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Measuring brand equity in banking industry: A case study of Mellat Bank Pages 2289-2294 Download PDF

Authors: Maryam Nadernezhad, Younos Vakilalroaia

Keywords: Brand awareness, Brand compatibility, Brand equity, Brand loyalty, Perceived quality

Journal: MSL | Year: 2013 | Volume: 3 | Issue: 8 | Views: 3929 | Reviews: 0