How to cite this paper
Kerdpitak, C., Pungnirund, B., Hotrawaisaya, C., Jariyachamsit, S., Yen, W & Chantranon, S. (2022). Effect of competitive advantage, digital marketing to supply chain management on tourism business performance in Thailand.Uncertain Supply Chain Management, 10(3), 721-728.
Refrences
Agus, A. A., Yudoko, G., Mulyono, N., & Imaniya, T. (2021). E-commerce performance, digital marketing capability and supply chain capability within e-commerce platform: Longitudinal study before and after COVID-19. International Journal of Technology, 12(2), 360.
Asamoah, D., Agyei-Owusu, B., Andoh-Baidoo, F. K., & Ayaburi, E. (2021). Inter-organizational systems use and supply chain performance: Mediating role of supply chain management capabilities. International journal of information management, 58, 102195.
Basco, R., Hair Jr, J. F., Ringle, C. M., & Sarstedt, M. (2021). Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. Journal of Family Business Strategy, 100457.
Chaigassem, T., & Tunming, P. (2019). Tourist behaviors and needs corresponding to historical tourism management at Khao Phra Wihan National Park, Sisaket Province, Thailand. African Journal of Hospitality, Tourism and Leisure, 8(1), 1-17.
González-Torres, T., Rodríguez-Sánchez, J.-L., & Pelechano-Barahona, E. (2021). Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain. International Journal of Hospitality Management, 92, 102733.
Gunawan, G., & Sulaeman, M. (2020). Determining Factors in the Use of Digital Marketing and Its Effect on Marketing Performance in the Creative Industries in Tasikmalaya. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 3(3), 2543-2550.
Hair, J. F., Astrachan, C. B., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy, 12(3), 100392.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook: Springer Nature.
Hameed, W. U., Nisar, Q. A., & Wu, H.-C. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745.
Inversini, A., & Cantoni, L. (2011). Towards online content classification in understanding tourism destinations' information competition and reputation. International Journal of Internet Marketing and Advertising, 6(3), 282-299.
Ismail, T. (2012). The development of entrepreneurial social competence and business network to improve competitive advantage and business performance of small medium sized enterprises: A case study of batik industry in Indonesia. Procedia-Social and Behavioral Sciences, 65, 46-51.
Kerdpitak, C. (2022). Business performance model of herbal community enterprise in Thailand. Uncertain Supply Chain Management. 10(2) 345-352.
Klinsrisuk, R., & Pechdin, W. (2022). Evidence from Thailand on Easing COVID-19’s International Travel Restrictions: An Impact on Economic Production, Household Income, and Sustainable Tourism Development. Sustainability, 14(6), 3423.
Kusumawati, R. A. (2021). A nexus between green HRM (GHRM), supply chain performance (Scp) and business performance (BP): The mediating role of supply chain organizational learning (Scol). Journal of Industrial Engineering and Management, 14(2), 329-344.
Lestari, S. D., LEON, F. M., Widyastuti, S., BRABO, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. The Journal of Asian Finance, Economics and Business, 7(6), 365-378.
Mehta, A. M., Ali, F. H., Farooq, S., & Tariq, M. (2020). Dynamic managerial capabilities, competitive advantage and business performance: an integrative model, literature review and research propositions. Academy of Strategic Management Journal, 19(4).
Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275-282.
Rompis, C. S., Pangemanan, S. S., & Tumewu, F. J. (2021). THE ROLE OF DIGITAL MARKETING AND ENTREPRENEURSHIP AWARENESS IN HELPING THE BUSINESS PERFORMANCE: IN THE CASE OF YOUNG ENTREPRENEURS IN MANADO. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(4), 1178-1186.
Sawatsuk, B., Darmawijaya, I. G., Ratchusanti, S., & Phaokrueng, A. (2018). Factors determining the sustainable success of community-based tourism: Evidence of good corporate governance of Mae Kam Pong Homestay, Thailand. International Journal of Business and Economic Affairs, 3(1).
Suau-Sanchez, P., & Voltes-Dorta, A. (2019). Drivers of airport scheduled traffic in European winter tourism areas: Infrastructure, accessibility, competition and catchment area. Journal of Air Transport Management, 81, 101723.
Van Zyl, H. J., & Mathur-Helm, B. (2007). Exploring a conceptual model, based on the combined effects of entrepreneurial leadership, market orientation and relationship marketing orientation on South Africa's small tourism business performance. South African journal of business management, 38(2), 17-24.
Wong, W. P., Sinnandavar, C. M., & Soh, K.-L. (2021). The relationship between supply environment, supply chain integration and operational performance: The role of business process in curbing opportunistic behaviour. International Journal of Production Economics, 232, 107966.
Zhang, Y., Khan, S. A. R., Kumar, A., Golpîra, H., & Sharif, A. (2019). Is tourism really affected by logistical operations and environmental degradation? An empirical study from the perspective of Thailand. Journal of cleaner production, 227, 158-166.
Asamoah, D., Agyei-Owusu, B., Andoh-Baidoo, F. K., & Ayaburi, E. (2021). Inter-organizational systems use and supply chain performance: Mediating role of supply chain management capabilities. International journal of information management, 58, 102195.
Basco, R., Hair Jr, J. F., Ringle, C. M., & Sarstedt, M. (2021). Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. Journal of Family Business Strategy, 100457.
Chaigassem, T., & Tunming, P. (2019). Tourist behaviors and needs corresponding to historical tourism management at Khao Phra Wihan National Park, Sisaket Province, Thailand. African Journal of Hospitality, Tourism and Leisure, 8(1), 1-17.
González-Torres, T., Rodríguez-Sánchez, J.-L., & Pelechano-Barahona, E. (2021). Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain. International Journal of Hospitality Management, 92, 102733.
Gunawan, G., & Sulaeman, M. (2020). Determining Factors in the Use of Digital Marketing and Its Effect on Marketing Performance in the Creative Industries in Tasikmalaya. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 3(3), 2543-2550.
Hair, J. F., Astrachan, C. B., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy, 12(3), 100392.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook: Springer Nature.
Hameed, W. U., Nisar, Q. A., & Wu, H.-C. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745.
Inversini, A., & Cantoni, L. (2011). Towards online content classification in understanding tourism destinations' information competition and reputation. International Journal of Internet Marketing and Advertising, 6(3), 282-299.
Ismail, T. (2012). The development of entrepreneurial social competence and business network to improve competitive advantage and business performance of small medium sized enterprises: A case study of batik industry in Indonesia. Procedia-Social and Behavioral Sciences, 65, 46-51.
Kerdpitak, C. (2022). Business performance model of herbal community enterprise in Thailand. Uncertain Supply Chain Management. 10(2) 345-352.
Klinsrisuk, R., & Pechdin, W. (2022). Evidence from Thailand on Easing COVID-19’s International Travel Restrictions: An Impact on Economic Production, Household Income, and Sustainable Tourism Development. Sustainability, 14(6), 3423.
Kusumawati, R. A. (2021). A nexus between green HRM (GHRM), supply chain performance (Scp) and business performance (BP): The mediating role of supply chain organizational learning (Scol). Journal of Industrial Engineering and Management, 14(2), 329-344.
Lestari, S. D., LEON, F. M., Widyastuti, S., BRABO, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. The Journal of Asian Finance, Economics and Business, 7(6), 365-378.
Mehta, A. M., Ali, F. H., Farooq, S., & Tariq, M. (2020). Dynamic managerial capabilities, competitive advantage and business performance: an integrative model, literature review and research propositions. Academy of Strategic Management Journal, 19(4).
Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275-282.
Rompis, C. S., Pangemanan, S. S., & Tumewu, F. J. (2021). THE ROLE OF DIGITAL MARKETING AND ENTREPRENEURSHIP AWARENESS IN HELPING THE BUSINESS PERFORMANCE: IN THE CASE OF YOUNG ENTREPRENEURS IN MANADO. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(4), 1178-1186.
Sawatsuk, B., Darmawijaya, I. G., Ratchusanti, S., & Phaokrueng, A. (2018). Factors determining the sustainable success of community-based tourism: Evidence of good corporate governance of Mae Kam Pong Homestay, Thailand. International Journal of Business and Economic Affairs, 3(1).
Suau-Sanchez, P., & Voltes-Dorta, A. (2019). Drivers of airport scheduled traffic in European winter tourism areas: Infrastructure, accessibility, competition and catchment area. Journal of Air Transport Management, 81, 101723.
Van Zyl, H. J., & Mathur-Helm, B. (2007). Exploring a conceptual model, based on the combined effects of entrepreneurial leadership, market orientation and relationship marketing orientation on South Africa's small tourism business performance. South African journal of business management, 38(2), 17-24.
Wong, W. P., Sinnandavar, C. M., & Soh, K.-L. (2021). The relationship between supply environment, supply chain integration and operational performance: The role of business process in curbing opportunistic behaviour. International Journal of Production Economics, 232, 107966.
Zhang, Y., Khan, S. A. R., Kumar, A., Golpîra, H., & Sharif, A. (2019). Is tourism really affected by logistical operations and environmental degradation? An empirical study from the perspective of Thailand. Journal of cleaner production, 227, 158-166.