How to cite this paper
Pardiyono, R., Suteja, J., Puspita, H & Juju, U. (2022). Dominant factors for the marketing of private higher education.Decision Science Letters , 11(2), 137-146.
Refrences
Abalala, T. S., Islam, M. M., & Alam, M. M. (2021). Impact of ethical practices on small and medium enterprises’ performance in Saudi Arabia: An Partial Least Squares-Structural Equation Modeling analysis. South African Journal of Business Management, 52(1), 11.
Afthanorhan, W. M. A. B. W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
Ahmed, P. K., & Rafiq, M. (2013). Internal marketing. Routledge.
Al-Fattal, A. (2010). Understanding student choice of university and marketing strategies in Syrian private higher education. University of Leeds.
Alwreikat, A. A., & Rjoub, H. (2020). Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty: A partial least squares structural equation modelling analysis. South African Journal of Business Management, 51(1), 11.
Asiegbu, I. F., Igwe, P., & Akekue-Alex, N. (2012). Physical evidence and marketing performance of commercial airlines in Nigeria. American International Journal of Contemporary Research, 2(12), 136-149.
Black, W., & Babin, B. J. (2019). Multivariate data analysis: Its approach, evolution, and impact. In The great facilitator (pp. 121-130). Springer, Cham.
Brkanlić, S., Sánchez-García, J., Esteve, E. B., Brkić, I., Ćirić, M., Tatarski, J., ... & Petrović, M. (2020). Marketing mix instruments as factors of improvement of students’ satisfaction in higher education institutions in republic of serbia and Spain. Sustainability, 12(18), 7802.
Cao, G., Duan, Y., & Li, G. (2015). Linking business analytics to decision making effectiveness: A path model analysis. IEEE Transactions on Engineering Management, 62(3), 384-395.
Chawla, M. (2013). Customers (Students) perceptions about 7Ps of Higher Education Marketing Mix. Asian Journal of Multidisciplinary Studies, 1(5), 107.
Chen, C. W., Chen, W. C., & Chen, W. K. (2014). Understanding the effects of eWOM on cosmetic consumer behavioral intention. International Journal of Electronic Commerce Studies, 5(1), 97-102.
Chrabanski, K. (2014). Economization of activities in the satisfaction survey process by means on-line electronic questionnaire systems. Acta Scientiarum Polonorum. Oeconomia, 13(1).
Christopher, M., Payne, A., & Ballantyne, D. (2013). Relationship marketing. Routledge.
Domazet, I. S., Đokić, I., & Milovanov, O. (2017). The Influence of advertising media on brand awareness. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(1), 13-22.
Durkin, M., & McKenna, S. (2011). Informing the marketing of higher education to younger people. Irish Marketing Review, 21(1), 41-47.
Filip, A. (2012). Marketing theory applicability in higher education. Procedia-social and Behavioral Sciences, 46, 912-916.
Gajić, J. (2012). Importance of marketing mix in higher education institutions. Singidunum Journal of Applied Sciences, 9(1), 29-41.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more. International Journal of Marketing Studies, 1(1), 2-15.
Goodhue, D. L., Lewis, W., & Thompson, R. (2012). Does PLS have advantages for small sample size or non-normal data?. MIS quarterly, 981-1001.
Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal, 20(2), 122-126.
Hair, J. F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing, 53(4), 566-584.
Hall, H., & Witek, L. (2016). Conditions, contemporary importance and prospects of higher education marketing on the example of Polish universities. Procedia Economics and Finance, 39, 206-211.
Hawkins, A. G., & Frohoff, K. M. (2010). Promoting the academy-the challenges of marketing higher education. Research in Higher Education Journal, 7, 1.
Hirpassa, M. (2015). The Changing Role of the University TEFL Teacher in Improving the Students Communicative English Skill: From Passive Technician to Reflective Practitioner. Journal of Science and Sustainable Development, 3(1), 133-155.
Huang, C. C., Wang, Y. M., Wu, T. W., & Wang, P. A. (2013). An empirical analysis of the antecedents and performance consequences of using the moodle platform. International Journal of Information and Education Technology, 3(2), 217.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Kavididevi, K. R. (2009). Marketing of UK universities overseas: An evaluation study of Chester University, University of Huddersfield and Staffordshire University.
Kotler, P., Keller, K. L., Manceau, D., & Dubois, B. (2016). Marketing Management, 15e édition. New Jersy: Pearson Education.
Lee, L., Petter, S., Fayard, D., & Robinson, S. (2011). On the use of partial least squares path modeling in accounting research. International Journal of Accounting Information Systems, 12(4), 305-328.
Lim, W. M., Jee, T. W., & De Run, E. C. (2020). Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix. Journal of Strategic Marketing, 28(3), 225-245.
Ndofirepi, E., Farinloye, T., & Mogaji, E. (2020). Marketing mix in a heterogenous higher education market: A case of Africa. In Understanding the higher education market in Africa (pp. 241-262). Routledge.
Nfuka, E. N., & Rusu, L. (2011). The effect of critical success factors on IT governance performance. Industrial Management & Data Systems, 111(9).
Ogunnaike, O., Tairat, B., Adeniyi, S., & Omolade, O. (2014). Empirical analysis of marketing mix strategy and student loyalty in education marketing. Mediterranean Journal of Social Sciences, 5(23).
Pardiyono, R., & Indrayani, R. (2019, April). Decision support system to choose private higher education based on marketing mix model criteria in Indonesia. In IOP Conference Series: Materials Science and Engineering (Vol. 508, No. 1, p. 012112). IOP Publishing.
Schulz, S. A., Martin, T., & Meyer, H. M. (2017). Factors influencing organization commitment: Internal marketing orientation, external marketing orientation, and subjective well-being. Journal of Management Development, 36(10), 1294-1303.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill building approach. john wiley & sons.
Shau, T. V. (2017). The confirmatory factor analysis (CFA) of preschool management model in Sarawak. International Journal of Academic Research in Business and Social Sciences, 7(6), 221-231.
Silaparasetti, V., Rao, G. V. R., & Khan, F. R. (2017). Structural equation modeling analysis using smart pls to assess the occupational health and safety (OHS) factors on workers’ behavior. Structural Equation Modeling Analysis Using Smart PLS to Assess the Occupational Health and Safety (OHS) Factors on Workers’ Behavior (July 17, 2017). Humanities & Social Science Reviews, eISSN, 2395-7654.
Singh, A. S. (2017). Common procedures for development, validity and reliability of a questionnaire. International Journal of Economics, Commerce and Management, 5(5), 790-801.
Singh, M. (2012). Marketing mix of 4P’s for competitive advantage. IOSR Journal of Business and Management, 3(6), 40-45.
Sousa, B. B., & Magalhães, F. C. (2019). An approach on attachment in public marketing and higher education management contexts. In Higher education and the evolution of management, applied sciences, and engineering curricula (pp. 151-171). IGI Global.
Stimac, H., & Simic, M. L. (2012). Competitiveness in higher education: A need for marketing orientation and service quality. Economics & Sociology, 5(2), 23.
Afthanorhan, W. M. A. B. W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
Ahmed, P. K., & Rafiq, M. (2013). Internal marketing. Routledge.
Al-Fattal, A. (2010). Understanding student choice of university and marketing strategies in Syrian private higher education. University of Leeds.
Alwreikat, A. A., & Rjoub, H. (2020). Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty: A partial least squares structural equation modelling analysis. South African Journal of Business Management, 51(1), 11.
Asiegbu, I. F., Igwe, P., & Akekue-Alex, N. (2012). Physical evidence and marketing performance of commercial airlines in Nigeria. American International Journal of Contemporary Research, 2(12), 136-149.
Black, W., & Babin, B. J. (2019). Multivariate data analysis: Its approach, evolution, and impact. In The great facilitator (pp. 121-130). Springer, Cham.
Brkanlić, S., Sánchez-García, J., Esteve, E. B., Brkić, I., Ćirić, M., Tatarski, J., ... & Petrović, M. (2020). Marketing mix instruments as factors of improvement of students’ satisfaction in higher education institutions in republic of serbia and Spain. Sustainability, 12(18), 7802.
Cao, G., Duan, Y., & Li, G. (2015). Linking business analytics to decision making effectiveness: A path model analysis. IEEE Transactions on Engineering Management, 62(3), 384-395.
Chawla, M. (2013). Customers (Students) perceptions about 7Ps of Higher Education Marketing Mix. Asian Journal of Multidisciplinary Studies, 1(5), 107.
Chen, C. W., Chen, W. C., & Chen, W. K. (2014). Understanding the effects of eWOM on cosmetic consumer behavioral intention. International Journal of Electronic Commerce Studies, 5(1), 97-102.
Chrabanski, K. (2014). Economization of activities in the satisfaction survey process by means on-line electronic questionnaire systems. Acta Scientiarum Polonorum. Oeconomia, 13(1).
Christopher, M., Payne, A., & Ballantyne, D. (2013). Relationship marketing. Routledge.
Domazet, I. S., Đokić, I., & Milovanov, O. (2017). The Influence of advertising media on brand awareness. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(1), 13-22.
Durkin, M., & McKenna, S. (2011). Informing the marketing of higher education to younger people. Irish Marketing Review, 21(1), 41-47.
Filip, A. (2012). Marketing theory applicability in higher education. Procedia-social and Behavioral Sciences, 46, 912-916.
Gajić, J. (2012). Importance of marketing mix in higher education institutions. Singidunum Journal of Applied Sciences, 9(1), 29-41.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more. International Journal of Marketing Studies, 1(1), 2-15.
Goodhue, D. L., Lewis, W., & Thompson, R. (2012). Does PLS have advantages for small sample size or non-normal data?. MIS quarterly, 981-1001.
Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal, 20(2), 122-126.
Hair, J. F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing, 53(4), 566-584.
Hall, H., & Witek, L. (2016). Conditions, contemporary importance and prospects of higher education marketing on the example of Polish universities. Procedia Economics and Finance, 39, 206-211.
Hawkins, A. G., & Frohoff, K. M. (2010). Promoting the academy-the challenges of marketing higher education. Research in Higher Education Journal, 7, 1.
Hirpassa, M. (2015). The Changing Role of the University TEFL Teacher in Improving the Students Communicative English Skill: From Passive Technician to Reflective Practitioner. Journal of Science and Sustainable Development, 3(1), 133-155.
Huang, C. C., Wang, Y. M., Wu, T. W., & Wang, P. A. (2013). An empirical analysis of the antecedents and performance consequences of using the moodle platform. International Journal of Information and Education Technology, 3(2), 217.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Kavididevi, K. R. (2009). Marketing of UK universities overseas: An evaluation study of Chester University, University of Huddersfield and Staffordshire University.
Kotler, P., Keller, K. L., Manceau, D., & Dubois, B. (2016). Marketing Management, 15e édition. New Jersy: Pearson Education.
Lee, L., Petter, S., Fayard, D., & Robinson, S. (2011). On the use of partial least squares path modeling in accounting research. International Journal of Accounting Information Systems, 12(4), 305-328.
Lim, W. M., Jee, T. W., & De Run, E. C. (2020). Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix. Journal of Strategic Marketing, 28(3), 225-245.
Ndofirepi, E., Farinloye, T., & Mogaji, E. (2020). Marketing mix in a heterogenous higher education market: A case of Africa. In Understanding the higher education market in Africa (pp. 241-262). Routledge.
Nfuka, E. N., & Rusu, L. (2011). The effect of critical success factors on IT governance performance. Industrial Management & Data Systems, 111(9).
Ogunnaike, O., Tairat, B., Adeniyi, S., & Omolade, O. (2014). Empirical analysis of marketing mix strategy and student loyalty in education marketing. Mediterranean Journal of Social Sciences, 5(23).
Pardiyono, R., & Indrayani, R. (2019, April). Decision support system to choose private higher education based on marketing mix model criteria in Indonesia. In IOP Conference Series: Materials Science and Engineering (Vol. 508, No. 1, p. 012112). IOP Publishing.
Schulz, S. A., Martin, T., & Meyer, H. M. (2017). Factors influencing organization commitment: Internal marketing orientation, external marketing orientation, and subjective well-being. Journal of Management Development, 36(10), 1294-1303.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill building approach. john wiley & sons.
Shau, T. V. (2017). The confirmatory factor analysis (CFA) of preschool management model in Sarawak. International Journal of Academic Research in Business and Social Sciences, 7(6), 221-231.
Silaparasetti, V., Rao, G. V. R., & Khan, F. R. (2017). Structural equation modeling analysis using smart pls to assess the occupational health and safety (OHS) factors on workers’ behavior. Structural Equation Modeling Analysis Using Smart PLS to Assess the Occupational Health and Safety (OHS) Factors on Workers’ Behavior (July 17, 2017). Humanities & Social Science Reviews, eISSN, 2395-7654.
Singh, A. S. (2017). Common procedures for development, validity and reliability of a questionnaire. International Journal of Economics, Commerce and Management, 5(5), 790-801.
Singh, M. (2012). Marketing mix of 4P’s for competitive advantage. IOSR Journal of Business and Management, 3(6), 40-45.
Sousa, B. B., & Magalhães, F. C. (2019). An approach on attachment in public marketing and higher education management contexts. In Higher education and the evolution of management, applied sciences, and engineering curricula (pp. 151-171). IGI Global.
Stimac, H., & Simic, M. L. (2012). Competitiveness in higher education: A need for marketing orientation and service quality. Economics & Sociology, 5(2), 23.