How to cite this paper
AL-Ghaswyneh, O. (2020). Environmental marketing strategy in classified hotels.Management Science Letters , 10(12), 2751-2758.
Refrences
Ann, G. E., Zailani, S., & Abd Wahid, N. (2006). A study on the impact of environmental management system (EMS) certification towards firms' performance in Malaysia. Management of Environmental Quality: An International Journal, 17(1), 73-93.
Alananzeh, O., Al-Badarneh, M., Al-Mkhadmeh, A., & Jawabreh, O. (2018). Factors influencing MICE tourism stakeholders deci-sion making: The case of Aqaba in Jordan. Journal of Convention & Event Tourism, 20(1), 24–43.
Alananzeh, O. A., Amyan, M. M., ALghaswyneh, O. F. M., Shatnawi, H., & Jawabreh, O. (2015). Managing promoting tourism product of the golden triangle in Jordan. International Journal of Humanities and Social Science, 5(9), 197-207.
ALsarayreh, M. N., Jawabreh, O. A., ALkharabsheh, K. S., & Aldahamsheh, M. M. (2011). Tourism promotion through the internet (websites)(Jordan as a case study). Asian Social Science, 7(6), 125.
Arthur, D., Motwani, R., Sharma, A., & Xu, Y. (2009, December). Pricing strategies for viral marketing on social networks. In International Workshop on Internet and Network Economics (pp. 101-112). Springer, Berlin, Heidelberg.
Baker, M. A., Davis, E. A., & Weaver, P. A. (2014). Eco-friendly attitudes, barriers to participation, and differences in behavior at green hotels. Cornell Hospitality Quarterly, 55(1), 89-99.
Berezan, O., Raab, C., Yoo, M., & Love, C. (2013). Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return. International Journal of Hospitality Management, 34, 227-233.
Cengiz, E., Cengiz, F., Cavusoglu, M., & Cobanoglu, C. (2019). Managerial perceptions of cost-system obsolescence and factors that might affect it. International Journal of Contemporary Hospitality Management, 31(7), 2884-2913.
Chan, E. S., & Hsu, C. H. (2016). Environmental management research in hospitality. International Journal of Contemporary Hospi-tality Management, 28(5), 886-923.
Chan, E. S. (2013). Gap analysis of green hotel marketing. International Journal of Contemporary Hospitality Management, 25(7), 1017-1048.
Chen, C., & Schwartz, Z. (2008). Room rate patterns and customers' propensity to book a hotel room. Journal of Hospitality & Tour-ism Research, 32(2), 287‐306.
Dholakia, U., & Bagozzi, R. P. (2001). Consumer behavior in digital environments. Digital Marketing, 163-200.
DiPietro, R. B., Cao, Y., & Partlow, C. (2013). Green practices in upscale foodservice operations. International Journal of Contempo-rary Hospitality Management, 25(5), 779-796.
El Dief, M., & Font, X. (2010). The determinants of hotels’ marketing managers’ green marketing behavior. Journal of Sustainable Tourism, 18(2), 157-174.
Fraj, E., Martinez, E., & Matute, J. (2011). Green marketing strategy and the firm’s performance: the moderating role of environ-mental culture. Journal of Strategic Marketing, 19(4), 339-355.
Fuller, D.A. (1999), Sustainable Marketing: Managerial-Ecological Issues, Sage, Thousand Oaks, CA.
Ginsberg, J.M., & Bloom, P.N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 46(1), 79-84.
Henion, K.E. (1972). The effect of ecologically relevant information on detergent sales. Journal of Marketing Research, 9(2), 10-14.
Jawabreh, O., & Alsarayreh, M. (2017). Analysis of job satisfaction in the hotel industry: a study of hotels five-Stars in Aqaba special economic zone authority (AZEZA). International Journal of Applied Business and Economic Research, 15(19), 389.
Jawabreh, O. (2017a). Distinction of Jordan as a destination for religious tourism. Journal of Environmental Management and Tour-ism, 6(22), 1171-1182.
Jawabreh, O. (2017b). An exploratory study of the motives of Jordanian out bound tourism and its impact on the development of tourism in Jordan. International Journal of Applied Business and Economic Research, 15(19 Part-II), 443-467.
Kangun, N., Carlson, L., & Grove, S.J. (1991). Environmental advertising claims: a preliminary investigation. Journal of Public Poli-cy and Marketing, 10(2), 47-58.
Kapelianis, D., & Strachan, S. (1996). The price premium of an environmentally friendly product. South African Journal of Business Management, 27(4), 89-96.
Kim, Y. K., Forney, J., & Arnold, E. (1997). Environmental messages in fashion advertisements: Impact on consumer respons-es. Clothing and Textiles Research Journal, 15(3), 147-154.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th global ed.). England: Pearson.
Lee, J. S., Hsu, L. T., Han, H., & Kim, Y. (2010). Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914.
Liu, X., Wang, C., Shishime, T., & Fujitsuka, T. (2012). Sustainable consumption: Green purchasing behaviours of urban residents in China. Sustainable Development, 20(4), 293-308.
McIntosh, A. (1991). The impact of environmental-issues on marketing and politics in the 1990s. Journal of the Market Research So-ciety, 33(3), 205-217.
Mahenc, P. (2007). Are green products over-priced?. Environmental and Resource Economics, 38(4), 461-473.
Jauhari, V., & Manaktola, K. (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International journal of contemporary hospitality management, 19(5), 364-377.
Marshall, R., Bibby, D., & Na, W. (2014). Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis', Field Guide to Case Study Research in Business-to-business Marketing and Purchasing (Advances in Business Marketing and Purchasing, Volume 21).
Marshall, R. , Bibby, D. , & Na, W. (2013). Making sense of complex marketing decision systems: Decision system analy-sis. International Journal of Business & Economics, 12(2), 121–130.
Martínez, P. (2015). Customer loyalty: exploring its antecedents from a green marketing perspective. International Journal of Con-temporary Hospitality Management, 27(5), 896-917.
Masadeh, R., Alananzeh, O., Jawabreh, O., Alhalabi, R., Syam, H., & Keswani, F. (2019). The association among employees com-munication skills, image formation and tourist behaviour: perceptions of hospitality management students in Jor-dan. International Journal of Culture, Tourism and Hospitality Research, 13(3), 257–272.
Mathur, L.K., & Mathur, I. (2000). An analysis of the wealth effects of green marketing strategies. Journal of Business Research, 50(2), 193-200.
Osarenkhoe, A. (2003). The economics of strategic marketing management: a discourse on the conceptual and operational definition of customer relationship management. Paper presented at the 12th International Symposium on Management of Technology, Nancy, France, May 2003 and at The 17th Nordic Conference on Business Studies under the auspices of Scandinavian Academy of Man-agement in Reykjavik, Iceland, August.
Rand, W., & Rust, R. (2011). Agent-based modeling in marketing: Guidelines for rigor. International Journal of Research in Market-ing, 28(3), 181–193.
Saleh, M. M. A., & Jawabreh, O. A. A. (2020). Role of environmental awareness in the application of environmental accounting dis-closure In tourism and hotel companies and its impact on Investor’s decisions in Amman Stock Exchange. International Journal of Energy Economics and Policy, 10(2), 417–426.
Xiong, L., & Hu, C. (2010). Harness the power of viral marketing in hotel industry: a network discount strategy. Journal of Hospital-ity and Tourism Technology, 1(3), 234-244.
Zhao, W., & Zheng, Y.‐S. (2000). Optimal dynamic pricing for perishable assets with nonhomogeneous demand. Management Sci-ence, 46(3), 375‐88.
Alananzeh, O., Al-Badarneh, M., Al-Mkhadmeh, A., & Jawabreh, O. (2018). Factors influencing MICE tourism stakeholders deci-sion making: The case of Aqaba in Jordan. Journal of Convention & Event Tourism, 20(1), 24–43.
Alananzeh, O. A., Amyan, M. M., ALghaswyneh, O. F. M., Shatnawi, H., & Jawabreh, O. (2015). Managing promoting tourism product of the golden triangle in Jordan. International Journal of Humanities and Social Science, 5(9), 197-207.
ALsarayreh, M. N., Jawabreh, O. A., ALkharabsheh, K. S., & Aldahamsheh, M. M. (2011). Tourism promotion through the internet (websites)(Jordan as a case study). Asian Social Science, 7(6), 125.
Arthur, D., Motwani, R., Sharma, A., & Xu, Y. (2009, December). Pricing strategies for viral marketing on social networks. In International Workshop on Internet and Network Economics (pp. 101-112). Springer, Berlin, Heidelberg.
Baker, M. A., Davis, E. A., & Weaver, P. A. (2014). Eco-friendly attitudes, barriers to participation, and differences in behavior at green hotels. Cornell Hospitality Quarterly, 55(1), 89-99.
Berezan, O., Raab, C., Yoo, M., & Love, C. (2013). Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return. International Journal of Hospitality Management, 34, 227-233.
Cengiz, E., Cengiz, F., Cavusoglu, M., & Cobanoglu, C. (2019). Managerial perceptions of cost-system obsolescence and factors that might affect it. International Journal of Contemporary Hospitality Management, 31(7), 2884-2913.
Chan, E. S., & Hsu, C. H. (2016). Environmental management research in hospitality. International Journal of Contemporary Hospi-tality Management, 28(5), 886-923.
Chan, E. S. (2013). Gap analysis of green hotel marketing. International Journal of Contemporary Hospitality Management, 25(7), 1017-1048.
Chen, C., & Schwartz, Z. (2008). Room rate patterns and customers' propensity to book a hotel room. Journal of Hospitality & Tour-ism Research, 32(2), 287‐306.
Dholakia, U., & Bagozzi, R. P. (2001). Consumer behavior in digital environments. Digital Marketing, 163-200.
DiPietro, R. B., Cao, Y., & Partlow, C. (2013). Green practices in upscale foodservice operations. International Journal of Contempo-rary Hospitality Management, 25(5), 779-796.
El Dief, M., & Font, X. (2010). The determinants of hotels’ marketing managers’ green marketing behavior. Journal of Sustainable Tourism, 18(2), 157-174.
Fraj, E., Martinez, E., & Matute, J. (2011). Green marketing strategy and the firm’s performance: the moderating role of environ-mental culture. Journal of Strategic Marketing, 19(4), 339-355.
Fuller, D.A. (1999), Sustainable Marketing: Managerial-Ecological Issues, Sage, Thousand Oaks, CA.
Ginsberg, J.M., & Bloom, P.N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 46(1), 79-84.
Henion, K.E. (1972). The effect of ecologically relevant information on detergent sales. Journal of Marketing Research, 9(2), 10-14.
Jawabreh, O., & Alsarayreh, M. (2017). Analysis of job satisfaction in the hotel industry: a study of hotels five-Stars in Aqaba special economic zone authority (AZEZA). International Journal of Applied Business and Economic Research, 15(19), 389.
Jawabreh, O. (2017a). Distinction of Jordan as a destination for religious tourism. Journal of Environmental Management and Tour-ism, 6(22), 1171-1182.
Jawabreh, O. (2017b). An exploratory study of the motives of Jordanian out bound tourism and its impact on the development of tourism in Jordan. International Journal of Applied Business and Economic Research, 15(19 Part-II), 443-467.
Kangun, N., Carlson, L., & Grove, S.J. (1991). Environmental advertising claims: a preliminary investigation. Journal of Public Poli-cy and Marketing, 10(2), 47-58.
Kapelianis, D., & Strachan, S. (1996). The price premium of an environmentally friendly product. South African Journal of Business Management, 27(4), 89-96.
Kim, Y. K., Forney, J., & Arnold, E. (1997). Environmental messages in fashion advertisements: Impact on consumer respons-es. Clothing and Textiles Research Journal, 15(3), 147-154.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th global ed.). England: Pearson.
Lee, J. S., Hsu, L. T., Han, H., & Kim, Y. (2010). Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914.
Liu, X., Wang, C., Shishime, T., & Fujitsuka, T. (2012). Sustainable consumption: Green purchasing behaviours of urban residents in China. Sustainable Development, 20(4), 293-308.
McIntosh, A. (1991). The impact of environmental-issues on marketing and politics in the 1990s. Journal of the Market Research So-ciety, 33(3), 205-217.
Mahenc, P. (2007). Are green products over-priced?. Environmental and Resource Economics, 38(4), 461-473.
Jauhari, V., & Manaktola, K. (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International journal of contemporary hospitality management, 19(5), 364-377.
Marshall, R., Bibby, D., & Na, W. (2014). Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis', Field Guide to Case Study Research in Business-to-business Marketing and Purchasing (Advances in Business Marketing and Purchasing, Volume 21).
Marshall, R. , Bibby, D. , & Na, W. (2013). Making sense of complex marketing decision systems: Decision system analy-sis. International Journal of Business & Economics, 12(2), 121–130.
Martínez, P. (2015). Customer loyalty: exploring its antecedents from a green marketing perspective. International Journal of Con-temporary Hospitality Management, 27(5), 896-917.
Masadeh, R., Alananzeh, O., Jawabreh, O., Alhalabi, R., Syam, H., & Keswani, F. (2019). The association among employees com-munication skills, image formation and tourist behaviour: perceptions of hospitality management students in Jor-dan. International Journal of Culture, Tourism and Hospitality Research, 13(3), 257–272.
Mathur, L.K., & Mathur, I. (2000). An analysis of the wealth effects of green marketing strategies. Journal of Business Research, 50(2), 193-200.
Osarenkhoe, A. (2003). The economics of strategic marketing management: a discourse on the conceptual and operational definition of customer relationship management. Paper presented at the 12th International Symposium on Management of Technology, Nancy, France, May 2003 and at The 17th Nordic Conference on Business Studies under the auspices of Scandinavian Academy of Man-agement in Reykjavik, Iceland, August.
Rand, W., & Rust, R. (2011). Agent-based modeling in marketing: Guidelines for rigor. International Journal of Research in Market-ing, 28(3), 181–193.
Saleh, M. M. A., & Jawabreh, O. A. A. (2020). Role of environmental awareness in the application of environmental accounting dis-closure In tourism and hotel companies and its impact on Investor’s decisions in Amman Stock Exchange. International Journal of Energy Economics and Policy, 10(2), 417–426.
Xiong, L., & Hu, C. (2010). Harness the power of viral marketing in hotel industry: a network discount strategy. Journal of Hospital-ity and Tourism Technology, 1(3), 234-244.
Zhao, W., & Zheng, Y.‐S. (2000). Optimal dynamic pricing for perishable assets with nonhomogeneous demand. Management Sci-ence, 46(3), 375‐88.