How to cite this paper
Munir, A., Kadir, N., Umar, F & lyas, G. (2023). The impact of digital marketing and brand articulating capability for enhancing marketing capability.International Journal of Data and Network Science, 7(1), 65-72.
Refrences
Anderson, E., & Weitz, B. (1992). The Use of Pledges to Build and Sustain Commitment in Distribution Channels. 29(1), 18-34. doi:10.1177/002224379202900103
Aswani, R., Kar, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2018). Search engine marketing is not all gold: Insights from Twitter and SEOClerks. International Journal of Information Management, 38(1), 107-116. doi:https://doi.org/10.1016/j.ijinfomgt.2017.07.005
Avlonitis, G. J., & Gounaris, S. P. (1997). Marketing orientation and company performance: Industrial vs. consumer goods companies. Industrial Marketing Management, 26(5), 385-402. doi:https://doi.org/10.1016/S0019-8501(96)00121-6
Baker, W. E., & Sinkula, J. M. (2009). The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses*. Journal of Small Business Management, 47(4), 443-464. doi:10.1111/j.1540-627X.2009.00278.x
Bayighomog Likoum, S. W., Shamout, M. D., Harazneh, I., & Abubakar, A. M. (2020). Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review. Journal of the Knowledge Economy, 11(2), 593-613. doi:10.1007/s13132-018-0561-x
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation & practice: Pearson uk.
Chang, W., Park, J. E., & Chaiy, S. (2010). How does CRM technology transform into organizational performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-855. doi:10.1016/j.jbusres.2009.07.003
Coviello, N., Milley, R., & Marcolin, B. (2001). Understanding IT-enabled interactivity in contemporary marketing. Journal of Interactive Marketing, 15(4), 18-33. doi:https://doi.org/10.1002/dir.1020
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., . . . Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55, 102211. doi:https://doi.org/10.1016/j.ijinfomgt.2020.102211
Frösén, J., Tikkanen, H., Jaakkola, M., & Vassinen, A. J. E. j. o. m. (2013). Marketing performance assessment systems and the business context. European Journal of Marketing, 47(5/6), 715-737.
Gao, G. Y., Zhou, K. Z., & Yim, C. K. (2007). On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China. International Journal of Research in Marketing, 24(1), 3-15. doi:https://doi.org/10.1016/j.ijresmar.2006.09.004
García-Villaverde, P. M., Ruiz-Ortega, M. J., & Ignacio Canales, J. (2013). Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities. European Management Journal, 31(3), 263-277. doi:10.1016/j.emj.2012.11.006
Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3-43.
Gupta, S., & Malhotra, N. (2013). Marketing innovation: a resource‐based view of international and local firms. Marketing Intelligence & Planning, 31(2), 111-126. doi:10.1108/02634501311312026
Hair, J. F., Jr., Black, W., Babin, B., & Anderson, R. (2018). Multivariate Data Analysis 8th ed. Boston, MA: Cangage Learning.
Hooper, V. A., Huff, S. L., & Thirkell, P. C. (2010). The impact of IS-marketing alignment on marketing performance and business performance. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 41(1), 36-55.
Hughes, P., & Morgan, R. E. (2007). A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms. Industrial Marketing Management, 36(4), 503-517. doi:10.1016/j.indmarman.2006.01.003
Hunt, S. D. (1997). Competing through relationships: Grounding relationship marketing in resource‐advantage theory. Journal of Marketing Management, 13(5), 431-445. doi:10.1080/0267257x.1997.9964484
Hunt, S. D. (2012). The evolution of resource‐advantage theory: Six events, six realizations, six contributions. Journal of Historical Research in Marketing, 4(1), 7-29. doi:10.1108/17557501211195046
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. The Journal of Marketing, 1-15.
Hunt, S. D., & Morgan, R. M. (1996). The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions. Journal of Marketing, 60(4), 107-114.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. 62(3), 42-54. doi:10.1177/002224299806200303
Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence Of Digital Marketing And Customer Perceived Value Through Customer Satisfaction On Customer Loyalty. Journal of Legal, Ethical Regulatory Issues, 24(8), 1-14.
Ivens, B. S., & Pardo, C. (2007). Are key account relationships different? Empirical results on supplier strategies and customer reactions. Industrial Marketing Management, 36(4), 470-482. doi:https://doi.org/10.1016/j.indmarman.2005.12.007
Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127. doi:https://doi.org/10.1016/j.indmarman.2015.04.009
Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45. doi:https://doi.org/10.1016/j.ijresmar.2016.11.006
Kerdpitak, C. (2022). The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business. Uncertain Supply Chain Management, 10(3), 771-778.
Krush, M. T., Agnihotri, R., Trainor, K. J., & Nowlin, E. L. (2013). Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards. Industrial Marketing Management, 42(5), 824-835. doi:10.1016/j.indmarman.2013.02.017
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European Management Journal, 32(1), 1-12.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375. doi:https://doi.org/10.1016/j.indmarman.2010.08.005
Munir, A. R., Ilyas, G. B., Maming, J., & Kadir, N. (2019). The Effect of Geo-Cultural Product Attractiveness on Marketing Performance: A Conceptual Framework. Quality-Access to Success, 20(173), 54-58.
Munir, A. R., Ilyas, G. B., Maming, J., & Kadir, N. (2020). The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance. Management Science Letters, 10(14), 3419-3424. doi:10.5267/j.msl.2020.5.036
Munir, A. R., Maming, J., Kadir, N., & Sobarsyah, M. (2021). Brand Resonancing Capability: The Mediating Role between Social Media Marketing and SMEs Marketing Performance Academy of Entrepreneurship Journal, 27(1), 1-12.
O'Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39(4), 571-581. doi:10.1016/j.indmarman.2009.04.002
Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction. Journal of Research in Interactive Marketing, 7(3), 166-181. doi:10.1108/JRIM-01-2013-0006
Pono, M., Munir, A. R., Maming, J., & Kadir, N. (2019). Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance. IOP Conference Series: Earth and Environmental Science, 235, 012065. doi:10.1088/1755-1315/235/1/012065
Poturak, M., & Softic, S. (2019). Influence of social media content on consumer purchase intention: Mediation effect of brand equity. Eurasian Journal of Business Economics, 12(23), 17-43.
Prasad, V. K., Ramamurthy, K., & Naidu, G. M. (2001). The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance. Journal of International Marketing, 9(4), 82-110.
Robert, E. M., & Shelby, D. H. (2002). Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing, 36(4), 450-478. doi:10.1108/03090560210417264
Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), 65-73. doi:https://doi.org/10.1016/j.ijinfomgt.2013.11.008
Siahtiri, V., O'Cass, A., & Ngo, L. V. (2014). Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms. Journal of Strategic Marketing, 22(5), 379-395.
Slack, J. D. (2006). The theory and method of articulation in cultural studies. In Stuart Hall (pp. 124-140): Routledge.
Smith, P., & Chaffey, D. (2005). eMarketing eXcellence 2nd ed. In: Burlington: Elsevier Butterworth Heinemann.
Srivastava, R. K., Fahey, L., & Christensen, H. K. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27(6), 777-802.
Strauss, J., Frost, R., & Sinha, N. (2014). E-marketing. New Jersey: Pearson Upper Saddle River, NJ.
Sugiyarti, G., Ferdinand, A. T., & Nurchayati, T. (2018). Acculturative Products Uniqueness Antecedence for Successful Marketing Performance. DLSU Business & Economics Review, 28(1), 10.
Sutanto, H. A., Sudantoko, D., & Maktub, S. (2012). Strategi Peningkatan Keberdayaan Industri Kecil Konveksi dengan Analysis Hierarchy Process (AHP). JEJAK, 5(1).
Voss, G. B., & Voss, Z. G. (2000). Strategic Orientation and Firm Performance in an Artistic Environment. 64(1), 67-83. doi:10.1509/jmkg.64.1.67.17993
Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: eTrust as a mediator. International Journal of Hospitality Management, 47, 108-115. doi:https://doi.org/10.1016/j.ijhm.2015.03.012
Wu, J. (2013). Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study. International Journal of Research in Marketing, 30(1), 36-45. doi:10.1016/j.ijresmar.2012.07.001
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. doi:https://doi.org/10.1016/j.tele.2017.06.001
Zahay, D., & Griffin, A. (2010). Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), 84-93. doi:10.1108/08858621011017714
Aswani, R., Kar, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2018). Search engine marketing is not all gold: Insights from Twitter and SEOClerks. International Journal of Information Management, 38(1), 107-116. doi:https://doi.org/10.1016/j.ijinfomgt.2017.07.005
Avlonitis, G. J., & Gounaris, S. P. (1997). Marketing orientation and company performance: Industrial vs. consumer goods companies. Industrial Marketing Management, 26(5), 385-402. doi:https://doi.org/10.1016/S0019-8501(96)00121-6
Baker, W. E., & Sinkula, J. M. (2009). The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses*. Journal of Small Business Management, 47(4), 443-464. doi:10.1111/j.1540-627X.2009.00278.x
Bayighomog Likoum, S. W., Shamout, M. D., Harazneh, I., & Abubakar, A. M. (2020). Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review. Journal of the Knowledge Economy, 11(2), 593-613. doi:10.1007/s13132-018-0561-x
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation & practice: Pearson uk.
Chang, W., Park, J. E., & Chaiy, S. (2010). How does CRM technology transform into organizational performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-855. doi:10.1016/j.jbusres.2009.07.003
Coviello, N., Milley, R., & Marcolin, B. (2001). Understanding IT-enabled interactivity in contemporary marketing. Journal of Interactive Marketing, 15(4), 18-33. doi:https://doi.org/10.1002/dir.1020
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., . . . Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55, 102211. doi:https://doi.org/10.1016/j.ijinfomgt.2020.102211
Frösén, J., Tikkanen, H., Jaakkola, M., & Vassinen, A. J. E. j. o. m. (2013). Marketing performance assessment systems and the business context. European Journal of Marketing, 47(5/6), 715-737.
Gao, G. Y., Zhou, K. Z., & Yim, C. K. (2007). On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China. International Journal of Research in Marketing, 24(1), 3-15. doi:https://doi.org/10.1016/j.ijresmar.2006.09.004
García-Villaverde, P. M., Ruiz-Ortega, M. J., & Ignacio Canales, J. (2013). Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities. European Management Journal, 31(3), 263-277. doi:10.1016/j.emj.2012.11.006
Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3-43.
Gupta, S., & Malhotra, N. (2013). Marketing innovation: a resource‐based view of international and local firms. Marketing Intelligence & Planning, 31(2), 111-126. doi:10.1108/02634501311312026
Hair, J. F., Jr., Black, W., Babin, B., & Anderson, R. (2018). Multivariate Data Analysis 8th ed. Boston, MA: Cangage Learning.
Hooper, V. A., Huff, S. L., & Thirkell, P. C. (2010). The impact of IS-marketing alignment on marketing performance and business performance. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 41(1), 36-55.
Hughes, P., & Morgan, R. E. (2007). A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms. Industrial Marketing Management, 36(4), 503-517. doi:10.1016/j.indmarman.2006.01.003
Hunt, S. D. (1997). Competing through relationships: Grounding relationship marketing in resource‐advantage theory. Journal of Marketing Management, 13(5), 431-445. doi:10.1080/0267257x.1997.9964484
Hunt, S. D. (2012). The evolution of resource‐advantage theory: Six events, six realizations, six contributions. Journal of Historical Research in Marketing, 4(1), 7-29. doi:10.1108/17557501211195046
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. The Journal of Marketing, 1-15.
Hunt, S. D., & Morgan, R. M. (1996). The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions. Journal of Marketing, 60(4), 107-114.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. 62(3), 42-54. doi:10.1177/002224299806200303
Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence Of Digital Marketing And Customer Perceived Value Through Customer Satisfaction On Customer Loyalty. Journal of Legal, Ethical Regulatory Issues, 24(8), 1-14.
Ivens, B. S., & Pardo, C. (2007). Are key account relationships different? Empirical results on supplier strategies and customer reactions. Industrial Marketing Management, 36(4), 470-482. doi:https://doi.org/10.1016/j.indmarman.2005.12.007
Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127. doi:https://doi.org/10.1016/j.indmarman.2015.04.009
Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45. doi:https://doi.org/10.1016/j.ijresmar.2016.11.006
Kerdpitak, C. (2022). The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business. Uncertain Supply Chain Management, 10(3), 771-778.
Krush, M. T., Agnihotri, R., Trainor, K. J., & Nowlin, E. L. (2013). Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards. Industrial Marketing Management, 42(5), 824-835. doi:10.1016/j.indmarman.2013.02.017
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European Management Journal, 32(1), 1-12.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375. doi:https://doi.org/10.1016/j.indmarman.2010.08.005
Munir, A. R., Ilyas, G. B., Maming, J., & Kadir, N. (2019). The Effect of Geo-Cultural Product Attractiveness on Marketing Performance: A Conceptual Framework. Quality-Access to Success, 20(173), 54-58.
Munir, A. R., Ilyas, G. B., Maming, J., & Kadir, N. (2020). The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance. Management Science Letters, 10(14), 3419-3424. doi:10.5267/j.msl.2020.5.036
Munir, A. R., Maming, J., Kadir, N., & Sobarsyah, M. (2021). Brand Resonancing Capability: The Mediating Role between Social Media Marketing and SMEs Marketing Performance Academy of Entrepreneurship Journal, 27(1), 1-12.
O'Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39(4), 571-581. doi:10.1016/j.indmarman.2009.04.002
Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction. Journal of Research in Interactive Marketing, 7(3), 166-181. doi:10.1108/JRIM-01-2013-0006
Pono, M., Munir, A. R., Maming, J., & Kadir, N. (2019). Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance. IOP Conference Series: Earth and Environmental Science, 235, 012065. doi:10.1088/1755-1315/235/1/012065
Poturak, M., & Softic, S. (2019). Influence of social media content on consumer purchase intention: Mediation effect of brand equity. Eurasian Journal of Business Economics, 12(23), 17-43.
Prasad, V. K., Ramamurthy, K., & Naidu, G. M. (2001). The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance. Journal of International Marketing, 9(4), 82-110.
Robert, E. M., & Shelby, D. H. (2002). Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing, 36(4), 450-478. doi:10.1108/03090560210417264
Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), 65-73. doi:https://doi.org/10.1016/j.ijinfomgt.2013.11.008
Siahtiri, V., O'Cass, A., & Ngo, L. V. (2014). Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms. Journal of Strategic Marketing, 22(5), 379-395.
Slack, J. D. (2006). The theory and method of articulation in cultural studies. In Stuart Hall (pp. 124-140): Routledge.
Smith, P., & Chaffey, D. (2005). eMarketing eXcellence 2nd ed. In: Burlington: Elsevier Butterworth Heinemann.
Srivastava, R. K., Fahey, L., & Christensen, H. K. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27(6), 777-802.
Strauss, J., Frost, R., & Sinha, N. (2014). E-marketing. New Jersey: Pearson Upper Saddle River, NJ.
Sugiyarti, G., Ferdinand, A. T., & Nurchayati, T. (2018). Acculturative Products Uniqueness Antecedence for Successful Marketing Performance. DLSU Business & Economics Review, 28(1), 10.
Sutanto, H. A., Sudantoko, D., & Maktub, S. (2012). Strategi Peningkatan Keberdayaan Industri Kecil Konveksi dengan Analysis Hierarchy Process (AHP). JEJAK, 5(1).
Voss, G. B., & Voss, Z. G. (2000). Strategic Orientation and Firm Performance in an Artistic Environment. 64(1), 67-83. doi:10.1509/jmkg.64.1.67.17993
Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: eTrust as a mediator. International Journal of Hospitality Management, 47, 108-115. doi:https://doi.org/10.1016/j.ijhm.2015.03.012
Wu, J. (2013). Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study. International Journal of Research in Marketing, 30(1), 36-45. doi:10.1016/j.ijresmar.2012.07.001
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. doi:https://doi.org/10.1016/j.tele.2017.06.001
Zahay, D., & Griffin, A. (2010). Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), 84-93. doi:10.1108/08858621011017714