How to cite this paper
Al-Haddad, S., Sharabati, A., Alzubi, B., Quirem, Z & Rihani, R. (2024). The effect of marketing via Instagram on generation Z's preference for gyms and the role of brand image as a moderating variable.International Journal of Data and Network Science, 8(3), 1493-1500.
Refrences
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Alam, N., & Rubel, A. K. (2014). Impacts of Corporate Social Responsibility on Customer Satisfaction in Telecom Industry of Bangladesh. ABC Journal of Advanced Research, 3(2), 93–104. https://doi.org/10.4324/9781003216483-5
Althuwaini, S. (2022). The Effect of Social Media Activities on Brand Loyalty for Banks: The Role of Brand Trust. Administrative Sciences, 12(4), 1–10. https://doi.org/10.3390/admsci12040148
Ambrose, G. J., Meng, J. (Gloria), & Ambrose, P. J. (2020). Why do millennials use Facebook? Enduring insights. Qualitative Market Research, 23(1), 171–197. https://doi.org/10.1108/QMR-03-2018-0036
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Berthon, P., Pitt, L., Parent, M., & Berthon, J.-P. (2009). Instagram Aesthetics for Social Change: A Narrative Approach to Visual Activism on Instagram. In Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand. https://doi.org/https://doi.org/10.1525/cmr.2009.52.1
Bowen, J. (2015). Trends affecting social media: implications for practitioners and researchers. Trends Affecting Social Media: Implications for Practitioners and Researchers, 7(3), 221–228. https://doi.org/10.1108/WHATT-04-2015-0021
Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Ting, H. (2021). Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Australasian Marketing Journal, 29(2), 118–131. https://doi.org/10.1016/j.ausmj.2020.03.006
Clement, J. (2023). Video game industry - Statistics & Facts. Statista. https://www.statista.com/topics/868/video-games/#topicOverview
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product and Brand Management, 24(1), 28–42. https://doi.org/10.1108/JPBM-06-2014-0635
Dixon, S. J. (2023). Social media and Generation Z in the United States - Statistics & Facts. Statista. https://www.statista.com/topics/10943/social-media-and-generation-z-in-the-united-states/#topicOverview
Djafarova, E., & Foots, S. (2022). Exploring ethical consumption of generation Z: theory of planned behaviour. Young Consumers, 23(3), 413–431. https://doi.org/10.1108/YC-10-2021-1405
Eldridge, A. (2024). Instagram Service, social networking. Britannica.
Fernandes, T., & Moreira, M. (2019). Consumer brand engagement, satisfaction, and brand loyalty: a comparative study between functional and emotional brand relationships. Journal of Product and Brand Management, 28(2), 274–286. https://doi.org/10.1108/JPBM-08-2017-1545
Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior? Journal of Business Venturing, 26(2011), 1–18. https://doi.org/10.1016/j.jbusvent.2010.09.002
Freitas, A. L. P., & Lacerda, T. S. (2019). Fitness centers: What are the most important attributes in this sector? International Journal for Quality Research, 13(1), 177–192. https://doi.org/10.24874/IJQR13.01-11
Glen, S. (2016). Kaiser-Meyer-Olkin (KMO) test for sampling adequacy. Elementary Statistics for the Rest of Us! statisticshowto.com
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. In Vectors. https://doi.org/10.1016/j.ijpharm.2011.02.019
Kaiser, H. F., Rice, J., Little, J., & Mark, I. (1974). Educational and Psychological Measurement. American Psychological Association, 34(1), 111–117. https://doi.org/10.1177/001316447403400115
Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced insights and strategic thinking. Kogan page publishers.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486 Contents. https://doi.org/10.1016/j.jbusres.2011.10.014
Kotler, P., & Keller, K. L. (2016). Consumer behavior and purchasing decisions., 45(3), 123-145. Journal of Marketing Research, 45(3), 123–145.
Liu, J. (2024). 25-year-old Maxwell Frost will be the first Gen Z member of Congress. CNBC LLC. https://www.cnbc.com/2022/11/09/maxwell-frost-will-be-the-first-gen-z-member-of-congress.html#:~:text=Progressive activist Maxwell Alejandro Frost,represent Florida’s 10th Congressional District.
Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research, 125(January 2018), 815–826. https://doi.org/10.1016/j.jbusres.2019.04.042
Manthiou, A., Chiang, L., & Tang, L. (2013). Identifying and responding to customer needs on Facebook fan pages. International Journal of Technology and Human Interaction, 9(3), 36–52. https://doi.org/10.4018/jthi.2013070103
Mantooth, K. (2023). Discover Generation Z. Learn the Gen Z meaning and definition, identify its characteristics, and read about this latest generation and what makes it unique. Study.Com. https://study.com/academy/lesson/what-is-generation-z-definition-characteristics.html#:~:text=Most of those who are,%2C internet generation%2C and centennials.
Meta Center. (2022). Record a reel on Instagram. Meta. https://help.instagram.com/2720958398006062/?helpref=uf_share
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46. https://doi.org/10.2501/ija-30-1-013-046
Nandan, S. (2005). An exploration of the brand identity–brand image linkage: A communications perspective. Journal of Brand Management, 12(4), 264–278. https://doi.org/10.1057/palgrave.bm.2540222
Naomi, M., & Ferdi, A. (2022). The effect of social media content on customer engagement and its impact on customer intention. Jurnal Manajemen Pemasaran, 16(2), 115–125. https://doi.org/10.9744/pemasaran.16.2.115
Phillips, J. (2024). Landmark report lifts the lid on Gen Z fitness. LES MILLS ASIA PACIFIC. https://www.lesmills.com.au/news/clubs/2023/07/landmark-report-lifts-the-lid-on-gen-z-fitness#:~:text=Two-thirds of Gen Z,reach and drive meaningful connection.
Rimadias, S., Alvionita, N., & Amelia, A. P. (2021). Using TikTok in Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty on Tourism Sector in Indonesia. The Winners, 22(2), 173–182. https://doi.org/10.21512/tw.v22i2.7597
Tekulve, N., & Kelly, K. (2013). Worth 1,000 Words: Using Instagram to Engage Library Users. Brick and Click Libraries Symposium, 1–12. https://ecommons.udayton.edu/roesch_fac/20
Vogels, E. A., Gelles-Watnick, R., & Massarat, N. (2022). Teens, Social Media, and Technology 2022. Pew Research Center 2022, August, 1–30.
Wang, F. J., & Chiu, W. (2023). Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator 145-167. International Journal of Sports Marketing and Sponsorship, 24(1), 145–167. https://doi.org/https://doi.org/10.1108/IJSMS-03-2022-0055
Wolniak, R. (2023). Innovations in industry 4.0 conditions. Energies, 16(169), 725–741.
Al-Haddad, S., Al-Khasawneh, M., Sharabati, A. A. A., Haddad, H. W., & Halaweh, J. A. A. (2023). The effect of Instagram on millennials consumer’s purchase intentions in the fashion industry. International Journal of Data and Network Science, 7(4), 1885–1900. https://doi.org/10.5267/j.ijdns.2023.7.004
Alam, N., & Rubel, A. K. (2014). Impacts of Corporate Social Responsibility on Customer Satisfaction in Telecom Industry of Bangladesh. ABC Journal of Advanced Research, 3(2), 93–104. https://doi.org/10.4324/9781003216483-5
Althuwaini, S. (2022). The Effect of Social Media Activities on Brand Loyalty for Banks: The Role of Brand Trust. Administrative Sciences, 12(4), 1–10. https://doi.org/10.3390/admsci12040148
Ambrose, G. J., Meng, J. (Gloria), & Ambrose, P. J. (2020). Why do millennials use Facebook? Enduring insights. Qualitative Market Research, 23(1), 171–197. https://doi.org/10.1108/QMR-03-2018-0036
BERESFORD. (2024). Age Range by Generation: Generations defined by name, birth year, and ages in 2024. Beresford Research. https://www.beresfordresearch.com/age-range-by-generation/
Berthon, P., Pitt, L., Parent, M., & Berthon, J.-P. (2009). Instagram Aesthetics for Social Change: A Narrative Approach to Visual Activism on Instagram. In Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand. https://doi.org/https://doi.org/10.1525/cmr.2009.52.1
Bowen, J. (2015). Trends affecting social media: implications for practitioners and researchers. Trends Affecting Social Media: Implications for Practitioners and Researchers, 7(3), 221–228. https://doi.org/10.1108/WHATT-04-2015-0021
Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Ting, H. (2021). Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Australasian Marketing Journal, 29(2), 118–131. https://doi.org/10.1016/j.ausmj.2020.03.006
Clement, J. (2023). Video game industry - Statistics & Facts. Statista. https://www.statista.com/topics/868/video-games/#topicOverview
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product and Brand Management, 24(1), 28–42. https://doi.org/10.1108/JPBM-06-2014-0635
Dixon, S. J. (2023). Social media and Generation Z in the United States - Statistics & Facts. Statista. https://www.statista.com/topics/10943/social-media-and-generation-z-in-the-united-states/#topicOverview
Djafarova, E., & Foots, S. (2022). Exploring ethical consumption of generation Z: theory of planned behaviour. Young Consumers, 23(3), 413–431. https://doi.org/10.1108/YC-10-2021-1405
Eldridge, A. (2024). Instagram Service, social networking. Britannica.
Fernandes, T., & Moreira, M. (2019). Consumer brand engagement, satisfaction, and brand loyalty: a comparative study between functional and emotional brand relationships. Journal of Product and Brand Management, 28(2), 274–286. https://doi.org/10.1108/JPBM-08-2017-1545
Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior? Journal of Business Venturing, 26(2011), 1–18. https://doi.org/10.1016/j.jbusvent.2010.09.002
Freitas, A. L. P., & Lacerda, T. S. (2019). Fitness centers: What are the most important attributes in this sector? International Journal for Quality Research, 13(1), 177–192. https://doi.org/10.24874/IJQR13.01-11
Glen, S. (2016). Kaiser-Meyer-Olkin (KMO) test for sampling adequacy. Elementary Statistics for the Rest of Us! statisticshowto.com
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. In Vectors. https://doi.org/10.1016/j.ijpharm.2011.02.019
Kaiser, H. F., Rice, J., Little, J., & Mark, I. (1974). Educational and Psychological Measurement. American Psychological Association, 34(1), 111–117. https://doi.org/10.1177/001316447403400115
Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced insights and strategic thinking. Kogan page publishers.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486 Contents. https://doi.org/10.1016/j.jbusres.2011.10.014
Kotler, P., & Keller, K. L. (2016). Consumer behavior and purchasing decisions., 45(3), 123-145. Journal of Marketing Research, 45(3), 123–145.
Liu, J. (2024). 25-year-old Maxwell Frost will be the first Gen Z member of Congress. CNBC LLC. https://www.cnbc.com/2022/11/09/maxwell-frost-will-be-the-first-gen-z-member-of-congress.html#:~:text=Progressive activist Maxwell Alejandro Frost,represent Florida’s 10th Congressional District.
Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research, 125(January 2018), 815–826. https://doi.org/10.1016/j.jbusres.2019.04.042
Manthiou, A., Chiang, L., & Tang, L. (2013). Identifying and responding to customer needs on Facebook fan pages. International Journal of Technology and Human Interaction, 9(3), 36–52. https://doi.org/10.4018/jthi.2013070103
Mantooth, K. (2023). Discover Generation Z. Learn the Gen Z meaning and definition, identify its characteristics, and read about this latest generation and what makes it unique. Study.Com. https://study.com/academy/lesson/what-is-generation-z-definition-characteristics.html#:~:text=Most of those who are,%2C internet generation%2C and centennials.
Meta Center. (2022). Record a reel on Instagram. Meta. https://help.instagram.com/2720958398006062/?helpref=uf_share
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46. https://doi.org/10.2501/ija-30-1-013-046
Nandan, S. (2005). An exploration of the brand identity–brand image linkage: A communications perspective. Journal of Brand Management, 12(4), 264–278. https://doi.org/10.1057/palgrave.bm.2540222
Naomi, M., & Ferdi, A. (2022). The effect of social media content on customer engagement and its impact on customer intention. Jurnal Manajemen Pemasaran, 16(2), 115–125. https://doi.org/10.9744/pemasaran.16.2.115
Phillips, J. (2024). Landmark report lifts the lid on Gen Z fitness. LES MILLS ASIA PACIFIC. https://www.lesmills.com.au/news/clubs/2023/07/landmark-report-lifts-the-lid-on-gen-z-fitness#:~:text=Two-thirds of Gen Z,reach and drive meaningful connection.
Rimadias, S., Alvionita, N., & Amelia, A. P. (2021). Using TikTok in Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty on Tourism Sector in Indonesia. The Winners, 22(2), 173–182. https://doi.org/10.21512/tw.v22i2.7597
Tekulve, N., & Kelly, K. (2013). Worth 1,000 Words: Using Instagram to Engage Library Users. Brick and Click Libraries Symposium, 1–12. https://ecommons.udayton.edu/roesch_fac/20
Vogels, E. A., Gelles-Watnick, R., & Massarat, N. (2022). Teens, Social Media, and Technology 2022. Pew Research Center 2022, August, 1–30.
Wang, F. J., & Chiu, W. (2023). Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator 145-167. International Journal of Sports Marketing and Sponsorship, 24(1), 145–167. https://doi.org/https://doi.org/10.1108/IJSMS-03-2022-0055
Wolniak, R. (2023). Innovations in industry 4.0 conditions. Energies, 16(169), 725–741.