How to cite this paper
Mbaidin, H. (2024). The striking mechanisms of innovation theories to create collaborative competitive advantage opportunities in global digital marketing.Journal of Project Management, 9(4), 433-456.
Refrences
Adigwe, C. S., Abalaka, A., Olaniyi, O. O., Adebiyi, O. O., & Oladoyinbo, T. O. (2023). Critical Analysis of Innovative Leadership through Effective Data Analytics: Exploring Trends in Business Analysis, Finance, Marketing, and Infor-mation Technology. Asian Journal of Economics, Business and Accounting, 23(22), 460–479. https://doi.org/10.9734/AJEBA/2023/v23i221165
Ahmed, F. E., Hashaikeh, R., & Hilal, N. (2019). Solar powered desalination – Technology, energy and future outlook. De-salination, 453, 54–76. https://doi.org/10.1016/j.desal.2018.12.002
Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innova-tions: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 308(1-2), 7–39. https://doi.org/10.1007/s10479-020-03620-w
AlLouzi, A. S., & Alomari, K. M. (2023). Adequate legal rules in settling metaverse disputes: Hybrid legal framework for metaverse dispute resolution (HLFMDR). International Journal of Data and Network Science, 7(4), 1627–1642. https://doi.org/10.5267/j.ijdns.2023.8.001
Alomari, K. M. (2022). Predicting the intention to use social media among medical students in the United Arab Emirates: A machine learning approach. South Eastern European Journal of Public Health (SEEJPH)), 5. https://doi.org/10.11576/seejph-5827
AlTaweel, I., & Al-Hawary, S. (2021). The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance. Sustainability, 13(14), 7564. https://doi.org/10.3390/su13147564
Amini, M., & Rahmani, A. (2023). How Strategic Agility Affects the Competitive Capabilities of Private Banks. https://www.researchgate.net/publication/370128704
Anning-Dorson, T. (2018). Innovation and competitive advantage creation. International Marketing Review, 35(4), 580–600. https://doi.org/10.1108/IMR-11-2015-0262
Arslan, B. (2018). The interplay of competitive and cooperative behavior and differential benefits in alliances. Strategic Management Journal, 39(12), 3222–3246. https://doi.org/10.1002/smj.2731
Atsou, Z., Basia, C., Chatzoudes, D., & Chatzoglou, P. (2021). Pursuing a sustainable competitive advantage through product design: what matters the most? In 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR). IEEE. https://doi.org/10.1109/temscon-eur52034.2021.9488645
Audretsch, D. B [David B.], & Belitski, M. (2020). The role of R&D and knowledge spillovers in innovation and produc-tivity. European Economic Review, 123, 103391. https://doi.org/10.1016/j.euroecorev.2020.103391
Audretsch, D. B [David Bruce], Belitski, M., & Caiazza, R. (2021). Start-ups, Innovation and Knowledge Spillovers. The Journal of Technology Transfer, 46(6), 1995–2016. https://doi.org/10.1007/s10961-021-09846-5
BAMBANG, A., KUSUMAWATI, A., NIMRAN, U., & SUHARYONO, S. (2021). The effect of spiritual marketing and entrepreneurship orientation on determining sustainable competitive advantage. https://koreascience.kr/article/jako202104142185585.page https://doi.org/10.13106/jafeb.2021.vol8.no2.0231
Bogers, M., Chesbrough, H., & Moedas, C. (2018). Open Innovation: Research, Practices, and Policies. California Man-agement Review, 60(2), 5–16. https://doi.org/10.1177/0008125617745086
Casanove, A. B. d. (2020). Fostering open innovation relationships between large corporations and startups. Implementa-tion in the French ecosystem [, University of Lorraine]. www.researchgate.net. https://www.researchgate.net/profile/alice-de-cas-an-ove/publication/353258665_fostering_open_innovation_relationships_between_large_corporations_and_startups_implementation_in_the_french_ecosystem
Coccia, M. (2017a). The source and nature of general purpose technologies for supporting next K-waves: Global leader-ship and the case study of the U.S. Navy’s Mobile User Objective System. Technological Forecasting and Social Change, 116, 331–339. https://doi.org/10.1016/j.techfore.2016.05.019
Coccia, M. (2017b). Sources of technological innovation: Radical and incremental innovation problem-driven to support competitive advantage of firms. Technology Analysis & Strategic Management, 29(9), 1048–1061. https://doi.org/10.1080/09537325.2016.1268682
Coccia, M. (2019a). The theory of technological parasitism for the measurement of the evolution of technology and tech-nological forecasting. Technological Forecasting and Social Change, 141, 289–304. https://doi.org/10.1016/j.techfore.2018.12.012
Coccia, M. (2019b). Why do nations produce science advances and new technology? Technology in Society, 59, 101124. https://doi.org/10.1016/j.techsoc.2019.03.007
Crick, J. M. (2018). The facets, antecedents and consequences of coopetition. Qualitative Market Research: An Interna-tional Journal, 21(2), 253–272. https://doi.org/10.1108/QMR-11-2016-0109
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innova-tion. 2199-8531, 8(3), 163. https://doi.org/10.3390/joitmc8030163
Faulks, B., Song, Y., Waiganjo, M., Obrenovic, B., & Godinic, D. (2021). Impact of Empowering Leadership, Innovative Work, and Organizational Learning Readiness on Sustainable Economic Performance: An Empirical Study of Compa-nies in Russia during the COVID-19 Pandemic. Sustainability, 13(22), 12465. https://doi.org/10.3390/su132212465
Felin, T., & Zenger, T. R. (2020). Open Innovation: A Theory-Based View. Strategic Management Review, 1(2), 223–232. https://doi.org/10.1561/111.00000011
Felzensztein, C., Gimmon, E., & Deans, K. R. (2018). Coopetition in regional clusters: Keep calm and expect unexpected changes. Industrial Marketing Management, 69, 116–124. https://doi.org/10.1016/j.indmarman.2018.01.013
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their im-pact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technova-tion, 92-93, 102061. https://doi.org/10.1016/j.technovation.2018.11.004
Gachanja, I. M., Nga’nga’, S. I., & Kiganane, L. M. (2020). Influence of organization learning on innovation output in manufacturing firms in Kenya. 2096-2487, 4(1), 16–26. https://doi.org/10.1016/j.ijis.2020.02.001
Ghazinoory, S., Nasri, S., Afshari-Mofrad, M., & Moghadam, N. T. (2023). National Innovation Biome (NIB): A novel conceptualization for innovation development at the national level. Technological Forecasting and Social Change, 196, 122834. https://doi.org/10.1016/j.techfore.2023.122834
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the Interplay of Competition and Cooperation: Towards a Theory of Coopetition. Journal of Management, 44(7), 2511–2534. https://doi.org/10.1177/0149206318788945
Hair, J., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hoai, T. T., Hung, B. Q., & Nguyen, N. P. (2022). The impact of internal control systems on the intensity of innovation and organizational performance of public sector organizations in Vietnam: the moderating … Heliyon, 8(2). https://doi.org/10.1016/j.heliyon.2022.e08954
Hsieh, W.‑L., Ganotakis, P., Kafouros, M., & Wang, C. (2018). Foreign and Domestic Collaboration, Product Innovation Novelty, and Firm Growth. Journal of Product Innovation Management, 35(4), 652–672. https://doi.org/10.1111/jpim.12435
Hussain, I., Mu, S., Mohiuddin, M., Danish, R. Q., & Sair, S. A. (2020). Effects of Sustainable Brand Equity and Market-ing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Ad-vantage. Sustainability, 12(7), 2939. https://doi.org/10.3390/su12072939
Javanmard, H., & Hasani, H. (2017). The Impact of Market Orientation Indices, Marketing Innovation, and Competitive Advantages on the Business Performance in Distributer Enterprises. Journal of Industrial Distribution & Business, 8(1), 23–31. https://doi.org/10.13106/ijidb.2017.vol8.no1.23.
Junusi, R. E. (2020). Digital Marketing During the Pandemic Period; A Study of Islamic Perspective. Journal of Digital Marketing and Halal Industry, 2(1), 15. https://doi.org/10.21580/jdmhi.2020.2.1.5717
Kingsnorth, S. (2022). Digital marketing strategy: An integrated approach to online marketing (Third Edition). Kogan Page Inc. https://lccn.loc.gov/2016007169
Kobarg, S., Stumpf-Wollersheim, J., & Welpe, I. M. (2019). More is not always better: Effects of collaboration breadth and depth on radical and incremental innovation performance at the project level. Research Policy, 48(1), 1–10. https://doi.org/10.1016/j.respol.2018.07.014
Kosasih, K., Kosasih, A. L., Masitoh, I. S., Philips, G. A., & Triana, I. A. (2023). Navigating THE DIGITAL TALENT ODYSSEY: An IN-DEPTH EXPLORATION OF RECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PER-FORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING. INTERNATIONAL JOURNAL of ECONOMIC LITERATURE, 1(2), 163–176. https://injole.joln.org/index.php/ijle/article/view/17
Lee, S., & Yoo, J. (2021). Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small En-terprises. Sustainability, 13(1), 346. https://doi.org/10.3390/su13010346
Leite, E., Pahlberg, C., & Åberg, S. (2018). The cooperation-competition interplay in the ICT industry. Journal of Busi-ness & Industrial Marketing, 33(4), 495–505. https://doi.org/10.1108/JBIM-02-2017-0038
Litsareva, E. (2017). Success Factors of Asia-Pacific Fast-Developing Regions’ Technological Innovation Development and Economic Growth. 2096-2487, 1(1), 72–88. https://doi.org/10.3724/SP.J.1440.101006
Looy, A. v. (2021). A quantitative and qualitative study of the link between business process management and digital in-novation. Information & Management, 58(2), 103413. https://doi.org/10.1016/j.im.2020.103413
Magistretti, S., Ardito, L., & Messeni Petruzzelli, A. (2021). Framing the microfoundations of design thinking as a dy-namic capability for innovation: Reconciling theory and practice. Journal of Product Innovation Management, 38(6), 645–667. https://doi.org/10.1111/jpim.12586
Mbaidin, H. O., Alomari, K. M., AlMubydeen, I. O., & Sbaee, N. Q. (2024a). The critical success factors (CSF) of block-chain technology effecting excel performance of banking sector: Case of UAE Islamic Banks. International Journal of Data and Network Science, 8(1), 289–306. https://doi.org/10.5267/j.ijdns.2023.9.024
Mbaidin, H. O., Alomari, K. A., AlMubydeen, I. O., & Sbaee, N. Q. (2024b). The critical success factors (CSF) of block-chain technology effecting excel performance of banking sector: Case of UAE Islamic Banks. International Journal of Data and Network Science, 8(1), 289–306. https://doi.org/10.5267/j.ijdns.2023.9.024
Mbaidin, H. O., Sbaee, N. Q., AlMubydeen, I. O., & Alomari, K. M. (2024). Key success drivers for implementation blockchain technology in UAE Islamic banking. Uncertain Supply Chain Management, 12(2), 1175–1188. https://doi.org/10.5267/j.uscm.2023.11.016
McPhillips, M., Nikitina, T., Tegtmeier, S., & Wójcik, M. (2022). What Skills for Multi-Partner Open Innovation Pro-jects? Open Innovation Competence Profile in a Cluster Ecosystem Context. Sustainability, 14(20), 13330. https://doi.org/10.3390/su142013330
Min, S., So, K. K. F., & Jeong, M. (2021). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. In Future of Tourism Marketing (pp. 2–15). Routledge. https://doi.org/10.4324/9781003176039-2
Miranda, A. L. B. B., Nodari, C. H., Nobre, L. H. N., & Schmidt, S. (2020). Analysis of the correlation between the com-panies’ investment in research, development and profitability, and the countries’ competitiveness and innovation ca-pability. Revista Gestão & Tecnologia, 20(3), 35–58. https://doi.org/10.20397/2177-6652/2020.v20i3.1944
Molina-Collado, A., Santos-Vijande, M. L., Gómez-Rico, M., & Madera, J. M. (2022). Sustainability in hospitality and tourism: A review of key research topics from 1994 to 2020. International Journal of Contemporary Hospitality Man-agement, 34(8), 3029–3064. https://doi.org/10.1108/IJCHM-10-2021-1305
Muninger, M.‑I., Hammedi, W., & Mahr, D. (2019). The value of social media for innovation: A capability perspective. Journal of Business Research, 95, 116–127. https://doi.org/10.1016/j.jbusres.2018.10.012
Na, Y., Kang, S., & Jeong, H. (2019). The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage. Sustainability, 11(3), 729. https://doi.org/10.3390/su11030729
Opresnik, M. O. (2022). The Internet-of-Things and AI and Their Use for Marketers. In G. Meiselwitz (Ed.), Lecture Notes in Computer Science: Vol. 13316, Social Computing and Social Media: Applications in Education and Commerce: 14th International Conference, SCSM 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part II (1st ed. 2022, pp. 308–316). Springer International Publishing; Im-print; Springer. https://doi.org/10.1007/978-3-031-05064-0_23
Orlova, L. S. (2019). Open innovation theory: definition, instruments, frameworks. Стратегические Решения И Риск-Менеджмент, 10(4), 396–408. https://doi.org/10.17747/2618-947X-2019-4-396-408
Oyesola, M., Mathe, N., Mpofu, K., & Fatoba, S. (2018). Sustainability of Additive Manufacturing for the South African aerospace industry: A business model for laser technology production, commercialization and market prospects. Pro-cedia CIRP, 72, 1530–1535. https://doi.org/10.1016/j.procir.2018.03.072
Pascual-Fernández, P., Santos-Vijande, M. L., López-Sánchez, J. Á., & Molina, A. (2021). Key drivers of innovation ca-pability in hotels: implications on performance. International Journal of Hospitality Management, 94, 102825. https://doi.org/10.1016/j.ijhm.2020.102825
Pateli, A., Mylonas, N., & Spyrou, A. (2020). Organizational Adoption of Social Media in the Hospitality Industry: An In-tegrated Approach Based on DIT and TOE Frameworks. Sustainability, 12(17), 7132. https://doi.org/10.3390/su12177132
Persaud, A., Wang, S., & Schillo, S. R. (2021). Assessing industry differences in marketing innovation using multi-level modeling. Journal of Business & Industrial Marketing, 36(8), 1371–1388. https://doi.org/10.1108/JBIM-12-2019-0532
Perwej, Y., Haq, K., Parwej, F., & M., M. (2019). The Internet of Things (IoT) and its Application Domains. International Journal of Computer Applications, 182(49), 36–49. https://doi.org/10.5120/ijca2019918763
Purchase, S., & Volery, T. (2020). Marketing innovation: A systematic review. Journal of Marketing Management, 36(9-10), 763–793. https://doi.org/10.1080/0267257X.2020.1774631
Rana, N. P., Chatterjee, S., Dwivedi, Y. K., & Akter, S. (2022). Understanding dark side of artificial intelligence (AI) inte-grated business analytics: Assessing firm’s operational inefficiency and competitiveness. European Journal of Infor-mation Systems, 31(3), 364–387. https://doi.org/10.1080/0960085X.2021.1955628
Roper, S., Love, J. H., & Bonner, K. (2017). Firms’ knowledge search and local knowledge externalities in innovation per-formance. 0048-7333, 46(1), 43–56. https://doi.org/10.1016/j.respol.2016.10.004
Setiyani, L., Indahsari, A. N., Monica, S., Poerwati, A. E., Ezrafel, A., & Rustam, R. (2022). Analysis of M-Tax Mobile Application Adoption on Tax Compliance in Indonesia Using Diffusion of Innovation Theory (DIT). Central European Management Journal, 30(4), 1202–1212. https://doi.org/10.57030/23364890.cemj.30.4.121
Singhal, C., Mahto, R. V., & Kraus, S. (2022). Technological Innovation, Firm Performance, and Institutional Context: A Meta-Analysis. IEEE Transactions on Engineering Management, 69(6), 2976–2986. https://doi.org/10.1109/tem.2020.3021378
Storbacka, K., & Moser, T. (2020). The changing role of marketing: Transformed propositions, processes and partner-ships. AMS Review, 10(3-4), 299–310. https://doi.org/10.1007/s13162-020-00179-4
Strömberg, J., & Thorman, P. (2019). Disruptive innovation theory in the paper- and packaging industry : Applying Clay-ton Christensen in a new context [Master’s Programme in Industrial Management and Innovation, Uppsala Universi-tet]. www.diva-portal.org. https://www.diva-portal.org/smash/record.jsf?pid=diva2:1342911
Sulistyo, H., & Ayuni, S. (2019). Competitive advantages of SMEs: The roles of innovation capability, entrepreneurial orientation, and social capital. Contaduría Y Administración, 65(1), 156. https://doi.org/10.22201/fca.24488410e.2020.1983
Talwar, S., Talwar, M., Kaur, P., & Dhir, A. (2020). Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development. Australasian Marketing Journal, 28(4), 286–299. https://doi.org/10.1016/j.ausmj.2020.06.014
Terry, O. (2020). Disruption Innovation and Theory. Journal of Service Science and Management, 13(03), 449–458. https://doi.org/10.4236/jssm.2020.133030
Tidström, A., Ritala, P., & Lainema, K. (2018). Interactional and procedural practices in managing coopetitive tensions. Journal of Business & Industrial Marketing, 33(7), 945–957. https://doi.org/10.1108/JBIM-06-2016-0125
Velu, C. (2019). Coopetition and business models. Routledge Companion to Coopetition Strategies, Routledge, New York: NY, 336–346. www.cambridgeservicealliance.org
Wang, F. (2020). Digital marketing capabilities in international firms: A relational perspective. International Marketing Review, 37(3), 559–577. https://doi.org/10.1108/IMR-04-2018-0128
Wang, Z., Li, M., Lu, J., & Cheng, X. (2022). Business Innovation based on artificial intelligence and Blockchain technol-ogy. Information Processing & Management, 59(1), 102759. https://doi.org/10.1016/j.ipm.2021.102759
Yildirim, E., AR, I. M., Dabić, M., Baki, B., & Peker, I. (2022). A multi-stage decision making model for determining a suitable innovation structure using an open innovation approach. Journal of Business Research, 147, 379–391. https://doi.org/10.1016/j.jbusres.2022.03.063
Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., & Zaltman, G. (2020). A Theories-in-Use Approach to Building Marketing Theory. Journal of Marketing, 84(1), 32–51. https://doi.org/10.1177/0022242919888477
Ahmed, F. E., Hashaikeh, R., & Hilal, N. (2019). Solar powered desalination – Technology, energy and future outlook. De-salination, 453, 54–76. https://doi.org/10.1016/j.desal.2018.12.002
Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innova-tions: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 308(1-2), 7–39. https://doi.org/10.1007/s10479-020-03620-w
AlLouzi, A. S., & Alomari, K. M. (2023). Adequate legal rules in settling metaverse disputes: Hybrid legal framework for metaverse dispute resolution (HLFMDR). International Journal of Data and Network Science, 7(4), 1627–1642. https://doi.org/10.5267/j.ijdns.2023.8.001
Alomari, K. M. (2022). Predicting the intention to use social media among medical students in the United Arab Emirates: A machine learning approach. South Eastern European Journal of Public Health (SEEJPH)), 5. https://doi.org/10.11576/seejph-5827
AlTaweel, I., & Al-Hawary, S. (2021). The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance. Sustainability, 13(14), 7564. https://doi.org/10.3390/su13147564
Amini, M., & Rahmani, A. (2023). How Strategic Agility Affects the Competitive Capabilities of Private Banks. https://www.researchgate.net/publication/370128704
Anning-Dorson, T. (2018). Innovation and competitive advantage creation. International Marketing Review, 35(4), 580–600. https://doi.org/10.1108/IMR-11-2015-0262
Arslan, B. (2018). The interplay of competitive and cooperative behavior and differential benefits in alliances. Strategic Management Journal, 39(12), 3222–3246. https://doi.org/10.1002/smj.2731
Atsou, Z., Basia, C., Chatzoudes, D., & Chatzoglou, P. (2021). Pursuing a sustainable competitive advantage through product design: what matters the most? In 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR). IEEE. https://doi.org/10.1109/temscon-eur52034.2021.9488645
Audretsch, D. B [David B.], & Belitski, M. (2020). The role of R&D and knowledge spillovers in innovation and produc-tivity. European Economic Review, 123, 103391. https://doi.org/10.1016/j.euroecorev.2020.103391
Audretsch, D. B [David Bruce], Belitski, M., & Caiazza, R. (2021). Start-ups, Innovation and Knowledge Spillovers. The Journal of Technology Transfer, 46(6), 1995–2016. https://doi.org/10.1007/s10961-021-09846-5
BAMBANG, A., KUSUMAWATI, A., NIMRAN, U., & SUHARYONO, S. (2021). The effect of spiritual marketing and entrepreneurship orientation on determining sustainable competitive advantage. https://koreascience.kr/article/jako202104142185585.page https://doi.org/10.13106/jafeb.2021.vol8.no2.0231
Bogers, M., Chesbrough, H., & Moedas, C. (2018). Open Innovation: Research, Practices, and Policies. California Man-agement Review, 60(2), 5–16. https://doi.org/10.1177/0008125617745086
Casanove, A. B. d. (2020). Fostering open innovation relationships between large corporations and startups. Implementa-tion in the French ecosystem [, University of Lorraine]. www.researchgate.net. https://www.researchgate.net/profile/alice-de-cas-an-ove/publication/353258665_fostering_open_innovation_relationships_between_large_corporations_and_startups_implementation_in_the_french_ecosystem
Coccia, M. (2017a). The source and nature of general purpose technologies for supporting next K-waves: Global leader-ship and the case study of the U.S. Navy’s Mobile User Objective System. Technological Forecasting and Social Change, 116, 331–339. https://doi.org/10.1016/j.techfore.2016.05.019
Coccia, M. (2017b). Sources of technological innovation: Radical and incremental innovation problem-driven to support competitive advantage of firms. Technology Analysis & Strategic Management, 29(9), 1048–1061. https://doi.org/10.1080/09537325.2016.1268682
Coccia, M. (2019a). The theory of technological parasitism for the measurement of the evolution of technology and tech-nological forecasting. Technological Forecasting and Social Change, 141, 289–304. https://doi.org/10.1016/j.techfore.2018.12.012
Coccia, M. (2019b). Why do nations produce science advances and new technology? Technology in Society, 59, 101124. https://doi.org/10.1016/j.techsoc.2019.03.007
Crick, J. M. (2018). The facets, antecedents and consequences of coopetition. Qualitative Market Research: An Interna-tional Journal, 21(2), 253–272. https://doi.org/10.1108/QMR-11-2016-0109
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innova-tion. 2199-8531, 8(3), 163. https://doi.org/10.3390/joitmc8030163
Faulks, B., Song, Y., Waiganjo, M., Obrenovic, B., & Godinic, D. (2021). Impact of Empowering Leadership, Innovative Work, and Organizational Learning Readiness on Sustainable Economic Performance: An Empirical Study of Compa-nies in Russia during the COVID-19 Pandemic. Sustainability, 13(22), 12465. https://doi.org/10.3390/su132212465
Felin, T., & Zenger, T. R. (2020). Open Innovation: A Theory-Based View. Strategic Management Review, 1(2), 223–232. https://doi.org/10.1561/111.00000011
Felzensztein, C., Gimmon, E., & Deans, K. R. (2018). Coopetition in regional clusters: Keep calm and expect unexpected changes. Industrial Marketing Management, 69, 116–124. https://doi.org/10.1016/j.indmarman.2018.01.013
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their im-pact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technova-tion, 92-93, 102061. https://doi.org/10.1016/j.technovation.2018.11.004
Gachanja, I. M., Nga’nga’, S. I., & Kiganane, L. M. (2020). Influence of organization learning on innovation output in manufacturing firms in Kenya. 2096-2487, 4(1), 16–26. https://doi.org/10.1016/j.ijis.2020.02.001
Ghazinoory, S., Nasri, S., Afshari-Mofrad, M., & Moghadam, N. T. (2023). National Innovation Biome (NIB): A novel conceptualization for innovation development at the national level. Technological Forecasting and Social Change, 196, 122834. https://doi.org/10.1016/j.techfore.2023.122834
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the Interplay of Competition and Cooperation: Towards a Theory of Coopetition. Journal of Management, 44(7), 2511–2534. https://doi.org/10.1177/0149206318788945
Hair, J., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hoai, T. T., Hung, B. Q., & Nguyen, N. P. (2022). The impact of internal control systems on the intensity of innovation and organizational performance of public sector organizations in Vietnam: the moderating … Heliyon, 8(2). https://doi.org/10.1016/j.heliyon.2022.e08954
Hsieh, W.‑L., Ganotakis, P., Kafouros, M., & Wang, C. (2018). Foreign and Domestic Collaboration, Product Innovation Novelty, and Firm Growth. Journal of Product Innovation Management, 35(4), 652–672. https://doi.org/10.1111/jpim.12435
Hussain, I., Mu, S., Mohiuddin, M., Danish, R. Q., & Sair, S. A. (2020). Effects of Sustainable Brand Equity and Market-ing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Ad-vantage. Sustainability, 12(7), 2939. https://doi.org/10.3390/su12072939
Javanmard, H., & Hasani, H. (2017). The Impact of Market Orientation Indices, Marketing Innovation, and Competitive Advantages on the Business Performance in Distributer Enterprises. Journal of Industrial Distribution & Business, 8(1), 23–31. https://doi.org/10.13106/ijidb.2017.vol8.no1.23.
Junusi, R. E. (2020). Digital Marketing During the Pandemic Period; A Study of Islamic Perspective. Journal of Digital Marketing and Halal Industry, 2(1), 15. https://doi.org/10.21580/jdmhi.2020.2.1.5717
Kingsnorth, S. (2022). Digital marketing strategy: An integrated approach to online marketing (Third Edition). Kogan Page Inc. https://lccn.loc.gov/2016007169
Kobarg, S., Stumpf-Wollersheim, J., & Welpe, I. M. (2019). More is not always better: Effects of collaboration breadth and depth on radical and incremental innovation performance at the project level. Research Policy, 48(1), 1–10. https://doi.org/10.1016/j.respol.2018.07.014
Kosasih, K., Kosasih, A. L., Masitoh, I. S., Philips, G. A., & Triana, I. A. (2023). Navigating THE DIGITAL TALENT ODYSSEY: An IN-DEPTH EXPLORATION OF RECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PER-FORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING. INTERNATIONAL JOURNAL of ECONOMIC LITERATURE, 1(2), 163–176. https://injole.joln.org/index.php/ijle/article/view/17
Lee, S., & Yoo, J. (2021). Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small En-terprises. Sustainability, 13(1), 346. https://doi.org/10.3390/su13010346
Leite, E., Pahlberg, C., & Åberg, S. (2018). The cooperation-competition interplay in the ICT industry. Journal of Busi-ness & Industrial Marketing, 33(4), 495–505. https://doi.org/10.1108/JBIM-02-2017-0038
Litsareva, E. (2017). Success Factors of Asia-Pacific Fast-Developing Regions’ Technological Innovation Development and Economic Growth. 2096-2487, 1(1), 72–88. https://doi.org/10.3724/SP.J.1440.101006
Looy, A. v. (2021). A quantitative and qualitative study of the link between business process management and digital in-novation. Information & Management, 58(2), 103413. https://doi.org/10.1016/j.im.2020.103413
Magistretti, S., Ardito, L., & Messeni Petruzzelli, A. (2021). Framing the microfoundations of design thinking as a dy-namic capability for innovation: Reconciling theory and practice. Journal of Product Innovation Management, 38(6), 645–667. https://doi.org/10.1111/jpim.12586
Mbaidin, H. O., Alomari, K. M., AlMubydeen, I. O., & Sbaee, N. Q. (2024a). The critical success factors (CSF) of block-chain technology effecting excel performance of banking sector: Case of UAE Islamic Banks. International Journal of Data and Network Science, 8(1), 289–306. https://doi.org/10.5267/j.ijdns.2023.9.024
Mbaidin, H. O., Alomari, K. A., AlMubydeen, I. O., & Sbaee, N. Q. (2024b). The critical success factors (CSF) of block-chain technology effecting excel performance of banking sector: Case of UAE Islamic Banks. International Journal of Data and Network Science, 8(1), 289–306. https://doi.org/10.5267/j.ijdns.2023.9.024
Mbaidin, H. O., Sbaee, N. Q., AlMubydeen, I. O., & Alomari, K. M. (2024). Key success drivers for implementation blockchain technology in UAE Islamic banking. Uncertain Supply Chain Management, 12(2), 1175–1188. https://doi.org/10.5267/j.uscm.2023.11.016
McPhillips, M., Nikitina, T., Tegtmeier, S., & Wójcik, M. (2022). What Skills for Multi-Partner Open Innovation Pro-jects? Open Innovation Competence Profile in a Cluster Ecosystem Context. Sustainability, 14(20), 13330. https://doi.org/10.3390/su142013330
Min, S., So, K. K. F., & Jeong, M. (2021). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. In Future of Tourism Marketing (pp. 2–15). Routledge. https://doi.org/10.4324/9781003176039-2
Miranda, A. L. B. B., Nodari, C. H., Nobre, L. H. N., & Schmidt, S. (2020). Analysis of the correlation between the com-panies’ investment in research, development and profitability, and the countries’ competitiveness and innovation ca-pability. Revista Gestão & Tecnologia, 20(3), 35–58. https://doi.org/10.20397/2177-6652/2020.v20i3.1944
Molina-Collado, A., Santos-Vijande, M. L., Gómez-Rico, M., & Madera, J. M. (2022). Sustainability in hospitality and tourism: A review of key research topics from 1994 to 2020. International Journal of Contemporary Hospitality Man-agement, 34(8), 3029–3064. https://doi.org/10.1108/IJCHM-10-2021-1305
Muninger, M.‑I., Hammedi, W., & Mahr, D. (2019). The value of social media for innovation: A capability perspective. Journal of Business Research, 95, 116–127. https://doi.org/10.1016/j.jbusres.2018.10.012
Na, Y., Kang, S., & Jeong, H. (2019). The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage. Sustainability, 11(3), 729. https://doi.org/10.3390/su11030729
Opresnik, M. O. (2022). The Internet-of-Things and AI and Their Use for Marketers. In G. Meiselwitz (Ed.), Lecture Notes in Computer Science: Vol. 13316, Social Computing and Social Media: Applications in Education and Commerce: 14th International Conference, SCSM 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part II (1st ed. 2022, pp. 308–316). Springer International Publishing; Im-print; Springer. https://doi.org/10.1007/978-3-031-05064-0_23
Orlova, L. S. (2019). Open innovation theory: definition, instruments, frameworks. Стратегические Решения И Риск-Менеджмент, 10(4), 396–408. https://doi.org/10.17747/2618-947X-2019-4-396-408
Oyesola, M., Mathe, N., Mpofu, K., & Fatoba, S. (2018). Sustainability of Additive Manufacturing for the South African aerospace industry: A business model for laser technology production, commercialization and market prospects. Pro-cedia CIRP, 72, 1530–1535. https://doi.org/10.1016/j.procir.2018.03.072
Pascual-Fernández, P., Santos-Vijande, M. L., López-Sánchez, J. Á., & Molina, A. (2021). Key drivers of innovation ca-pability in hotels: implications on performance. International Journal of Hospitality Management, 94, 102825. https://doi.org/10.1016/j.ijhm.2020.102825
Pateli, A., Mylonas, N., & Spyrou, A. (2020). Organizational Adoption of Social Media in the Hospitality Industry: An In-tegrated Approach Based on DIT and TOE Frameworks. Sustainability, 12(17), 7132. https://doi.org/10.3390/su12177132
Persaud, A., Wang, S., & Schillo, S. R. (2021). Assessing industry differences in marketing innovation using multi-level modeling. Journal of Business & Industrial Marketing, 36(8), 1371–1388. https://doi.org/10.1108/JBIM-12-2019-0532
Perwej, Y., Haq, K., Parwej, F., & M., M. (2019). The Internet of Things (IoT) and its Application Domains. International Journal of Computer Applications, 182(49), 36–49. https://doi.org/10.5120/ijca2019918763
Purchase, S., & Volery, T. (2020). Marketing innovation: A systematic review. Journal of Marketing Management, 36(9-10), 763–793. https://doi.org/10.1080/0267257X.2020.1774631
Rana, N. P., Chatterjee, S., Dwivedi, Y. K., & Akter, S. (2022). Understanding dark side of artificial intelligence (AI) inte-grated business analytics: Assessing firm’s operational inefficiency and competitiveness. European Journal of Infor-mation Systems, 31(3), 364–387. https://doi.org/10.1080/0960085X.2021.1955628
Roper, S., Love, J. H., & Bonner, K. (2017). Firms’ knowledge search and local knowledge externalities in innovation per-formance. 0048-7333, 46(1), 43–56. https://doi.org/10.1016/j.respol.2016.10.004
Setiyani, L., Indahsari, A. N., Monica, S., Poerwati, A. E., Ezrafel, A., & Rustam, R. (2022). Analysis of M-Tax Mobile Application Adoption on Tax Compliance in Indonesia Using Diffusion of Innovation Theory (DIT). Central European Management Journal, 30(4), 1202–1212. https://doi.org/10.57030/23364890.cemj.30.4.121
Singhal, C., Mahto, R. V., & Kraus, S. (2022). Technological Innovation, Firm Performance, and Institutional Context: A Meta-Analysis. IEEE Transactions on Engineering Management, 69(6), 2976–2986. https://doi.org/10.1109/tem.2020.3021378
Storbacka, K., & Moser, T. (2020). The changing role of marketing: Transformed propositions, processes and partner-ships. AMS Review, 10(3-4), 299–310. https://doi.org/10.1007/s13162-020-00179-4
Strömberg, J., & Thorman, P. (2019). Disruptive innovation theory in the paper- and packaging industry : Applying Clay-ton Christensen in a new context [Master’s Programme in Industrial Management and Innovation, Uppsala Universi-tet]. www.diva-portal.org. https://www.diva-portal.org/smash/record.jsf?pid=diva2:1342911
Sulistyo, H., & Ayuni, S. (2019). Competitive advantages of SMEs: The roles of innovation capability, entrepreneurial orientation, and social capital. Contaduría Y Administración, 65(1), 156. https://doi.org/10.22201/fca.24488410e.2020.1983
Talwar, S., Talwar, M., Kaur, P., & Dhir, A. (2020). Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development. Australasian Marketing Journal, 28(4), 286–299. https://doi.org/10.1016/j.ausmj.2020.06.014
Terry, O. (2020). Disruption Innovation and Theory. Journal of Service Science and Management, 13(03), 449–458. https://doi.org/10.4236/jssm.2020.133030
Tidström, A., Ritala, P., & Lainema, K. (2018). Interactional and procedural practices in managing coopetitive tensions. Journal of Business & Industrial Marketing, 33(7), 945–957. https://doi.org/10.1108/JBIM-06-2016-0125
Velu, C. (2019). Coopetition and business models. Routledge Companion to Coopetition Strategies, Routledge, New York: NY, 336–346. www.cambridgeservicealliance.org
Wang, F. (2020). Digital marketing capabilities in international firms: A relational perspective. International Marketing Review, 37(3), 559–577. https://doi.org/10.1108/IMR-04-2018-0128
Wang, Z., Li, M., Lu, J., & Cheng, X. (2022). Business Innovation based on artificial intelligence and Blockchain technol-ogy. Information Processing & Management, 59(1), 102759. https://doi.org/10.1016/j.ipm.2021.102759
Yildirim, E., AR, I. M., Dabić, M., Baki, B., & Peker, I. (2022). A multi-stage decision making model for determining a suitable innovation structure using an open innovation approach. Journal of Business Research, 147, 379–391. https://doi.org/10.1016/j.jbusres.2022.03.063
Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., & Zaltman, G. (2020). A Theories-in-Use Approach to Building Marketing Theory. Journal of Marketing, 84(1), 32–51. https://doi.org/10.1177/0022242919888477