Investment in non-fungible tokens (NFTs) has decreased dramatically over the past two years, despite the financial value and potential importance of NFTs for the future of the economy and the current decentralized marketplaces. This study investigated the barriers influencing customers' resistance to investing in NFTs using the innovation resistance theory (IRT) components such as usage barriers, value barriers, risk barriers, tradition barriers, and image barriers. The data was gathered from 375 investors via an online questionnaire. To assess and evaluate the suggested model and its hypotheses, responses were investigated using a partial least square structural equation modeling approach (PLS-SEM). The findings indicate that the five resistance-related barriers are all substantial deterrents to investing in NFTs. The usage barrier was the most significant barrier, whereas the value barrier was the least significant. The study's findings have far-reaching implications for academics, NFTs’ marketplaces, policymakers, and investors.

Empirical studies related to interrelationships between variables perceived value, customer satisfaction and behavioral intention conducted in the Maldives context and in the medical care industry is very rare. A quantitative cross-sectional study conducted in natural settings using a survey questionnaire to assess the interrelationships between above mentioned variables by utilizing a conceptual model created from three interrelationship models obtained from previous research. Data collected from willing participants across the 19 atolls resulting in a total of 385 responses obtained after data cleaning. A stratified proportionate random sampling method used. SPSS 25.00 and AMOS 23.00 used as analysis tools. The Sobel test applied to analyze the mediating effect of customer satisfaction on the relationship between perceived value and behavioral intention which confirmed a positive and significant relationship between perceived value, customer satisfaction and behavioral intention. Study rejected the hypothesis which test the mediation of customer satisfaction on the relationship between perceived value and behavioral intention. This study is first of its kind to generalize findings on Maldivian’s medical seeking behavior, and results helps policymakers, medical practitioners, medical institutions, and respective administrations to provide better customer perceived value towards providing higher customer satisfaction, which in effect improve customer behavioral intention towards medical care service providers.

This research aims at examining and determining the effect of experience quality on tourists’ behavioral intention either directly or by perceived value, happiness, and tourist satisfaction. The sample in this research includes 227 tourists visiting Dodola Island using purposive sampling technique. The analytical method to test the hypothesis in this research is SEM-PLS. The results show that Experience Quality, Tourist Satisfaction, and Happiness had positive and significant effects on Tourists’ Behavior Intention. Meanwhile, Perceived value did not have any significant effect on Tourist Behavioral Intention as Perceived Value was not able to act as a mediator on the effect of Experience Quality on Behavioral Intention. On the other hand, Perceived Value variable had a positive and significant effect on Tourist Satisfaction. Therefore, the increase in Tourist Satisfaction sourced from Perceived Value could affect behavioral intention. The results of further research also show that Tourist Satisfaction and Happiness could partially mediate the effect of Experience Quality on Behavioral Intention.

Recently, the importance of service quality in various industries has gained much attention. Along with the development of technology, firms offer self-service technology to serve customers and create customer satisfaction. This aims to achieve positive behavioral intention, which could potentially become behavioral loyalty. This study aims to analyze how SST-Servqual affects customer satisfaction, behavioral intention, and behavioral loyalty mediated by corporate reputation in the Indonesian public service sector. We collected data from 400 self-service technology users through an online survey. To answer all hypotheses, we use Structural Equation Modeling with Lisrel 8.71. The results prove that SST-Servqual affected satisfaction, behavioral intention, and behavioral loyalty, both directly and indirectly, through company reputation. This research provides knowledge for the Indonesian service industry to build new technologies for increasing satisfaction, positive behavioral intentions, and behavioral loyalty.

This study aims to investigate several factors that influence the behavioral intentions of full-service airlines’ passengers in the air transportation industry in Indonesia. The possibility that consumers have behavioral intentions will be characterized by intention to repurchase, desire to provide recommendations to others, and have a willingness to pay a premium price. Some factors that are considered to influence behavioral intentions, both directly and indirectly, are service quality, brand credibility, and brand experience. Respondents in this study were select-ed based on purposive sampling with the criteria that the respondents were full-service passengers who were willing to fill out a questionnaire.

This study aims to investigate the implications of service quality and brand credibility on passenger satisfaction and behavioral intentions in the air transportation industry in Indonesia, especially at Lion Air. This research is motivated by the high level of passenger complaints against Lion Air services in seven years, according to the Indonesian Consumers Foundation (YLKI). The most common complaints include frequent flight delays, less timely return of tickets, damage and lost luggage, even lower safety guarantees. This is considered not only as a manifestation of poor service quality, but also affects brand credibility in the long run. In addition, poor service quality and brand credibility show low passenger satisfaction and influence changes in their behavioral intentions in the future. Respondents in this study were Lion Air passengers at least once several times using Lion Air in the last two years. The study uses Structural Equation Modeling and Partial Least Square (SEM-PLS) to examine the hypotheses of the survey. Data analysis techniques are carried out through three stages, such as inner models, external models, and hypothesis testing. Then, this study states that there is a positive and significant impact of service quality and brand credibility on behavioral intentions with passenger satisfaction as a mediating variable.

The research aims to find out the factors influencing teachers’ behavioral intention and usage behavior of information technology (IT) in lectures based on the Unified Theory of Acceptance and Use of Technology (UTAUT) with structural equation modeling (SEM) support-ed by AMOS 20 software. The study examines the impact of performance expectancy, effort expectancy, social influence, and subject characteristics on the teachers’ behavioral intention, which is later examined along with facilitating conditions and habit on the teachers’ usage behavior of IT. Data is collected from lecturers working at economic university in the northern area of Vietnam. The result shows direct positive effect of performance expectancy, effort expectancy and subject characteristics on teacher’s behavioral intention. Moreover, behavioral intention, facilitating condition and habit later on have influenced on teacher’s actual use behavior. Finally, the research indicates that younger teachers have stronger behavioral intention of apply IT in lecturing.

This study aims to find out the level of community desire within the university to use the Grip Work Journey (GWJ) application in office activities as an e-office application. The method used is quantitative research with data analysis techniques using Partial Least Square (PLS), and the data collection process is performed through a questionnaire. Respondents in this study were 200 people. The results of the study state that performance expectancy, effort expectancy, social influence, and security maintained positive influences on Behavioral Intention Grip Work Journey as a community office application in Jakarta State University.

This study aims to obtain an overview of hedonic shopping value, a description of behavioral intention, and the magnitude of the influence of hedonic shopping value on behavioral intention with supply chain analysis. The design of this study was cross sectional using a descriptive and verification type approach; namely by exposing the related variables to test the relationship or influence which then formed conclusions. The object of research that is the dependent variable is behavioral intention and hedonic shopping value. The population in this study were members of the Adidas Community 3Foil.id in Indonesia. The method used is probability sampling with a sample size of 218 respondents with characteristics that respondents must be Members of Adidas Community 3Foil.id, at least 18 years old, and have shopped at least more than once on Adidas products and intend to buy back. The data analysis technique used is structural equation modeling (SEM). The findings of this study show that the existence of hedonic shopping value and behavioral intention is in a fairly good category. Moreover, hedonic shopping value has a significant influence on behavioral intention. The findings managerially imply that companies stimulate the hedonic motivation of 3Foil.id Adidas Community Members in Indonesia, because hedonic shopping values affect customer satisfaction and consumer behavioral intention in supply chain perspective, especially for multinational companies.

The study examines how Instagram interactions impact customer response in the restaurant context using the Stimulus-Organism-Response (SOR) framework. It explores how interactions on Instagram influence customers' intention to visit a restaurant, online engagement (OEG), and customer involvement (CI). The study highlights the significance of Instagram as a platform for effective interaction and relationship-building with customers, emphasizing its role in the hospitality industry. The study focuses on restaurant pages on Instagram, utilizing structural equation modeling to analyze data from a sample of 242 Instagram users in Turkey who are restaurant customers. The findings reveal that social media (SM) interactions are positively and significantly related to OEG, CI, and visit intention (VI). Furthermore, the results suggest that OEG and CI mediate the relationship between social media interactions (SMI) and VI, supporting the hypotheses concerning the indirect relationships between these variables. This research contributes to understanding SM dynamics and provides insights for restaurant marketers to enhance customer engagement and drive business growth.