YouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube and TikTok in the medical setting, to rely on them as sources of knowledge acquisition and sharing to keep their medical repertoire updated. A hybrid model is designed to investigate users’ acceptance of YouTube and TikTok as social media platforms. The model focuses on four main external factors: content richness, innovativeness, satisfaction, and enjoyment. These factors are connected with two TAM constructs which are perceived ease of use and perceived usefulness. The results have shown that both YouTube and TikTok are affected by PEOU, PU, personal innovativeness, flow theory, and content richness. Both social media networks provide up-to-date sources described as useful, enjoyable, and relevant. Nevertheless, the comparative results have shown that YouTube has deeply influenced users’ medical perception and knowledge compared to TikTok. It is created for the very mere purpose of socialization and self-expression. In contrast, YouTube is used for educational and non-educational purposes due to the type of uploaded content and time management. Therefore, TikTok developers and influencers should initiate highly specialized videos and create content that raises awareness of medical field issues.

This study aims to explore the impact of satisfaction and trust on stickiness to Facebook. Also, it proposed that hedonic value, emotional value, and social value act as critical antecedents to Facebook stickiness. A quantitative methodology is used to examine the research questions. The research model was tested with data from 511 university students and five academic professors using an online survey. The proposed hypotheses were tested using regression analysis. Furthermore, Data were collected from targeted participants with Facebook experience, among the 511 participants, 353 were females (69.1%), and 158 were males (30.9%). The SEM analysis showed that satisfaction positively and significantly did affect stickiness, where trust did not. Also, results showed while hedonic value affected satisfaction, it did not impact trust. Hence, the results confirmed that hedonic value served as important value concerns for Facebook users. Nevertheless, the study found that both emotional value and social value impacted satisfaction and trust. The current research has enriched the existing study in the fields of customers’ satisfaction and trust on stickiness to Facebook. Moreover, this research is one of the earliest studies that proved that customer value creation serves as an important driving factor for customer satisfaction to generate stickiness to SNS. This study’s results help policymakers and designers of SNS to understand what value factors affect users’ stickiness to Facebook. Their marketing plans and decisions can be accordingly adjusted. This study suggests that marketers need to pay full attention to social value by adding more interactive features such as comments, likes, and shares in order to build social image and increase one’s social influence.

Technology-based education is the modern-day medium that is widely being used by teachers and their students to exchange information over applications based on Information and Communication Technology (ICT) such as Google Glass. There is still resistance shown by a few universities around the globe when it comes to shifting to the online mode of education. While few have shifted to Google Glass, others are yet to do so. We base this study to explore Google Glass Adoption in the Gulf area. We thought that introducing the teachers and students to all the pros that Google Glass presents on the table might get their attention in considering using it as the medium to exchange information in their respective institutes. This paper presents the structure of a framework depicting the association between TAM and other Influential factors. All in all, this investigation analyzes the incorporation of the Technology Acceptance Model (TAM) with the major features associated with the method such as instructing and learning facilitator, functionality, and trust and information privacy to improve correspondence among facilitators and students during the learning process. A total of 420 questionnaires were collected from various universities. The data that was gathered through the surveys was employed for the analysis of the research model using the Partial least squares-structural equation modeling (PLS-SEM) and machine learning models. The outcome showed that the factor of functionality and trust and privacy goes hand in hand with perceived usefulness and perceived ease of use associated with Google Glass. Both the Factors, Perceived usefulness and perceived ease of use have a significant impact on Google Glass adoption. This implies the significant impact of Perceived ease of use and Trust and privacy on the adoption of Google Glass The study also offers practical implications of outcomes for future research.

The study explores the impacts of fear emotions on technology adoption by teachers and students during the COVID-19 pandemic. Mobile learning (ML) has been considered an educational, social platform in private and public higher education institutes. Since several fears are connected with COVID-19, this study's key hypotheses are related to how COVID-19 influences Mobile Learning (ML) adoption. Educators, teachers, and students may face some common types of fear in the course of the coronavirus pandemic, such as fear of losing social relationships, fear of educational loss and failure, and fear because of the lockdown of the family in the prevailing circumstances. Different theoretical models, named Expectation-Confirmation Model (ECM) and Technology Acceptance Model (TAM), are combined to develop an integrated model for this study. The proposed model was analyzed with the development of a questionnaire survey. The survey served as a data collection instrument to collect data from students of the University of Sharjah in Sharjah city in the United Arab Emirates (UAE). Three hundred twenty undergraduate students participated in the study. The collected data was evaluated using the partial least squares-structural equation modeling (PLS-SEM). The significant predictors revealed by experimental results included perceived fear, perceived ease of use, expectation confirmation, satisfaction, and perceived usefulness, explaining the intention to use the mobile learning platform. According to our study, teaching and learning can be benefitted to a great extent by the adoption of mobile learning (ML) during this pandemic for educational purposes; however, this process may be negatively affected by the fear of future educational results, fear of losing social relations and fear of stressful family situations. Therefore, appropriate student evaluation may be conducted to overcome the emotional distress caused by the pandemic effectively.

This study sought to investigate the role of organizational capabilities on e-business successful implementation. The proposed conceptual framework was tested on a sample of 16 Jordanian companies with an online involvement, and a total of 263 valid returns were obtained in a questionnaire based survey. The results provide quite a strong support for the hypothesized relations: organizational capabilities, namely learning organizational capabilities and IT capabilities have significant impact on e-business implementation success. However, no statistical support was found for the significant impact of the knowledge management capabilities on e-business successful implementation. This study implies that the policy-makers should focus on formulating policies and targeting appropriate organizational capabilities to ensure effective e-business implementation, which will eventually yield positive results for the company as a whole. An organization needs a well-designed IT infrastructure to create and maintain the organizational knowledge deriving from organizational learning capabilities and enabling IT assimilation. In light of these results, the research presented many recommendations for future research and a set of limitations.

The aim of this study is to identify the link between online sales systems, infrastructure, ease of use & information accuracy in improving Jordanian restaurants’ call centers' performance effectiveness (JRCCPE). In order to achieve the study's objectives, a questionnaire was conducted for measuring the link between online sales systems (OSS), infrastructure, ease of use & information accuracy in improving JRCCPE. The study sample was selected by distributing 220 questionnaires to all employees of Jordanian restaurants’ call centers (JRCC) from the set of employees working in an online sales system where 173 were retrieved. Aiming to answer the study questions and test hypotheses, the researcher extracted the means and standard deviations to apply the multiple regression equation. Accordingly, the study reached many results, showing a statistically significant effect for using the OSS, infrastructure, ease of use & information accuracy in improving JRCCPE. The study suggested that JRCC seeks adding various characteristics of editing, deleting, copying, and setting the time on the basis of text messaging through such networks as well as the need to conduct marketing studies in order to enable companies to achieve the customers' wishes in a method matching their expectations.

The frequently discussed topic of job satisfaction is not new in the field of organizational behavior research. Job satisfaction is related to customer satisfaction; however, there is a scarcity of empirical evidence regarding this link. The current piece of research examines the said relationship in the context of the online call center. In addition, this study investigates the effect of human resources (HR) practices on job satisfaction within the online call center context. The sample of the study consists of 275 employees who were working as an online call center. SMARTPLS 3 was used to analyze the data. The findings of the study indicated a positive relationship between HR practices with job satisfaction. Furthermore, a positive impact of job satisfaction on customer satisfaction is observed. The mediation of customer interaction quality is also found to be significant in the relationship between job satisfaction and customer satisfaction.

This research aims to investigate the impact of adopting e-learning in an attempt to enhance higher thinking skills among students at the University of Jordan. In addition, we examine the relationship between e-learning and higher thinking skills and identify the effect of e-learning on higher thinking skills at the University of Jordan. The study examines the effect of using e-learning effectiveness and its effect on developing higher students’ thinking skills at the university level. The study also focuses on intellectual education for high-level thinking and the impact of the e-learning environment on a group of students at the University of Jordan. The target community for this study is undergraduate students at the University of Jordan, in Amman, Jordan. The resulted sample consists of 45 students. During the experiment, two research tools were used to analyze the relationship between the independent and dependent variables. The quantitative data are collected from the students’ perception analyzed using some statistical tests. The results of the research indicate that students could be helped to enhance higher-order thinking skills and maybe enriched by integrating an e-learning model into teaching and learning. There is also a positive relationship between e-learning and higher thinking skills at the University of Jordan. The experimental results of this study indicate several results, as the adoption of the e-learning model led to a significant improvement in the higher thinking skills of students. The e-learning model can remove many social and cultural barriers.

Despite the increased dissemination of online tools to execute financial transactions, the level of credit card usage adoption among consumers still encounters many challenges. The dissemination and adoption of credit cards to execute online purchases is influenced by certain factors that impact customers' consumption behavior. Exploring and perceiving these factors and challenges is imperative for enhancing the operations of online businesses. This study aims to examine specific factors that affect the adoption of credit cards among customers within the Jordanian online market. The factors this study explores are: Expenditure Level, Welfare of the Individual, Psychological Behavior, Credit Card Knowledge, Regulations and Laws and, finally, Theft and Fraud. This research was conducted through employing the quantitative approach; utilizing a questionnaire on a total of (335) credit card users in Jordan. The research subjects were credit card users (customers) from three Jordanian banks: Arab Banking Corporation, Housing Bank for Trade and Finance, and the Bank of Jordan. The study findings indicated that ‘Individual Welfare’ and ‘Psychological Behavior’ are the strongest influential factors on individuals' adoption of credit cards, followed by ‘Theft and Fraud’, ‘Laws and Legislation’, ‘Credit Card Knowledge’ and ‘Expenditure Level’ respectively in influence. The study recommendation encourages banks to focus more on increasing their clients' awareness regarding credit cards usage in order to enhance their perception of how to behave in case of fraud and theft and increasing their clients' awareness of the financial burdens, pitfalls, and tricks while using a credit card. Moreover, it suggests that banks should increase their marketing efforts for credit cards which can change the behavior and acceptance of individuals towards credit cards adoption.

In the Information and Communications Technology era, eGovernment projects present a great opportunity for governments to offer better and quicker services to their users from the public. However, the success and the failure of these projects to achieve the expected goals depend heavily on some important aspects; mainly websites usability. This study intends to evaluate usability of current e-government websites in Taiwan. The results indicate that a number of usability problems have been found in the target e-government websites. These findings can help designers identify users’ usability requirements and draw their particular attention to further develop more usable e-government websites.