How to cite this paper
Alsoud, M., Alfdool, S., Trawnih, A., Helalat, A., Al-Muani, l & Mahrakani, N. (2023). Social media marketing activities and tourists’ purchase intention.International Journal of Data and Network Science, 7(2), 677-686.
Refrences
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. In-ternational Journal of Information Management, 42, 65-77.
Al-Adwan, A. S. (2019). Revealing the influential factors driving social commerce adoption. Interdisciplinary Journal of Information, Knowledge, and Management, 14, 295-324. https://doi.org/10.28945/4438
Al-Adwan, A. S., & Al-Horani, M. A. (2019). Boosting customer e-loyalty: An extended scale of online service quali-ty. Information, 10(12), 380. https://doi.org/10.3390/info10120380
Al-Adwan, A. S., & Sammour, G. (2020). What makes consumers purchase mobile apps: Evidence from Jor-dan? Journal of Theoretical and Applied Electronic Commerce Research, 16(3), 562-583. https://doi.org/10.3390/jtaer16030034
Al-Adwan, A. S., Albelbisi, N. A., Aladwan, S. H., Horani, O., Al-Madadha, A., & Al Khasawneh, M. H. (2020). Inves-tigating the impact of social media use on student’s perception of academic performance in higher education: evi-dence from Jordan. Journal of Information Technology Education: Research, 19, 953-975. https://doi.org/10.28945/4661.
Al-Adwan, A. S., Alrousan, M. K., Yaseen, H., Alkufahy, A. M., & Alsoud, M. (2022). Boosting Online Purchase Inten-tion in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach. Journal of Open Innovation: Tech-nology, Market, and Complexity, 8(3), 136. https://doi.org/10.3390/joitmc8030136
Abubakar, A. (2016). Does eWOM influence destination trust and travel intention: A medical tourism perspective. Eco-nomic Research-Ekonomska Istrazivanja, 29(1), 598–611. https://doi.org/10.1080/1331677X.2016.1189841
Adam, M., Ibrahim, M., Putra, T. R. I., & Yunus, M. (2023). The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention. International Journal of Data and Network Science, 7(1), 265–274. https://doi.org/10.5267/j.ijdns.2022.10.007
Albelbisi, N. A., Al-Adwan, A. S., & Habibi, A. (2021). Impact of quality antecedents on satisfaction toward MOOC. Turkish Online Journal of Distance Education, 22(2), 164-175. https://doi.org/10.17718/tojde.906843
Al-Emran, M., Mezhuyev, V. and Kamaludin, A. (2018). Technology Acceptance Model in M-learning context: A sys-tematic review. Computers & Education, 125, pp.389–412. https://doi.org/10.1016/j.compedu.2018.06.008
Al-maaitah, D. A., Tha’er Majali, M. A., & Almaaitah, T. A. (2021). The role of leadership styles on staff’s job satis-faction in public organizations. Journal of Contemporary Issues in Business and Government Vol, 27(1).
Alsoud, M. A. S., & bin Lebai Othman, I. (2018a). The determinant of online shopping intention in Jordan: A review and suggestions for future research. International Journal of Academic Research in Business and Social Sciences, 8(8), 441-457. http://doi.org/10.6007/IJARBSS/v8-i8/4507
Alsoud, M. A., & bin Lebai Othman, I. (2018b). Factors influencing online shopping intention in Jordan: an empirical study based on the Tam model. International Journal of Current Innovations in Advanced Research, 1(6), 1-13. DOI: 10.6007/IJARBSS/v8-i8/4507
Babić Rosario, A., de Valck, K. and Sotgiu, F. (2019). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Sci-ence, 48(3), pp.422–448.
Biswas, A., & Sindhura, K.S. (2020). Impact of customization on purchase intention. repository.iimb.ac.in. [online] Available at: https://repository.iimb.ac.in/handle/2074/19419 [Accessed 9 May 2022].
Booker, C.L., Kelly, Y.J., & Sacker, A. (2018). Gender differences in the associations between age trends of social me-dia interaction and well-being among 10-15-year-olds in the UK. BMC Public Health, [online] 18(1). http://doi.org/doi:10.1186/s12889-018-5220-4.
Ceyhan, A. (2019). The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loy-alty and Purchase Intention. EMAJ: Emerging Markets Journal, 9(1), pp.88–100. http://doi.org/doi:10.5195/emaj.2019.173.
Chin, C. H., & Ming, W. W. P. (2022). Exploring the Impact of Social Media Marketing on Tourism Destination Mar-keting and Revisit Intention: The Extension of Stimulus-Organism-Response (S-O-R) Model. Studies of Applied Economics, 40(2). https://doi.org/10.25115/eea.v40i2.6848
Cui, L., Jiang, H., Deng, H. and Zhang, T. (2019). The influence of the diffusion of food safety information through so-cial media on consumers’ purchase intentions. Data Technologies and Applications, 53(2), pp.230–248. http://doi.org/doi:10.1108/dta-05-2018-0046.
De Jesús Titla-Tlatelpa, J., Ortega-Mendoza, R. M., Montes-y-Gómez, M., & Villaseñor-Pineda, L. (2021). A profile-based sentiment-aware approach for depression detection in social media. EPJ data science, 10(1), 54. https://doi.org/10.1140/epjds/s13688-021-00309-3.
Dinh, T. C. T., & Lee, Y. (2022). “I want to be as trendy as influencers”–how “fear of missing out” leads to buying in-tention for products endorsed by social media influencers. Journal of Research in Interactive Marketing, 16(3), 346-364. https://doi.org/10.1108/JRIM-04-2021-0127
Doosti, S., Jalilvand, M. R., Asadi, A., Khazaei Pool, J., & Mehrani Adl, P. (2016). Analyzing the influence of electron-ic word of mouth on visit intention: the mediating role of tourists’ attitude and city image. International Journal of Tourism Cities, 2(2), 137–148. https://doi.org/10.1108/IJTC-12-2015-0031
Ezzat, M., & Ebraheem, M. A. E. M. (2022). Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt. Minia Jour-nal of Tourism and Hospitality Research MJTHR, 14(3), 153–173. https://doi.org/10.21608/MJTHR.2022.170036.1070
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, [online] 69(12), pp.5833–5841. https://doi.org/doi:10.1016/j.jbusres.2016.04.181.
Hayat, T., & Hershkovitz, A. (2018). The role social cues play in mediating the effect of eWOM over purchasing inten-tions: An exploratory analysis among university students. Journal of Customer Behavior, 17(3), 173–187. https://doi.org/10.1362/147539218x15434304746027.
Hilal, M.I.M. (2019). Impact of social media marketing efforts on Destination’s brand equity: A study among Interna-tional Tourists arriving to Sri Lanka. 2019 3rd International Conference on Computing and Communications Tech-nologies (ICCCT). https://doi.org/doi:10.1109/iccct2.2019.8824976.
Jalilvand, M.R., Esfahani, S.S., & Samiei, N. (2011). Electronic word-of-mouth: Challenges and opportunities. Proce-dia Computer Science, [online] 3(1), pp.42–46. https://doi.org/doi:10.1016/j.procs.2010.12.008.
Joo, Y., Seok, H., & Nam, Y. (2020). The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model. Sustainability, 12(10), p.4095. https://doi.org/10.3390/su12104095
Jordan Times (2020). Petra ranks 1st on Lonely Planet’s Ultimate Travel List. [online] Jordan Times. Available at: http://jordantimes.com/news/local/petra-ranks-1st-lonely-planets-ultimate-travel-list [Accessed 9 Apr. 2022].
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Khan, I. (2022). Do brands’ social media marketing activities matter? A moderation analysis. Journal of Retailing and Consumer Services, 64, 102794. https://doi.org/10.1016/j.jretconser.2021.102794.
Khatri, I. (2019). Information technology in tourism & hospitality industry: A review of ten years’ publica-tions. Journal of Tourism and Hospitality Education, 9, 74-87. https://doi.org/10.3126/jthe.v9i0.23682.
Kim, A.J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer equity? an Empirical Study of Luxury Fashion Brand. Journal of Business Research, 65(10), pp.1480–1486. https://doi.org/doi:10.1016/j.jbusres.2011.10.014.
Kim, H.Y., & Lee, Y. (2019). The Effect of Online Customization on Consumers’ Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship. International Journal of Human–Computer Interaction, 36(5), pp.403–413. https://doi.org/10.1080/10447318.2019.1658375.
Kotler, P., Armstrong, G., Groebner, D., Shannon, P. & Fry, P. (2016). International Business Management–Academic Year. [online] Available at: https://www.hesge.ch/heg/sites/default/files/formation-base/IBM/welcomeday/2016/ibm_welcomeday_2016_textbooks.pdf [Accessed 24 Apr. 2022].
Labrecque, L. I., Vor Dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: Evolution in the digital age. Journal of interactive marketing, 27(4), 257-269.
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70.
Liu, C. H., Horng, J. S., Chou, S. F., Yu, T. Y., Huang, Y. C., & Lin, J. Y. (2022). Integrating big data and marketing concepts into tourism, hospitality operations and strategy development. Quality & Quantity, 1-18. doi: 10.1007/s11135-022-01426-5.
Liu, H., Wu, L. and Li, X. (Robert) (2018). Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption. Journal of Travel Research, 58(3), pp.355–369. https://doi.org/10.1177/0047287518761615.
Liu, J., Wang, C., Zhang, T., & Qiao, H. (2022). Delineating the Effects of Social Media Marketing Activities on Gen-eration Z Travel Behaviors. Journal of Travel Research. https://doi.org/10.1177/00472875221106394
Nitzl, C., Roldan, J.L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping re-searchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849-1864. https://doi.org/10.1108/IMDS-07-2015-0302.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262–270. https://doi:10.1016/J.JRETCONSER.2016.02.002
Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041. https://doi.org/10.1016/j.tourman.2019.104041.
Oscarius Yudhi Ari Wijaya, A. P., Sulistiyani, S., Pudjowati, J., Kartikawati, T. S., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consum e. International Journal of Data and Network Science, 5(3), 231-238.
Samsudeen, S. N., & Kaleel, M. I. M. (2020). Impact of social media marketing elements on consumer-brand engage-ment.
Sultan, M. T., Sharmin, F., Badulescu, A., Stiubea, E., & Xue, K. (2020). Travelers’ responsible environmental behavior towards sustainable coastal tourism: An empirical investigation on social media user-generated content. Sustaina-bility, 13(1), 56.
Ullah, I., & Narain, R. (2021). Achieving mass customization capability: the roles of flexible manufacturing compe-tence and workforce management practices. Journal of Advances in Management Research, 18(2), 273-296.
Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2019). Memorable ethnic minority tourism experiences in China: a case study of Guangxi Zhuang Zu. Journal of Tourism and Cultural Change, 17(4), 508-525.
Al-Adwan, A. S. (2019). Revealing the influential factors driving social commerce adoption. Interdisciplinary Journal of Information, Knowledge, and Management, 14, 295-324. https://doi.org/10.28945/4438
Al-Adwan, A. S., & Al-Horani, M. A. (2019). Boosting customer e-loyalty: An extended scale of online service quali-ty. Information, 10(12), 380. https://doi.org/10.3390/info10120380
Al-Adwan, A. S., & Sammour, G. (2020). What makes consumers purchase mobile apps: Evidence from Jor-dan? Journal of Theoretical and Applied Electronic Commerce Research, 16(3), 562-583. https://doi.org/10.3390/jtaer16030034
Al-Adwan, A. S., Albelbisi, N. A., Aladwan, S. H., Horani, O., Al-Madadha, A., & Al Khasawneh, M. H. (2020). Inves-tigating the impact of social media use on student’s perception of academic performance in higher education: evi-dence from Jordan. Journal of Information Technology Education: Research, 19, 953-975. https://doi.org/10.28945/4661.
Al-Adwan, A. S., Alrousan, M. K., Yaseen, H., Alkufahy, A. M., & Alsoud, M. (2022). Boosting Online Purchase Inten-tion in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach. Journal of Open Innovation: Tech-nology, Market, and Complexity, 8(3), 136. https://doi.org/10.3390/joitmc8030136
Abubakar, A. (2016). Does eWOM influence destination trust and travel intention: A medical tourism perspective. Eco-nomic Research-Ekonomska Istrazivanja, 29(1), 598–611. https://doi.org/10.1080/1331677X.2016.1189841
Adam, M., Ibrahim, M., Putra, T. R. I., & Yunus, M. (2023). The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention. International Journal of Data and Network Science, 7(1), 265–274. https://doi.org/10.5267/j.ijdns.2022.10.007
Albelbisi, N. A., Al-Adwan, A. S., & Habibi, A. (2021). Impact of quality antecedents on satisfaction toward MOOC. Turkish Online Journal of Distance Education, 22(2), 164-175. https://doi.org/10.17718/tojde.906843
Al-Emran, M., Mezhuyev, V. and Kamaludin, A. (2018). Technology Acceptance Model in M-learning context: A sys-tematic review. Computers & Education, 125, pp.389–412. https://doi.org/10.1016/j.compedu.2018.06.008
Al-maaitah, D. A., Tha’er Majali, M. A., & Almaaitah, T. A. (2021). The role of leadership styles on staff’s job satis-faction in public organizations. Journal of Contemporary Issues in Business and Government Vol, 27(1).
Alsoud, M. A. S., & bin Lebai Othman, I. (2018a). The determinant of online shopping intention in Jordan: A review and suggestions for future research. International Journal of Academic Research in Business and Social Sciences, 8(8), 441-457. http://doi.org/10.6007/IJARBSS/v8-i8/4507
Alsoud, M. A., & bin Lebai Othman, I. (2018b). Factors influencing online shopping intention in Jordan: an empirical study based on the Tam model. International Journal of Current Innovations in Advanced Research, 1(6), 1-13. DOI: 10.6007/IJARBSS/v8-i8/4507
Babić Rosario, A., de Valck, K. and Sotgiu, F. (2019). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Sci-ence, 48(3), pp.422–448.
Biswas, A., & Sindhura, K.S. (2020). Impact of customization on purchase intention. repository.iimb.ac.in. [online] Available at: https://repository.iimb.ac.in/handle/2074/19419 [Accessed 9 May 2022].
Booker, C.L., Kelly, Y.J., & Sacker, A. (2018). Gender differences in the associations between age trends of social me-dia interaction and well-being among 10-15-year-olds in the UK. BMC Public Health, [online] 18(1). http://doi.org/doi:10.1186/s12889-018-5220-4.
Ceyhan, A. (2019). The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loy-alty and Purchase Intention. EMAJ: Emerging Markets Journal, 9(1), pp.88–100. http://doi.org/doi:10.5195/emaj.2019.173.
Chin, C. H., & Ming, W. W. P. (2022). Exploring the Impact of Social Media Marketing on Tourism Destination Mar-keting and Revisit Intention: The Extension of Stimulus-Organism-Response (S-O-R) Model. Studies of Applied Economics, 40(2). https://doi.org/10.25115/eea.v40i2.6848
Cui, L., Jiang, H., Deng, H. and Zhang, T. (2019). The influence of the diffusion of food safety information through so-cial media on consumers’ purchase intentions. Data Technologies and Applications, 53(2), pp.230–248. http://doi.org/doi:10.1108/dta-05-2018-0046.
De Jesús Titla-Tlatelpa, J., Ortega-Mendoza, R. M., Montes-y-Gómez, M., & Villaseñor-Pineda, L. (2021). A profile-based sentiment-aware approach for depression detection in social media. EPJ data science, 10(1), 54. https://doi.org/10.1140/epjds/s13688-021-00309-3.
Dinh, T. C. T., & Lee, Y. (2022). “I want to be as trendy as influencers”–how “fear of missing out” leads to buying in-tention for products endorsed by social media influencers. Journal of Research in Interactive Marketing, 16(3), 346-364. https://doi.org/10.1108/JRIM-04-2021-0127
Doosti, S., Jalilvand, M. R., Asadi, A., Khazaei Pool, J., & Mehrani Adl, P. (2016). Analyzing the influence of electron-ic word of mouth on visit intention: the mediating role of tourists’ attitude and city image. International Journal of Tourism Cities, 2(2), 137–148. https://doi.org/10.1108/IJTC-12-2015-0031
Ezzat, M., & Ebraheem, M. A. E. M. (2022). Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt. Minia Jour-nal of Tourism and Hospitality Research MJTHR, 14(3), 153–173. https://doi.org/10.21608/MJTHR.2022.170036.1070
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, [online] 69(12), pp.5833–5841. https://doi.org/doi:10.1016/j.jbusres.2016.04.181.
Hayat, T., & Hershkovitz, A. (2018). The role social cues play in mediating the effect of eWOM over purchasing inten-tions: An exploratory analysis among university students. Journal of Customer Behavior, 17(3), 173–187. https://doi.org/10.1362/147539218x15434304746027.
Hilal, M.I.M. (2019). Impact of social media marketing efforts on Destination’s brand equity: A study among Interna-tional Tourists arriving to Sri Lanka. 2019 3rd International Conference on Computing and Communications Tech-nologies (ICCCT). https://doi.org/doi:10.1109/iccct2.2019.8824976.
Jalilvand, M.R., Esfahani, S.S., & Samiei, N. (2011). Electronic word-of-mouth: Challenges and opportunities. Proce-dia Computer Science, [online] 3(1), pp.42–46. https://doi.org/doi:10.1016/j.procs.2010.12.008.
Joo, Y., Seok, H., & Nam, Y. (2020). The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model. Sustainability, 12(10), p.4095. https://doi.org/10.3390/su12104095
Jordan Times (2020). Petra ranks 1st on Lonely Planet’s Ultimate Travel List. [online] Jordan Times. Available at: http://jordantimes.com/news/local/petra-ranks-1st-lonely-planets-ultimate-travel-list [Accessed 9 Apr. 2022].
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Khan, I. (2022). Do brands’ social media marketing activities matter? A moderation analysis. Journal of Retailing and Consumer Services, 64, 102794. https://doi.org/10.1016/j.jretconser.2021.102794.
Khatri, I. (2019). Information technology in tourism & hospitality industry: A review of ten years’ publica-tions. Journal of Tourism and Hospitality Education, 9, 74-87. https://doi.org/10.3126/jthe.v9i0.23682.
Kim, A.J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer equity? an Empirical Study of Luxury Fashion Brand. Journal of Business Research, 65(10), pp.1480–1486. https://doi.org/doi:10.1016/j.jbusres.2011.10.014.
Kim, H.Y., & Lee, Y. (2019). The Effect of Online Customization on Consumers’ Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship. International Journal of Human–Computer Interaction, 36(5), pp.403–413. https://doi.org/10.1080/10447318.2019.1658375.
Kotler, P., Armstrong, G., Groebner, D., Shannon, P. & Fry, P. (2016). International Business Management–Academic Year. [online] Available at: https://www.hesge.ch/heg/sites/default/files/formation-base/IBM/welcomeday/2016/ibm_welcomeday_2016_textbooks.pdf [Accessed 24 Apr. 2022].
Labrecque, L. I., Vor Dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: Evolution in the digital age. Journal of interactive marketing, 27(4), 257-269.
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70.
Liu, C. H., Horng, J. S., Chou, S. F., Yu, T. Y., Huang, Y. C., & Lin, J. Y. (2022). Integrating big data and marketing concepts into tourism, hospitality operations and strategy development. Quality & Quantity, 1-18. doi: 10.1007/s11135-022-01426-5.
Liu, H., Wu, L. and Li, X. (Robert) (2018). Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption. Journal of Travel Research, 58(3), pp.355–369. https://doi.org/10.1177/0047287518761615.
Liu, J., Wang, C., Zhang, T., & Qiao, H. (2022). Delineating the Effects of Social Media Marketing Activities on Gen-eration Z Travel Behaviors. Journal of Travel Research. https://doi.org/10.1177/00472875221106394
Nitzl, C., Roldan, J.L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping re-searchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849-1864. https://doi.org/10.1108/IMDS-07-2015-0302.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262–270. https://doi:10.1016/J.JRETCONSER.2016.02.002
Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041. https://doi.org/10.1016/j.tourman.2019.104041.
Oscarius Yudhi Ari Wijaya, A. P., Sulistiyani, S., Pudjowati, J., Kartikawati, T. S., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consum e. International Journal of Data and Network Science, 5(3), 231-238.
Samsudeen, S. N., & Kaleel, M. I. M. (2020). Impact of social media marketing elements on consumer-brand engage-ment.
Sultan, M. T., Sharmin, F., Badulescu, A., Stiubea, E., & Xue, K. (2020). Travelers’ responsible environmental behavior towards sustainable coastal tourism: An empirical investigation on social media user-generated content. Sustaina-bility, 13(1), 56.
Ullah, I., & Narain, R. (2021). Achieving mass customization capability: the roles of flexible manufacturing compe-tence and workforce management practices. Journal of Advances in Management Research, 18(2), 273-296.
Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2019). Memorable ethnic minority tourism experiences in China: a case study of Guangxi Zhuang Zu. Journal of Tourism and Cultural Change, 17(4), 508-525.