How to cite this paper
Kurdi, B., Alshurideh, M., Akour, I., Tariq, E., AlHamad, A & Alzoubi, H. (2022). The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention.International Journal of Data and Network Science, 6(4), 1135-1146.
Refrences
Afthanorhan, A., Awang, Z., & Aimran, N. (2020). An extensive comparison of CB-SEM and PLS-SEM for reliability and validity. International Journal of Data and Network Science, 4(4), 357–364.
Al Kurdi, B. A., Alshurideh, M., Nuseir, M., Aburayya, A., & Salloum, S. A. (2021, March). The effects of subjective norm on the intention to use social media networks: an exploratory study using PLS-SEM and machine learning ap-proach. In International Conference on Advanced Machine Learning Technologies and Applications (pp. 581-592). Springer, Cham.
Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hos-pitals in Jordan?. Uncertain Supply Chain Management, 10(2), 325-332.
Alshurideh, M., Salloum, S. A., Al Kurdi, B., & Al-Emran, M. (2019, February). Factors affecting the social networks ac-ceptance: an empirical study using PLS-SEM approach. In Proceedings of the 2019 8th International Conference on Software and Computer Applications (pp. 414-418).
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.
Brorsson, A., & Plotnikova, V. (2017). Choosing the right social media influencer.: A quasi-experiment to explore the im-pact of influencers’ different characteristics.
Cleveland, M., & Bartikowski, B. (2018). Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad. Journal of Business Research, 82, 354–363.
Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45(3), 101765.
Duffy, S.M., Northey, G., & Van Esch, P. (2017). Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem. Journal of Social Marketing, 7(3), 330-346.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 149.
Fazli-Salehi, R., Jahangard, M., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction. Journal of Consumer Marketing.
Forbes.com, (2017), Forbes Welcome. [online] Available at: https://www.forbes.com/ sites/tomward/2017/02/13/5-influencer-marketing-trends-that-will-dominate-2017/# 158a4255293a.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of pub-lic perceptions of personality. Public relations review, 37(1), 90-92.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., and Singh, R., (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833- 5841.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Harrison, K., (2017, January 9), Top 10 trends that will transform digital marketing in 2017. Retrieved from https://www.forbes.com/sites/kateharrison/2017/01/09/top-10- trends that-will-transform-digital-marketing.
Hautz, J., Füller, J., Hutter, K., & Thürridl, C. (2014). Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors. Journal of Interactive Marketing, 28(1), 1-15.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of characteristics of source credibility on con-sumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53, 101736.
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro-celebrity and the rise of Social Media Influencers. Ce-lebrity studies, 8(2), 191-208.
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Kline, R. B. (2015). Principles and practice of structural equation modeling (4th ed.). Guilford publications, New York, London.
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103-119.
Li, Y.M., Lai, C.Y., & Chen, C.W. (2011). Discovering influencers for marketing in the blogosphere. Information Scienc-es, 181(23), 5143-5157
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lu, Y., Guo, C., Lu, Y., & Gupta, S. (2018). The role of online communication in avoiding perceived restrictiveness of shopping websites: A social learning theory perspective. Nankai Business Review International, 9(2), 143-161.
Markethub, (2016), Influencer marketing vs word-of-mouth marketing. Retrieved from https://www.markethub.io/influencer-marketing-vs-word-of-mouth-marketing/
Miller, K.D., Fabian, F., & Lin, S.J. (2009). Strategies for online communities. Strategic Management Journal, 30(3), 305-322.
Nielsen, N. V. (2015). We are what we eat: Healthy eating trends around the world. The Nielsen Company. Retrieved July 1, 2022 from https://www.nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-% 20January%202015.pdf.
Onu, C. A., Nwaulune, J., Adegbola, E. A., & Kelechi, N. G. (2019). The effect of celebrity physical attractiveness and trustworthiness on consumer purchase intentions: A study on Nigerian consumers. Management Science Letters, 9, 1965-1976.
Phua, J., Jin, S. V., & Hahm, J. M. (2018). Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions. Journal of Health Psychology, 23(4), 550-560.
Rahayu, O., & Arifin, W. (2020). The Effect of Source Credibility, Source Attractiveness, Product Matchup, and Meaning Transfer toward Purchase Intention Mediated by Consumer Attitude on Fashion Industry in Indonesia. iBuss Manage-ment, 8(2).
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020). ‘You really are a great big sister’–parasocial relation-ships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Man-agement, 36(3-4), 279-298
Rumjaun, A., & Narod, F. (2020). Social Learning Theory—Albert Bandura. In Science education in theory and prac-tice (pp. 85-99). Springer, Cham.
Rybaczewska, M., Jebet Chesire, B., & Sparks, L. (2020). YouTube vloggers as brand influencers on consumer purchase behaviour. Journal of Intercultural Management, 12(3), 117-140.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10), 3998–4010.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281.
Schwartz, H. A., Eichstaedt, J. C., Kern, M. L., Dziurzynski, L., Ramones, S. M., Agrawal, M., ... & Ungar, L. H. (2013). Personality, gender, and age in the language of social media: The open-vocabulary approach. PloS one, 8(9), e73791.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Smart Insights, (2017), Key Influencers Marketing Trends for 2017 | Smart Insights. [online] Available at: http://www.smartinsights.com/online-pr/influencer-marketing/keyinfluencer-marketing-trends-2017.
Soares, D. B., & Sousa, B. B. (2022). The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal. International Review on Public and Nonprofit Marketing, 19(1), 1-13.
Talaverna, M., (2015), 10 Reasons Why Influencer Marketing is the Next Big Thing. Retrieved from http://www.adweek.com/digital/10-reasons-why-influencermarketingis-the-next-big-thing.
Tapinfluence, (2017), What is influencer marketing? Retrieved from https://www.tapinfluence.com/blog-what-is-influencer-marketing/.
Till, B. D., & Busler, M. (2000). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs. Journal of advertising, 29(3), 1-13.
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral inten-tion” gap. Journal of Agricultural and Environmental ethics, 19(2), 169-194.
Walten, L., & Wiedmann, K. P. (2022). How product information and source credibility affect consumer attitudes and in-tentions towards innovative food products. Journal of Marketing Communications, 1-17.
Wang, S. and Chuan‐Chuan Lin, J. (2011). The effect of social influence on bloggers' usage intention. Online Information Review, 35(1), 50-65.
Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16-32.
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian marketing journal, 28(4), 160-170.
Wiseman, E. (2014). Lights, Camera, Lipstick: Beauty Vloggers are Changing the Face of the Beauty Industry. The Guard-ian. 20th July.
Yamoah, F. A., & Acquaye, A. (2019). Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market. Journal of cleaner production, 217, 172-184.
Yoon, K., Kim, C. H., & Kim, M. S. (1998). A cross-cultural comparison of the effects of source credibility on attitudes and behavioral intentions. Mass Communication and Society, 1(3-4), 153-173.
Zafar, A. U., Shen, J., Ashfaq, M., & Shahzad, M. (2021). Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness. Journal of Retailing and Consumer Services, 63, 102751.
Zainal, N. T. A., Harun, A., & Lily, J. (2017). Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers. Asia Pacific Management Review, 22(1), 35-44.
Al Kurdi, B. A., Alshurideh, M., Nuseir, M., Aburayya, A., & Salloum, S. A. (2021, March). The effects of subjective norm on the intention to use social media networks: an exploratory study using PLS-SEM and machine learning ap-proach. In International Conference on Advanced Machine Learning Technologies and Applications (pp. 581-592). Springer, Cham.
Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hos-pitals in Jordan?. Uncertain Supply Chain Management, 10(2), 325-332.
Alshurideh, M., Salloum, S. A., Al Kurdi, B., & Al-Emran, M. (2019, February). Factors affecting the social networks ac-ceptance: an empirical study using PLS-SEM approach. In Proceedings of the 2019 8th International Conference on Software and Computer Applications (pp. 414-418).
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.
Brorsson, A., & Plotnikova, V. (2017). Choosing the right social media influencer.: A quasi-experiment to explore the im-pact of influencers’ different characteristics.
Cleveland, M., & Bartikowski, B. (2018). Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad. Journal of Business Research, 82, 354–363.
Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45(3), 101765.
Duffy, S.M., Northey, G., & Van Esch, P. (2017). Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem. Journal of Social Marketing, 7(3), 330-346.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 149.
Fazli-Salehi, R., Jahangard, M., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction. Journal of Consumer Marketing.
Forbes.com, (2017), Forbes Welcome. [online] Available at: https://www.forbes.com/ sites/tomward/2017/02/13/5-influencer-marketing-trends-that-will-dominate-2017/# 158a4255293a.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of pub-lic perceptions of personality. Public relations review, 37(1), 90-92.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., and Singh, R., (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833- 5841.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Harrison, K., (2017, January 9), Top 10 trends that will transform digital marketing in 2017. Retrieved from https://www.forbes.com/sites/kateharrison/2017/01/09/top-10- trends that-will-transform-digital-marketing.
Hautz, J., Füller, J., Hutter, K., & Thürridl, C. (2014). Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors. Journal of Interactive Marketing, 28(1), 1-15.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of characteristics of source credibility on con-sumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53, 101736.
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro-celebrity and the rise of Social Media Influencers. Ce-lebrity studies, 8(2), 191-208.
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Kline, R. B. (2015). Principles and practice of structural equation modeling (4th ed.). Guilford publications, New York, London.
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103-119.
Li, Y.M., Lai, C.Y., & Chen, C.W. (2011). Discovering influencers for marketing in the blogosphere. Information Scienc-es, 181(23), 5143-5157
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lu, Y., Guo, C., Lu, Y., & Gupta, S. (2018). The role of online communication in avoiding perceived restrictiveness of shopping websites: A social learning theory perspective. Nankai Business Review International, 9(2), 143-161.
Markethub, (2016), Influencer marketing vs word-of-mouth marketing. Retrieved from https://www.markethub.io/influencer-marketing-vs-word-of-mouth-marketing/
Miller, K.D., Fabian, F., & Lin, S.J. (2009). Strategies for online communities. Strategic Management Journal, 30(3), 305-322.
Nielsen, N. V. (2015). We are what we eat: Healthy eating trends around the world. The Nielsen Company. Retrieved July 1, 2022 from https://www.nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-% 20January%202015.pdf.
Onu, C. A., Nwaulune, J., Adegbola, E. A., & Kelechi, N. G. (2019). The effect of celebrity physical attractiveness and trustworthiness on consumer purchase intentions: A study on Nigerian consumers. Management Science Letters, 9, 1965-1976.
Phua, J., Jin, S. V., & Hahm, J. M. (2018). Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions. Journal of Health Psychology, 23(4), 550-560.
Rahayu, O., & Arifin, W. (2020). The Effect of Source Credibility, Source Attractiveness, Product Matchup, and Meaning Transfer toward Purchase Intention Mediated by Consumer Attitude on Fashion Industry in Indonesia. iBuss Manage-ment, 8(2).
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020). ‘You really are a great big sister’–parasocial relation-ships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Man-agement, 36(3-4), 279-298
Rumjaun, A., & Narod, F. (2020). Social Learning Theory—Albert Bandura. In Science education in theory and prac-tice (pp. 85-99). Springer, Cham.
Rybaczewska, M., Jebet Chesire, B., & Sparks, L. (2020). YouTube vloggers as brand influencers on consumer purchase behaviour. Journal of Intercultural Management, 12(3), 117-140.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10), 3998–4010.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281.
Schwartz, H. A., Eichstaedt, J. C., Kern, M. L., Dziurzynski, L., Ramones, S. M., Agrawal, M., ... & Ungar, L. H. (2013). Personality, gender, and age in the language of social media: The open-vocabulary approach. PloS one, 8(9), e73791.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Smart Insights, (2017), Key Influencers Marketing Trends for 2017 | Smart Insights. [online] Available at: http://www.smartinsights.com/online-pr/influencer-marketing/keyinfluencer-marketing-trends-2017.
Soares, D. B., & Sousa, B. B. (2022). The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal. International Review on Public and Nonprofit Marketing, 19(1), 1-13.
Talaverna, M., (2015), 10 Reasons Why Influencer Marketing is the Next Big Thing. Retrieved from http://www.adweek.com/digital/10-reasons-why-influencermarketingis-the-next-big-thing.
Tapinfluence, (2017), What is influencer marketing? Retrieved from https://www.tapinfluence.com/blog-what-is-influencer-marketing/.
Till, B. D., & Busler, M. (2000). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs. Journal of advertising, 29(3), 1-13.
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral inten-tion” gap. Journal of Agricultural and Environmental ethics, 19(2), 169-194.
Walten, L., & Wiedmann, K. P. (2022). How product information and source credibility affect consumer attitudes and in-tentions towards innovative food products. Journal of Marketing Communications, 1-17.
Wang, S. and Chuan‐Chuan Lin, J. (2011). The effect of social influence on bloggers' usage intention. Online Information Review, 35(1), 50-65.
Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16-32.
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian marketing journal, 28(4), 160-170.
Wiseman, E. (2014). Lights, Camera, Lipstick: Beauty Vloggers are Changing the Face of the Beauty Industry. The Guard-ian. 20th July.
Yamoah, F. A., & Acquaye, A. (2019). Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market. Journal of cleaner production, 217, 172-184.
Yoon, K., Kim, C. H., & Kim, M. S. (1998). A cross-cultural comparison of the effects of source credibility on attitudes and behavioral intentions. Mass Communication and Society, 1(3-4), 153-173.
Zafar, A. U., Shen, J., Ashfaq, M., & Shahzad, M. (2021). Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness. Journal of Retailing and Consumer Services, 63, 102751.
Zainal, N. T. A., Harun, A., & Lily, J. (2017). Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers. Asia Pacific Management Review, 22(1), 35-44.