How to cite this paper
Kristinae, V., Wardana, I., Giantari, I & Rahyuda, A. (2020). The role of powerful business strategy on value innovation capabilities to improve marketing performance during the COVID-19 pandemic.Uncertain Supply Chain Management, 8(4), 675-684.
Refrences
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Abdulai Mahmoud, M., & Yusif, B. (2012). Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs). International Journal of Productivity and Performance Management, 61(6), 624-652.
Abu Seman, N. A., Govindan, K., Mardani, A., Zakuan, N., Mat Saman, M. Z., Hooker, R. E., & Ozkul, S. (2019). The mediating effect of green innovation on the relationship between green supply chain management and environmental performance. Journal of Cleaner Production, 229, 115-127.
Ahmadi, H., & O'Cass, A. (2018). Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management, 68, 95-105.
Al-Hazmi, N. M. (2020). The impact of information technology on the design of distribution channels. Uncertain Supply Chain Management, 505-512.
Al Mamun, A., Fazal, S. A., & Muniady, R. (2019). Entrepreneurial knowledge, skills, competencies and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 13(1), 29-48.
Alford, P., & Duan, Y. (2018). Understanding collaborative innovation from a dynamic capabilities perspective. International Journal of Contemporary Hospitality Management, 30(6), 2396-2416.
Arbuckle, J. L. (2016). IBM® SPSS® Amos™ User’s Guide.
Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., & Koniordos, M. (2019). Value co-creation and customer citizenship behavior. Annals of Tourism Research, 78.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Bastiaansen, M., Straatman, S., Driessen, E., Mitas, O., Stekelenburg, J., & Wang, L. (2018). My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing. Journal of Destination Marketing & Management, 7, 76-88.
Bauer, M., & Auer-Srnka, K. J. (2012). The life cycle concept in marketing research. Journal of Historical Research in Marketing, 4(1), 68-96.
Beneke, J., Blampied, S., Dewar, N., & Soriano, L. (2016). The impact of market orientation and learning orientation on organisational performance: A study of small to medium-sized enterprises in Cape Town, South Africa. Journal of Research in Marketing and Entrepreneurship, 18(1), 90-108.
Boso, N., Adeola, O., Danso, A., & Assadinia, S. (2017). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management.
Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597-5610.
Chang, C.-H. (2019). Do green motives influence green product innovation? The mediating role of green value co-creation. Corporate Social Responsibility and Environmental Management, 26(2), 330-340.
Ferdinand, A., & Fitriani, L. (2015). Acculturative Iconic Product Attractiveness and Marketing Performance.
Ferdinand, A., & Killa, M. (2017). Study on Smart Relational Capability and Social Networking Advantage: Bridging Proactive Entrepreneurial Orientation and Marketing Performance. INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, 17(2), 151-164.
Ferdinand, A. T., & Wahyuningsih, W. (2018). Salespeople’s innovativeness: a driver of sales performance. Management & Marketing, 13(2), 966-984.
Franchuk, V., Omelchuk, O., Melnyk, S., Kelman, M., & Mykytyuk, O. (2020). Dentification the ways of counteraction of the threats to the financial security of high-tech enterprises. Business: Theory and Practice, 21(1), 1-9.
Fuentes, M., Smyth, H., & Davies, A. (2019). Co-creation of value outcomes: A client perspective on service provision in projects. International Journal of Project Management, 37(5), 696-715.
García-Villaverde, P. M., Ruiz-Ortega, M. J., & Ignacio Canales, J. (2013). Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities. European Management Journal, 31(3), 263-277.
Guo, C., & Wang, Y. (2016). Market orientation, distributor relationship, and return on assets: Optimizing distribution performance for industrial firms. Asia Pacific Journal of Marketing and Logistics, 28(1), 107-123.
Haryanto, J. O., Moutinho, L., & Coelho, A. (2016). Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil. Journal of Business Research, 69(10), 4020-4032.
Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia - Social and Behavioral Sciences, 172, 463-470.
Heinonen, K., Campbell, C., & Lord Ferguson, S. (2019). Strategies for creating value through individual and collective customer experiences. Business Horizons, 62(1), 95-104.
Huhtala, J.-P., Sihvonen, A., Frösén, J., Jaakkola, M., & Tikkanen, H. (2014). Market orientation, innovation capability and business performance: Insights from the global financial crisis. Baltic Journal of Management, 9(2), 134-152.
Jiang, W., Chai, H., Shao, J., & Feng, T. (2018). Green entrepreneurial orientation for enhancing firm performance: A dynamic capability perspective. Journal of Cleaner Production, 198, 1311-1323.
Jin, B., & Kirsch, D. A. (2015). Entrepreneurial Growth as a Process: Mechanism-Based Theorizing. In Entrepreneurial Growth: Individual, Firm, and Region (pp. 63-94).
Kachouie, R., Mavondo, F., & Sands, S. (2018). Dynamic marketing capabilities view on creating market change. European Journal of Marketing, 52(5/6), 1007-1036.
Kajalo, S., & Lindblom, A. (2015). Market orientation, entrepreneurial orientation and business performance among small retailers. International Journal of Retail & Distribution Management, 43(7), 580-596.
Kocak, C., Oflazoglu. (2017). Market, entrepreneurial, and technology orientations: impact on innovation and firm performance. Management Decision, 55(2), 248-270.
Kristinae, V. S., Roby ; Sahay,Meitiana. (2019). The role of entrepreneurial orrientation in product innovation in emerging markets on the local products. Oradea Journal of Business and Economic, 4(2), 35-44.
Leavy, B. (2018). Value innovation and how to successfully incubate “blue ocean” initiatives. Strategy & Leadership, 46(3), 10-20.
Luiz dos Santos, I., & Vieira Marinho, S. (2018). Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil). Innovation & Management Review, 15(2), 118-136.
Martin, S. L., Javalgi, R. G., & Cavusgil, E. (2017). Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation. International Business Review, 26(3), 527-543.
Nahan, N., V, Kristinae, Leiden,R,A,Z. (2019). The Strength of a Business Strategy with Value Innovation for Rattan Handicraft Entrepreneurs in Central Kalimantan, Indonesia. The International Journal of Business & Management, 7(12).
Najafi-Tavani, S., Sharifi, H., & Najafi-Tavani, Z. (2016). Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059-5064.
Nguyen, A. T., Do, T. H. H., Vu, T. B. T., Dang, K. A., & Nguyen, H. L. (2019). Factors affecting entrepreneurial intentions among youths in Vietnam. Children and Youth Services Review, 99, 186-193.
Nuryakin, & Ardyan, E. (2018). SMEs’ marketing performance: the mediating role of market entry capability. Journal of Research in Marketing and Entrepreneurship, 20(2), 122-146.
Papadas, K.-K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2018). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research.
Pervan, S., Al-Ansaari, Y., & Xu, J. (2015). Environmental determinants of open innovation in Dubai SMEs. Industrial Marketing Management, 50, 60-68.
Qureshi, A., Mian. (2017). How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey. Journal of Global Entrepreneurship Research, 3, 7-15.
Semrau, T., Ambos, T., & Sascha, K. (2016). Entrepreneurial orientation and SME performance across societal cultures: An international study. Journal of Business Research, 69(5), 1928-1932.
Sharma, R. R., Nguyen, T. K., & Crick, D. (2018). Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability. Journal of International Management.
Sok, P., & O'Cass, A. (2015). Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail. Industrial Marketing Management, 47, 156-165.
Sugiyarti, G., Ferdinand, A. T., & Nurchayati, T. (2018). Acculturative Products Uniqueness Antecedence for Successful Marketing Performance. DLSU Business & Economics Review, 28(1), 11.
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194.
Teece, D. J. (2017). Business models and dynamic capabilities. Long Range Planning.
Wang, Y.-S., & Hsu, T.-H. (2018). Dynamic capabilities of biologics firms in the emerging business market: Perspective of dynamic capabilities evident. Industrial Marketing Management, 71, 5-18.
Xu, D., Huo, B., & Sun, L. (2014). Relationships between intra-organizational resources, supply chain integration and business performance: An extended resource-based view. Industrial Management & Data Systems, 114(8), 1186-1206.
Abdulai Mahmoud, M., & Yusif, B. (2012). Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs). International Journal of Productivity and Performance Management, 61(6), 624-652.
Abu Seman, N. A., Govindan, K., Mardani, A., Zakuan, N., Mat Saman, M. Z., Hooker, R. E., & Ozkul, S. (2019). The mediating effect of green innovation on the relationship between green supply chain management and environmental performance. Journal of Cleaner Production, 229, 115-127.
Ahmadi, H., & O'Cass, A. (2018). Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management, 68, 95-105.
Al-Hazmi, N. M. (2020). The impact of information technology on the design of distribution channels. Uncertain Supply Chain Management, 505-512.
Al Mamun, A., Fazal, S. A., & Muniady, R. (2019). Entrepreneurial knowledge, skills, competencies and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 13(1), 29-48.
Alford, P., & Duan, Y. (2018). Understanding collaborative innovation from a dynamic capabilities perspective. International Journal of Contemporary Hospitality Management, 30(6), 2396-2416.
Arbuckle, J. L. (2016). IBM® SPSS® Amos™ User’s Guide.
Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., & Koniordos, M. (2019). Value co-creation and customer citizenship behavior. Annals of Tourism Research, 78.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Bastiaansen, M., Straatman, S., Driessen, E., Mitas, O., Stekelenburg, J., & Wang, L. (2018). My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing. Journal of Destination Marketing & Management, 7, 76-88.
Bauer, M., & Auer-Srnka, K. J. (2012). The life cycle concept in marketing research. Journal of Historical Research in Marketing, 4(1), 68-96.
Beneke, J., Blampied, S., Dewar, N., & Soriano, L. (2016). The impact of market orientation and learning orientation on organisational performance: A study of small to medium-sized enterprises in Cape Town, South Africa. Journal of Research in Marketing and Entrepreneurship, 18(1), 90-108.
Boso, N., Adeola, O., Danso, A., & Assadinia, S. (2017). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management.
Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597-5610.
Chang, C.-H. (2019). Do green motives influence green product innovation? The mediating role of green value co-creation. Corporate Social Responsibility and Environmental Management, 26(2), 330-340.
Ferdinand, A., & Fitriani, L. (2015). Acculturative Iconic Product Attractiveness and Marketing Performance.
Ferdinand, A., & Killa, M. (2017). Study on Smart Relational Capability and Social Networking Advantage: Bridging Proactive Entrepreneurial Orientation and Marketing Performance. INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, 17(2), 151-164.
Ferdinand, A. T., & Wahyuningsih, W. (2018). Salespeople’s innovativeness: a driver of sales performance. Management & Marketing, 13(2), 966-984.
Franchuk, V., Omelchuk, O., Melnyk, S., Kelman, M., & Mykytyuk, O. (2020). Dentification the ways of counteraction of the threats to the financial security of high-tech enterprises. Business: Theory and Practice, 21(1), 1-9.
Fuentes, M., Smyth, H., & Davies, A. (2019). Co-creation of value outcomes: A client perspective on service provision in projects. International Journal of Project Management, 37(5), 696-715.
García-Villaverde, P. M., Ruiz-Ortega, M. J., & Ignacio Canales, J. (2013). Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities. European Management Journal, 31(3), 263-277.
Guo, C., & Wang, Y. (2016). Market orientation, distributor relationship, and return on assets: Optimizing distribution performance for industrial firms. Asia Pacific Journal of Marketing and Logistics, 28(1), 107-123.
Haryanto, J. O., Moutinho, L., & Coelho, A. (2016). Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil. Journal of Business Research, 69(10), 4020-4032.
Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia - Social and Behavioral Sciences, 172, 463-470.
Heinonen, K., Campbell, C., & Lord Ferguson, S. (2019). Strategies for creating value through individual and collective customer experiences. Business Horizons, 62(1), 95-104.
Huhtala, J.-P., Sihvonen, A., Frösén, J., Jaakkola, M., & Tikkanen, H. (2014). Market orientation, innovation capability and business performance: Insights from the global financial crisis. Baltic Journal of Management, 9(2), 134-152.
Jiang, W., Chai, H., Shao, J., & Feng, T. (2018). Green entrepreneurial orientation for enhancing firm performance: A dynamic capability perspective. Journal of Cleaner Production, 198, 1311-1323.
Jin, B., & Kirsch, D. A. (2015). Entrepreneurial Growth as a Process: Mechanism-Based Theorizing. In Entrepreneurial Growth: Individual, Firm, and Region (pp. 63-94).
Kachouie, R., Mavondo, F., & Sands, S. (2018). Dynamic marketing capabilities view on creating market change. European Journal of Marketing, 52(5/6), 1007-1036.
Kajalo, S., & Lindblom, A. (2015). Market orientation, entrepreneurial orientation and business performance among small retailers. International Journal of Retail & Distribution Management, 43(7), 580-596.
Kocak, C., Oflazoglu. (2017). Market, entrepreneurial, and technology orientations: impact on innovation and firm performance. Management Decision, 55(2), 248-270.
Kristinae, V. S., Roby ; Sahay,Meitiana. (2019). The role of entrepreneurial orrientation in product innovation in emerging markets on the local products. Oradea Journal of Business and Economic, 4(2), 35-44.
Leavy, B. (2018). Value innovation and how to successfully incubate “blue ocean” initiatives. Strategy & Leadership, 46(3), 10-20.
Luiz dos Santos, I., & Vieira Marinho, S. (2018). Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil). Innovation & Management Review, 15(2), 118-136.
Martin, S. L., Javalgi, R. G., & Cavusgil, E. (2017). Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation. International Business Review, 26(3), 527-543.
Nahan, N., V, Kristinae, Leiden,R,A,Z. (2019). The Strength of a Business Strategy with Value Innovation for Rattan Handicraft Entrepreneurs in Central Kalimantan, Indonesia. The International Journal of Business & Management, 7(12).
Najafi-Tavani, S., Sharifi, H., & Najafi-Tavani, Z. (2016). Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059-5064.
Nguyen, A. T., Do, T. H. H., Vu, T. B. T., Dang, K. A., & Nguyen, H. L. (2019). Factors affecting entrepreneurial intentions among youths in Vietnam. Children and Youth Services Review, 99, 186-193.
Nuryakin, & Ardyan, E. (2018). SMEs’ marketing performance: the mediating role of market entry capability. Journal of Research in Marketing and Entrepreneurship, 20(2), 122-146.
Papadas, K.-K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2018). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research.
Pervan, S., Al-Ansaari, Y., & Xu, J. (2015). Environmental determinants of open innovation in Dubai SMEs. Industrial Marketing Management, 50, 60-68.
Qureshi, A., Mian. (2017). How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey. Journal of Global Entrepreneurship Research, 3, 7-15.
Semrau, T., Ambos, T., & Sascha, K. (2016). Entrepreneurial orientation and SME performance across societal cultures: An international study. Journal of Business Research, 69(5), 1928-1932.
Sharma, R. R., Nguyen, T. K., & Crick, D. (2018). Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability. Journal of International Management.
Sok, P., & O'Cass, A. (2015). Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail. Industrial Marketing Management, 47, 156-165.
Sugiyarti, G., Ferdinand, A. T., & Nurchayati, T. (2018). Acculturative Products Uniqueness Antecedence for Successful Marketing Performance. DLSU Business & Economics Review, 28(1), 11.
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194.
Teece, D. J. (2017). Business models and dynamic capabilities. Long Range Planning.
Wang, Y.-S., & Hsu, T.-H. (2018). Dynamic capabilities of biologics firms in the emerging business market: Perspective of dynamic capabilities evident. Industrial Marketing Management, 71, 5-18.
Xu, D., Huo, B., & Sun, L. (2014). Relationships between intra-organizational resources, supply chain integration and business performance: An extended resource-based view. Industrial Management & Data Systems, 114(8), 1186-1206.