How to cite this paper
Saraireh, S. (2023). Green purchasing, environmental concern, and subjective knowledge in Saudi Arabia: The moderating effect of green skepticism.Uncertain Supply Chain Management, 11(1), 77-86.
Refrences
Abbasi, A., Yadollahi, S., & Beygi, J. (2019). Investigating consumers' intention to purchase green products: Using the theory of planned behavior with environmental concern and knowledge.
Ahmad, I., Rehan, M., Balkhyour, M., Abbas, M., Basahi, J., Almeelbi, T., & Ismail, I. (2016). Review of environmental pollution and health risks at motor vehicle repair workshops challenges and perspectives for saudi arabia. Int J Agric Environ Res, 2, 1-23.
Aityassine, F., Aldiabat, B., Al-rjoub, S., Aldaihani, F., Al-Shorman, H., & Al-Hawary, S. (2021). The mediating effect of just in time on the relationship between green supply chain management practices and performance in the manufacturing companies. Uncertain Supply Chain Management, 9(4), 1081-1090.
Aityassine, F., Soumadi, M., Aldiabat, B., Al-Shorman, H., Akour, I., Alshurideh, M., & Al-Hawary, S. (2022). The effect of supply chain resilience on supply chain performance of chemical industrial companies. Uncertain Supply Chain Management, 10(4), 1271-1278
Al- Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in Jordan: The Moderating Effect of Environmental Concern. International Journal of Supply Chain Management, 9(5), 366-371.
Al-Abbadi, L., Bader, D., Mohammad, A., Al-Quran, A., Aldaihani, F., Al-Hawary, S., & Alathamneh, F. (2022). The effect of online consumer reviews on purchasing intention through product mental image. International Journal of Data and Network Science, 6(4), 1519-1530.
Al-Awamleh, H., Alhalalmeh, M., Alatyat, Z., Saraireh, S., Akour, I., Alneimat, S., & Al-Hawary, S. (2022). The effect of green supply chain on sustainability: Evidence from the pharmaceutical industry. Uncertain Supply Chain Management, 10(4), 1261-1270.
Albayrak, T., Aksoy, Ş., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27-39.
Alhalalmeh, M., Alkhawaldah, R. A., Mohammad, A., Al-Quran, A., Hijjawi, G., & Al-Hawary, S. (2022). The effect of selected marketing activities and promotions on the consumers buying behavior. Business: Theory and Practice, 23(1), 79-87.
Ali, A. (2020). Industrial development in saudi arabia: Disparity in growth and development. Anis Ali (2020). Industrial Development in Saudi Arabia: Disparity in Growth and Development. Problems and Perspectives in Management, 18(2), 23-35.
Ali, A., & Ahmad, I. (2016). Environment friendly products: Factors that influence the green purchase intentions of pakistani consumers. Pakistan Journal of Engineering, Technology & Science, 2(1).
Al-khawaldah, R., Al-zoubi, W., Alshaer, S., Almarshad, M., ALShalabi, F., Altahrawi, M., & Al-hawary, S. (2022). Green supply chain management and competitive advantage: The mediating role of organizational ambidexterity. Uncertain Supply Chain Management, 10(3), 961-972.
Alshawabkeh, R., AL-Awamleh, H., Alkhawaldeh, M., Kanaan, R., Al-Hawary, S., Mohammad, A., & Alkhawalda, R. (2022). The mediating role of supply chain management on the relationship between big data and supply chain performance using SCOR model. Uncertain Supply Chain Management, 10(3), 729-736.
Arbogust, G. (2015). Is skepticism hurting green consumer spending? Marketing and Media. Retrieved from https://www.linkedin.com/pulse/skepticism-hurting-green-consumer-spending-george-arbogust
Atkinson, L., & Kim, Y. (2015). “I drink it anyway and i know i shouldn't”: Understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising. Environmental Communication, 9(1), 37-57.
Bayani, N. (2016). Ecology and environmental challenges of the persian gulf. Iranian Studies, 49(6), 1047-1063.
Berck, P., Levy, A., & Chowdhury, K. (2012). An analysis of the world's environment and population dynamics with varying carrying capacity, concerns and skepticism. Ecological Economics, 73, 103-112.
Creswell, J. W. (2002). Educational research: Planning, conducting, and evaluating quantitative: Prentice Hall Upper Saddle River, NJ.
Dagher, G., Itani, O., & Kassar, A. N. (2015). The impact of environment concern and attitude on green purchasing behavior: Gender as the moderator. Contemporary Management Research, 11(2).
Dangelico, R. M., & Vocalelli, D. (2017). “Green marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279.
De Pechpeyrou, P., & Odou, P. (2012). Consumer skepticism and promotion effectiveness. Recherche et Applications en Marketing (English Edition), 27(2), 45-69.
Do Paço, A. M. F., & Reis, R. (2012). Factors affecting skepticism toward green advertising. Journal of advertising, 41(4), 147-155.
Dörnyei, Z. (2007). Research methods in applied linguistics: Quantitative, qualitative, and mixed methodologies: Oxford University Press.
Esmaeilpour, M., & Bahmiary, E. (2017). Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing. Challenges for the Knowledge Society, 12(2), 297-315.
European Union. (2009, 31/12/2019). Environment "facts and figures". Environment "Facts and Figures". Retrieved from https://ec.europa.eu/environment/eussd/smgp/facts_and_figures_en.htm
Forecasts. (2020 - 2025). The kingdom of saudi arabia manufacturing industry sector - growth, trends and forecasts. The Kingdom of Saudi Arabia Manufacturing Industry Sector - Growth, Trends and Forecasts. Retrieved from https://www.mordorintelligence.com/industry-reports/manufacturing-industry-in-the-kingdom-of-saudi-arabia-industry
Foreh, M. R., & Grier, S. (2003). When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of consumer psychology, 13(3), 349-356.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 18(3), 382-388.
Goh, S. K., & Balaji, M. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.
Guldal, E. (2019). Consumer skepticism: Attitude–behavior gap in green marketing and the role of ecopreneurs in the market. Università Ca'Foscari Venezia,
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (pls-sem): Sage Publications.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). Pls-sem: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (pls-sem) an emerging tool in business research. European Business Review, 26(2), 106–121.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using pls path modeling in new technology research: Updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.
Joshi, G. Y., Sheorey, P. A., & Gandhi, A. V. (2019). Analyzing the barriers to purchase intentions of energy efficient appliances from consumer perspective. Benchmarking: An International Journal, 26(5), 1565-1580.
Joshi, Y. (2017). Investigating the influence of spirituality, environmental concern and ecological knowledge on consumers' green purchase intention. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 9(2), 54-61.
KEN, J. (2015). Green can be cool and profitable. Green Can Be Cool And Profitable. Retrieved from https://www.environmentalleader.com/2014/07/green-can-be-cool-and-profitable/
Kothari, C. R. (2004). Research methodology: Methods and techniques: New Age International.
Kumar, S., & Phrommathed, P. (2005). Research methodology: Springer.
Leonidou, C. N., & Skarmeas, D. (2017). Gray shades of green: Causes and consequences of green skepticism. Journal of Business Ethics, 144(2), 401-415.
Li, G., Li, W., Jin, Z., & Wang, Z. (2019). Influence of environmental concern and knowledge on households’ willingness to purchase energy-efficient appliances: A case study in shanxi, china. Sustainability, 11(4), 1073.
Malik, S., & Qazi, A. (2017). Factors affecting green purchase intention and the role of consumer skepticism. Journal of Quality and Technology Management, 14(II), 93-111.
Matthes, J., & Wonneberger, A. (2014). The skeptical green consumer revisited: Testing the relationship between green consumerism and skepticism toward advertising. Journal of advertising, 43(2), 115-127.
Mohammad, A., Aldmour, R., & Al-Hawary, S. (2022). Drivers of online food delivery orientation. International Journal of Data and Network Science, 6(4), 1619-1624.
Mostafa, M. M. (2007). Gender differences in egyptian consumers’ green purchase behaviour: The effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229.
Naidoo, M., & Gasparatos, A. (2018). Corporate environmental sustainability in the retail sector: Drivers, strategies and performance measurement. Journal of Cleaner Production, 203, 125-142.
Newton, J. D., Tsarenko, Y., Ferraro, C., & Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974-1981.
Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019). Greenwash and green purchase intention: The mediating role of green skepticism. Sustainability, 11(9), 2653.
Pagiaslis, A., & Krontalis, A. K. (2014). Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5), 335-348.
Pan, S.-Y., Gao, M., Kim, H., Shah, K. J., Pei, S.-L., & Chiang, P.-C. (2018). Advances and challenges in sustainable tourism toward a green economy. Science of the Total Environment, 635, 452-469.
Papadas, K.-K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246.
Patel, J. D., Gadhavi, D. D., & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: Moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1), 1-18.
Pomering, A., & Johnson, L. W. (2009). Advertising corporate social responsibility initiatives to communicate corporate image. Corporate Communications: An International Journal, 14(4).
Randheer, K., Trabulsi, H. U., Al Ajmi, H. A., & Al Jasser, H. K. (2017). Emerging industry: A case of automobile manufacturing in Saudi Arabia. Journal of Marketing Research and Case Studies, 2017, 14-17.
Rizkalla, N. (2017). Determinants of sustainable consumption behavior: An examination of consumption values, pce environmental concern and environmental knowledge. International Journal of Social Science and Humanity, 7(12).
Rosenbaum, M. S., & Wong, I. A. (2015). Green marketing programs as strategic initiatives in hospitality. Journal of Services Marketing.
Safari, A., Salehzadeh, R., Panahi, R., & Abolghasemian, S. (2018). Multiple pathways linking environmental knowledge and awareness to employees’ green behavior. Corporate Governance: The international journal of business in society, 18(1), 81-103.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students: Pearson education.
Sekaran, U., & Bougie, R. (2016). Research methods for managers: A skill-building approach (7th ed.). New Jersey, USA: John Wiley & Sons, Inc.
Silva, M. E., de Sousa-Filho, J. M., Yamim, A. P., & Diógenes, A. P. (2019). Exploring nuances of green skepticism in different economies. Marketing Intelligence & Planning, 38(4), 449-463.
Skarmeas, D., Leonidou, C. N., & Saridakis, C. (2014). Examining the role of csr skepticism using fuzzy-set qualitative comparative analysis. Journal of Business Research, 67(9), 1796-1805.
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104.
Suki, N. M. (2016). Consumer environmental concern and green product purchase in malaysia: Structural effects of consumption values. Journal of Cleaner Production, 132, 204-214.
Sustainable Brands. (2019). Black lives matter; racial equity is fundamental to our vision of a flourishing future. Walking the Talk. Retrieved from https://sustainablebrands.com/
Szabo, S., & Webster, J. (2020). Perceived greenwashing: The effects of green marketing on environmental and product perceptions. Journal of Business Ethics, 1-21.
Tan, L. P., Johnstone, M.-L., & Yang, L. (2016). Barriers to green consumption behaviours: The roles of consumers' green perceptions. Australasian Marketing Journal (AMJ), 24(4), 288-299.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.
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Ahmad, I., Rehan, M., Balkhyour, M., Abbas, M., Basahi, J., Almeelbi, T., & Ismail, I. (2016). Review of environmental pollution and health risks at motor vehicle repair workshops challenges and perspectives for saudi arabia. Int J Agric Environ Res, 2, 1-23.
Aityassine, F., Aldiabat, B., Al-rjoub, S., Aldaihani, F., Al-Shorman, H., & Al-Hawary, S. (2021). The mediating effect of just in time on the relationship between green supply chain management practices and performance in the manufacturing companies. Uncertain Supply Chain Management, 9(4), 1081-1090.
Aityassine, F., Soumadi, M., Aldiabat, B., Al-Shorman, H., Akour, I., Alshurideh, M., & Al-Hawary, S. (2022). The effect of supply chain resilience on supply chain performance of chemical industrial companies. Uncertain Supply Chain Management, 10(4), 1271-1278
Al- Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in Jordan: The Moderating Effect of Environmental Concern. International Journal of Supply Chain Management, 9(5), 366-371.
Al-Abbadi, L., Bader, D., Mohammad, A., Al-Quran, A., Aldaihani, F., Al-Hawary, S., & Alathamneh, F. (2022). The effect of online consumer reviews on purchasing intention through product mental image. International Journal of Data and Network Science, 6(4), 1519-1530.
Al-Awamleh, H., Alhalalmeh, M., Alatyat, Z., Saraireh, S., Akour, I., Alneimat, S., & Al-Hawary, S. (2022). The effect of green supply chain on sustainability: Evidence from the pharmaceutical industry. Uncertain Supply Chain Management, 10(4), 1261-1270.
Albayrak, T., Aksoy, Ş., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27-39.
Alhalalmeh, M., Alkhawaldah, R. A., Mohammad, A., Al-Quran, A., Hijjawi, G., & Al-Hawary, S. (2022). The effect of selected marketing activities and promotions on the consumers buying behavior. Business: Theory and Practice, 23(1), 79-87.
Ali, A. (2020). Industrial development in saudi arabia: Disparity in growth and development. Anis Ali (2020). Industrial Development in Saudi Arabia: Disparity in Growth and Development. Problems and Perspectives in Management, 18(2), 23-35.
Ali, A., & Ahmad, I. (2016). Environment friendly products: Factors that influence the green purchase intentions of pakistani consumers. Pakistan Journal of Engineering, Technology & Science, 2(1).
Al-khawaldah, R., Al-zoubi, W., Alshaer, S., Almarshad, M., ALShalabi, F., Altahrawi, M., & Al-hawary, S. (2022). Green supply chain management and competitive advantage: The mediating role of organizational ambidexterity. Uncertain Supply Chain Management, 10(3), 961-972.
Alshawabkeh, R., AL-Awamleh, H., Alkhawaldeh, M., Kanaan, R., Al-Hawary, S., Mohammad, A., & Alkhawalda, R. (2022). The mediating role of supply chain management on the relationship between big data and supply chain performance using SCOR model. Uncertain Supply Chain Management, 10(3), 729-736.
Arbogust, G. (2015). Is skepticism hurting green consumer spending? Marketing and Media. Retrieved from https://www.linkedin.com/pulse/skepticism-hurting-green-consumer-spending-george-arbogust
Atkinson, L., & Kim, Y. (2015). “I drink it anyway and i know i shouldn't”: Understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising. Environmental Communication, 9(1), 37-57.
Bayani, N. (2016). Ecology and environmental challenges of the persian gulf. Iranian Studies, 49(6), 1047-1063.
Berck, P., Levy, A., & Chowdhury, K. (2012). An analysis of the world's environment and population dynamics with varying carrying capacity, concerns and skepticism. Ecological Economics, 73, 103-112.
Creswell, J. W. (2002). Educational research: Planning, conducting, and evaluating quantitative: Prentice Hall Upper Saddle River, NJ.
Dagher, G., Itani, O., & Kassar, A. N. (2015). The impact of environment concern and attitude on green purchasing behavior: Gender as the moderator. Contemporary Management Research, 11(2).
Dangelico, R. M., & Vocalelli, D. (2017). “Green marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279.
De Pechpeyrou, P., & Odou, P. (2012). Consumer skepticism and promotion effectiveness. Recherche et Applications en Marketing (English Edition), 27(2), 45-69.
Do Paço, A. M. F., & Reis, R. (2012). Factors affecting skepticism toward green advertising. Journal of advertising, 41(4), 147-155.
Dörnyei, Z. (2007). Research methods in applied linguistics: Quantitative, qualitative, and mixed methodologies: Oxford University Press.
Esmaeilpour, M., & Bahmiary, E. (2017). Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing. Challenges for the Knowledge Society, 12(2), 297-315.
European Union. (2009, 31/12/2019). Environment "facts and figures". Environment "Facts and Figures". Retrieved from https://ec.europa.eu/environment/eussd/smgp/facts_and_figures_en.htm
Forecasts. (2020 - 2025). The kingdom of saudi arabia manufacturing industry sector - growth, trends and forecasts. The Kingdom of Saudi Arabia Manufacturing Industry Sector - Growth, Trends and Forecasts. Retrieved from https://www.mordorintelligence.com/industry-reports/manufacturing-industry-in-the-kingdom-of-saudi-arabia-industry
Foreh, M. R., & Grier, S. (2003). When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of consumer psychology, 13(3), 349-356.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 18(3), 382-388.
Goh, S. K., & Balaji, M. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.
Guldal, E. (2019). Consumer skepticism: Attitude–behavior gap in green marketing and the role of ecopreneurs in the market. Università Ca'Foscari Venezia,
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (pls-sem): Sage Publications.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). Pls-sem: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (pls-sem) an emerging tool in business research. European Business Review, 26(2), 106–121.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using pls path modeling in new technology research: Updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.
Joshi, G. Y., Sheorey, P. A., & Gandhi, A. V. (2019). Analyzing the barriers to purchase intentions of energy efficient appliances from consumer perspective. Benchmarking: An International Journal, 26(5), 1565-1580.
Joshi, Y. (2017). Investigating the influence of spirituality, environmental concern and ecological knowledge on consumers' green purchase intention. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 9(2), 54-61.
KEN, J. (2015). Green can be cool and profitable. Green Can Be Cool And Profitable. Retrieved from https://www.environmentalleader.com/2014/07/green-can-be-cool-and-profitable/
Kothari, C. R. (2004). Research methodology: Methods and techniques: New Age International.
Kumar, S., & Phrommathed, P. (2005). Research methodology: Springer.
Leonidou, C. N., & Skarmeas, D. (2017). Gray shades of green: Causes and consequences of green skepticism. Journal of Business Ethics, 144(2), 401-415.
Li, G., Li, W., Jin, Z., & Wang, Z. (2019). Influence of environmental concern and knowledge on households’ willingness to purchase energy-efficient appliances: A case study in shanxi, china. Sustainability, 11(4), 1073.
Malik, S., & Qazi, A. (2017). Factors affecting green purchase intention and the role of consumer skepticism. Journal of Quality and Technology Management, 14(II), 93-111.
Matthes, J., & Wonneberger, A. (2014). The skeptical green consumer revisited: Testing the relationship between green consumerism and skepticism toward advertising. Journal of advertising, 43(2), 115-127.
Mohammad, A., Aldmour, R., & Al-Hawary, S. (2022). Drivers of online food delivery orientation. International Journal of Data and Network Science, 6(4), 1619-1624.
Mostafa, M. M. (2007). Gender differences in egyptian consumers’ green purchase behaviour: The effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229.
Naidoo, M., & Gasparatos, A. (2018). Corporate environmental sustainability in the retail sector: Drivers, strategies and performance measurement. Journal of Cleaner Production, 203, 125-142.
Newton, J. D., Tsarenko, Y., Ferraro, C., & Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974-1981.
Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019). Greenwash and green purchase intention: The mediating role of green skepticism. Sustainability, 11(9), 2653.
Pagiaslis, A., & Krontalis, A. K. (2014). Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5), 335-348.
Pan, S.-Y., Gao, M., Kim, H., Shah, K. J., Pei, S.-L., & Chiang, P.-C. (2018). Advances and challenges in sustainable tourism toward a green economy. Science of the Total Environment, 635, 452-469.
Papadas, K.-K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246.
Patel, J. D., Gadhavi, D. D., & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: Moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1), 1-18.
Pomering, A., & Johnson, L. W. (2009). Advertising corporate social responsibility initiatives to communicate corporate image. Corporate Communications: An International Journal, 14(4).
Randheer, K., Trabulsi, H. U., Al Ajmi, H. A., & Al Jasser, H. K. (2017). Emerging industry: A case of automobile manufacturing in Saudi Arabia. Journal of Marketing Research and Case Studies, 2017, 14-17.
Rizkalla, N. (2017). Determinants of sustainable consumption behavior: An examination of consumption values, pce environmental concern and environmental knowledge. International Journal of Social Science and Humanity, 7(12).
Rosenbaum, M. S., & Wong, I. A. (2015). Green marketing programs as strategic initiatives in hospitality. Journal of Services Marketing.
Safari, A., Salehzadeh, R., Panahi, R., & Abolghasemian, S. (2018). Multiple pathways linking environmental knowledge and awareness to employees’ green behavior. Corporate Governance: The international journal of business in society, 18(1), 81-103.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students: Pearson education.
Sekaran, U., & Bougie, R. (2016). Research methods for managers: A skill-building approach (7th ed.). New Jersey, USA: John Wiley & Sons, Inc.
Silva, M. E., de Sousa-Filho, J. M., Yamim, A. P., & Diógenes, A. P. (2019). Exploring nuances of green skepticism in different economies. Marketing Intelligence & Planning, 38(4), 449-463.
Skarmeas, D., Leonidou, C. N., & Saridakis, C. (2014). Examining the role of csr skepticism using fuzzy-set qualitative comparative analysis. Journal of Business Research, 67(9), 1796-1805.
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104.
Suki, N. M. (2016). Consumer environmental concern and green product purchase in malaysia: Structural effects of consumption values. Journal of Cleaner Production, 132, 204-214.
Sustainable Brands. (2019). Black lives matter; racial equity is fundamental to our vision of a flourishing future. Walking the Talk. Retrieved from https://sustainablebrands.com/
Szabo, S., & Webster, J. (2020). Perceived greenwashing: The effects of green marketing on environmental and product perceptions. Journal of Business Ethics, 1-21.
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