Despite certain advancements, the incorporation of artificial intelligence in universities is still inadequate. The requirement for students will continue for a while, although the development of artificial intelligence-based chatbots in schools has limited the role of students. The research aimed to assess the willingness of Jordanian learners in higher education to use artificial intelligence-powered chatbots for instructional purposes. The present research suggests nine hypotheses derived from the UTAUT2 model to assess students' desire to use artificial intelligence-based chatbots in learning. The pupils' information was gathered and examined using PLS-SEM. The research results showed that nine hypotheses were confirmed. The outcomes indicate that learners are interested in adopting artificial intelligence-based chatbots into their studies. The research's findings will supply administrators at higher education with valuable insights into the effectiveness of artificial intelligence-based chatbots in learning. Moreover, the findings will help developers of artificial intelligence-based chatbots, higher learning administrators, and legislators execute artificial intelligence-based chatbots that fulfil modern educational requirements.

Web based shopping has been the quickest developing channel of looking for over 10 years with deals developing at a yearly pace of 25%. One review connected properties of a site to drive purchasing conduct. Given the quick development of web-based shopping and the qualities of web-based shopping that energizes drive purchasing (for example open every minute of every day), drive purchasing on the web is probably going to be pervasive. Accordingly, this study plans to investigate the effects of site credits and persuasive variables on internet-based motivation purchasing. A self-directed poll was utilized to gather information for this review. The 400 respondents, in line with the required sample size, were people who have online buying experience in Thailand. The data analysis method is Structural Equation Modelling (SEM). The results of the study revealed that influence of web site attributes has a positive relationship with motivation factors. Moreover, motivation factors have a positive relationship with online impulse buying. Additionally, two components of motivation factors which are utilitarian and hedonic motivations, mediate the relationship between web site attributes and online impulse buying.

The advancement of the internet and technology encourages the creation of innovations in various industries in Indonesia. Technology is the key determinant of the competitiveness of the 4.0 industrial revolution so that every organization and individual, including educators and students, can achieve many things. Online-based learning systems result in changes in the behavior of Indonesian consumers who choose learning without time and space boundaries. This study aims to determine how hedonic motivation can influence decisions to use online learning services. This research used quantitative analysis through a survey method that is processed using SMART PLS. The results of this study indicate that hedonic motivation will first influence purchase intention and then influence the decision to use services.