How to cite this paper
Aziziha, H., Mousavi, S., Tahermanesh, R., Tabatabaee, S & Mirkamali, E. (2014). An investigation on the effects of personal characteristics on word of mouth advertisement.Management Science Letters , 4(2), 393-396.
Refrences
Alire, C. A. (2007). Word-of-mouth marketing: abandoning the academic library ivory tower. New Library World, 108(11/12), 545-551.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of marketing Research, 4(3), 291-295.
Balter, D., & Butman, J. (2005). Grapevine: The new art of word-of-mouth marketing. Portfolio.
Barrick, M. R., & Mount, M. K. (1991). The big five personality dimensions and job performance: a meta?analysis. Personnel psychology, 44(1), 1-26.
Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of strategic marketing, 6(3), 241-254.
Christiansen, T., & Tax, S. S. (2000). Measuring word of mouth: the questions of who and when?. Journal of Marketing Communications, 6(3), 185-199.
Datta, P. R., Chowdhury, D. N., & Chakraborty, B. R. (2005). Viral marketing: new form of word-of-mouth through internet. The business review, 3(2), 69-75.
East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: a multi-category study. International Journal of Research in Marketing, 24(2), 175-184.
Hawkins, D. I., Best, R. J., & Coney, K. A. (2004). Customer behavior: Building marketing strategy. McGraw-Hill.
Jans, N. A. (1982). The nature and measurement of work involvement. Journal of Occupational Psychology, 55(1), 57-67.
Lau, G. T., & Ng, S. (2001). Individual and situational factors influencing negative word?of?mouth behaviour. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l & apos; Administration, 18(3), 163-178.
Malouff, J., Bauer, M., Mantelli, D., Pierce, B., Cordova, G., Reed, E., & Schutte, N. (1990). Development and evaluation of a measure of the tendency to be goal oriented. Personality and Individual Differences, 11(12), 1191-1200.
Mooradian, T. A., & Swan, K. S. (2006). Personality-and-culture: The case of national extraversion and word-of-mouth. Journal of Business Research, 59(6), 778-785.
Payne, A. (1994). Relationship marketing–making the customer count. Managing Service Quality, 4(6), 29-31.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 344-364.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of marketing Research, 4(3), 291-295.
Balter, D., & Butman, J. (2005). Grapevine: The new art of word-of-mouth marketing. Portfolio.
Barrick, M. R., & Mount, M. K. (1991). The big five personality dimensions and job performance: a meta?analysis. Personnel psychology, 44(1), 1-26.
Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of strategic marketing, 6(3), 241-254.
Christiansen, T., & Tax, S. S. (2000). Measuring word of mouth: the questions of who and when?. Journal of Marketing Communications, 6(3), 185-199.
Datta, P. R., Chowdhury, D. N., & Chakraborty, B. R. (2005). Viral marketing: new form of word-of-mouth through internet. The business review, 3(2), 69-75.
East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: a multi-category study. International Journal of Research in Marketing, 24(2), 175-184.
Hawkins, D. I., Best, R. J., & Coney, K. A. (2004). Customer behavior: Building marketing strategy. McGraw-Hill.
Jans, N. A. (1982). The nature and measurement of work involvement. Journal of Occupational Psychology, 55(1), 57-67.
Lau, G. T., & Ng, S. (2001). Individual and situational factors influencing negative word?of?mouth behaviour. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l & apos; Administration, 18(3), 163-178.
Malouff, J., Bauer, M., Mantelli, D., Pierce, B., Cordova, G., Reed, E., & Schutte, N. (1990). Development and evaluation of a measure of the tendency to be goal oriented. Personality and Individual Differences, 11(12), 1191-1200.
Mooradian, T. A., & Swan, K. S. (2006). Personality-and-culture: The case of national extraversion and word-of-mouth. Journal of Business Research, 59(6), 778-785.
Payne, A. (1994). Relationship marketing–making the customer count. Managing Service Quality, 4(6), 29-31.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 344-364.