How to cite this paper
Nur, F., Akmaliah, N., Chairul, R & Safira, S. (2021). Green purchase intention: The power of success in green marketing promotion.Management Science Letters , 11(5), 1607-1620.
Refrences
Atkinson, L., & Rosenthal, S. (2014). Signaling the green sell: The influence of eco-label source, Argument specificity, and Product involvement on consumer trust. Journal of Advertising, 43(1), 33-45.
Batra, R., & Ray, M. L. (1986). Affective responses mediating acceptance of advertising. Journal of Consumer Research, 13(2), 234-249.
Belch, G. E., & Belch, M. A. (2015). Advertising and promotion : an integrated marketing communications perspective. 10e. New York: McGraw-Hill.
Bollen, K. A. (1989). Structural equations with latent variables. New York: John Wiley & Sons.
Bradmore, D. (2004). Student attitudes to careers in sales: A Malaysian perspective. Malaysian Management Review, 39(2), 51-58.
Chan, R. Y. (2001). Determinants of chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389-413.
Chekima, B., Wafa, S. A., Igau, O. A., & Chekima, S. (2015). Determinant factors of consumers' green purchase intention: The moderating role of environment advertising. Asian Social Science, 11(10), 318-329.
Chen, Y.-S., Chang, C.-H., Yeh, S.-L., & Cheng, H.-I. (2014). Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy. Qual Quant, 49(3), 1169-1184.
Childs, C., & Whiting, S. (1998). Eco-labelling and the green consumers. West Yorkshire: Sustainable Business Publica-tion.
Ferdinand, A. (2000). Structural equation modelling dalam penelitian manajemen. Semarang: Penerbit Universitas Diponegoro.
Fernandes, A. R., & Solimun, S. (2018). The mediation effect of customer satisfaction in relationship between service quality, service orientation and marketing mix strategy to customer loyalty. Journal of Management Development, 37(1), 76-87.
Fung So, K. K., King, C., Sparks, B. A., & Wang, Y. (2014). The Role of Customer engagement in building consumer loy-alty to tourism brands. Journal of Travel Research, 1-15.
Ghozali, I. (2005). Aplikasi analisis multivariate dengan program SPSS. Semarang: Badan Penerbit Universitas Diponego-ro.
Goriparthi, R. K., & Tallapally, M. (2017). Consumers' attitude in green purchasing. FIIB Business review. 34-44. doi:10.29368/FIIB.6.1.2017.
Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2006). Multivariate data analysis 6th Ed. New Jersey: Pearson education.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165.
Khandelwal , U., & Bajpai, N. (2011). A study on green advertisement and its impact on consumer purchase intention. Journal of Creative Communications, 6(3), 259-276.
Kotler, P., & Keller, K. L. (2012). Marketing management 14e. New Jersey: Pearson education inc.
Kumar, P. (2016). State of green marketing research over 25 years (1994-2014) : Literature survey and classification. Marketing Intelligence & Planning, 34(1), 137-158.
Kushwaha, G. S., & Kumar, A. (2014). Impact of green marketing practices on customer satisfaction among the leather industries’ customers. Asia-pacific Journal of Management, 10(1), 79-88.
Lee, C., Kim, J., & Chan-Olmsted, S. M. (2011). Branded product information search on the Web: The role of brand trust and credibility of online information sources. Journal of Marketing Communications, 17(5), 355-374.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586.
Lee, Y. K. (2017). A comparative study of green purchase intention between korean and chinese consumers: The moderat-ing role of collectivism. Sustainability, 9(10), 1-17.
Mutiara, V. I., & Satoshi, A. (2017). The challenges in organic agricultural products market in southeast asia. Agricultural Science, 5, 36-44.
Ogut, H., & Cezar, A. (2012). The factors affecting writing reviews in hotel websites. Social and behavioral sciences, 58, 980-986.
Polonsky, M. J. (1994). An introduction to green marketing. Electric Green Journal, 1(2).
Purohit, H. C. (2012). Product positioning and consumer attitude towards eco-friendly labeling and advertisement. Journal of Management Research, 12(3), 153-162. Retrieved from http://www.i-scholar.in/index.php/jmr/article/view/37232
Rabova, T. K. (2015). Marketing communication of SMEs specialized in cosmetic industry in magazines for women. Pro-cedia - Social and Behavioral Sciences, 175, 48-57.
Rashid, N. N. (2009). Awareness of eco-label in Malaysia's green marketing initiative. International Journal of Business and Management, 4(8), 132-141.
Sadek, H., Redding, P., & Tantawi, P. (2015). Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context a customer perspective. Journal of Business and Retail Manage-ment Research, 10(1), 40-59.
Sammer, K., & Wustenhagen, R. (2006). The Influence of eco-labelling on consumer behaviour – Results of a discrete choice analysis for washing machines. Business Strategy and the Environment, 15, 185-199.
Sitkin, A. (2011). Principles of ecology and management: International challenges for future practitioners. London: Goodfellow publishers.
Yan, Y. K., & Yazdanifard, R. (2014). The concept of green marketing and green product development on consumer buy-ing approach. Global Journal of Commerce & Management Perspective, 3(2), 33-38.
Zeithaml, V. A. (1988). Consumer perceptions of price quality and value a means-end model and synthesis of evidence. Journal of Marketing, 52, 2-22.
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740-750.
Zhao, J.-D., Huang, J.-S., & Su, S. (2019). The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 50(C), 42-49.
Batra, R., & Ray, M. L. (1986). Affective responses mediating acceptance of advertising. Journal of Consumer Research, 13(2), 234-249.
Belch, G. E., & Belch, M. A. (2015). Advertising and promotion : an integrated marketing communications perspective. 10e. New York: McGraw-Hill.
Bollen, K. A. (1989). Structural equations with latent variables. New York: John Wiley & Sons.
Bradmore, D. (2004). Student attitudes to careers in sales: A Malaysian perspective. Malaysian Management Review, 39(2), 51-58.
Chan, R. Y. (2001). Determinants of chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389-413.
Chekima, B., Wafa, S. A., Igau, O. A., & Chekima, S. (2015). Determinant factors of consumers' green purchase intention: The moderating role of environment advertising. Asian Social Science, 11(10), 318-329.
Chen, Y.-S., Chang, C.-H., Yeh, S.-L., & Cheng, H.-I. (2014). Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy. Qual Quant, 49(3), 1169-1184.
Childs, C., & Whiting, S. (1998). Eco-labelling and the green consumers. West Yorkshire: Sustainable Business Publica-tion.
Ferdinand, A. (2000). Structural equation modelling dalam penelitian manajemen. Semarang: Penerbit Universitas Diponegoro.
Fernandes, A. R., & Solimun, S. (2018). The mediation effect of customer satisfaction in relationship between service quality, service orientation and marketing mix strategy to customer loyalty. Journal of Management Development, 37(1), 76-87.
Fung So, K. K., King, C., Sparks, B. A., & Wang, Y. (2014). The Role of Customer engagement in building consumer loy-alty to tourism brands. Journal of Travel Research, 1-15.
Ghozali, I. (2005). Aplikasi analisis multivariate dengan program SPSS. Semarang: Badan Penerbit Universitas Diponego-ro.
Goriparthi, R. K., & Tallapally, M. (2017). Consumers' attitude in green purchasing. FIIB Business review. 34-44. doi:10.29368/FIIB.6.1.2017.
Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2006). Multivariate data analysis 6th Ed. New Jersey: Pearson education.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165.
Khandelwal , U., & Bajpai, N. (2011). A study on green advertisement and its impact on consumer purchase intention. Journal of Creative Communications, 6(3), 259-276.
Kotler, P., & Keller, K. L. (2012). Marketing management 14e. New Jersey: Pearson education inc.
Kumar, P. (2016). State of green marketing research over 25 years (1994-2014) : Literature survey and classification. Marketing Intelligence & Planning, 34(1), 137-158.
Kushwaha, G. S., & Kumar, A. (2014). Impact of green marketing practices on customer satisfaction among the leather industries’ customers. Asia-pacific Journal of Management, 10(1), 79-88.
Lee, C., Kim, J., & Chan-Olmsted, S. M. (2011). Branded product information search on the Web: The role of brand trust and credibility of online information sources. Journal of Marketing Communications, 17(5), 355-374.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586.
Lee, Y. K. (2017). A comparative study of green purchase intention between korean and chinese consumers: The moderat-ing role of collectivism. Sustainability, 9(10), 1-17.
Mutiara, V. I., & Satoshi, A. (2017). The challenges in organic agricultural products market in southeast asia. Agricultural Science, 5, 36-44.
Ogut, H., & Cezar, A. (2012). The factors affecting writing reviews in hotel websites. Social and behavioral sciences, 58, 980-986.
Polonsky, M. J. (1994). An introduction to green marketing. Electric Green Journal, 1(2).
Purohit, H. C. (2012). Product positioning and consumer attitude towards eco-friendly labeling and advertisement. Journal of Management Research, 12(3), 153-162. Retrieved from http://www.i-scholar.in/index.php/jmr/article/view/37232
Rabova, T. K. (2015). Marketing communication of SMEs specialized in cosmetic industry in magazines for women. Pro-cedia - Social and Behavioral Sciences, 175, 48-57.
Rashid, N. N. (2009). Awareness of eco-label in Malaysia's green marketing initiative. International Journal of Business and Management, 4(8), 132-141.
Sadek, H., Redding, P., & Tantawi, P. (2015). Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context a customer perspective. Journal of Business and Retail Manage-ment Research, 10(1), 40-59.
Sammer, K., & Wustenhagen, R. (2006). The Influence of eco-labelling on consumer behaviour – Results of a discrete choice analysis for washing machines. Business Strategy and the Environment, 15, 185-199.
Sitkin, A. (2011). Principles of ecology and management: International challenges for future practitioners. London: Goodfellow publishers.
Yan, Y. K., & Yazdanifard, R. (2014). The concept of green marketing and green product development on consumer buy-ing approach. Global Journal of Commerce & Management Perspective, 3(2), 33-38.
Zeithaml, V. A. (1988). Consumer perceptions of price quality and value a means-end model and synthesis of evidence. Journal of Marketing, 52, 2-22.
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740-750.
Zhao, J.-D., Huang, J.-S., & Su, S. (2019). The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 50(C), 42-49.