The main goal of this research is to study and investigate the impact of data management and analysis tools on improving organizational behavior within three IT service firms in Jordan. This research focuses on choosing three data management and analysis tools: Database analysis tool, data processing tool, and big data processing tool and how these tools could positively influence enhancing employee performance and organizational behavior. It accomplishes this within the distinct framework of three Jordanian IT service firms. The research supposed that combining big data analysis, integrated data processing, and database analysis is necessary to enhance organizational behavior and employee performance, as indicated by the findings. Furthermore, the research highlights the potential for IT service firms in Jordan to benefit from emerging database analysis technologies, promote the use of integrated data processing techniques, and leverage big data analysis for their own benefit. This can enhance corporate behavior and employee performance. Data was distributed and collected from three Jordanian IT service firms, and all collected data was analyzed using AMOS. The study's findings offer valuable recommendations for enhancing the operational efficiency of IT service firms in similar business environments, emphasizing the crucial importance of comprehending and purposefully employing database-related technologies for sustained prosperity.

The current study aims to determine the role of artificial intelligence (AI) in developing the accounting system (AS) in Jordanian Islamic banks. Currently, Islamic banks in Jordan are included in the research population. Using a quantitative research approach, 128 workers of Islamic banks in Jordan were chosen as a sample for this study. The study used a survey questionnaire instrument that was created based on past relevant literature and studies to collect the required data. The results indicated that there is an influence of AI (big data, intelligent agents, expert systems and automation processes) on the development of the AS in Jordanian Islamic banks. Accordingly, the study recommends that to improve AS tasks and reduce associated costs, accountants and accounting companies should always increase their understanding of artificial intelligence.

This study seeks to analyze the impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the resulting enhancement of employee performance. The research examines the complex connections between digital elements and their influence on organizational dynamics, using a case study done at the Amman Stock Exchange as a basis for analysis. The inquiry explores the impact of digital marketing strategies on leadership skills, the use of social media platforms to promote digital leadership, and the transforming influence of digital initiatives on employee performance. In addition, the study evaluates the interaction of these characteristics and their combined impact on organizational success. Evidence suggests that digital methods have a complex and wide-ranging effect on leadership and performance, including factors such as adaptation, communication, and strategic decision-making. The study highlights the capacity of companies, specifically within the framework of the Amman Stock Exchange, to utilize digital tools for the purpose of developing leadership skills and improving performance. The findings obtained from this study provide important insights for enhancing digital ecosystems in comparable organizational contexts, highlighting the importance of a thorough comprehension and strategic integration of digital components in order to attain long-lasting success.

The aim of this study was to evaluate the impact of social media, big data, and data mining on the development of organizational behavior within the telecommunications industry in Jordan. The main objective of this study was to investigate the effects of technological components on the alteration of organizational behavior in the communications sector of Jordan. To accomplish this objective, a thorough empirical investigation was undertaken, encompassing the collecting of data from key stakeholders within the telecommunications sector in Jordan. A sample size of 412 participants, encompassing people from diverse roles within the communications sector, was chosen for the purpose of this study. The participants' replies and perspectives were gathered via the administration of surveys and conducting interviews, resulting in a comprehensive data set suitable for analysis. This study investigated the intricate relationship between the utilization of social media, the application of big data analytics, and the implementation of data mining techniques in influencing the dynamics of organizational behavior. The study's results underscored the substantial impact that social media platforms have on communication patterns and collaboration within telecommunication firms. Furthermore, the utilization of big data analysis has emerged as a significant catalyst for the enhancement of informed decision-making processes, exerting influence on diverse facets of organizational behavior, including strategic planning, employee engagement, and customer interactions. Data mining techniques have been identified as having a crucial function in extracting significant patterns and trends from extensive datasets, hence helping to the improvement of organizational learning and adaptation. The research findings indicated that the incorporation of social media, big data, and data mining technologies had a beneficial effect on the development of organizational behavior within the telecommunications industry in Jordan. The findings underscore the importance for enterprises to proactively utilize these technologies to cultivate a work environment that is characterized by increased agility, responsiveness, and collaboration. This study provides significant contributions to the subject of organizational behavior by examining the impact of social media, big data, and data mining within the specific context of the telecommunication sector in Jordan. The research sheds light on the transformative consequences of these technological advancements. The consequences of these findings have broad relevance for organizational leaders, politicians, and researchers, serving as a basis for further investigations in the dynamic realm of technology-driven organizational behavior.

This research aims to analyze the direct and indirect influence of the use of Big Data and Cloud Computing Platforms on the smooth processing of financial accounting system data and its implications for the success of village development. This research used quantitative methods, using Saturation sampling techniques, and obtained a sample of 131 respondents who were village financial information system operators, consisting of 131 villages in Pringsewu Regency, Lampung Province, Indonesia. The data collected from the surveys was then analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research and data analysis demonstrate that Cloud Computing Platforms significantly enhance the efficiency of processing financial accounting system data. Additionally, Cloud Computing Platforms have a direct and positive influence on the success of village development. Moreover, the efficient handling of financial accounting system data directly and significantly impacts the progress of village development. Furthermore, the application of Big Data has a direct and substantial impact on the effective processing of data in financial accounting systems, as well as on the achievement of success in village development. Ultimately, the efficient data processing of the Financial Accounting System serves as a partial intermediary between the utilization of Big Data and Cloud Computing Platforms, and the achievement of village development in Pringsewu Regency, Lampung Province, Indonesia. Because the independent variable is able to significantly influence both directly and indirectly the dependent variable.

The space-time model combines spatial and temporal elements. One example is the Generalized Space-Time Autoregressive (GSTAR) Model, which improves the Space-Time Autoregressive (STAR) model. The GSTAR model assumes that each location has heterogeneity characteristics, and that the data is stationary. In this research, the moving average component is calculated by involving the relationship between variable values at a certain time and residual values at a previous time, and it is assumed that the data is not stationary, so the model used is the Generalized Space-Time Autoregressive Integrated Moving Average (GSTARIMA) Model. The model order for GSTARIMA is determined through the Space-Time Autocorrelation Function (STACF) and Space-Time Partial Autocorrelation Function (STPACF) to ensure accurate forecasting. Previous research only discussed the GSTARIMA(1,1,1) model, so in this research, the GSTARIMA(3,1,1) model will be addressed as a form of development of the GSTARIMA(1,1,1) model and applied to climate data. The climate data used in this research is sourced from NASA POWER and consists of rainfall variables with large data sizes, requiring the use of the data analytics lifecycle method to analyse Big Data. The lifecycle includes six phases: discovery, data preparation, model planning, model building, communicating results, and operationalization. Based on the data processing results with Python software, the GSTARIMA(3,1,1) model has a MAPE value of 9% for out-sample data and 11% for in-sample data. In contrast, the GSTARIMA(1,1,1) model has a MAPE value of 11% for out-sample data and 12% for in-sample data. So the GSTARIMA(3,1,1) model provides more accurate forecasting results. Therefore, selecting the correct model order is crucial for accurate forecasting.

AI is tanking different functions of businesses, and marketing is no exception. Digital marketing is gaining pace with the advancement in technology and the internet. The research aims to find the answer to the research question that marketers can benefit from AI in content creation for the digital market. The study also finds the relevance and use of AI in content creation and develops an AI infrastructure adoption model for content creators in digital marketing. The findings of this study were compiled using a systematic literature review that adhered to the Preferred Reporting Items for Systematic Reviews (PRISMA) statement and the criteria established by Meta-Analyses. The findings revealed that using AI in content creation provides personalized data, which helps the creators make relevant, targeted, and specific content. The research also finds that AI alone is not mature enough to carry out the whole content creation procedure as there is some limitation attached, especially regarding ethical implications. That’s why human surveillance of AI systems involved in content creation for the digital market is needed.

The objective of this study was to evaluate the impact of social media, big data, and smart technology on intercultural communication and effective leadership inside the Ministry of digital & entrepreneurship. The main objective was to investigate the influence of these technical elements on organizational behavior and the efficacy of leadership within the particular setting of a government ministry dedicated to digital economy and entrepreneurship. In order to accomplish this goal, a thorough empirical inquiry was done, which included gathering data from important individuals involved in the Ministry. The study intentionally selected a sample size of 379 individuals, who represented various responsibilities within the Ministry. The process of data gathering entailed the distribution of surveys and the conduction of interviews to acquire valuable insights and viewpoints from the participants. The utilization of this approach yielded a resilient dataset that is well-suited for thorough investigation. The study explored the complex connection between the use of social media platforms, the implementation of big data analytics, and the incorporation of smart technologies in influencing the dynamics of intercultural communication and leadership inside the Ministry. The results emphasized the substantial influence of social media in promoting intercultural communication and cooperation among personnel within the Ministry. Moreover, the implementation of big data analytics has become a crucial element in improving decision-making processes, impacting several facets of leadership efficacy, strategic planning, and employee involvement. Smart technologies were recognized as crucial elements in establishing efficient communication channels and facilitating effective leadership practices. The study's findings emphasized the beneficial impacts of utilizing social media, big data, and smart technology in the Ministry of digital & entrepreneurship. The research highlighted the significance of government organizations incorporating these technologies in a proactive manner to foster a work environment characterized by improved multicultural communication, well-informed decision-making and efficient leadership. This study makes a substantial contribution to the comprehension of how technological improvements might influence organizational behavior and leadership practices in a government setting. It provides essential insights for policymakers, leaders, and researchers. The findings have broader significance beyond the Ministry, serving as a basis for additional investigation into the use of technology in intercultural communication and leadership effectiveness inside government institutions.

This research aims to investigate the relationships between Big Data and Internet of Things (IoT) adoption and employee behavior in the chemical manufacturing industry, specifically focusing on the mediating role of organizational innovation. The research methodology employs a quantitative approach that involves employee surveys, statistical analysis, and mediation testing. The primary findings reveal that Big Data adoption significantly enhances Organizational Innovation, contributing positively to Organizational Citizenship Behavior (OCB) among employees. Conversely, IoT adoption has a significant positive impact on Organizational Innovation but does not directly influence OCB. The relationship between IoT adoption and OCB is mediated by Organizational Innovation, highlighting the pivotal role of innovation as an intermediary in influencing employee behavior. The practical implications of this research suggest that organizations in the chemical manufacturing industry should strategically integrate Big Data and IoT technologies to foster innovation and elevate OCB. Leadership support and employee training are crucial. Study limitations include industry specificity, self-reported data, and static analysis. Future research should diversify samples and use longitudinal methods. Recommendations: embrace tech with innovation focus, train leaders, and deepen understanding of tech, innovation, and behavior.

The aim of this study is to examine the impact of Big Data on strategic foresight in the presence of open innovation as a (mediating variable) in the companies of the therapeutic industry and the medical supplies sector in Amman the capital city of Jordan. Out of the (121) companies making up the total of such companies, the study focused on (18) industrial companies that had more than (100) employees in total, however only (11) of those have consented to take part in the study. The study population consisted of (271) employees occupying different jobs (general manager, deputy general manager, unit manager, department manager). Due to the limited size of the population, the entire number of employees were included as participants using the comprehensive survey technique, and the number of returned and validated questionnaires for analysis were (259), representing (95.5%) of the total. In order to determine the study problem, pilot structured interviews were used in a sample of the mentioned companies. The questionnaire was employed as the key tool to measure the study variables through data collection, and the descriptive and inferential statistics methods were used to analyze the collected data, through calculations of the arithmetic mean, standard deviation, t-test and half-segmentation, exploratory and confirmatory factor analysis and the structured equation model using SMART PLS3 for hypothesis testing. The study culminated in several results, the most important of which was evidence that open innovation played a partial mediating role in the relationship between big data and strategic foresight in the companies of the therapeutic industries and medical supplies sector. Accordingly, a set of recommendations were put forward, the most important of which is to increase investment in big data in the companies due to its importance in foreseeing the future. As well as applying open innovation practices and strengthening strategic foresight practices due to its important role in avoiding extensive losses and seizing new opportunities. Highlighting the need to pay attention to open innovation practices that generate ideas and help to have strategic foresight.