How to cite this paper
Istatieh, H., Alsoud, M., Al-Gasawneh, J., Shajrawi, A., Zoubi, M & Daoud, M. (2024). The impact of digital marketing on the adoption of building information modeling system in Jordanian interior design companies: The moderating role of credibility.Uncertain Supply Chain Management, 12(2), 1267-1274.
Refrences
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Al-dmour, H., Hadad, H., & Al-dmour, R. (2023). The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), 1-19.
Alfeel, E., & Ansari, D. Z. A. (2019). The impact of social media marketing on consumer purchase intention: Consumer survey in Saudi Arabia. Journal of Marketing and Consumer Research, 56(1), 13-22.
Al-Gasawneh, J. A., AlZubi, K. N., Anuar, M. M., Padlee, S. F., ul-Haque, A., &Saputra, J. (2022). Marketing performance sustainability in the Jordanian hospitality industry: The roles of customer relationship management and service quality. Sustainability, 14(2), 803.
Al-Gasawneh, J., & Al-Adamat, A. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10(8), 1701-1708.
Al-Gasawneh, J., Al-Balqa, J., Hasan, M., Mahmoud, A., Al-Rawashdeh, G., Mukattash, I., &Saputra, J. (2023). The moderating role of reliability on the relationship between electronic word of mouth and customer purchase intention in Jordanian real estate enterprises. International Journal of Data and Network Science, 7(2), 687-694.
Alghasawneh, L. A. S., Akhorshaideh, A. H., Alharafsheh, M., Ghasawneh, A., Al-Gasawneh, J. A., & Al-Hadid, A. Y. (2021). Determinants of Supply Chain Management Practices in Jordanian Pharmaceutical Firms. Solid State Technology, 64(2), 2986-3001.
Alnaser, A. S., Al-Shibly, M. S., Alghizzawi, M., Habes, M., & Al-Gasawneh, J. A. (2020). Impacts of social media and demographical characteristics on university admissions: case of Jordanian private universities. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 6433-6454.
Alwan, M., &Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.and Logistics.
Alzaanin, R. (2020). A Conceptual Review of Digital Content Marketing Strategy as an Effective Practice to Grow Small Business. International Journal of Economics, Business, and Entrepreneurship, 3(2), 132-137.
ARABIA, M. S. (2021). Evaluation of the Performance for Popular Three Classifiers on Spam Email without using FS methods.
Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing-a tool of innovative marketing. Journal of Organizational Management, 3(1), 1-7.
Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644-651.
Bhandari, R. S., & Bansal, A. (2018). Impact of search engine optimization as a marketing tool. Jindal Journal of Business Research, 7(1), 23-36.
Bunpis, L., &Haron, M. S. (2014). The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand. Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
Cepal, N. U. (2021). Digital technologies for a new future.
Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), 196-200.
Garg, M., Bansal, A., & Single, K. (2021). Impact of Digital Marketing on Consumer Decision Making. International Journal for Scientific Research and Development. Published. http://ijsrd. com/Article. php.
Gautam, V., & Sharma, V. (2017). The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Gomes, J. P. L., & Nogueira, S. (2020). The impact of sustainable marketing techniques adoption on the global marketing strategy in car dealers from district of Porto–Northern Portugal.
Gu, N., & London, K. (2010). Understanding and facilitating BIM adoption in the AEC industry. Automation in construction, 19(8), 988-999.
Gugerty, L., & Link, D. M. (2020). How heuristic credibility cues affect credibility judgments and decisions. Journal of Experimental Psychology: Applied, 26(4), 620.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., Ray, S., ... & Ray, S. (2021). An introduction to structural equation modeling. Partial least squares structural equation modeling (PLS-SEM) using R: a workbook, 1-29.
Hammouri, Q., Altaher, A. M., Rabaa’i, A., Khataybeh, H., & Al-Gasawneh, J. A. (2022). Influence of psychological contract fulfillment on job outcomes: A case of the academic sphere in Jordan. Problems and Perspectives in Management, 20(3), 62-71.
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), 269-293.
Kim, S., & Choi, S. M. (2012). Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility. International Journal of Internet Marketing and Advertising, 7(3), 217-236.
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of social media marketing on consumer’s purchase intentions: the mediating role of customer trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Marshall, O. (2021). Search Engine Optimization and the connection with Knowledge Graphs.
Matta, H., Gupta, R., & Agarwal, S. (2020, June). Search Engine optimization in digital marketing: present scenario and future scope. In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 530-534). IEEE.
Nafees, L., Cook, C. M., & Stoddard, J. E. (2020). The impact of the social media influencer power on consumer attitudes toward the brand: the mediating/moderating role of social media influencer source credibility. Atlantic Marketing Journal, 9(1), 3.
Nawaz, S. S., & Kaldeen, M. (2020). Impact of digital marketing on purchase intention. International Journal of Advanced Science and Technology, 29(4), 1113-1120.
Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120-132.
Pulizzi, J. (2012). The rise of storytelling as the new marketing. Publishing research quarterly, 28(2), 116-123.
Sharma, R., & Mishra, R. (2014). A review of evolution of theories and models of technology adoption. Indore Management Journal, 6(2), 17-29.
Sinha, M., &Sheth, J. (2018). Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users. Journal of Business Research, 86, 217-224.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS quarterly, 36(1), 157-178.
Verma, D., & Dewani, P. P. (2021). eWOM credibility: a comprehensive framework and literature review. Online Information Review, 45(3), 481-500.
Wymbs, C. (2011). Digital marketing: The time for a new “academic major” has arrived. Journal of Marketing Education, 33(1), 93-106.
Yang, Q., Qin, L., Chen, Z., Ji, S., Zhang, K., & Ma, X. (2019, August). Empirical study on the impact of short video content marketing on consumer's purchasing intention based on the integrated model of TRA and ELM. In 1st International Symposium on Economic Development and Management Innovation (EDMI 2019) (pp. 519-524). Atlantis Press.
Al-Dmour, H. H., Algharabat, R. S., Khawaja, R., & Al-Dmour, R. H. (2019). Investigating the impact of ECRM success factors on business performance: Jordanian commercial banks. Asia Pacific Journal of Marketing and Logistics, 31(1), 105-127.
Al-dmour, H., Hadad, H., & Al-dmour, R. (2023). The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), 1-19.
Alfeel, E., & Ansari, D. Z. A. (2019). The impact of social media marketing on consumer purchase intention: Consumer survey in Saudi Arabia. Journal of Marketing and Consumer Research, 56(1), 13-22.
Al-Gasawneh, J. A., AlZubi, K. N., Anuar, M. M., Padlee, S. F., ul-Haque, A., &Saputra, J. (2022). Marketing performance sustainability in the Jordanian hospitality industry: The roles of customer relationship management and service quality. Sustainability, 14(2), 803.
Al-Gasawneh, J., & Al-Adamat, A. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10(8), 1701-1708.
Al-Gasawneh, J., Al-Balqa, J., Hasan, M., Mahmoud, A., Al-Rawashdeh, G., Mukattash, I., &Saputra, J. (2023). The moderating role of reliability on the relationship between electronic word of mouth and customer purchase intention in Jordanian real estate enterprises. International Journal of Data and Network Science, 7(2), 687-694.
Alghasawneh, L. A. S., Akhorshaideh, A. H., Alharafsheh, M., Ghasawneh, A., Al-Gasawneh, J. A., & Al-Hadid, A. Y. (2021). Determinants of Supply Chain Management Practices in Jordanian Pharmaceutical Firms. Solid State Technology, 64(2), 2986-3001.
Alnaser, A. S., Al-Shibly, M. S., Alghizzawi, M., Habes, M., & Al-Gasawneh, J. A. (2020). Impacts of social media and demographical characteristics on university admissions: case of Jordanian private universities. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 6433-6454.
Alwan, M., &Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.and Logistics.
Alzaanin, R. (2020). A Conceptual Review of Digital Content Marketing Strategy as an Effective Practice to Grow Small Business. International Journal of Economics, Business, and Entrepreneurship, 3(2), 132-137.
ARABIA, M. S. (2021). Evaluation of the Performance for Popular Three Classifiers on Spam Email without using FS methods.
Bansal, R., Masood, R., & Dadhich, V. (2014). Social media marketing-a tool of innovative marketing. Journal of Organizational Management, 3(1), 1-7.
Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644-651.
Bhandari, R. S., & Bansal, A. (2018). Impact of search engine optimization as a marketing tool. Jindal Journal of Business Research, 7(1), 23-36.
Bunpis, L., &Haron, M. S. (2014). The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand. Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
Cepal, N. U. (2021). Digital technologies for a new future.
Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), 196-200.
Garg, M., Bansal, A., & Single, K. (2021). Impact of Digital Marketing on Consumer Decision Making. International Journal for Scientific Research and Development. Published. http://ijsrd. com/Article. php.
Gautam, V., & Sharma, V. (2017). The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Gomes, J. P. L., & Nogueira, S. (2020). The impact of sustainable marketing techniques adoption on the global marketing strategy in car dealers from district of Porto–Northern Portugal.
Gu, N., & London, K. (2010). Understanding and facilitating BIM adoption in the AEC industry. Automation in construction, 19(8), 988-999.
Gugerty, L., & Link, D. M. (2020). How heuristic credibility cues affect credibility judgments and decisions. Journal of Experimental Psychology: Applied, 26(4), 620.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., Ray, S., ... & Ray, S. (2021). An introduction to structural equation modeling. Partial least squares structural equation modeling (PLS-SEM) using R: a workbook, 1-29.
Hammouri, Q., Altaher, A. M., Rabaa’i, A., Khataybeh, H., & Al-Gasawneh, J. A. (2022). Influence of psychological contract fulfillment on job outcomes: A case of the academic sphere in Jordan. Problems and Perspectives in Management, 20(3), 62-71.
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), 269-293.
Kim, S., & Choi, S. M. (2012). Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility. International Journal of Internet Marketing and Advertising, 7(3), 217-236.
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of social media marketing on consumer’s purchase intentions: the mediating role of customer trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Marshall, O. (2021). Search Engine Optimization and the connection with Knowledge Graphs.
Matta, H., Gupta, R., & Agarwal, S. (2020, June). Search Engine optimization in digital marketing: present scenario and future scope. In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 530-534). IEEE.
Nafees, L., Cook, C. M., & Stoddard, J. E. (2020). The impact of the social media influencer power on consumer attitudes toward the brand: the mediating/moderating role of social media influencer source credibility. Atlantic Marketing Journal, 9(1), 3.
Nawaz, S. S., & Kaldeen, M. (2020). Impact of digital marketing on purchase intention. International Journal of Advanced Science and Technology, 29(4), 1113-1120.
Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120-132.
Pulizzi, J. (2012). The rise of storytelling as the new marketing. Publishing research quarterly, 28(2), 116-123.
Sharma, R., & Mishra, R. (2014). A review of evolution of theories and models of technology adoption. Indore Management Journal, 6(2), 17-29.
Sinha, M., &Sheth, J. (2018). Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users. Journal of Business Research, 86, 217-224.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS quarterly, 36(1), 157-178.
Verma, D., & Dewani, P. P. (2021). eWOM credibility: a comprehensive framework and literature review. Online Information Review, 45(3), 481-500.
Wymbs, C. (2011). Digital marketing: The time for a new “academic major” has arrived. Journal of Marketing Education, 33(1), 93-106.
Yang, Q., Qin, L., Chen, Z., Ji, S., Zhang, K., & Ma, X. (2019, August). Empirical study on the impact of short video content marketing on consumer's purchasing intention based on the integrated model of TRA and ELM. In 1st International Symposium on Economic Development and Management Innovation (EDMI 2019) (pp. 519-524). Atlantis Press.