How to cite this paper
Beyari, H., Hashem, T & Alrusain, O. (2024). Neuromarketing: Understanding the effect of emotion and memory on consumer behavior by mediating the role of artificial intelligence and customers' digital experience.Journal of Project Management, 9(4), 323-336.
Refrences
Ajina, A. S., Joudeh, J. M., Ali, N. N., Zamil, A. M., & Hashem, T. N. (2023). The effect of mobile-wallet service di-mensions on customer satisfaction and loyalty: An empirical study. Cogent Business & Management, 10(2). https://doi.org/10.1080/23311975.2023.2229544
Ala, M., Nair, S., & Rasul, T. (2022). The power of neuromarketing: Taking luxury fashion marketing in Southeast Asia markets to a whole new level. Palgrave Studies of Marketing in Emerging Economies, 73–98. https://doi.org/10.1007/978-3-031-07078-5_4
Alofan, F., & Almarshud, M. (2024). Consumer behavior towards E-wallet usage in the post-covid-19 era in Saudi Ara-bia. Decision Science Letters, 13(3), 683–690. https://doi.org/10.5267/j.dsl.2024.4.004
Alsharif, A. H., Md Salleh, N. Z., & Baharun, R. (2021). Neuromarketing: The popularity of the brain-imaging and Physiological Tools. Neuroscience Research Notes, 3(5), 13–22. https://doi.org/10.31117/neuroscirn.v3i5.80
Alsharif, A. H., Salleh, N. Z., Abdullah, M., Khraiwish, A., & Ashaari, A. (2023). Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda. SAGE Open, 13(1), 215824402311565. https://doi.org/10.1177/21582440231156563
Bermudez-Contreras, E., Clark, B. J., & Wilber, A. (2020). The neuroscience of spatial navigation and the relationship to Artificial Intelligence. Frontiers in Computational Neuroscience, 14. https://doi.org/10.3389/fncom.2020.00063
Black, W., & Babin, B. J. (2019). Multivariate Data Analysis: Its approach, evolution, and impact. The Great Facilita-tor, 121–130. https://doi.org/10.1007/978-3-030-06031-2_16
Cabrera-Sánchez, J.-P., Ramos-de-Luna, I., Carvajal-Trujillo, E., & Villarejo-Ramos, Á. F. (2020). Online recommenda-tion systems: Factors influencing use in e-commerce. Sustainability, 12(21), 8888. https://doi.org/10.3390/su12218888
Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562
Cueva, C. J., Saez, A., Marcos, E., Genovesio, A., Jazayeri, M., Romo, R., Salzman, C. D., Shadlen, M. N., & Fusi, S. (2020). Low-dimensional dynamics for working memory and time encoding. Proceedings of the National Academy of Sciences, 117(37), 23021–23032. https://doi.org/10.1073/pnas.1915984117
Dahouda, M. K., & Joe, I. (2021). A deep-learned embedding technique for categorical features encoding. IEEE Access, 9, 114381–114391. https://doi.org/10.1109/access.2021.3104357
Dewey, A. R. (2022). Metacognitive control in single- vs. dual-process theory. Thinking & Reasoning, 29(2), 177–212. https://doi.org/10.1080/13546783.2022.2047106
Flacandji, M., & Krey, N. (2020). Remembering shopping experiences: The shopping experience memory scale. Journal of Business Research, 107, 279–289. https://doi.org/10.1016/j.jbusres.2018.10.039
Freihat, S. M. S. S., Hashem, T. N., Moh'd Adnan Homsi, D., & Haikal, E. K. (2023). Analysis of Jordanian Commercial Banks' Business Intelligence Systems and Their Emphasis on Entrepreneurship. Calitatea, 24(196), 124-132. https://doi.org/10.47750/qas/24.196.17
Grayot, J. D. (2019). Dual process theories in behavioral economics and neuroeconomics: A critical review. Review of Philosophy and Psychology, 11(1), 105–136. https://doi.org/10.1007/s13164-019-00446-9
Hashem, T., Alotoum, F. J., Allan, M., & Ali, N. (2023). Employing metaverse marketing through gaming and its im-pact on customer experience: evidence from multiple online gaming platforms. Calitatea, 24(196), 193-206.https://doi.org/10.47750/qas/24.196.25
Hashem, T. (2019). The role of visual merchandise in changing the purchase decision of shoppers within retail stores in Jordan. Jurnal The Messenger, 11(2), 182. https://doi.org/10.26623/themessenger.v11i2.1318
Homsi, D., Freihat, S. M. S. S., Hashem, T. N., & Alshayyab, A. A. (2022). Touristic Marketing through Blogging and Vlogging; Does it Attract Customers' Trust?. Calitatea, 23(190), 170-178. https://doi.org/10.47750/qas/23.190.19
Khrais, L. T. (2020). Role of artificial intelligence in shaping consumer demand in E-commerce. Future Internet, 12(12), 226
Kim, C., Jeon, H. G., & Lee, K. C. (2020). Discovering the role of emotional and rational appeals and hidden heteroge-neity of consumers in advertising copies for Sustainable Marketing. Sustainability, 12(12), 5189. https://doi.org/10.3390/su12125189
Lee, W. J. (2020). Use of immersive virtual technology in consumer retailing and its effects to consumer. Journal of Distribution Science, 18(2), 5-15
Liu-Thompkins, Y., Okazaki, S., & Li, H. (2022). Artificial empathy in marketing interactions: Bridging the human-ai gap in affective and Social Customer experience. Journal of the Academy of Marketing Science, 50(6), 1198–1218. https://doi.org/10.1007/s11747-022-00892-5
Lou, C., & Xie, Q. (2020). Something social, something entertaining? how digital content marketing augments consum-er experience and brand loyalty. International Journal of Advertising, 40(3), 376–402. https://doi.org/10.1080/02650487.2020.1788311
Mogaji, E., Olaleye, S., & Ukpabi, D. (2019). Using AI to personalise emotionally appealing advertisement. Advances in Theory and Practice of Emerging Markets, 137–150. https://doi.org/10.1007/978-3-030-24374-6_10
Murti, A., & Ghosh, R. (2023). Murti, A., & Ghosh, R. The Impact of Emotional Appeals in Neuro-Marketing: Analyzing the Brain Responses of Consumers to Emotional Advertising Campaigns. International Journal of Enhanced Research in Management & Computer Applications, 12(9), 23-32.
Rita, P., & Ramos, R. F. (2022). Global research trends in consumer behavior and sustainability in e-commerce: A bib-liometric analysis of the knowledge structure. Sustainability, 14(15), 9455. https://doi.org/10.3390/su14159455
Saura, J. R., Reyes-Menendez, A., Matos, N., Correia, M. B., & Palos-Sanchez, P. (2020). Consumer behavior in the dig-ital age. Journal of spatial and organizational dynamics, 8(3), 190-196.
Sawal, A. (2023). Influence of UI/UX on online purchase decisions in e-commerce. AIP Conference Proceedings. https://doi.org/10.1063/5.0165871
Sekaran, & Bougie. (2016). Research methods for business: A skill building approach. john wiley & sons.
Singh, S. (2020). Impact of neuromarketing applications on consumers. Journal of Business and Management, 26(2), 33-52.
Sommer, L. (2024). Project Management Approaches and their selection in the digital age: Overview, challenges and decision models. Journal of Project Management, 9(2), 131–148. https://doi.org/10.5267/j.jpm.2024.1.001
Tirandazi, P., Bamakan, S. M., & Toghroljerdi, A. (2022). A review of studies on internet of everything as an enabler of neuromarketing methods and Techniques. The Journal of Supercomputing, 79(7), 7835–7876. https://doi.org/10.1007/s11227-022-04988-1
Venkatraman, V., Dimoka, A., Vo, K., & Pavlou, P. A. (2021). Relative effectiveness of print and digital advertising: A memory perspective. Journal of Marketing Research, 58(5), 827–844. https://doi.org/10.1177/00222437211034438
Yau, K.-L. A., Saad, N. M., & Chong, Y.-W. (2021). Artificial Intelligence Marketing (AIM) for enhancing customer re-lationships. Applied Sciences, 11(18), 8562. https://doi.org/10.3390/app11188562
Yu, J., Dickinger, A., So, K. K., & Egger, R. (2024). Artificial Intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement. Journal of Retailing and Consumer Services, 76, 103560. https://doi.org/10.1016/j.jretconser.2023.103560
Zeng, I. M., & Lobo Marques, J. A. (2023). Neuromarketing: Evaluating consumer emotions and preferences to improve business marketing management. European Conference on Management Leadership and Governance, 19(1), 436–444. https://doi.org/10.34190/ecmlg.19.1.1876
Ala, M., Nair, S., & Rasul, T. (2022). The power of neuromarketing: Taking luxury fashion marketing in Southeast Asia markets to a whole new level. Palgrave Studies of Marketing in Emerging Economies, 73–98. https://doi.org/10.1007/978-3-031-07078-5_4
Alofan, F., & Almarshud, M. (2024). Consumer behavior towards E-wallet usage in the post-covid-19 era in Saudi Ara-bia. Decision Science Letters, 13(3), 683–690. https://doi.org/10.5267/j.dsl.2024.4.004
Alsharif, A. H., Md Salleh, N. Z., & Baharun, R. (2021). Neuromarketing: The popularity of the brain-imaging and Physiological Tools. Neuroscience Research Notes, 3(5), 13–22. https://doi.org/10.31117/neuroscirn.v3i5.80
Alsharif, A. H., Salleh, N. Z., Abdullah, M., Khraiwish, A., & Ashaari, A. (2023). Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda. SAGE Open, 13(1), 215824402311565. https://doi.org/10.1177/21582440231156563
Bermudez-Contreras, E., Clark, B. J., & Wilber, A. (2020). The neuroscience of spatial navigation and the relationship to Artificial Intelligence. Frontiers in Computational Neuroscience, 14. https://doi.org/10.3389/fncom.2020.00063
Black, W., & Babin, B. J. (2019). Multivariate Data Analysis: Its approach, evolution, and impact. The Great Facilita-tor, 121–130. https://doi.org/10.1007/978-3-030-06031-2_16
Cabrera-Sánchez, J.-P., Ramos-de-Luna, I., Carvajal-Trujillo, E., & Villarejo-Ramos, Á. F. (2020). Online recommenda-tion systems: Factors influencing use in e-commerce. Sustainability, 12(21), 8888. https://doi.org/10.3390/su12218888
Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562
Cueva, C. J., Saez, A., Marcos, E., Genovesio, A., Jazayeri, M., Romo, R., Salzman, C. D., Shadlen, M. N., & Fusi, S. (2020). Low-dimensional dynamics for working memory and time encoding. Proceedings of the National Academy of Sciences, 117(37), 23021–23032. https://doi.org/10.1073/pnas.1915984117
Dahouda, M. K., & Joe, I. (2021). A deep-learned embedding technique for categorical features encoding. IEEE Access, 9, 114381–114391. https://doi.org/10.1109/access.2021.3104357
Dewey, A. R. (2022). Metacognitive control in single- vs. dual-process theory. Thinking & Reasoning, 29(2), 177–212. https://doi.org/10.1080/13546783.2022.2047106
Flacandji, M., & Krey, N. (2020). Remembering shopping experiences: The shopping experience memory scale. Journal of Business Research, 107, 279–289. https://doi.org/10.1016/j.jbusres.2018.10.039
Freihat, S. M. S. S., Hashem, T. N., Moh'd Adnan Homsi, D., & Haikal, E. K. (2023). Analysis of Jordanian Commercial Banks' Business Intelligence Systems and Their Emphasis on Entrepreneurship. Calitatea, 24(196), 124-132. https://doi.org/10.47750/qas/24.196.17
Grayot, J. D. (2019). Dual process theories in behavioral economics and neuroeconomics: A critical review. Review of Philosophy and Psychology, 11(1), 105–136. https://doi.org/10.1007/s13164-019-00446-9
Hashem, T., Alotoum, F. J., Allan, M., & Ali, N. (2023). Employing metaverse marketing through gaming and its im-pact on customer experience: evidence from multiple online gaming platforms. Calitatea, 24(196), 193-206.https://doi.org/10.47750/qas/24.196.25
Hashem, T. (2019). The role of visual merchandise in changing the purchase decision of shoppers within retail stores in Jordan. Jurnal The Messenger, 11(2), 182. https://doi.org/10.26623/themessenger.v11i2.1318
Homsi, D., Freihat, S. M. S. S., Hashem, T. N., & Alshayyab, A. A. (2022). Touristic Marketing through Blogging and Vlogging; Does it Attract Customers' Trust?. Calitatea, 23(190), 170-178. https://doi.org/10.47750/qas/23.190.19
Khrais, L. T. (2020). Role of artificial intelligence in shaping consumer demand in E-commerce. Future Internet, 12(12), 226
Kim, C., Jeon, H. G., & Lee, K. C. (2020). Discovering the role of emotional and rational appeals and hidden heteroge-neity of consumers in advertising copies for Sustainable Marketing. Sustainability, 12(12), 5189. https://doi.org/10.3390/su12125189
Lee, W. J. (2020). Use of immersive virtual technology in consumer retailing and its effects to consumer. Journal of Distribution Science, 18(2), 5-15
Liu-Thompkins, Y., Okazaki, S., & Li, H. (2022). Artificial empathy in marketing interactions: Bridging the human-ai gap in affective and Social Customer experience. Journal of the Academy of Marketing Science, 50(6), 1198–1218. https://doi.org/10.1007/s11747-022-00892-5
Lou, C., & Xie, Q. (2020). Something social, something entertaining? how digital content marketing augments consum-er experience and brand loyalty. International Journal of Advertising, 40(3), 376–402. https://doi.org/10.1080/02650487.2020.1788311
Mogaji, E., Olaleye, S., & Ukpabi, D. (2019). Using AI to personalise emotionally appealing advertisement. Advances in Theory and Practice of Emerging Markets, 137–150. https://doi.org/10.1007/978-3-030-24374-6_10
Murti, A., & Ghosh, R. (2023). Murti, A., & Ghosh, R. The Impact of Emotional Appeals in Neuro-Marketing: Analyzing the Brain Responses of Consumers to Emotional Advertising Campaigns. International Journal of Enhanced Research in Management & Computer Applications, 12(9), 23-32.
Rita, P., & Ramos, R. F. (2022). Global research trends in consumer behavior and sustainability in e-commerce: A bib-liometric analysis of the knowledge structure. Sustainability, 14(15), 9455. https://doi.org/10.3390/su14159455
Saura, J. R., Reyes-Menendez, A., Matos, N., Correia, M. B., & Palos-Sanchez, P. (2020). Consumer behavior in the dig-ital age. Journal of spatial and organizational dynamics, 8(3), 190-196.
Sawal, A. (2023). Influence of UI/UX on online purchase decisions in e-commerce. AIP Conference Proceedings. https://doi.org/10.1063/5.0165871
Sekaran, & Bougie. (2016). Research methods for business: A skill building approach. john wiley & sons.
Singh, S. (2020). Impact of neuromarketing applications on consumers. Journal of Business and Management, 26(2), 33-52.
Sommer, L. (2024). Project Management Approaches and their selection in the digital age: Overview, challenges and decision models. Journal of Project Management, 9(2), 131–148. https://doi.org/10.5267/j.jpm.2024.1.001
Tirandazi, P., Bamakan, S. M., & Toghroljerdi, A. (2022). A review of studies on internet of everything as an enabler of neuromarketing methods and Techniques. The Journal of Supercomputing, 79(7), 7835–7876. https://doi.org/10.1007/s11227-022-04988-1
Venkatraman, V., Dimoka, A., Vo, K., & Pavlou, P. A. (2021). Relative effectiveness of print and digital advertising: A memory perspective. Journal of Marketing Research, 58(5), 827–844. https://doi.org/10.1177/00222437211034438
Yau, K.-L. A., Saad, N. M., & Chong, Y.-W. (2021). Artificial Intelligence Marketing (AIM) for enhancing customer re-lationships. Applied Sciences, 11(18), 8562. https://doi.org/10.3390/app11188562
Yu, J., Dickinger, A., So, K. K., & Egger, R. (2024). Artificial Intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement. Journal of Retailing and Consumer Services, 76, 103560. https://doi.org/10.1016/j.jretconser.2023.103560
Zeng, I. M., & Lobo Marques, J. A. (2023). Neuromarketing: Evaluating consumer emotions and preferences to improve business marketing management. European Conference on Management Leadership and Governance, 19(1), 436–444. https://doi.org/10.34190/ecmlg.19.1.1876