Internal marketing policies and procedures at Prince Sattam Bin Abdulaziz University and the extent of workers' satisfaction

Al-Hazmi, N.

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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print) Quarterly Publication Volume 10 Issue 7 pp. 1427-1436 , 2020

Internal marketing policies and procedures at Prince Sattam Bin Abdulaziz University and the extent of workers' satisfaction Pages 1427-1436 Download PDF

Authors: Nabil Mohemmed Al-Hazmi

DOI: 10.5267/j.msl.2019.12.025

Keywords: Internal Marketing, University, Staff Satisfaction, Performance

Abstract: The main objective of this study was to determine the main policies and procedures related to internal marketing applied at Prince Sattam bin Abdulaziz University and the degree of employees' satisfaction. The researcher relied on the descriptive analytical method in conducting this study. The study reached several conclusions. Most notably; most of the internal marketing policies and procedures applied at Prince Sattam bin Abdul Aziz University are conducted moderately. The results of the study also showed a statistically significant relationship between the level of the application of marketing policies and procedures at Prince Sattam bin Abdul Aziz University and the level of employees' satisfaction with the application of these policies and procedures. The study concluded to provide a set of recommendations necessary to activate the application of internal marketing policies and procedures at Prince Sattam bin Abdul Aziz University to achieve its employees' satisfaction.

How to cite this paper

 Al-Hazmi, N. (2020). Internal marketing policies and procedures at Prince Sattam Bin Abdulaziz University and the extent of workers' satisfaction.Management Science Letters , 10(7), 1427-1436.

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