How to cite this paper
Summerlin, R., Powell, W & Fukuda, E. (2025). The association of interactivity, perception of product quality and cost with purchase intention: A moderated mediation model.Management Science Letters , 15(3), 123-134.
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Ayu Andini, J. S., & Soliha, E. (2023). The Effect of Product Quality, Price Perception and Promotion on Repurchase Interest (Empirical Study on Consumers of Scarlett Skincare Users in Semarang City). Jurnal Ekonomi, 12(02), 243–252. https://doi.org/10.18535/ijsrm/v11i01.em11
Ballantine, P. W., & Fortin, D. R. (2009). The effects of interactivity and product information on consumers’ emotional responses to an online retail setting. Int. J. Internet Mark. Advert., 5(4), 260. https://doi.org/10.1504/IJIMA.2009.027810
Beck, M., & Crié, D. (2018). I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions. J. Retail. Consum. Serv., 40(December 2015), 279–286. https://doi.org/10.1016/j.jretconser.2016.08.006
Bhatnagar, A., & Ghose, S. (2004). A latent class segmentation analysis of e-shoppers. Journal of Business Research, 57(7), 758–767. https://doi.org/10.1016/S0148-2963(02)00357-0
Blanco, C. F., Sarasa, R. G., & Sanclemente, C. O. (2010). Effects of visual and textual information in online product presentations: looking for the best combination in website design. In Eur J Inf Syst (Vol. 19, pp. 668–686). https://doi.org/10.1057/ejis.2010.42
Burke, R. R. (2002). Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. In J. Acad. Mark. Sci. (Vol. 30, pp. 411–432). https://doi.org/10.1177/009207002236914
Chau, P., & Au, G. (2000). Impact of Information Presentation Modes on Online Shopping: An Empirical Evaluation of a Broadband Interactive Shopping Service. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE 10(1), 1–22 (2000). http://hub.hku.hk/bitstream/10722/43538/1/48563.pdf?accept=1
Chi, H. K. (2011). The Influences of Advertising Endorser , Brand Image , Brand Equity , Price Promotion , on Purchase Intention- The Mediating Effect of Advertising Endorser.
Childers, T., Carr, C., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. J. Retail., 77, 511–535. https://doi.org/10.1016/S0022-4359(01)00056-2
Chua, W. S., Jiang, Z., & Tan, B. (2007). Effects of website interactivity on consumer involvement and purchase intention. ICIS.http://www.scopus.com/inward/record.url?eid=2-s2.0-84870962251&partnerID=40&md5=5b81795dd2a76f9abcee727e683c5218
Coyle, J. R., & Thorson, E. (2001). The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising, 30(July), 65–77. https://doi.org/10.1080/00913367.2001.10673646
Dziewanowska, K. (2015). Dimensions of Real and Virtual Consumer Experiences. UW Faculty of Management Working Paper Series 9 (4), November, 1–55.
Edwards, S., & Gangadharbatla, H. (2001). The novelty of 3D product presentations online. Journal of Interactive Advertising, 2(1), 10–18. https://doi.org/10.1080/15252019.2001.10722054
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing. Journal of Business Research, 54(2), 177–184. https://doi.org/10.1016/S0148-2963(99)00087-9
Evanschitzky, H., Iyer, G. R., Hesse, J., & Ahlert, D. (2004). E-satisfaction: A re-examination. J. Retail., 80(3), 239–247. https://doi.org/10.1016/j.jretai.2004.08.002
Fang, Y. H. (2012). Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making. Computers in Human Behavior, 28(5), 1790–1804. https://doi.org/10.1016/j.chb.2012.04.019
Fiore, A. M., Jin, H. J., & Kim, J. (2005). For fun and profit: Hedonic value from image interactivity and responses toward an online store. In Psychol Mark (Vol. 22, pp. 669–694). https://doi.org/10.1002/mar.20079
Garmon Jones, M., Stratton, J., & Ovilvie Smals, T. (2020). Shopping Centre and High Street Spotlight UK retail consumer and occupational trends. UK Commercial Spotlight. https://pdf.euro.savills.co.uk/uk/commercial-retail-uk/shopping-centre-and-high-street---q4-2020.pdf
Gogoi, B. J. (2013). Study of Antecedents of Purchase Intention and its Effect on Brand Loyalty of Private Label Brand of Apparel. International Journal of Sales and Marketing Management Research and Development, 3(2), 73–86. http://www.tjprc.org/download.php?fname=2-33-1367497537-ABS Study of antecedents.pdf
Ha, Young;, & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation. Psychol Mark, 27(2), 141–165. https://doi.org/10.1002/mar.20324
Ha, Young, Kwon, W.-S., & Lennon, S. J. (2007). Online visual merchandising (VMD) of apparel web sites. J. Fash. Mark. Manag., 11, 477–493. https://doi.org/10.1108/13612020710824553
Hayes, A. (2022). PROCESS (4.2). http://ccramsessions.com/
Hong, W., Thong, J. Y. L., & Tam, K. Y. (2004). Designing product listing pages on e-commerce websites: An examination of presentation mode and information format. In Int. J. Hum. Comput. Stud. (Vol. 61, Issue 4, pp. 481–503). https://doi.org/10.1016/j.ijhcs.2004.01.006
Hood, K. M., Shanahan, K. J., Hopkins, C. D., & Lindsey, K. K. (2015). The influence of interactivity on visit and purchase frequency: The moderating role of website informational features. Journal of Internet Commerce, 14(3), 294–315. https://doi.org/10.1080/15332861.2015.1084137
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Islam, S. M. (2018). Consumers Online Purchase Intention Towards Cosmetic Products in Karachi. J. Soc. Sci. Media Stud., 2(2), 20–34.
Jahng J.J., Jain H., & Ramamurthy K. (2002). Personality traits and effectiveness of presentation of product information in e-business systems. Eur J Inf Syst, 11(3), 15. https://doi.org/10.1057/palgrave.ejis.3000431
Jang, E., & Burns, L. D. (2004). Components of apparel retailing Web sites. In J. Fash. Mark. Manag. (Vol. 8, Issue 4, pp. 375–388). https://doi.org/10.1108/13612020410559975
Jee, J., & Lee, W. (2002). Antecedents and Consequences of Perceived Interactivity: an Exploratory Study. Journal of Interactive Advertising, 3, 34–45.
Jiradilok, T., Malisuwan, S., Madan, N., & Sivaraks, J. (2014). The Impact of Customer Satisfaction on Online Purchasing: A Case Study Analysis in Thailand. Journal of Economics, Business and Management, 2(1), 5–11. https://doi.org/10.7763/JOEBM.2014.V2.89
Katrandjiev, H. (2014). Investigation of Online Visual Merchandising ( OVM ) Elements of Apparel Web Stores. Economic Alternatives, 1.
Khakimdjanova, L., & Park, J. (2005). Online visual merchandising practice of apparel e-merchants. J. Retail. Consum. Serv., 12, 307–318. https://doi.org/10.1016/j.jretconser.2004.10.005
Kim, B., Choi, K., & Kang, K. (2018). Survey on Recognition and Purchase Decision Factors related to Organic Food in Housewives with Young Children. J East Asian Soc Diet Life, 26(2), 152–162.
Kim, J., Fiore, A. M., & Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. J. Retail. Consum. Serv., 14, 95–107. https://doi.org/10.1016/j.jretconser.2006.05.001
Kim, S. Y., & Lim, Y. J. (2001). Consumers ’ Perceived Importance of and Satisfaction with Internet Shopping. Electronic Markets, 11(3), 148–154. https://doi.org/10.1080/101967801681007988
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Bhatnagar, A., & Ghose, S. (2004). A latent class segmentation analysis of e-shoppers. Journal of Business Research, 57(7), 758–767. https://doi.org/10.1016/S0148-2963(02)00357-0
Blanco, C. F., Sarasa, R. G., & Sanclemente, C. O. (2010). Effects of visual and textual information in online product presentations: looking for the best combination in website design. In Eur J Inf Syst (Vol. 19, pp. 668–686). https://doi.org/10.1057/ejis.2010.42
Burke, R. R. (2002). Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. In J. Acad. Mark. Sci. (Vol. 30, pp. 411–432). https://doi.org/10.1177/009207002236914
Chau, P., & Au, G. (2000). Impact of Information Presentation Modes on Online Shopping: An Empirical Evaluation of a Broadband Interactive Shopping Service. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE 10(1), 1–22 (2000). http://hub.hku.hk/bitstream/10722/43538/1/48563.pdf?accept=1
Chi, H. K. (2011). The Influences of Advertising Endorser , Brand Image , Brand Equity , Price Promotion , on Purchase Intention- The Mediating Effect of Advertising Endorser.
Childers, T., Carr, C., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. J. Retail., 77, 511–535. https://doi.org/10.1016/S0022-4359(01)00056-2
Chua, W. S., Jiang, Z., & Tan, B. (2007). Effects of website interactivity on consumer involvement and purchase intention. ICIS.http://www.scopus.com/inward/record.url?eid=2-s2.0-84870962251&partnerID=40&md5=5b81795dd2a76f9abcee727e683c5218
Coyle, J. R., & Thorson, E. (2001). The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising, 30(July), 65–77. https://doi.org/10.1080/00913367.2001.10673646
Dziewanowska, K. (2015). Dimensions of Real and Virtual Consumer Experiences. UW Faculty of Management Working Paper Series 9 (4), November, 1–55.
Edwards, S., & Gangadharbatla, H. (2001). The novelty of 3D product presentations online. Journal of Interactive Advertising, 2(1), 10–18. https://doi.org/10.1080/15252019.2001.10722054
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing. Journal of Business Research, 54(2), 177–184. https://doi.org/10.1016/S0148-2963(99)00087-9
Evanschitzky, H., Iyer, G. R., Hesse, J., & Ahlert, D. (2004). E-satisfaction: A re-examination. J. Retail., 80(3), 239–247. https://doi.org/10.1016/j.jretai.2004.08.002
Fang, Y. H. (2012). Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making. Computers in Human Behavior, 28(5), 1790–1804. https://doi.org/10.1016/j.chb.2012.04.019
Fiore, A. M., Jin, H. J., & Kim, J. (2005). For fun and profit: Hedonic value from image interactivity and responses toward an online store. In Psychol Mark (Vol. 22, pp. 669–694). https://doi.org/10.1002/mar.20079
Garmon Jones, M., Stratton, J., & Ovilvie Smals, T. (2020). Shopping Centre and High Street Spotlight UK retail consumer and occupational trends. UK Commercial Spotlight. https://pdf.euro.savills.co.uk/uk/commercial-retail-uk/shopping-centre-and-high-street---q4-2020.pdf
Gogoi, B. J. (2013). Study of Antecedents of Purchase Intention and its Effect on Brand Loyalty of Private Label Brand of Apparel. International Journal of Sales and Marketing Management Research and Development, 3(2), 73–86. http://www.tjprc.org/download.php?fname=2-33-1367497537-ABS Study of antecedents.pdf
Ha, Young;, & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation. Psychol Mark, 27(2), 141–165. https://doi.org/10.1002/mar.20324
Ha, Young, Kwon, W.-S., & Lennon, S. J. (2007). Online visual merchandising (VMD) of apparel web sites. J. Fash. Mark. Manag., 11, 477–493. https://doi.org/10.1108/13612020710824553
Hayes, A. (2022). PROCESS (4.2). http://ccramsessions.com/
Hong, W., Thong, J. Y. L., & Tam, K. Y. (2004). Designing product listing pages on e-commerce websites: An examination of presentation mode and information format. In Int. J. Hum. Comput. Stud. (Vol. 61, Issue 4, pp. 481–503). https://doi.org/10.1016/j.ijhcs.2004.01.006
Hood, K. M., Shanahan, K. J., Hopkins, C. D., & Lindsey, K. K. (2015). The influence of interactivity on visit and purchase frequency: The moderating role of website informational features. Journal of Internet Commerce, 14(3), 294–315. https://doi.org/10.1080/15332861.2015.1084137
Hunter, R., & Mukerji, B. (2011). The Role of Atmospherics in Influencing Consumer Behaviour in the Online Environment. International Journal of Business and Social Science, 2(9), 118–125.
IBM. (2021). IBM SPSS Statistics for Windows (28.0.1.1).
Islam, S. M. (2018). Consumers Online Purchase Intention Towards Cosmetic Products in Karachi. J. Soc. Sci. Media Stud., 2(2), 20–34.
Jahng J.J., Jain H., & Ramamurthy K. (2002). Personality traits and effectiveness of presentation of product information in e-business systems. Eur J Inf Syst, 11(3), 15. https://doi.org/10.1057/palgrave.ejis.3000431
Jang, E., & Burns, L. D. (2004). Components of apparel retailing Web sites. In J. Fash. Mark. Manag. (Vol. 8, Issue 4, pp. 375–388). https://doi.org/10.1108/13612020410559975
Jee, J., & Lee, W. (2002). Antecedents and Consequences of Perceived Interactivity: an Exploratory Study. Journal of Interactive Advertising, 3, 34–45.
Jiradilok, T., Malisuwan, S., Madan, N., & Sivaraks, J. (2014). The Impact of Customer Satisfaction on Online Purchasing: A Case Study Analysis in Thailand. Journal of Economics, Business and Management, 2(1), 5–11. https://doi.org/10.7763/JOEBM.2014.V2.89
Katrandjiev, H. (2014). Investigation of Online Visual Merchandising ( OVM ) Elements of Apparel Web Stores. Economic Alternatives, 1.
Khakimdjanova, L., & Park, J. (2005). Online visual merchandising practice of apparel e-merchants. J. Retail. Consum. Serv., 12, 307–318. https://doi.org/10.1016/j.jretconser.2004.10.005
Kim, B., Choi, K., & Kang, K. (2018). Survey on Recognition and Purchase Decision Factors related to Organic Food in Housewives with Young Children. J East Asian Soc Diet Life, 26(2), 152–162.
Kim, J., Fiore, A. M., & Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. J. Retail. Consum. Serv., 14, 95–107. https://doi.org/10.1016/j.jretconser.2006.05.001
Kim, S. Y., & Lim, Y. J. (2001). Consumers ’ Perceived Importance of and Satisfaction with Internet Shopping. Electronic Markets, 11(3), 148–154. https://doi.org/10.1080/101967801681007988
Koivumäki, T. (2001). Customer Satisfaction and Purchasing Behaviour in a Web-based Shopping. Electronic Markets, 11(3), 186–192.
KPMG. (2017). The truth about online consumers. KPMG International. https://doi.org/10.1038/scientificamericanmind0509-54
Kumar, A., & Yinliang, T. (2012). Value of IT in Online Visual Merchandising: A Randomized Experiment to Estimate the Value of Online Product Video. SSRN Journal. https://doi.org/10.2139/ssrn.2235033
Law, D., Wong, C., & Yip, J. (2012). How does visual merchandising affect consumer affective response?: An intimate apparel experience. In Eur. J. Mark. (Vol. 46, pp. 112–133). https://doi.org/10.1108/03090561211189266
Lee, H.-H., Kim, J., & Fiore, A. M. (2010). Affective and Cognitive Online Shopping Experience: Effects of Image Interactivity Technology and Experimenting With Appearance. In Clothing and Textiles Research Journal (Vol. 28, pp. 140–154). https://doi.org/10.1177/0887302X09341586
Lin, H.-F. (2007). The Impact of Website Quality Dimensions on Customer Satisfaction in the B2C E-commerce Context. Total Quality Management & Business Excellence, 18(4), 363–378. https://doi.org/10.1080/14783360701231302
Lohse, G. L. (1999). Consumer buying behavior on the Internet : Findings from panel data Consumer buying behavior on the Internet : Findings from panel data. J. Interact. Mark., 14(1), Pages 15-29.
Lynch, J. G., & Ariely, D. (2000). Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. Marketing Science, 19(1), 83–103. https://doi.org/10.1287/mksc.19.1.83.15183
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention Case Study : the Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267–273.
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