How to cite this paper
Azad, N., Mohsen, S., Aliakbar, S & Nayeri, A. (2012). Critical success factors in industrial marketing supply chain management.Management Science Letters , 2(7), 2667-2672.
Refrences
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Chan, S.L., Ip, W.H., & Cho, V. (2010). A model for predicting customer value from perspectives of product attractiveness and marketing strategy. Expert Systems with Applications, 37, 1207-1215.
Coviello, N. E., Brodie, R. J., & Munro, H. J. (1997). Understanding contemporary marketing: Development of a classification scheme. Journal of Marketing Management, 13, 501–522.
Griffith, D.A. (2010). Understanding multi-level institutional convergence effects on international market segments and global marketing strategy. Journal of World Business, 45(1), 59-67.
Huan, G., Brooksbank, R., Taylor, D., & Babbis, P. (2008). Strategic marketing in Chinese manufacturing companies. Asia Pacific Journal of Marketingand Logistics, 20, 276-288.
Lamberti, L., & Noci, G. (2010). Marketing strategy and marketing performance measurement system: Exploring the relationship. European Management Journal, 28(2), 139-152.
Lindgreen, A., Hingley, M.K., Grant, D.B. & Morgan, R.E. (2012). Value in business and industrial marketing: Past, present, and future. Industrial Marketing Management, 41, 207-214.
Mudambi, S.M., Oliva, T.A. & Thomas, E.F. (2009). Industrial marketing firms and knowledge transfer: Toward a basic typology ofcommunity structures. Industrial Marketing Management, 38(2), 181–190.
Rosier, E.R., Morgan, R.E., & Cadogan, J.W. (2010). Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms. Industrial Marketing Management, 39, 450–459.
Pugh, J., & Bourgeois, L.J. (2011). Doing strategy. Journal of Strategy and Management, 4, 172-179.
Smirnova, M., Henneberg, S.C., Ashnai, B., Naudé, P., & Mouzas, S. (2011). Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia. Industrial Marketing Management, 40, 54–64.
Slater, S.F., Hult, G.T.M., & Olson, E.M. (2010). Factors influencing the relative importance of marketing strategy creativity andmarketing strategy implementation effectiveness. Industrial Marketing Management, 39, 551–559.
Brodrechtova, Y. (2008). Determinants of export marketing strategies of forest products companies inthe context of transition — The case of Slovakia. Forest Policy and Economics, 10, 450–459.
Chan, S.L., Ip, W.H., & Cho, V. (2010). A model for predicting customer value from perspectives of product attractiveness and marketing strategy. Expert Systems with Applications, 37, 1207-1215.
Coviello, N. E., Brodie, R. J., & Munro, H. J. (1997). Understanding contemporary marketing: Development of a classification scheme. Journal of Marketing Management, 13, 501–522.
Griffith, D.A. (2010). Understanding multi-level institutional convergence effects on international market segments and global marketing strategy. Journal of World Business, 45(1), 59-67.
Huan, G., Brooksbank, R., Taylor, D., & Babbis, P. (2008). Strategic marketing in Chinese manufacturing companies. Asia Pacific Journal of Marketingand Logistics, 20, 276-288.
Lamberti, L., & Noci, G. (2010). Marketing strategy and marketing performance measurement system: Exploring the relationship. European Management Journal, 28(2), 139-152.
Lindgreen, A., Hingley, M.K., Grant, D.B. & Morgan, R.E. (2012). Value in business and industrial marketing: Past, present, and future. Industrial Marketing Management, 41, 207-214.
Mudambi, S.M., Oliva, T.A. & Thomas, E.F. (2009). Industrial marketing firms and knowledge transfer: Toward a basic typology ofcommunity structures. Industrial Marketing Management, 38(2), 181–190.
Rosier, E.R., Morgan, R.E., & Cadogan, J.W. (2010). Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms. Industrial Marketing Management, 39, 450–459.
Pugh, J., & Bourgeois, L.J. (2011). Doing strategy. Journal of Strategy and Management, 4, 172-179.
Smirnova, M., Henneberg, S.C., Ashnai, B., Naudé, P., & Mouzas, S. (2011). Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia. Industrial Marketing Management, 40, 54–64.
Slater, S.F., Hult, G.T.M., & Olson, E.M. (2010). Factors influencing the relative importance of marketing strategy creativity andmarketing strategy implementation effectiveness. Industrial Marketing Management, 39, 551–559.