How to cite this paper
John, N., Ayandele, B & Amaihian, A. (2025). Navigating the complexities of marketing decision-making in uncertain supply chains: A quantitative exploration.Journal of Future Sustainability, 5(1), 31-40.
Refrences
Asikhia, O. U., Ogunode, O. A., Oladipo, S. I. & Fatoke, O. V. (2021). Effective management decision making and or-ganisational excellence: A theoretical review. The International Journal of Business & Management, 9(1), DOI No.: 10.24940/theijbm/2021/v9/i1/BM2101-049
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Bayes, T., & Price, R. (1763). An Essay towards solving a Problem in the Doctrine of Chance. By the late Rev. Mr. Bayes, communicated by Mr. Price, in a letter to John Canton, A. M. F. R. S." Philosophical Transactions of the Royal Society of London. 53: 370–418. doi:10.1098/rstl.1763.0053. https://www.ias.ac.in/article/fulltext/reso/008/04/0080-0088
Camilleri, M. A. (2018). Market segmentation, targeting and positioning. In Travel marketing, tourism economics and the airline product (Chapter 4, pp. 69-83). Springer, Cham, Switzerland.
Carrapichano, A. (2021). Consumer Decision-Making. Retrieved from https://openbooks.uct.ac.za/uct/catalog/download/29/43/1433?inline=1 accessed March 1, 2023
Cheng, J. (2018). Product design and methods. DOI:10.5772/intechopen.80821
Gaspars-Wieloch, H. (2014). The use of a modification of the Hurwicz’s Decision Rule in multicriteria decision making under complete uncertainty. Business Management and Education, 12(2). DOI:10.3846/bme.2014.242
Köse, E. & Şencan, H. (2016). The effect of decision-making competence on managerial performance. International Journal of Commerce and Finance, 2(2), 1-12
Kozioł-Nadolna, Katarzyna, & Wiśniewska, Joanna. (2020). Supporting managerial decisions with IDI in the organiza-tion's innovative activities. Procedia Computer Science, 176, 2783-2793.
Morgan, N. A, Whitler, K. A, Feng, H, & Chari, S. (2018). Research in marketing strategy. Journal of the Academy of Marketing Science, 47 (1), 4-29. ISSN 0092-0703 https://doi.org/10.1007/s11747-018-0598-1
Pažek, K & Rozman, C. (2019). Decision making under conditions of uncertainty in agriculture: A case study of oil crops.
Prieto, R. (2020). Decision making under uncertainty. PM World Journal, 9(11).
Quan Chen, Jiangtao Wang, Jianjun Yu, Sang-Bing Tsai. (2018). An Empirical Research on Marketing Strategies of Dif-ferent Risk Preference Merchant", Mathematical Problems in Engineering, vol. 2018, Article ID 7947894, 11 pages, 2018. https://doi.org/10.1155/2018/7947894
Simon, H. A. (1956). Rational Choice and the Structure of the Environment. Psychological Review, 63(2), 129–138.
Ulanskya, V. & Razab, A. (2021). Generalization of minimax and maximin criteria in a game against nature for the case of a partial a priori uncertainty. Heliyon, 7, e07498. https://doi.org/10.1016/j.heliyon.2021.e07498
Wang, R., Liu, L. & Feng, Y. (2021). An empirical investigation on the impact of marketing strategy style on firm per-formance: evidence from public firms in China. Journal of Contemporary Marketing Science, 4(2), 280-299. https://doi.org/10.1108/JCMARS-05-2021-0013
Barge, S, & Gehlbach, H. (2012). Using the Theory of Satisficing to Evaluate the Quality of Survey Data. Research in Higher Education, 53(2), 182-200. http://dx.doi.org/10.1007/s11162-011-9251-2. https://uk.sagepub.com/sites/default/files/upm-binaries/25239_Chater~Vol_1~Ch_03.pdf
Bayes, T., & Price, R. (1763). An Essay towards solving a Problem in the Doctrine of Chance. By the late Rev. Mr. Bayes, communicated by Mr. Price, in a letter to John Canton, A. M. F. R. S." Philosophical Transactions of the Royal Society of London. 53: 370–418. doi:10.1098/rstl.1763.0053. https://www.ias.ac.in/article/fulltext/reso/008/04/0080-0088
Camilleri, M. A. (2018). Market segmentation, targeting and positioning. In Travel marketing, tourism economics and the airline product (Chapter 4, pp. 69-83). Springer, Cham, Switzerland.
Carrapichano, A. (2021). Consumer Decision-Making. Retrieved from https://openbooks.uct.ac.za/uct/catalog/download/29/43/1433?inline=1 accessed March 1, 2023
Cheng, J. (2018). Product design and methods. DOI:10.5772/intechopen.80821
Gaspars-Wieloch, H. (2014). The use of a modification of the Hurwicz’s Decision Rule in multicriteria decision making under complete uncertainty. Business Management and Education, 12(2). DOI:10.3846/bme.2014.242
Köse, E. & Şencan, H. (2016). The effect of decision-making competence on managerial performance. International Journal of Commerce and Finance, 2(2), 1-12
Kozioł-Nadolna, Katarzyna, & Wiśniewska, Joanna. (2020). Supporting managerial decisions with IDI in the organiza-tion's innovative activities. Procedia Computer Science, 176, 2783-2793.
Morgan, N. A, Whitler, K. A, Feng, H, & Chari, S. (2018). Research in marketing strategy. Journal of the Academy of Marketing Science, 47 (1), 4-29. ISSN 0092-0703 https://doi.org/10.1007/s11747-018-0598-1
Pažek, K & Rozman, C. (2019). Decision making under conditions of uncertainty in agriculture: A case study of oil crops.
Prieto, R. (2020). Decision making under uncertainty. PM World Journal, 9(11).
Quan Chen, Jiangtao Wang, Jianjun Yu, Sang-Bing Tsai. (2018). An Empirical Research on Marketing Strategies of Dif-ferent Risk Preference Merchant", Mathematical Problems in Engineering, vol. 2018, Article ID 7947894, 11 pages, 2018. https://doi.org/10.1155/2018/7947894
Simon, H. A. (1956). Rational Choice and the Structure of the Environment. Psychological Review, 63(2), 129–138.
Ulanskya, V. & Razab, A. (2021). Generalization of minimax and maximin criteria in a game against nature for the case of a partial a priori uncertainty. Heliyon, 7, e07498. https://doi.org/10.1016/j.heliyon.2021.e07498
Wang, R., Liu, L. & Feng, Y. (2021). An empirical investigation on the impact of marketing strategy style on firm per-formance: evidence from public firms in China. Journal of Contemporary Marketing Science, 4(2), 280-299. https://doi.org/10.1108/JCMARS-05-2021-0013