How to cite this paper
Hagh, M. (2015). Evaluating viral marketing: isolating the key criteria in insurance industry.Management Science Letters , 5(6), 555-560.
Refrences
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Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice,9(3), 231-244.
Cruz, D., & Fill, C. (2008). Evaluating viral marketing: isolating the key criteria. Marketing Intelligence & Planning, 26(7), 743-758.
Koc, E. (2006). “Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey. Public Relations Review, 32(4), 331-340.
Moon, Y., & Kwon, C. (2011). Online advertisement service pricing and an option contract. Electronic Commerce Research and Applications, 10(1), 38-48.
Sekolovska, M. (2012). Internet business models for e-Insurance and conditions in republic of Macedonia. Procedia-Social and Behavioral Sciences, 44, 163-168.
Aspelund, A., Koed Madsen, T., & Moen, ?. (2007). A review of the foundation, international marketing strategies, and performance of international new ventures. European Journal of Marketing, 41(11/12), 1423-1448.
Brunori, G., & Cerruti, R. (2008). Differentiation strategies and marketing networks: Evidence from breeders in two marginal areas of Tuscany. InMediterranean livestock production: uncertainties and opportunities. Proceedings of the 2nd Seminar of the Scientific-Professional Network on Mediterranean Livestock Farming (RME), Zaragoza, Spain, 18-20 May 2006.(pp. 347-359). Centre International de Hautes Etudes Agronomiques Méditerranéennes.
Cakim, I. (2007). Online opinion Leaders: A predictive guide for viral marketing campaigns. Connected Marketing, 107.
Chan, L. L., Shaffer, M. A., & Snape, E. (2004). In search of sustained competitive advantage: the impact of organizational culture, competitive strategy and human resource management practices on firm performance. The International Journal of Human Resource Management, 15(1), 17-35.
Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice,9(3), 231-244.
Cruz, D., & Fill, C. (2008). Evaluating viral marketing: isolating the key criteria. Marketing Intelligence & Planning, 26(7), 743-758.
Koc, E. (2006). “Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey. Public Relations Review, 32(4), 331-340.
Moon, Y., & Kwon, C. (2011). Online advertisement service pricing and an option contract. Electronic Commerce Research and Applications, 10(1), 38-48.
Sekolovska, M. (2012). Internet business models for e-Insurance and conditions in republic of Macedonia. Procedia-Social and Behavioral Sciences, 44, 163-168.