This is one of the first studies of customer relationship management (CRM) in an emerging market of Telecommunications Companies in Jordan. The purpose of this study is to investigate the influence of customer relationship management (CRM) success factors on the mental image among a sample of Jordanian Telecommunications Companies customers. A review of the literature relating to CRM and mental image in both developed and emerging markets was undertaken. The variables which were chosen formed the overall success factors of CRM which are (profitability, knowledgeability, loyalty, attitude, and satisfaction) for enhancing the mental image of telecommunications companies in Jordan. The study sample was selected randomly with a total of 340 citizens by using a quantitative method (questionnaire) to collect data. A 64 percent response rate was achieved. The results revealed the sample held a positive attitude towards the main hypothesis of the study. The variable testing indicated that the most influential variable of the aforementioned on the mental image of the organization appeared through the analysis to be employee attitude as the most influential while profitability appeared to be the least influential variable of all. The researchers recommend the start giving enough attention to the success factors.

Employee satisfaction is significant when it comes to define organizational success, particularly in the service industry. The need to enhance employee satisfaction is critical because it is the key to better business operations as it increases long-term employee productivity and retains profitable customers. The purpose of this study is to observe and test practically the relationship between employee satisfaction and customer satisfaction. The study discusses five employee variables that impact on customer satisfaction, namely, communication and rewards as well as employee loyalty, retention and commitment. A set of hypotheses were then developed theoretically and tested practically using the SEM-PLS approach. In conclusion, it was found that customer satisfaction had a causal relationship with employee satisfaction and an understanding of the employees’ satisfaction role was extremely important in this context. The paper also discusses further findings from the study as well as suggests future related research areas.

This paper aimed to verify the relationship between Administrative Entrepreneurship, Imitative Entrepreneurship, and Acquisitive Entrepreneurship on Small business entrepreneurship with the intermediate role of Entrepreneurs. 310 questionnaires were obtained from Small business entrepreneurship in Jordan. The researchers used five points Likert scale questionnaires adapted from the literature. The results of the PLS-SEM indicated that the Acquisitive Entrepreneurship and Imitative Entrepreneurship had a significant impact on the creativity of the Small business entrepreneurship, while Administrative Entrepreneurship demonstrated an unimportant relationship with creativity. The results also highlight that Entrepreneurs mediated the relationship between Imitative Entrepreneurship and employee creativity, however, no mediation effect was found on Administrative Entrepreneurship and Acquisitive Entrepreneurship with creativity.

This study aimed to reveal the effect of marketing ambidexterity (exploring opportunities, exploiting opportunities, and marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. A purposeful sample of (45) marketing managers who represent marketing departments in telecom companies was selected, a questionnaire was distributed among them, and 42 valid questionnaires were retrieved and analyzed. The field results provide a strong statistically significant effect (α ≤ 0.05) of the marketing ambidexterity dimensions (exploring opportunities, exploiting opportunities, marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. It also provides a high level of interest of both marketing ambidexterity dimensions practice, and marketing performance improvement in telecom companies in Jordan.

The present study aimed at examining the influence of adopting decentralization within organization and its role in creating a balanced performance through influencing variables of (Organize Workload, Decrease Role Conflict, Decrease Role Ambiguity, Support Leadership and Employee Empowerment). Depending on quantitative approach; researcher distributed (122) questionnaires among associate professors, full professors and assistant professors. The results indicated that among all chosen variables, decentralization had the ability to influence organization performance through organizing the workflow and empowerment which scored R values of 0.548 and 0.444, respectively. This means that decentralization can help in creating a balanced performance through accepting all study hypotheses. The study recommends informing employees and leaders more regarding organizational strategies, aims and mission before going into decentralization to avoid ill-practiced decentralization.

This paper aims to use a dual-process of direct and indirect use of competitive advantage (CA) for investigation of the contribution of customer orientation (CO) in affecting organizational performance (OP) of Jordanian banks. The current empirical research is based on the survey conducted on 16 banks from Jordan. Structural equation modeling was employed along with confirmatory factor analysis for easy comprehension of correlation among the three latent constructs. The results showed that (OP) experienced a partial reconciliation effect of (CO) in the presence of (CA). The study also established the significant immediate impact on performance of organization because of (CO). Moreover, significant indirect positive effect of (CO) over (OP) was evident in presence of (CA). Theoretical and managerial inferences of the outcomes are explained in the last section.

This study was to demonstrate the reasons why people with special needs could not practice activities. The researchers used some descriptive methods which was suitable for the aim of the study. The sample of the study was 42 students with special needs at Hashemite university. The researchers used a scale consist of 5 dimensions; physical, facilities, social, academic and psychology. The result shows that the academic reason was the main barrier that forbid-den students with special needs to practice physical activities followed by the social reasons, facilities and psychological reasons. The researchers recommend to hold lectures and seminars in order to spread the benefits of physical activity, to build gyms that are suitable for students with special needs, and to employ staff who can deal with different needs.

This study examines the relationship between Arab tourists’ culture and accommodation service quality expectations, and perceptions. Data was collected using a survey from a population sample of 305 respondents and analyzed using hierarchical multiple regression. The results of this study confirmed that demographic characteristics such as age, education level, cultural values of achievement, power, tradition and conformity were the key factors in determining Arab tourists’ expectations. The study delivers vital insights for both tourism and service accommodation sectors in sustaining the incoming flow of Arab tourist to Australia. The implications of these results for industry are also discussed.

The study aimed to find out the effect of the use of an educational software based on the strategy of artificial intelligence on second grade students’ achievement in mathematics and their attitudes towards it. A quasi-experimental curriculum was adopted, and a sample of (34) students from Tagarob International School in Irbid Qsaba Directorate of education was chosen and distributed into an experimental and control groups randomly. The results of the study revealed statistically significant differences in the post test between the mean scores of the students of the experimental group and control group in favor of the students of the experimental group. Moreover, the results revealed statistically significant differences in the experimental and control group students’ attitudes also in favor of the experimental group student’s attitude.

This study aims to cast the light on the impact of lean manufacturing on performing Jordanian public shareholding industrial companies listed in ASE. Data were collected and developed through a questionnaire built on the basis of previous studies. The number of companies that answered the questionnaire questions was 38 companies out of 45 companies, which means that the percentage of the study sample reached 84.44% of the study community. The results showed that lean manufacturing has an impact on the performance in its three dimensions; namely operational, financial, and the environmental. The improvement of operational, financial and environmental performance, as a result of applying lean manufacturing method was optimized to 9.2%-11.8%. In fact, the pharmaceutical industries were the most sectors that apply the lean manufacturing method, followed by food industry companies and then chemicals companies, which were the lowest sector that applies lean manufacturing method.