This study aims to investigate the effect of governance in strengthening the organizational immunity in the Greater Madaba municipality. The study includes two variables, an independent variable, governance and four dimensions including organizational justice, accountability, sustainability, and transparency, and the dependent variable is organizational immunity. The researcher designed a questionnaire consisting of (30) items that included the independent variables, organizational justice, accountability, sustainability, and transparency, and the dependent variable, organizational immunity, and it was distributed to employees of the Greater Madaba municipality, where the researcher used the random sample method, as the size of the study population reached (210) employees. The study used a sample size of 136. The study found a set of results, including the level of both organizational immunity and governance in Greater Madaba municipality, was high, according to the viewpoint of the sample members, and the existence of a statistically significant impact at the level of significance (α ≤ 5%) of governance with its combined dimensions, organizational justice, accountability, sustainability, and transparency, on the organizational immunity in the Greater Madaba municipality. Likewise, the absence of a statistically significant impact at the level of significance (α ≤ 5%) for sustainability was one of the governance dimensions in organizational immunity in Greater Madaba, and there was no effect of transparency on regulatory immunity. The study recommends that the Municipality of Madaba focus on providing programs to develop employees and involve them in training courses in institutes, specialized centers, and universities and pay attention to sustainability and transparency.

Halal food is food whose halal status is regulated by sharia institutions such as LPPOM MUI which is set by the government. The halal status of food must be traced from the process of raw materials, processing, packaging, transportation, and distribution to the final consumer. It is difficult to trace the certainty of halal food, especially beef in Medan City because the supply chain information from upstream to downstream is not transparent. To increase the transparency of beef status and increase consumer confidence, especially Muslim consumers, a distributed and transparent system is needed, where many parties can access the status of food at any time. So Blockchain technology is used to help track the halal status of beef along the supply chain. The purpose of this study is to design a system to obtain information certainty that beef distributed along the supply chain is halal and safe for consumption by utilizing Blockchain technology and to increase public safety and trust in the LPPOM MUI halal certification system. Based on the discussion and research analysis, it is known that the information in the halal beef supply chain in Medan City uses blockchain technology designed with a data security system using smart contracts, where information that has been stored cannot be changed by any party. so that there is a guarantee of information security in the beef supply chain in the city of Medan. This research is expected to support transparency, security, and certainty of information about halal beef in Medan City.

The purpose of this study is to analyze and find out the influence of the Tudang Sipulung, public accountability and transparency on budget performance in the Regional Government of Parepare. Respondents in this study were 102 employees of the Regional Government of Parepare. The analytical model used to determine the effect between variables is a structural model with the Partial Least Square (PLS) approach. The results show that Tudang Sipulung had no significant effect on Budget Performance, Public Accountability had a significant effect on Budget Performance, and Transparency had no significant effect on the Budget Performance. This means that the implementation of the Tudang Sipulung and transparency has not been optimal in seeing the performance of the budget, in contrast to public accountability which is considered quite good. To improve the performance of the budget, it is good for the regional government to be open starting from the planning process to reporting, creating good management and open to all information.

This research aims to examine how data privacy concerns influence DOI in Digital Marketing and investigates how artificial intelligence trust mechanism integration modulates that effect. Primary data was collected by accessing the structured questionnaire targeting ZAIN Telecom employees as the chosen study site. The PLS-SEM technique was used in this research to analyze data privacy, digital marketing effectiveness, and AI-driven trust constructs. According to this study, digital marketing processes significantly focus on data privacy and, ultimately, AI-driven trust. Further, powerful AI trust systems will be required to reinforce data privacy and systematically configure and drive digital marketing enterprises. Thus, such systems could allow firms a sustainable competitive advantage in this new Battle for data security age. The findings discovered that data privacy concerns significantly impede AI-driven trust, diminishing digital marketing effectiveness. Therefore, they contribute to the literature by offering empirical support for AI-powered trust mediating between factors within a model and offering practical implications and extensions of the theoretical models. This literature helps industry practitioners and policymakers build trust in AI interventions to alleviate data privacy risks and improve support for digital marketing strategies.

This paper addresses the conceptual exploration of various issues that form an integral part of the ethical dimensions surrounding the use of artificial intelligence (AI) in the field of marketing. We critically review some of the main ethical challenges AI poses to humanity: privacy, data security, bias, transparency, and accountability. Therefore, we will discuss the delicate balance between exploiting the transformation potential of AI for personally designed marketing strategies and ethical imperatives to safeguard the rights of consumers to retain trust. Then, the present regulatory landscape responding to these ethical challenges will be assessed by building on effective regulation, like the GDPR, existing proposed legislative frameworks, and industry guidelines. To underscore the role of an ongoing dialogue between marketers, technologists, ethicists, and regulators for developing a responsible AI ecosystem in marketing. Further, strategic recommendations for implementing company-based ethical AI marketing practices. The further strong guidelines provide enhancement transparency to consumers and investment in research to remove biases from algorithms. It also underscores principal scopes of further research and development, focusing on the need for new-age solutions to guide the ethical quagmires that AI-led marketing throws up. We suggest that integration should be done proactively and collaboratively. Thus, if attention is paid more to ethics and multidisciplinary dialogue, only such hyperbolic promises can be realized by AI-driven marketing. There are promises through which AI-driven marketing will meet business goals and be huge at societies' values.

This study aims to find out how much the ways that blockchain technology helps in different parts of the supply chain affect how SMEs use blockchain technology. Moreover, the research examines the correlation between blockchain use and overall performance. The data was obtained from the SMEs' owners and managers, who have the authority to implement blockchain technology. Two follow-up phone calls yielded 145 usable replies from 500 prospective respondents, for a response rate of 29%, which was analysed employing structural equation modelling (SEM). The results demonstrated that the contributions of blockchain adoption to task technology fit, task characteristics, technology characteristics, operational supply chain transparency, and supply chain agility influenced the acceptance intentions of SME managers and that there is a significant positive correlation between blockchain adoption and overall performance. The results aid vendors and policymakers in formulating strategies and effective plans to accelerate blockchain adoption by SMEs. Furthermore, the findings provide owners/managers of SMEs with reason to believe that blockchain technology might be a source of competitive advantage.

Attracting foreign direct investment (FDI) to contribute to Vietnam's limited development resources is an objective and indispensable activity. In fact, the investment attraction activities have gained many important achievements in stimulating economic development, curbing inflation and creating jobs. Nevertheless, in many prior studies, there were less discussion on the important role of political factors in the relationship with FDI attraction in Vietnam. Therefore, this study aims to explore that relationship through three variables such as the transparency, the similarity in political characters, and business policies. The findings show the significant effects of those studied factors on the FDI attraction within Vietnam context.

In this paper, we present an empirical study to find the relationship between discretionary accruals quality as well as innate accruals quality and portion of non-executive board of directors, concentration of ownership ratio and board size in Tehran Stock Exchange. The survey selects 118 qualified stocks from this exchange and using a random technique chooses 42 firms. The study implements two linear regression techniques to estimate the first part of the information and then using structural equation modeling examines six hypotheses. Based on the results of this survey we can conclude that an increase on non-executive members positively influences on discretionary accruals quality and negatively influences innate accruals quality. Concentration of ownership ratio positively influences on discretionary accruals quality and negatively impacts on innate accruals quality. Finally, size of board of directors negatively impacts discretionary accruals quality and positively influences on innate accruals quality.