activities in a product development process (PDP). The implementation of SNA helps to
measure the properties of information flow and identifies PDP activities and limitations. The
findings of an exploratory research project which explores the potential of SNA, as an improve
tool for visually mapping and analyzing the stakeholders relationships found across the IC
substrates design/manufacturing’s PDP of the Unimicron Technology Corp. From the findings,
the authors prescribe the necessary SNA recommendations to improve the social conditions
within the PDP.
How to cite this paper
Chen, Y & Chen, M. (2011). Social network analysis aided product development project management: IC Substrates case study.Management Science Letters , 1(2), 107-114.
Refrences
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Roberts, T. L. J., Leigh, W. & Purvis, R. (2000). Perceptions of stakeholder involvement in the implementation of system development methodologies. Journal of Computer Information Systems, 40(3), 78-83.
Scott, J. (2000). Social network analysis. SAGE Publications, London.
Browning, T. R. & Eppinger, S. D. (2002). Modeling impacts of process architecture on cost and schedule risk in product development. IEEE Transactions On Engineering Management, 49(4), 428–442.
Durland, M. M., & Fredericks, K. (eds). (2005). New Directions For Evaluation: Social Network Analysis in Program Evaluation. 107, San Francisco: Jossey-Bass.
Ford, D. N. & Sterman, J. D. (2003). Overcoming the 90% syndrome: Iteration management in concurrent development projects, Concurrent Engineering Research Applications. 11, 177–186.
Hanneman, R. & Mark, R. (2005). Introduction to Social Network Methods, Riverside, CA: University of California.
Huchzermeier, A. & Loch , C. H. (2001). Project management under risk: Using the real options approach to evaluate flexibility in R&D. Management Science, 47(1), 85–101.
Hoffer, J. A., George, J. F. & Valacich, J. S. (2008). Modern systems analysis and design. Pearson Education, Upper Saddle River, NJ.
PMI(2004), A Guide to the Project Management Body of Knowledge, 3rd ed. Newtown Square, PA: Project Management Institute.
Roberts, T. L. J., Leigh, W. & Purvis, R. (2000). Perceptions of stakeholder involvement in the implementation of system development methodologies. Journal of Computer Information Systems, 40(3), 78-83.
Scott, J. (2000). Social network analysis. SAGE Publications, London.