Labuan Bajo Seaport's maritime logistics ecosystem serves the marine logistics supply chain as an essential part of economics and social development in the region. It is one of the economic regions that need to be developed where green operations management must be applied to suppress the negative impact of port operations. The research aims to analyze the influence of green marketing, business, and operation management on Sustainability. A cross-sectional study has been conducted in this research with data processing using partial least squares (PLS) path modeling. The population is the stakeholder of Labuan Bajo seaport, and the samples are 100 with a purposive sampling method. Findings show that green marketing has influenced business, operation management, and Sustainability. However, the green industry also influenced green operation management and impacted Sustainability. The study indicates that Sustainability can be achieved when the seaport operates using green principles from planning to monitoring by the involvement of the stakeholder.

This paper aims to measure consumer awareness of environmentally friendly products in the context of United Arab Emirates. The study also intends to measure the effect of consumer awareness on the customer intention to purchase environmentally friendly products and whether or not consumer attitudes mediate this relationship. A self-administered survey was delivered using google form tool to reach as many respondents as possible, where a link to survey has been shared by emails, the respondent randomly selected from United Arab Emirates. A total of 174 responses has been received of which 7 responses dropped for being not complete, resulting in 167 useful responses. Content validity has been done to ensure the items are clearly understood, which is accomplished by consulting two academicians who are familiar with this field of study. SPSS statistical package version 22 has been used to test the hypotheses of this research. Based on data analysis, it has been found that Environmental Awareness positively and significantly affects Consumers’ Attitudes toward environmentally friendly products and Green products Purchase Intention, respectively. Furthermore, a positive and significant relationship between Consumers’ Attitudes towards environmentally friendly products and Purchase Intention is detected. However, the proposed mediating role of Attitudes in the relationship between Environmental Awareness and Purchase Intention was not supported.

Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust, green brand image and green satisfaction. The study uses a questionnaire-based survey to obtain data from university students who had some experience of purchasing green items in Ho Chi Minh City. A structural equation modeling approach is used to confirm the proposed hypotheses. The results indicate that green trust and green brand image positively affected green brand equity. Moreover, the association between green brand equity and green brand image is partially mediated by green trust. It is also found that the association between green brand equity and green satisfaction was partially mediated by green trust. Thus, activities to promote green trust, green satisfaction, and green brand image are useful in improving green brand equity.

This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital marketing and green marketing on restaurant sales. Developing a literature-based questionnaire to harvest data from a sample consisting of owners or managers of small and medium-sized casual restaurants and analyzing such data using SmartPLS 3.0, it was acknowledged that restaurant sales as an endogenous variable is significantly influenced by these three marketing strategies. Moreover, it was revealed that sensory marketing is a significant mediator in the effects of digital marketing and green marketing on restaurant sales. The originality of this study is that it expands the literature emphasizing the importance of marketing strategies integration to achieve higher sales. Specifically, the study contributes to the literature indicating that restaurants must consider sensory marketing strategy as a key mechanism to enhance the efficiency of digital marketing and green marketing efforts.

Green management and its implementation and practices attracted the attention of both practitioners and academicians alike, which in part is due to its positive impact on the environment and sustainability, however, little is known about what really measures the effect of green management practices on business performance. Conventional measures of financial performance cannot reflect the proposed effect since green management is long-term oriented and not limited to financial performance only. This research explores the potentials of using balanced scorecard to measure the effect of green marketing, green supply chain and green human resources on the performance of the firms. Simple random sampling technique was followed in this research, and data were collected from 113 managers from different companies in service and manufacturing sectors in UAE. The findings indicate that green marketing was the major determinant of customers’ performance, green human resources was the major factor affecting learning and growth, and that green supply chain was the main influencer on financial performance and internal processes.

Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are considered as some of the most emerging topics. However, the major problem is associated with the lack of CSR policies, development and adaptation of green marketing in the companies operating in manufacturing companies in the UK. In this manner, this study aimed to determine the role of digital marketing, CSR policies and green marketing in brand development. Concerning this, the case of UK’s manufacturing companies was considered which can help the manufacturing companies operating in the UK to make the development of brand more effective, as the consumers would perceive the brand which complies with the environmental laws. To attain the aim, the researchers utilized a quantitative method of data collection where a close-ended survey questionnaire was utilized. The data was collected from the concerned participants working in the manufacturing sector of the UK and the sample size considered for the analysis was based on 404 participants. The analysis was conducted using Structural Equation Modeling (SEM) on Smart PLS. The analysis revealed that the overall impact of green marketing, CSR policy and digital marketing was statistically significant on the brand development of UK’s manufacturing companies. Considering this, it has been recommended to the manufacturing companies in the UK to focus on environmental disclosure, green innovation, green alliance and promotional activity for the purpose of ensuring brand development. However, this study is limited to the geographical bounds of the UK; therefore, it has a certain room for future research.

This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively.

Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.