The future of the Internet lies in the utilization of contemporary virtual technology, the metaverse is a virtual ecosystem for communication and interaction. This study aims to determine how the metaverse can enhance customer awareness, interest, engagement and experience. The study population consists of customers of retail clothing stores. A questionnaire was developed to collect study data and distribute it electronically. The number of respondents reached (77) customers. Using path coefficients, the results indicate that metaverse can enhance customer awareness, interest, engagement and experience.

Supply chains need to redesign their existing strategies and must develop new strategies to effectively face the challenges posed by certain disruptions, both man-made and natural. This requires the supply chains to be highly flexible, visible, reliable and cost-effective leading to the achievement of Agile Supply Chain (ASC). In today’s competitive market, achieving agility in supply chain needs dynamic leadership, strategic vision, mutual cooperation from all members and effective utilization of information technology through customer focus. In spite of their initiatives to achieve ASC for improving their organizational performance, barring a few large companies, the medium and small size manufacturing companies have not yet been able to adopt and design supply chains which lead to ASC. This may be due to various challenges in the process of achieving agility. Also, the published literature in this area is very scanty. Therefore, to fill this gap, the purpose of this study is to determine the mediating role of Information Sharing Strategy (ISS) on Agile Supply Chain (ASC) practices for achieving Supply Chain Performance (SCP) in medium size manufacturing companies in UAE. An empirical survey of supply chain managers in UAE is conducted for this purpose. It is found that information sharing plays a major mediating role in ASC to achieve superior supply chain performance.

Social media influencers have become a more effective modern marketing approach used by businesses to influence consumers' intention and attitude. This study explores this influence by involving several factors of influencer’s characteristics on both consumers’ attitude and intention. Also, a moderation role of vloggers as a new emerging marketing tool is also examined in this research. To conduct this research and achieve its key objective, the study uses a quantitative research method to collect data from TikTok users which has also become a more worldwide favorable web device for short videos. PLS-SEM method is conducted in the phase of analysis and the results show a significant influence of the hypothesized research model except the influence of source relatability on consumer attitude and the moderating role of vloggers on consumer intention. The research findings provided unsurprisingly implications and supported the existing related literature in this field but contribute to cover the research knowledge gap through the integrated new model including numerous variables that have not been examined previously together in a unique framework.

As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital marketing channels by using some applications (such as online advertising, social media, emails marketing, and websites search engine) to be examined on the consumer buying decisions with a mediating effect of the eWOM. A quantitative research approach was used to achieve study objectives and examine the hypothesized research framework by using a customized survey questionnaire in the retailing sector. A total of 255 valid responses were considered for further analysis by using SmartPLS3 software to conduct the key analyses. The results revealed the significant effect and role of all digital marketing channels on the consumers buying decisions, with the moderated role of the eWOM on the effect of digital marketing channels on consumer buying decisions. The study offers additional contributions to the existing literature and supports the assumptions to provide a better grasp about the study topic.

Transforming from digitalization to digitization brings many new technologies to restructure our life and life routines. In today’s competitive world, internet infrastructures and banking industries are counted as integral components for online shopping and commercial transactions. As because, disclosure of online transactions has been allowed through internet media, that would enhance the availability of electronic payment systems. Further, this study aims to explore and investigate the relationship and impact of electronic payment methods on the sales growth with the mediating role of online shopping by targeting UAE banking Industry. This study followed the quantitative approach and a correlational design. The empirical data were collected through a survey designed on a 5-point Likert scale, 217 valid questionnaires were sent to all participants (i.e., top managers, middle managers and technicians) via emails. Different statistical analyses were performed in this study. The results of the study showed high internal consistency among the study variables as Cronbach’s Alpha values ranged from .873 to .855. Further, this study highlighted the significant relationship and direct impact between online shopping and sales growth. Meanwhile, indirect impact was confirmed by the results between online shopping and sales growth through e-payment. In this regard, results can help to identify the impact of e-payment on sales growth through online shopping and also provide advantage for this and many other similar organizational studies.