Micro, Small and Medium Enterprises (MSMEs) face challenges in business growth and often face bankruptcy due to various factors, such as declining consumer demand for their products and the rapid advancement of digital marketing technologies. This shift in consumer behavior towards digital platforms has particularly affected MSMEs in Medan City, leading to prolonged closures. To address this issue, this study aims to investigate the effectiveness of content marketing and influencer marketing strategies, along with the role of banking guarantees, in mitigating bankruptcy risks for MSMEs in the region. Using data analysis via SmartPLS software, the findings reveal that while content marketing alone doesn't show a direct positive impact, it significantly contributes to banking guarantees. Additionally, influencer marketing plays a significant role in enhancing banking guarantees and mitigating bankruptcy risks. Moreover, banking guarantees serve as a crucial intervening variable, amplifying the impact of both content and influencer marketing strategies in overcoming bankruptcy challenges for MSMEs.

nder the impact of the global crisis, the Vietnam real estate exchange has become degraded and frozen for a long time. The solvency is decreased, leading to a high risk of bankruptcy of real estate companies. Therefore, determining the factors reflecting solvency in real estate companies helps to give synchronous solutions, to improve performance efficiency, to prevent and to mitigate bankruptcy risk in the real estate companies listed on Vietnam’s stock exchange. Research data were collected from 45 out of 55 real estate companies listed on Vietnam’s stock exchanges (accounting for 81.82% of the sample) with 360 observations. The study proposes a logit model showing the relationship between solvency and bankruptcy risk and conducts analysis and verification on SPSS dedicated software (version 25) to find out the variables affecting bankruptcy risk. The results show that (with a prediction accuracy of 91.4%) in these companies, indicators of solvency influencing bankruptcy risk include: (1) Operating cash flows to average total liabilities ratio and (2) Net working capital to total assets ratio. The impact of the remaining factors (a) Owner’s equity to long-term debt and (b) Current assets to current liabilities was unclear. Based on the research results, specific recommendations and solutions were proposed to improve solvency, prevent and mitigate bankruptcy risk in the real estate companies listed on Vietnam’s stock exchange.

This study focuses on assessing the suitability and condition of various bankruptcy risk models applied to construction companies listed on the Vietnam Stock Market. In this study, the panel data were collected from the disclosed financial statements of the companies from 2012 to 2017. Through the assessment, bankruptcy risks are predicted for the companies that are experiencing initial signals such as delisting, compulsory supervision. In the next step, interviews were conducted to justify which of the following factors may indicate the companies at the risk of being bankrupted: asset management, capital structure, business size, and/or state management.

Altman Z score is an effective tool for measuring a company's financial strength and the possibility of bankruptcy. In this study, the Z score formula was utilized to measure the Indian automobile industry's financial soundness. The financial data of ten automobile companies listed in the National Stoke Exchange (NSE) was taken to analyze both original and emerging market formulae of the Altman Z score. Results suggest that companies of the industry listed in the NSE are financially sound. The study concluded that the Indian automobile industry is sound and robust, and the automobile companies are not prone to financial distress or bankruptcy in the near future.