shabbir, R., & Mahdi, S. M. S. (2020). Revisit Intention in Pharmacies: Exploring the Relationship of Custom-er Perceived Value and Satisfaction. Pakistan Journal of Social Sciences (PJSS), 40(4).
Afthanorhan, A., Awang, Z., & Aimran, N. (2020). An extensive comparison of CB-SEM and PLS-SEM for reliability and validity. International Journal of Data and Network Science, 4(4), 357–364.
Al-Bourini, F. A., Aljawarneh, N. M., Almaaitah, M. F., Altahat, S., Alomari, Z. S., & Sokiyna, M. Y. (2021). The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception. Journal of Information Technology Management, 13(Special Issue: Big Data An-alytics and Management in Internet of Things), 92-110.
Alhider, A. H. A. I. H. (2018). The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value. marketing, 46.
Aljawarneh, N., Mahafzah, A., Altahaa, S., Alzboun, E., & Harafsheh, I. (2021). Online sales system and organization out-come. International Journal of Data and Network Science, 5(3), 485-494.
Anderson, R.E., & Srinivasan, S.S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology & Market-ing, 20(2), 123–138.
Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390-409.
Bock, G.-W., Lee, J., Kuan, H.-H., & Kim, J.-H. (2012). The progression of online trust in the multi-channel retailer con-text and the role of product uncertainty. Decision Support Systems, 53(1), 97-107
Brun, I., Rajaobelina, L., & Ricard, L. (2014). Online relationship quality: scale development and initial testing. Interna-tional Journal of Bank Marketing, 32(1), 5-27.
Chang, H. H., & Wang, H. W. (2011). The moderating effect of customer perceived value on online shopping behav-iour. Online information review.
Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total quality management, 20(4), 423-443.
Dwivedi, Y.K., Rana, N.P., Slade, E.L., Singh, N., & Kizgin, H. (2020). Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services, 53(1), 101-909.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 149.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Hussein, A. S., Hapsari, R. D. V., & Yulianti, I. (2018). Experience quality and hotel boutique customer loyalty: Mediating role of hotel image and perceived value. Journal of Quality Assurance in Hospitality & Tourism, 19(4), 442-459.
Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence Of Digital Marketing And Cus-tomer Perceived Value Through Customer Satisfaction On Customer Loyalty. Journal of Legal, Ethical and Regulato-ry Issues, 24, 1-14.
Ipang, I., Suroso, S., & Novitasari, D. (2021). A study on the relationship of e-marketing, e-CRM, and e-loyalty: evidence from Indonesia. International Journal of Data and Network Science, 5(2), 115-120.
Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industri-al Marketing Management, 50(1), 117-127.
Kamran-Disfani, O., Mantrala, M.K., Izquierdo-Yusta, A. and Martínez-Ruiz, M.P. (2017). Interaction, engagement, and perceived interactivity in single-handed interaction. Journal of Business Research, 77(1), 14-22.
Kartanegara, H. W., & Keni, K. (2022, April). The Effect of Customer Engagement, Perceived Value and Customer Satis-faction Towards Customer Loyalty in the Indonesian Low-Cost Airlines Industry. In 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021) (pp. 43-50). Atlantis Press.
Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2022). The impact of customer relationship management and compa-ny reputation on customer loyalty: The mediating role of customer satisfaction. Journal of Relationship Market-ing, 21(1), 1-26.
Kline, R. B. (2015). Principles and practice of structural equation modeling (4th ed.). Guilford publications, New York, London.
Kusmarini, R. A., Sumarwan, U., & Simanjuntak, M. (2020). The effect of atmosphere perception, perceived value, and hedonic value on consumer loyalty through the service quality of warunk upnormal. Indonesian Journal of Business and Entrepreneurship (IJBE), 6(1), 53-53.
Manaf, P. A., Rachmawati, I., Witanto, M., & Nugroho, A. (2018). E-satisfaction as a reflection of e-marketing and e-sequal in influencing e-loyalty on e-commerce. International Journal of Engineering & Technology, 7(4.44), 94-98.
Matsuoka, K. (2022). Effects of revenue management on perceived value, customer satisfaction, and customer loyal-ty. Journal of Business Research, 148, 131-148.
Mokha, A. K., & Kumar, P. (2022). Examining the interconnections between E-CRM, customer experience, customer sat-isfaction and customer loyalty: A mediation approach. Journal of Electronic Commerce in Organizations (JECO), 20(1), 1-21.
Octaviani, O. C., & Rizan, M. (2021). The Effect of E-Service Quality and Perceived Price Fairness on Customer Loyalty Which Customer Satisfaction as Intervening Study on Online Shopping Site in Indonesia. JURNAL DINAMIKA MANA-JEMEN DAN BISNIS, 4(1), 143-171.
Paulose, D., & Shakeel, A. (2022). Perceived experience, perceived value and customer satisfaction as antecedents to loy-alty among hotel guests. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 447-481.
Pengnate, S.F., & Sarathy, R. (2017). An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors. Computers in Human Behaviour, 67(1), 49-60.
Prentice, C., & Loureiro, S.M.C. (2017). An asymmetrical approach to understanding configurations of customer loyalty in the airline industry. Journal of Retailing and Consumer Services, 38(1), 96-107.
Reichheld, F., & Schefter, P. (2000). E-loyalty. Harvard Business Review, 78(4), 105–114.
Saini, S., & Agrawal, S. (2021). The Impact of Loyalty and Customer Satisfaction on E-Marketing: A Sur-vey. International Journal, 6(3).
Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. (2020). Assessing the effects of perceived quality and per-ceived value on customer satisfaction. Management Science Letters, 10(5), 1077-1084.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10), 3998–4010.
Sharif, A., & Butt, H. (2017). Online businesses and influence of e-marketing on customer satisfaction. Journal of Human-ities Insights, 1(02), 86-90.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Skordoulis, M., Kaskouta, I., Chalikias, M., & Drosos, D. (2018). E-commerce and e-customer satisfaction during the eco-nomic crisis. Journal for International Business and Entrepreneurship Development, 11(1), 15-29.
Taherdoost, H., & Madanchian, M. (2021). Empirical modeling of customer satisfaction for E-services in cross-border E-commerce. Electronics, 10(13), 1547.
Tettey, L. N., Aggrey, O. K., & Acheampong, G. (2022). Relationship Marketing and Customer Loyalty in Ghana’s Infor-mal Economy: Does Customer Perceived Value Matter?. Journal of African Business, 1-17.
Vy, P. D., Dinh, T., Vu, L. T., & Pham, L. (2022). Customers' Perceived Value, Satisfaction, and Loyalty in Online Securi-ties Trading: Do Moderating Effects of Technology Readiness Matter?. International Journal of E-Services and Mo-bile Applications (IJESMA), 14(1), 1-24.
Walean, R., Ambalao, S., Roring, M., & Rihi, M. L. (2022). The Effect of Service Quality, Corporate Image and Perceived Value on Customer Loyalty through Customer Satisfaction as a Mediator at the Adventist Hospital in Manado. 8ISC Abstract Proceedings, 22-22.
Yadav, M., Joshi, Y., & Rahman, Z. (2015). Mobile social media: The new hybrid element of digital marketing communi-cations. Procedia-Social and Behavioral Sciences, 189(1), 335-343.
Afthanorhan, A., Awang, Z., & Aimran, N. (2020). An extensive comparison of CB-SEM and PLS-SEM for reliability and validity. International Journal of Data and Network Science, 4(4), 357–364.
Al-Bourini, F. A., Aljawarneh, N. M., Almaaitah, M. F., Altahat, S., Alomari, Z. S., & Sokiyna, M. Y. (2021). The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception. Journal of Information Technology Management, 13(Special Issue: Big Data An-alytics and Management in Internet of Things), 92-110.
Alhider, A. H. A. I. H. (2018). The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value. marketing, 46.
Aljawarneh, N., Mahafzah, A., Altahaa, S., Alzboun, E., & Harafsheh, I. (2021). Online sales system and organization out-come. International Journal of Data and Network Science, 5(3), 485-494.
Anderson, R.E., & Srinivasan, S.S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology & Market-ing, 20(2), 123–138.
Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390-409.
Bock, G.-W., Lee, J., Kuan, H.-H., & Kim, J.-H. (2012). The progression of online trust in the multi-channel retailer con-text and the role of product uncertainty. Decision Support Systems, 53(1), 97-107
Brun, I., Rajaobelina, L., & Ricard, L. (2014). Online relationship quality: scale development and initial testing. Interna-tional Journal of Bank Marketing, 32(1), 5-27.
Chang, H. H., & Wang, H. W. (2011). The moderating effect of customer perceived value on online shopping behav-iour. Online information review.
Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total quality management, 20(4), 423-443.
Dwivedi, Y.K., Rana, N.P., Slade, E.L., Singh, N., & Kizgin, H. (2020). Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services, 53(1), 101-909.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 149.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Hussein, A. S., Hapsari, R. D. V., & Yulianti, I. (2018). Experience quality and hotel boutique customer loyalty: Mediating role of hotel image and perceived value. Journal of Quality Assurance in Hospitality & Tourism, 19(4), 442-459.
Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence Of Digital Marketing And Cus-tomer Perceived Value Through Customer Satisfaction On Customer Loyalty. Journal of Legal, Ethical and Regulato-ry Issues, 24, 1-14.
Ipang, I., Suroso, S., & Novitasari, D. (2021). A study on the relationship of e-marketing, e-CRM, and e-loyalty: evidence from Indonesia. International Journal of Data and Network Science, 5(2), 115-120.
Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industri-al Marketing Management, 50(1), 117-127.
Kamran-Disfani, O., Mantrala, M.K., Izquierdo-Yusta, A. and Martínez-Ruiz, M.P. (2017). Interaction, engagement, and perceived interactivity in single-handed interaction. Journal of Business Research, 77(1), 14-22.
Kartanegara, H. W., & Keni, K. (2022, April). The Effect of Customer Engagement, Perceived Value and Customer Satis-faction Towards Customer Loyalty in the Indonesian Low-Cost Airlines Industry. In 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021) (pp. 43-50). Atlantis Press.
Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2022). The impact of customer relationship management and compa-ny reputation on customer loyalty: The mediating role of customer satisfaction. Journal of Relationship Market-ing, 21(1), 1-26.
Kline, R. B. (2015). Principles and practice of structural equation modeling (4th ed.). Guilford publications, New York, London.
Kusmarini, R. A., Sumarwan, U., & Simanjuntak, M. (2020). The effect of atmosphere perception, perceived value, and hedonic value on consumer loyalty through the service quality of warunk upnormal. Indonesian Journal of Business and Entrepreneurship (IJBE), 6(1), 53-53.
Manaf, P. A., Rachmawati, I., Witanto, M., & Nugroho, A. (2018). E-satisfaction as a reflection of e-marketing and e-sequal in influencing e-loyalty on e-commerce. International Journal of Engineering & Technology, 7(4.44), 94-98.
Matsuoka, K. (2022). Effects of revenue management on perceived value, customer satisfaction, and customer loyal-ty. Journal of Business Research, 148, 131-148.
Mokha, A. K., & Kumar, P. (2022). Examining the interconnections between E-CRM, customer experience, customer sat-isfaction and customer loyalty: A mediation approach. Journal of Electronic Commerce in Organizations (JECO), 20(1), 1-21.
Octaviani, O. C., & Rizan, M. (2021). The Effect of E-Service Quality and Perceived Price Fairness on Customer Loyalty Which Customer Satisfaction as Intervening Study on Online Shopping Site in Indonesia. JURNAL DINAMIKA MANA-JEMEN DAN BISNIS, 4(1), 143-171.
Paulose, D., & Shakeel, A. (2022). Perceived experience, perceived value and customer satisfaction as antecedents to loy-alty among hotel guests. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 447-481.
Pengnate, S.F., & Sarathy, R. (2017). An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors. Computers in Human Behaviour, 67(1), 49-60.
Prentice, C., & Loureiro, S.M.C. (2017). An asymmetrical approach to understanding configurations of customer loyalty in the airline industry. Journal of Retailing and Consumer Services, 38(1), 96-107.
Reichheld, F., & Schefter, P. (2000). E-loyalty. Harvard Business Review, 78(4), 105–114.
Saini, S., & Agrawal, S. (2021). The Impact of Loyalty and Customer Satisfaction on E-Marketing: A Sur-vey. International Journal, 6(3).
Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. (2020). Assessing the effects of perceived quality and per-ceived value on customer satisfaction. Management Science Letters, 10(5), 1077-1084.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10), 3998–4010.
Sharif, A., & Butt, H. (2017). Online businesses and influence of e-marketing on customer satisfaction. Journal of Human-ities Insights, 1(02), 86-90.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Skordoulis, M., Kaskouta, I., Chalikias, M., & Drosos, D. (2018). E-commerce and e-customer satisfaction during the eco-nomic crisis. Journal for International Business and Entrepreneurship Development, 11(1), 15-29.
Taherdoost, H., & Madanchian, M. (2021). Empirical modeling of customer satisfaction for E-services in cross-border E-commerce. Electronics, 10(13), 1547.
Tettey, L. N., Aggrey, O. K., & Acheampong, G. (2022). Relationship Marketing and Customer Loyalty in Ghana’s Infor-mal Economy: Does Customer Perceived Value Matter?. Journal of African Business, 1-17.
Vy, P. D., Dinh, T., Vu, L. T., & Pham, L. (2022). Customers' Perceived Value, Satisfaction, and Loyalty in Online Securi-ties Trading: Do Moderating Effects of Technology Readiness Matter?. International Journal of E-Services and Mo-bile Applications (IJESMA), 14(1), 1-24.
Walean, R., Ambalao, S., Roring, M., & Rihi, M. L. (2022). The Effect of Service Quality, Corporate Image and Perceived Value on Customer Loyalty through Customer Satisfaction as a Mediator at the Adventist Hospital in Manado. 8ISC Abstract Proceedings, 22-22.
Yadav, M., Joshi, Y., & Rahman, Z. (2015). Mobile social media: The new hybrid element of digital marketing communi-cations. Procedia-Social and Behavioral Sciences, 189(1), 335-343.