This research is conducted to examine the process from the intention to purchase life insur-ance among people in two major cities of Hanoi and Ho Chi Minh City in Vietnam, based on the theoretical framework of theory of planned behavior. The study is conducted in Hanoi and Ho Chi Minh City in Vietnam through an online questionnaire of 358 people. Based on the data collected, the study used Cronbach’s alpha, exploratory factor analysis, KMO and Bartlett’s test and regression analysis by using SPSS software. The results show that life insurance buying behavior was influenced by purchase intention, attitudes, financial insight and product accessibility. Moreover, it was recognized higher weight of financial literacy and product accessibility in life insurance buying behavior. The research determined that financial knowledge could promote buying intention to actual purchase behavior in the life insurance area.

The objective of this article is to assess the impact of leadership style on deciding to implement cor-porate social responsibility (CSR) for Nam Dinh textile garment enterprises. At the same time, the article examines the mediate role of CSR on the relationship between transformational leadership and financial performance. Moreover, the article verifies the moderate role of firm size in the relationship between transformational leadership and financial performance, Stakeholder - oriented marketing plays a moderate role in the relationship between transformational leadership and CSR practice and moderate role of transactional leadership style in the relationship between CSR practice and financial performance. Analysis was conducted on 168 textile garment enterprises in Nam Dinh. The results show that CSR played a mediate role in the relationship between transformational leadership and financial performance. At the same time, all moderator variables were statistically significant. The result encourages Nam Dinh textile and garment enterprises to conduct business ethically towards sustainable development by implementing CSR.

The objective of this study is to assess the impact of corporate social responsibility (CSR) and risk management (RM) on financial performance (FP), and evaluate the moderate role of firm size in the relationship between risk management and financial performance. The study was conducted on a re-search sample of 389 Vietnamese textile firms. The results show that corporate social responsibility (CSR) was an optimal measure to minimize risks and improves financial performance. The good CSR policy reduces corporate risk and improves financial performance. Other way, the bad CSR policy increases corporate risk and impacts negatively on financial performance. In addition, the moderate role of firm size in the relationship between risk management and financial performance is statistically significant.