Authors: Seyed Gholamreza Jalali Naini, Mohammad Ali Shafia, Negar Nazari
DOI: 10.5267/j.msl.2011.12.010
Keywords: Advertising, Informativeness, Marketing planning
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 5276 | Reviews: 0
Authors: Zeinab Alinajafi, Monireh Askarinejad, Seidmehdi Veiseh, Farideh Kamari
DOI: 10.5267/j.msl.2011.12.005
Keywords: Communicational networks, Social capital, Trust
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 1560 | Reviews: 0
Authors: Naser Azad, Mojtaba Rafiee, Leila Hamdavipour
DOI: 10.5267/j.msl.2011.11.016
Keywords: Advertisement, Packaging advertisement
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 4368 | Reviews: 0
Authors: Yasaman Giyahi
DOI: 10.5267/j.msl.2011.12.003
Keywords: Chocolate, Grantor of Gift, Packaging
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 3889 | Reviews: 0
Authors: Afsaneh Derakhshandeh, Reza Gholami
DOI: 10.5267/j.msl.2011.12.099
Keywords: Leadership style, Management, Organizational effectiveness
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 2943 | Reviews: 0
Authors: Mehdi Esalat, Mohammad Reza Iravani
DOI: 10.5267/j.msl.2011.11.098
Keywords: Compatible couple, Discordant couple, Family dispute
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 2065 | Reviews: 0
Authors: Hossein Gazor, Babak Nemati, Amir Ehsani, Kianoush Nazari Ameleh
DOI: 10.5267/j.msl.2011.11.011
Keywords: Customer loyalty, Customer satisfaction, Service encounter quality, Service quality
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 4189 | Reviews: 0
Authors: Mahmood Mohammadian, Amir Hassan Nedaei, Yasaman Giyahi
DOI: 10.5267/j.msl.2011.11.010
Keywords: Iranian film market (IFM), Film market, Film marketing mix
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 2807 | Reviews: 0
Authors: Iftikhar Hussain, Waheed Akhtar, Shahid Hussain
DOI: 10.5267/j.msl.2011.11.008
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 1682 | Reviews: 0
Authors: Jalal Haghighat Monfared, Mehrnoush Dowlat Madani
DOI: 10.5267/j.msl.2011.11.006
Keywords: Enablers, Green Management, Sustainable success
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 3 | Views: 2054 | Reviews: 0
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