How to cite this paper
Aditi, B. (2024). The role of content marketing and influencer marketing strategies and banking guarantees in SMEs bankruptcy addressing.Uncertain Supply Chain Management, 12(4), 2513-2524.
Refrences
Aditi, B., Djakasaputra, A., Dewianawati, D., Wahyoedi, S., & Titin, T. (2022). Supply chain performance and visit interest of restaurants: The role of buzz and viral marketing strategic. Uncertain Supply Chain Management, 10(2), 437-444.
Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29(2), 142–154. https://doi.org/10.1016/j.ausmj.2020.01.001
Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists’ travel planning behavior. Journal of Hospitality and Leisure Marketing, 18(8), 743–764. https://doi.org/10.1080/19368620903235753
Dhun, & Dangi, H. K. (2023). Influencer marketing: Role of influencer credibility and congruence on brand attitude and eWOM. Journal of Internet Commerce, 22(sup1), S28-S72.
Ermeç, A. (2022). How Effective Are Social Media Influencers ’ Recommendations ? The Effect of Message Source on Purchasing Intention and e-Word of Mouth ( WOM ) from a Para-Social Interaction Perspective. 14(1), 1077–1095.
Filieri, R., & McLeay, F. (2014). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44–57. https://doi.org/10.1177/0047287513481274
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hasan, M. M., & Habib, A. (2017). Corporate life cycle, organizational financial resources and corporate social responsibility. Journal of Contemporary Accounting and Economics, 13(1), 20–36. https://doi.org/10.1016/j.jcae.2017.01.002
Hossain, M. E., Quaddus, M., & Shanka, T. (2015). Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty. Journal of Quality Assurance in Hospitality and Tourism, 16(2), 119–140. https://doi.org/10.1080/1528008X.2015.1013405
Juliana, J., Aditi, B., Nagoya, R., Wisnalmawati, W., & Nurcholifah, I. (2022). Tourist visiting interests: The role of social media marketing and perceived value. International Journal of Data and Network Science, 6(2), 469–476. https://doi.org/10.5267/j.ijdns.2021.12.007
Kostic, S. C., & Okanovic, M. (2018). Influencer marketing in a social media context The Patient Experience View project influencer marketing in a social media context *. https://www.researchgate.net/publication/332441726
Kozak, M., Bigné, E., & Andreu, L. (2004). Satisfaction and Destination Loyalty: A Comparison Between Non-Repeat and Repeat Tourists. Journal of Quality Assurance in Hospitality & Tourism, 5(1), 43–59. https://doi.org/10.1300/J162v05n01
Krishna Naik, C. N., Gantasala, S. B., & Prabhakar, G. V. (2010). Service Quality (Servqual) and its effect on customer satisfaction in retailing. European Journal of Social Sciences, 16(2), 239–251.
Leung, X. Y., Xue, L., & Bai, B. (2015). Internet marketing research in hospitality and tourism: a review and journal preferences. In International Journal of Contemporary Hospitality Management (Vol. 27, Issue 7, pp. 1556–1572). Emerald Group Holdings Ltd. https://doi.org/10.1108/IJCHM-05-2014-0268
Manzoor, A., Farooq, B., Hakim, I. A., & Bhat, W. A. (2023). Impact of Influencer Marketing Attributes on Purchase Intention among Gen Y and Gen Z: Evidence from India. European Economic Letters, June. https://doi.org/10.52783/eel.v13i3.342
Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7–8), 579–607. https://doi.org/10.1080/0267257X.2020.1738525
Mensah, I., & Mensah, R. D. (2018). Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus. Journal of Tourism, Heritage & Services Marketing, 4(1), 27–36. https://doi.org/10.5281/zenodo.1247542
Pasha, A. (2016). Third party recognition, perceived product related risk, and perceived ease of use among the online consumer trust: The moderating role of internet experience. Pakistan Journal of Commerce and Social Sciences (PJCSS), 10(2), 239–256.
Pramezwary, A., Lemy, D. M., & Pramono, R. (2022). Hotel Performance in the Digital Era : Roles of Digital Marketing , Perceived Quality and Trust. 36–45. https://doi.org/https://doi.org/10.56578/jimd010105
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the Small and Medium Enterprises Progress: A Case Study of SME Entrepreneurs in Manado, Indonesia. Journal of Asian Finance, Economics and Business, 8(1), 881–889. https://doi.org/10.13106/jafeb.2021.vol8.no1.881
Purwanto, A., & Juliana. (2022). The effect of supplier performance and transformational supply chain leadership style on supply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 511–516. https://doi.org/10.5267/j.uscm.2021.12.001
Rahim, Z. A., Voon, B.-H., & Mahdi, R. (2020). The impact of service quality on business commitment in contract manufacturing services: an exploratory study of F&B industry in Malaysia. International Journal of Business and Society, 21(1), 197–216.
Shyju, Singh, K., Kokkranikal, J., Bharadwaj, R., Rai, S., & Antony, J. (2023). Service Quality and Customer Satisfaction in Hospitality, Leisure, Sport and Tourism: An Assessment of Research in Web of Science. Journal of Quality Assurance in Hospitality & Tourism, 24(1), 24–50. https://doi.org/10.1080/1528008X.2021.2012735
Vicente-Ramos, W., & Cano-Torres, L. M. (2022). The effect of digital marketing on the management of relationships with university students in times of covid-19. International Journal of Data and Network Science, 6(1), 59–66. https://doi.org/10.5267/J.IJDNS.2021.10.004
Wu, H. C., & Ko, Y. J. (2013). Assessment of Service Quality in the Hotel Industry. Journal of Quality Assurance in Hospitality and Tourism, 14(3), 218–244. https://doi.org/10.1080/1528008X.2013.802557
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies, 15(3), 188–213. https://doi.org/10.1080/16522354.2018.1501146
Yaqub, R. M. S., Ali, N. S., Ramzan, N., & Murad, M. (2022). Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan. Pakistan Journal of Humanities and Social Sciences, 10(4). https://doi.org/10.52131/pjhss.2022.1004.0289
Yunos, R. M., Mahmood, C. F. C., & Mansor, N. H. A. (2014). Understanding Mechanisms to Promote Halal Industry-The Stakeholders’ Views. Procedia - Social and Behavioral Sciences, 130(July 2017), 160–166. https://doi.org/10.1016/j.sbspro.2014.04.020
Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29(2), 142–154. https://doi.org/10.1016/j.ausmj.2020.01.001
Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists’ travel planning behavior. Journal of Hospitality and Leisure Marketing, 18(8), 743–764. https://doi.org/10.1080/19368620903235753
Dhun, & Dangi, H. K. (2023). Influencer marketing: Role of influencer credibility and congruence on brand attitude and eWOM. Journal of Internet Commerce, 22(sup1), S28-S72.
Ermeç, A. (2022). How Effective Are Social Media Influencers ’ Recommendations ? The Effect of Message Source on Purchasing Intention and e-Word of Mouth ( WOM ) from a Para-Social Interaction Perspective. 14(1), 1077–1095.
Filieri, R., & McLeay, F. (2014). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44–57. https://doi.org/10.1177/0047287513481274
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hasan, M. M., & Habib, A. (2017). Corporate life cycle, organizational financial resources and corporate social responsibility. Journal of Contemporary Accounting and Economics, 13(1), 20–36. https://doi.org/10.1016/j.jcae.2017.01.002
Hossain, M. E., Quaddus, M., & Shanka, T. (2015). Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty. Journal of Quality Assurance in Hospitality and Tourism, 16(2), 119–140. https://doi.org/10.1080/1528008X.2015.1013405
Juliana, J., Aditi, B., Nagoya, R., Wisnalmawati, W., & Nurcholifah, I. (2022). Tourist visiting interests: The role of social media marketing and perceived value. International Journal of Data and Network Science, 6(2), 469–476. https://doi.org/10.5267/j.ijdns.2021.12.007
Kostic, S. C., & Okanovic, M. (2018). Influencer marketing in a social media context The Patient Experience View project influencer marketing in a social media context *. https://www.researchgate.net/publication/332441726
Kozak, M., Bigné, E., & Andreu, L. (2004). Satisfaction and Destination Loyalty: A Comparison Between Non-Repeat and Repeat Tourists. Journal of Quality Assurance in Hospitality & Tourism, 5(1), 43–59. https://doi.org/10.1300/J162v05n01
Krishna Naik, C. N., Gantasala, S. B., & Prabhakar, G. V. (2010). Service Quality (Servqual) and its effect on customer satisfaction in retailing. European Journal of Social Sciences, 16(2), 239–251.
Leung, X. Y., Xue, L., & Bai, B. (2015). Internet marketing research in hospitality and tourism: a review and journal preferences. In International Journal of Contemporary Hospitality Management (Vol. 27, Issue 7, pp. 1556–1572). Emerald Group Holdings Ltd. https://doi.org/10.1108/IJCHM-05-2014-0268
Manzoor, A., Farooq, B., Hakim, I. A., & Bhat, W. A. (2023). Impact of Influencer Marketing Attributes on Purchase Intention among Gen Y and Gen Z: Evidence from India. European Economic Letters, June. https://doi.org/10.52783/eel.v13i3.342
Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7–8), 579–607. https://doi.org/10.1080/0267257X.2020.1738525
Mensah, I., & Mensah, R. D. (2018). Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus. Journal of Tourism, Heritage & Services Marketing, 4(1), 27–36. https://doi.org/10.5281/zenodo.1247542
Pasha, A. (2016). Third party recognition, perceived product related risk, and perceived ease of use among the online consumer trust: The moderating role of internet experience. Pakistan Journal of Commerce and Social Sciences (PJCSS), 10(2), 239–256.
Pramezwary, A., Lemy, D. M., & Pramono, R. (2022). Hotel Performance in the Digital Era : Roles of Digital Marketing , Perceived Quality and Trust. 36–45. https://doi.org/https://doi.org/10.56578/jimd010105
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the Small and Medium Enterprises Progress: A Case Study of SME Entrepreneurs in Manado, Indonesia. Journal of Asian Finance, Economics and Business, 8(1), 881–889. https://doi.org/10.13106/jafeb.2021.vol8.no1.881
Purwanto, A., & Juliana. (2022). The effect of supplier performance and transformational supply chain leadership style on supply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 511–516. https://doi.org/10.5267/j.uscm.2021.12.001
Rahim, Z. A., Voon, B.-H., & Mahdi, R. (2020). The impact of service quality on business commitment in contract manufacturing services: an exploratory study of F&B industry in Malaysia. International Journal of Business and Society, 21(1), 197–216.
Shyju, Singh, K., Kokkranikal, J., Bharadwaj, R., Rai, S., & Antony, J. (2023). Service Quality and Customer Satisfaction in Hospitality, Leisure, Sport and Tourism: An Assessment of Research in Web of Science. Journal of Quality Assurance in Hospitality & Tourism, 24(1), 24–50. https://doi.org/10.1080/1528008X.2021.2012735
Vicente-Ramos, W., & Cano-Torres, L. M. (2022). The effect of digital marketing on the management of relationships with university students in times of covid-19. International Journal of Data and Network Science, 6(1), 59–66. https://doi.org/10.5267/J.IJDNS.2021.10.004
Wu, H. C., & Ko, Y. J. (2013). Assessment of Service Quality in the Hotel Industry. Journal of Quality Assurance in Hospitality and Tourism, 14(3), 218–244. https://doi.org/10.1080/1528008X.2013.802557
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies, 15(3), 188–213. https://doi.org/10.1080/16522354.2018.1501146
Yaqub, R. M. S., Ali, N. S., Ramzan, N., & Murad, M. (2022). Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan. Pakistan Journal of Humanities and Social Sciences, 10(4). https://doi.org/10.52131/pjhss.2022.1004.0289
Yunos, R. M., Mahmood, C. F. C., & Mansor, N. H. A. (2014). Understanding Mechanisms to Promote Halal Industry-The Stakeholders’ Views. Procedia - Social and Behavioral Sciences, 130(July 2017), 160–166. https://doi.org/10.1016/j.sbspro.2014.04.020