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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 12 Issue 1 pp. 9-18 , 2024

Entrepreneurial orientation and digital transformation as drivers of high organizational performance: Evidence from Iraqi private bank Pages 9-18 Right click to download the paper Download PDF

Authors: Ahmad Ali Salih, Lamya Alsalhi, Azzam Abou-Moghli

DOI: 10.5267/j.uscm.2023.10.022

Keywords: Entrepreneurial Orientation, Organizational Performance, Digital Transformation, Private Banks, Iraq

Abstract: This research investigated how digital transformation affects the relationship between entrepreneurial orientation and organizational performance among private banks in Baghdad, Iraq. The study population consisted of 5,000 individuals holding various positions, including general manager, deputy general manager, department head, section head, and employee. To obtain a representative sample, the researchers employed the stratified equal random sampling method and randomly selected participants. As a result, a total of 406 questionnaires were distributed. However, only 197 questionnaires were valid and suitable for analysis, representing a percentage of 49% of the distributed questionnaires. The primary means of gathering information was through a questionnaire, and the data obtained were analyzed using inferential statistical techniques. The research findings indicated that the different aspects of entrepreneurial orientation, such as being proactive, taking risks, and flexibility, had a significant and beneficial influence on the organization's overall performance and its ability to operate effectively and engage socially. Nonetheless, the innovation aspect did not have a notable impact on the performance of the organization and its related dimensions. In addition, the research indicated that digitalization has a beneficial impact on the relationship between entrepreneurial orientation and the performance of an organization, making it more powerful. The research suggested that private banks operating in Baghdad province ought to promote innovation, foster productive social interactions, enhance their operational efficiency, facilitate digital transformation, and leverage their moderating influence to improve the performance of the organization by boosting entrepreneurial orientation.

How to cite this paper
Salih, A., Alsalhi, L & Abou-Moghli, A. (2024). Entrepreneurial orientation and digital transformation as drivers of high organizational performance: Evidence from Iraqi private bank.Uncertain Supply Chain Management, 12(1), 9-18.

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Journal: Uncertain Supply Chain Management | Year: 2024 | Volume: 12 | Issue: 1 | Views: 1974 | Reviews: 0

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