How to cite this paper
Aljabari, M., Althuwaini, S., Bouguerra, A., Sharabati, A., Allahham, M & Allan, M. (2024). The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market.International Journal of Data and Network Science, 8(4), 2029-2036.
Refrences
AL-share, F. A., AL-zoubi, N. A., Al-zoubi, A. F., & Alzu’bi, A. A. (2023). The Impact of E-Marketing Relationship Management at Achieving Competitive advantage: A Prospective Study on a Sample of Banks Employees in Jordan. Journal of Namibian Studies: History Politics Culture, 34, 1303-1325. https://doi.org/10.59670/jns.v34i.1275
Aranyossy, M. (2022). Technology Adoption in the Digital Entertainment Industry during the COVID-19 Pandemic: An Extended UTAUT2 Model for Online Theater Streaming. Informatics, 9(3). https://doi.org/10.3390/informatics9030071
Arhin, E. P., & Cobblah, C. (2024). Total quality management implementation practices and customer satisfaction: the role of innovative employee behavior and employee empowerment. Management Research Quarterly, 1(1), 26-41. https://www.mrquarterly.org This work is. 1(1), 36–61.
Atieh, A. A., Sharabati, A.-A. A., Allahham, M., & Nasereddin, A. Y. (2024). The Relationship between Supply Chain Resilience and Digital Supply Chain on Sustainability, Supply Chain Dynamism as a Moderator. 1–20. www.preprints.org
Benzidia, S., Bentahar, O., Husson, J., & Makaoui, N. (2024). Big data analytics capability in healthcare operations and supply chain management: the role of green process innovation. Annals of Operations Research, 333(2–3), 1077–1101. https://doi.org/10.1007/s10479-022-05157-6
Budiarto, B. W., Wulandari, Sugeng Karyadi, Loso Judijanto, & Wenny Desty Febrian. (2024). Analysis Of The Influence Of Spiritual Capital, Motivation And Work Competencies On Performance Of Human Resource In Smes Sector. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(1), 240–246. https://doi.org/10.35870/jemsi.v10i1.1906
Chittipaka, V., Kumar, S., Sivarajah, U., Bowden, J. L. H., & Baral, M. M. (2023). Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework. Annals of Operations Research, 327(1), 465–492. https://doi.org/10.1007/s10479-022-04801-5
Franke, G., & Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. Internet Research.
Greve, H. R. (2021). The Resource-Based View and Learning Theory: Overlaps, Differences, and a Shared Future. Journal of Management, 47(7), 1720–1733. https://doi.org/10.1177/0149206320967732
Han, J., & Balabanis, G. (2024). Meta-analysis of social media influencer impact: Key antecedents and theoretical foundations. Psychology and Marketing, 41(2), 394–426. https://doi.org/10.1002/mar.21927
Harmanen, J. (2019). Digital online strategy for B2B internationalization a multiple case-study on manufacturing SMEs. 81.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Jawabreh, O., Baadhem, A. M., Ali, B. J. A., Atta, A. A. B., Ali, A., Al-Hosaini, F. F., & Allahham, M. (2023). The Influence of Supply Chain Management Strategies on Organizational Performance in Hospitality Industry. Applied Mathematics and Information Sciences, 17(5), 851–858. https://doi.org/10.18576/AMIS/170511
Judijanto, L., Sudarmanto, E., Harsono, I., Afandy, C., & Lucky, M. (2024). Identification of Research Trends in Islamic Financial Product Innovation. West Science Interdisciplinary Studies, 2(02), 467–474. https://doi.org/10.58812/wsis.v2i02.680
Kutbi, A., Alsilimani, A., & Khan, R. M. (2024). the Effect of Buy Now, Pay Later Fintech on Traditional Financial Services and Consumer Behavior in Saudi Arabia. Financial and Credit Activity Problems of Theory and Practice, 2(55), 281–297. https://doi.org/10.55643/fcaptp.2.55.2024.4323
Leonard, N. E., Bizyaeva, A., & Franci, A. (2024). Fast and Flexible Multiagent Decision-Making. Annual Review of Control, Robotics, and Autonomous Systems, 7(1), 1–27. https://doi.org/10.1146/annurev-control-090523-100059
Mazumder, S. (2015). Lean Wastes and its Consequences for Readymade Garments Manufacturing. Global Journal of Researches in Engineering, 15(1), 15–20.
Raji, M. A., Olodo, H. B., Oke, T. T., Addy, W. A., Ofodile, O. C., & Oyewole, A. T. (2024). Business strategies in virtual reality: a review of market opportunities and consumer experience. International Journal of Management & Entrepreneurship Research, 6(3), 722-736. https://doi.org/10.51594/ijmer.v6i3.883
Onesi-Ozigagun, O., Ololade, Y. J., Eyo-Udo, N. L., & Ogundipe, D. O. (2024). Leading digital transformation in non-digital sectors: a strategic review. International Journal of Management & Entrepreneurship Research, 6(4), 1157-1175. https://doi.org/10.51594/ijmer.v6i4.1005
Osasona, F., Amoo, O. O., Atadoga, A., Abrahams, T. O., Farayola, O. A., & Ayinla, B. S. (2024). Reviewing the ethical implications of AI in decision making processes. International Journal of Management & Entrepreneurship Research, 6(2), 322-335. https://doi.org/10.1016/j.ijpe.2018.03.011
Paliwal, M., & Chatradhi, N. (2023). AI in Market Research. January, 231–255. https://doi.org/10.4018/979-8-3693-0039-8.ch012
Patella, S. M., Grazieschi, G., Gatta, V., Marcucci, E., & Carrese, S. (2021). The adoption of green vehicles in last mile logistics: A systematic review. Sustainability (Switzerland), 13(1), 1–29. https://doi.org/10.3390/su13010006
Samargandi, N., Monirul Islam, M., & Sohag, K. (2024). Towards realizing vision 2030: Input demand for renewable energy production in Saudi Arabia. Gondwana Research, 127(June), 47–64. https://doi.org/10.1016/j.gr.2023.05.019
Sharabati, A. A., Allahham, M., Yahiya, A., Ahmad, B., & Sabra, S. (2023). Effects Of Artificial Integration And Big Data Analysis On Economic Viability Of Solar Microgrids : Mediating Role Of Cost Benefit Analysis. 6(3), 360–379.
Sikandar, A. W., Tawfeq, K., & Assaf, A. L. (2017). Impact Of Advertising Messages Across Social Networks On Consumers’ Purchasing Behavior Of Mobile Phones: A STUD Related papers Effect iveness of SMS Advert ising (A St udy of Young Cust o-mers in Bahrain) Effect ivenesso… Impact Of Advertising Messages A. International Journal of Sales & Marketing Management Research and Development (IJSMMRD), 7(2), 9–14.
Sodiya, E. O., Umoga, U. J., Amoo, O. O., & Atadoga, A. (2024). AI-driven warehouse automation: A comprehensive review of systems. GSC Advanced Research and Reviews, 18(2), 272-282. https://doi.org/10.30574/gscarr.2024.18.2.0063
Sugahara, S., Kano, K., & Ushio, S. (2024). Effect of high school students’ perception of accounting on their acceptance of using cloud accounting. Accounting Education, 33(1), 46–65. https://doi.org/10.1080/09639284.2022.2114293
Suvattanadilok, M. (2024). Market variables influence customer behavior toward coffee business growth. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2329242
Syed, J., Ali, F., & Hennekam, S. (2018). Gender equality in employment in Saudi Arabia: a relational perspective. Career Development International, 23(2), 163–177. https://doi.org/10.1108/CDI-07-2017-0126
Ur Rehman, K., Anwar, R. S., Antohi, V. M., Ali, U., Fortea, C., & Laura Zlati, M. (2024). Driving frugal innovation in SMEs: how sustainable leadership, knowledge sources and information credibility make a difference. Frontiers in Sociology, 9(March), 1–13. https://doi.org/10.3389/fsoc.2024.1344704
Vassakis, K., Petrakis, E., & Kopanakis, I. (2018). Big data analytics: Applications, prospects and challenges. Lecture Notes on Data Engineering and Communications Technologies, 10(January), 3–20. https://doi.org/10.1007/978-3-319-67925-9_1
Vemulapalli, G. (2024). Overcoming Data Literacy Barriers : Empowering Non-Technical Teams.
Wang, Y., Yuan, Y., Guan, X., Xu, M., Wang, L., Wang, H., & Liu, Y. (2020). Collaborative two-echelon multicenter vehicle routing optimization based on state–space–time network representation. Journal of Cleaner Production, 258. https://doi.org/10.1016/j.jclepro.2020.120590
Zamani, E. D., Smyth, C., Gupta, S., & Dennehy, D. (2023). Artificial intelligence and big data analytics for supply chain resilience: a systematic literature review. Annals of Operations Research, 327(2), 605–632. https://doi.org/10.1007/s10479-022-04983-y
Aranyossy, M. (2022). Technology Adoption in the Digital Entertainment Industry during the COVID-19 Pandemic: An Extended UTAUT2 Model for Online Theater Streaming. Informatics, 9(3). https://doi.org/10.3390/informatics9030071
Arhin, E. P., & Cobblah, C. (2024). Total quality management implementation practices and customer satisfaction: the role of innovative employee behavior and employee empowerment. Management Research Quarterly, 1(1), 26-41. https://www.mrquarterly.org This work is. 1(1), 36–61.
Atieh, A. A., Sharabati, A.-A. A., Allahham, M., & Nasereddin, A. Y. (2024). The Relationship between Supply Chain Resilience and Digital Supply Chain on Sustainability, Supply Chain Dynamism as a Moderator. 1–20. www.preprints.org
Benzidia, S., Bentahar, O., Husson, J., & Makaoui, N. (2024). Big data analytics capability in healthcare operations and supply chain management: the role of green process innovation. Annals of Operations Research, 333(2–3), 1077–1101. https://doi.org/10.1007/s10479-022-05157-6
Budiarto, B. W., Wulandari, Sugeng Karyadi, Loso Judijanto, & Wenny Desty Febrian. (2024). Analysis Of The Influence Of Spiritual Capital, Motivation And Work Competencies On Performance Of Human Resource In Smes Sector. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(1), 240–246. https://doi.org/10.35870/jemsi.v10i1.1906
Chittipaka, V., Kumar, S., Sivarajah, U., Bowden, J. L. H., & Baral, M. M. (2023). Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework. Annals of Operations Research, 327(1), 465–492. https://doi.org/10.1007/s10479-022-04801-5
Franke, G., & Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. Internet Research.
Greve, H. R. (2021). The Resource-Based View and Learning Theory: Overlaps, Differences, and a Shared Future. Journal of Management, 47(7), 1720–1733. https://doi.org/10.1177/0149206320967732
Han, J., & Balabanis, G. (2024). Meta-analysis of social media influencer impact: Key antecedents and theoretical foundations. Psychology and Marketing, 41(2), 394–426. https://doi.org/10.1002/mar.21927
Harmanen, J. (2019). Digital online strategy for B2B internationalization a multiple case-study on manufacturing SMEs. 81.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Jawabreh, O., Baadhem, A. M., Ali, B. J. A., Atta, A. A. B., Ali, A., Al-Hosaini, F. F., & Allahham, M. (2023). The Influence of Supply Chain Management Strategies on Organizational Performance in Hospitality Industry. Applied Mathematics and Information Sciences, 17(5), 851–858. https://doi.org/10.18576/AMIS/170511
Judijanto, L., Sudarmanto, E., Harsono, I., Afandy, C., & Lucky, M. (2024). Identification of Research Trends in Islamic Financial Product Innovation. West Science Interdisciplinary Studies, 2(02), 467–474. https://doi.org/10.58812/wsis.v2i02.680
Kutbi, A., Alsilimani, A., & Khan, R. M. (2024). the Effect of Buy Now, Pay Later Fintech on Traditional Financial Services and Consumer Behavior in Saudi Arabia. Financial and Credit Activity Problems of Theory and Practice, 2(55), 281–297. https://doi.org/10.55643/fcaptp.2.55.2024.4323
Leonard, N. E., Bizyaeva, A., & Franci, A. (2024). Fast and Flexible Multiagent Decision-Making. Annual Review of Control, Robotics, and Autonomous Systems, 7(1), 1–27. https://doi.org/10.1146/annurev-control-090523-100059
Mazumder, S. (2015). Lean Wastes and its Consequences for Readymade Garments Manufacturing. Global Journal of Researches in Engineering, 15(1), 15–20.
Raji, M. A., Olodo, H. B., Oke, T. T., Addy, W. A., Ofodile, O. C., & Oyewole, A. T. (2024). Business strategies in virtual reality: a review of market opportunities and consumer experience. International Journal of Management & Entrepreneurship Research, 6(3), 722-736. https://doi.org/10.51594/ijmer.v6i3.883
Onesi-Ozigagun, O., Ololade, Y. J., Eyo-Udo, N. L., & Ogundipe, D. O. (2024). Leading digital transformation in non-digital sectors: a strategic review. International Journal of Management & Entrepreneurship Research, 6(4), 1157-1175. https://doi.org/10.51594/ijmer.v6i4.1005
Osasona, F., Amoo, O. O., Atadoga, A., Abrahams, T. O., Farayola, O. A., & Ayinla, B. S. (2024). Reviewing the ethical implications of AI in decision making processes. International Journal of Management & Entrepreneurship Research, 6(2), 322-335. https://doi.org/10.1016/j.ijpe.2018.03.011
Paliwal, M., & Chatradhi, N. (2023). AI in Market Research. January, 231–255. https://doi.org/10.4018/979-8-3693-0039-8.ch012
Patella, S. M., Grazieschi, G., Gatta, V., Marcucci, E., & Carrese, S. (2021). The adoption of green vehicles in last mile logistics: A systematic review. Sustainability (Switzerland), 13(1), 1–29. https://doi.org/10.3390/su13010006
Samargandi, N., Monirul Islam, M., & Sohag, K. (2024). Towards realizing vision 2030: Input demand for renewable energy production in Saudi Arabia. Gondwana Research, 127(June), 47–64. https://doi.org/10.1016/j.gr.2023.05.019
Sharabati, A. A., Allahham, M., Yahiya, A., Ahmad, B., & Sabra, S. (2023). Effects Of Artificial Integration And Big Data Analysis On Economic Viability Of Solar Microgrids : Mediating Role Of Cost Benefit Analysis. 6(3), 360–379.
Sikandar, A. W., Tawfeq, K., & Assaf, A. L. (2017). Impact Of Advertising Messages Across Social Networks On Consumers’ Purchasing Behavior Of Mobile Phones: A STUD Related papers Effect iveness of SMS Advert ising (A St udy of Young Cust o-mers in Bahrain) Effect ivenesso… Impact Of Advertising Messages A. International Journal of Sales & Marketing Management Research and Development (IJSMMRD), 7(2), 9–14.
Sodiya, E. O., Umoga, U. J., Amoo, O. O., & Atadoga, A. (2024). AI-driven warehouse automation: A comprehensive review of systems. GSC Advanced Research and Reviews, 18(2), 272-282. https://doi.org/10.30574/gscarr.2024.18.2.0063
Sugahara, S., Kano, K., & Ushio, S. (2024). Effect of high school students’ perception of accounting on their acceptance of using cloud accounting. Accounting Education, 33(1), 46–65. https://doi.org/10.1080/09639284.2022.2114293
Suvattanadilok, M. (2024). Market variables influence customer behavior toward coffee business growth. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2329242
Syed, J., Ali, F., & Hennekam, S. (2018). Gender equality in employment in Saudi Arabia: a relational perspective. Career Development International, 23(2), 163–177. https://doi.org/10.1108/CDI-07-2017-0126
Ur Rehman, K., Anwar, R. S., Antohi, V. M., Ali, U., Fortea, C., & Laura Zlati, M. (2024). Driving frugal innovation in SMEs: how sustainable leadership, knowledge sources and information credibility make a difference. Frontiers in Sociology, 9(March), 1–13. https://doi.org/10.3389/fsoc.2024.1344704
Vassakis, K., Petrakis, E., & Kopanakis, I. (2018). Big data analytics: Applications, prospects and challenges. Lecture Notes on Data Engineering and Communications Technologies, 10(January), 3–20. https://doi.org/10.1007/978-3-319-67925-9_1
Vemulapalli, G. (2024). Overcoming Data Literacy Barriers : Empowering Non-Technical Teams.
Wang, Y., Yuan, Y., Guan, X., Xu, M., Wang, L., Wang, H., & Liu, Y. (2020). Collaborative two-echelon multicenter vehicle routing optimization based on state–space–time network representation. Journal of Cleaner Production, 258. https://doi.org/10.1016/j.jclepro.2020.120590
Zamani, E. D., Smyth, C., Gupta, S., & Dennehy, D. (2023). Artificial intelligence and big data analytics for supply chain resilience: a systematic literature review. Annals of Operations Research, 327(2), 605–632. https://doi.org/10.1007/s10479-022-04983-y