How to cite this paper
Alsokkar, A., Law, E., Almajali, D & Alshinwan, M. (2023). The effect of multimodality on customers' decision-making and experiencing: A comparative study.International Journal of Data and Network Science, 7(1), 1-14.
Refrences
Abuaddous, H., AlSokkar, A. A., & Abualodous, A. (2018). The impact of knowledge management on organizational performance. International journal of advanced computer science and applications, 9(4).
Al Sokkar, A. A. (2014). Multimodal human-computer interaction for enhancing customers’ decision-making and experience on B2C e-commerce websites. PhD diss., University of Leicester.
Al Sokkar, A. A., & Law, E. (2013). Validating an episodic UX model on online shopping decision making: A survey study with B2C e-commerce. Proceedings of the 5th ACM SIGCHI symposium on Engineering interactive computing systems, 297-306.
Al Sokkar, A. A., & Law, E. L. (2013). In situ observations of non-verbal emotional behaviours for multimodal avatar design in e-commerce. In Proceedings of the International Conference on Multimedia, Interaction, Design and Innovation, (pp. 1-12).
Al-Gasawneh, J., Khoja, B., Al-Qeed, M., Nusairat, N., Hammouri, Q., & Anuar, M. (2022). Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness. International Journal of Data and Network Science, 6(2), 439-448.
Almajali, D., & AL-Sous, N. (2021). Antecedents of online shopping behavior amidst fear of Covid-19 Pandemic in Jordan: An Empirical study. International Journal of Data and Network Science, 5(4), 837-846.
Almajali, D., Hammouri, Q., Majali, T., Al-Gasawneh, J., & Dahalin, Z. (2021). Antecedents of consumers’ adoption of electronic commerce in developing countries. International Journal of Data and Network Science, 5(4), 681-690.
Almajali, D., Omar, F., Alsokkar, A. A., Alsherideh, A., Masa’Deh, R., & Dahalin, Z. (2022). Enterprise resource planning success in Jordan from the perspective of IT-Business strategic alignment. Cogent Social Sciences, 8(1), 1-21.
Al-Sous, N., Almajali , D., & AlSokkar, A. A. (2023). Antecedents of social media influencers on customer purchase intention: Empirical study in Jordan. International Journal of Data and Network Science 7, 1-6.
AL-Sous, N., almajalia, D., AlSokkar, A. A., Majalia, T., Mansoura, A., Alsherideha, A., . . . Dahalind, Z. (2022). Antecedents of e-commerce on intention to use the international trade center: An Exploratory Study. International Journal of Data and Network Science , 6(4), 1531-1542.
Argyropoulos, S., Konstantinos , M., Alexey , K., Oya , A., Dimitrios , T., Thanos , T., . . . Byungjun , K. (2008). Multimodal user interface for the communication of the disabled. Journal on Multimodal User Interfaces, 2(2), 105-116.
Baldassarri, S., & Cerezo, E. (2012). Maxine: Embodied conversational agents for multimodal emotional communication computer graphics. isbn: 978-953-51-0455-1, InTech, 195-211.
Bargas-Avila, J., & Hornbæk, K. (2011). Old wine in new bottles or novel challenges: a critical analysis of empirical studies of user experience. Proceedings of the SIGCHI conference on human factors in computing systems, 2689-2698.
Baylor, A. L. (2011). The design of motivational agents and avatars. Educational Technology Research and Development, 59(2), 291-300.
Baylor, A., & Kim, S. (2009). Designing nonverbal communication for pedagogical agents: When less is more. Computers in Human Behavior, 25(2), 450-457.
Chae, S., Lee, K., & Seo, Y. (2016). Exploring the effect of avatar trust on learners’ perceived participation intentions in an e-learning environment. International Journal of Human–Computer Interaction, 32(5), 373-393.
Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
Dewi, A., Rohman, F., & Dwi Vata Hapsari, R. (2022). The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java. International Journal of Research in Business and Social Science, 11(5), 33-45.
Diederich, S., Brendel, A., Morana, S., & Kolbe, L. (2022). On the design of and interaction with conversational agents: An organizing and assessing review of human-computer interaction research. Journal of the Association for Information Systems , 23(1), 96-138.
Gazepidis, N., & Rigas, D. (2009). Evaluation of Facial Expressions and Body. International Journal of Computers, 2(1), 92-97.
Hammouri, Q., Altaher, A., Al-Gasawneh, J., Rabaai, A., Aloqool, A., & Khataybeh, H. (2022). Understanding the determinants of digital shopping features: The role of promo code on custom-er behavioral intention. International Journal of Data and Network Science, 6(3), 641-650.
Hart, J., Sutcliffe, A., & De Angeli, A. (2013). Love it or hate it! Interactivity and user types. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (pp. 2059-2068).
Humble, Á. (2009). Technique triangulation for validation in directed content analysis. International Journal of Qualitative Methods, 8(3), 34-51.
Jin, S.-A., & Bolebruch, J. (2009). Avatar-based advertising in Second Life: The role of presence and attractiveness of virtual spokespersons. Journal of Interactive Advertising , 10(2), 51-60.
Karpov, A., & Yusupov, R. (2018). Multimodal interfaces of human–computer interaction. Herald of the Russian Academy of Sciences, 88(1), 67-74.
Kim, D., Ferrin, D., & Rao, R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information Systems Research, 20(2), 237-257.
Krosnick, J., & Alwin, D. (1987). An evaluation of a cognitive theory of response-order effects in survey measurement. Public opinion quarterly, 51(2), 201-219.
Kuligowska, K., & Lasek, M. (2011). Virtual assistants support customer relations and business processes. The 10th International Conference on Information Management.
Kunc, L., & Jan , K. (2007). ECAF: Authoring language for embodied conversational agents. nternational Conference on Text, Speech and Dialogue, 206-213.
Lavie, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International journal of human-computer studies, 60(3), 269-298.
Law, E.-C., & Van Schaik, P. (2010). Modelling user experience–An agenda for research and practice. Interacting with computers, 22(5), 313-322.
Lee, H. S., Sun, P. C., Chen, T. S., & Jhu, Y. J. (2015). The effects of avatar on trust and purchase intention of female online consumer: Consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99-118.
Lee, J.-H., & Charles , S. (2008). Assessing the benefits of multimodal feedback on dual-task performance under demanding conditions. Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, 1, 185-192.
Liew, T., Tan, S.-M., & Ismail, H. (2017). Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website. Human-centric Computing and Information Sciences, 7(1), 1-21.
Lui, S., & Hui, W. (2010). Effects of smiling and gender on trust toward a recommendation agent. International Conference on Cyberworlds, 398-405.
Mao, X., Zheng , L., & Haiyan , B. (2008). An extension of MPML with emotion recognition functions attached. International Workshop on Intelligent Virtual Agents.
McKinney, V., Kanghyun , Y., & Zahedi, F. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 2002.
Nowak, K., & Rauh, C. (2005). The influence of the avatar on online perceptions of anthropomorphism, androgyny, credibility, homophily, and attraction. Journal of Computer-Mediated Communication, 11(1), 153-178.
Nusairat, N., Alroale, M., Al Qeed, M., Al-Gasawneh, J., Hammouri, Q., Ahmad, A., & Abdellatif, H. (2021). USER-GENERATED CONTENT-CONSUMER BUYING INTENTIONS NEXUS: THE MEDIATING ROLE OF BRAND IMAGE. Academy of Strategic Management Journal, 20(4), 1-12.
Obrenovic, Z., & Starcevic, D. (2004). Modeling multimodal human-computer interaction. Computer , 37(9), 65-72.
Orehovački, T., Al Sokkar, A. A., Derboven, J., & Khan, A. (2013). Exploring the hedonic quality of slow technology. CHI2013.
Palvia, P. (2009). The role of trust in e-commerce relational exchange: A unified model. Information & management , 46(4), 213-220.
Porat, T., & Tractinsky, N. (2012). It's a pleasure buying here: The effects of web-store design on consumers' emotions and attitudes. Human–Computer Interaction , 27(3), 235-276.
Pustejovsky, J., & Krishnaswamy, N. (2021). Embodied human computer interaction. KI-Künstliche Intelligenz, 35(3), 307-327.
Ratnasingham, P. (1998). The importance of trust in electronic commerce. Internet research, 8(4), 313-321.
Russell, J., & Mehrabian, A. (1977). Evidence for a three-factor theory of emotions. Journal of research in Personality, 11(3), 273-294.
Sarter, N. (2006). Multimodal information presentation: Design guidance and research challenges. International journal of industrial ergonomics, 36(5), 439-445.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.
Scarle, S., Arnab, S., Dunwell, I., Panagiotis , P., Protopsaltis, A., & de Freitas, S. (2012). E-commerce transactions in a virtual environment: virtual transactions. Electronic Commerce Research , 12(3), 379-407.
Thüring, M., & Mahlke, S. (2007). Usability, aesthetics and emotions in human–technology interaction. International journal of psychology, 42(4), 253-264.
Tractinsky, N. (2018). The usability construct: a dead end? Human–Computer Interaction, 33(2), 131-177.
Tractinsky, N., & Klimov, D. (2022). Beautiful secrets: using aesthetic images to authenticate users. arXiv preprint arXiv:2204.05623, 1-20.
Turk, M. (2005). Multimodal human-computer interaction. Real-time vision for human-computer interaction, 269-283.
Van der Heijden, H. (2003). Factors influencing the usage of websites: the case of a generic portal in The Netherlands. nformation & management, 40(6), 541-549.
Wen, C., Prybutok, V., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Computer information systems, 50(1), 14-23.
Yik, M., Russell, J., & Barrett, L. (1999). Structure of self-reported current affect: Integration and beyond. Journal of personality and social psychology, 77(3), 600.
Al Sokkar, A. A. (2014). Multimodal human-computer interaction for enhancing customers’ decision-making and experience on B2C e-commerce websites. PhD diss., University of Leicester.
Al Sokkar, A. A., & Law, E. (2013). Validating an episodic UX model on online shopping decision making: A survey study with B2C e-commerce. Proceedings of the 5th ACM SIGCHI symposium on Engineering interactive computing systems, 297-306.
Al Sokkar, A. A., & Law, E. L. (2013). In situ observations of non-verbal emotional behaviours for multimodal avatar design in e-commerce. In Proceedings of the International Conference on Multimedia, Interaction, Design and Innovation, (pp. 1-12).
Al-Gasawneh, J., Khoja, B., Al-Qeed, M., Nusairat, N., Hammouri, Q., & Anuar, M. (2022). Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness. International Journal of Data and Network Science, 6(2), 439-448.
Almajali, D., & AL-Sous, N. (2021). Antecedents of online shopping behavior amidst fear of Covid-19 Pandemic in Jordan: An Empirical study. International Journal of Data and Network Science, 5(4), 837-846.
Almajali, D., Hammouri, Q., Majali, T., Al-Gasawneh, J., & Dahalin, Z. (2021). Antecedents of consumers’ adoption of electronic commerce in developing countries. International Journal of Data and Network Science, 5(4), 681-690.
Almajali, D., Omar, F., Alsokkar, A. A., Alsherideh, A., Masa’Deh, R., & Dahalin, Z. (2022). Enterprise resource planning success in Jordan from the perspective of IT-Business strategic alignment. Cogent Social Sciences, 8(1), 1-21.
Al-Sous, N., Almajali , D., & AlSokkar, A. A. (2023). Antecedents of social media influencers on customer purchase intention: Empirical study in Jordan. International Journal of Data and Network Science 7, 1-6.
AL-Sous, N., almajalia, D., AlSokkar, A. A., Majalia, T., Mansoura, A., Alsherideha, A., . . . Dahalind, Z. (2022). Antecedents of e-commerce on intention to use the international trade center: An Exploratory Study. International Journal of Data and Network Science , 6(4), 1531-1542.
Argyropoulos, S., Konstantinos , M., Alexey , K., Oya , A., Dimitrios , T., Thanos , T., . . . Byungjun , K. (2008). Multimodal user interface for the communication of the disabled. Journal on Multimodal User Interfaces, 2(2), 105-116.
Baldassarri, S., & Cerezo, E. (2012). Maxine: Embodied conversational agents for multimodal emotional communication computer graphics. isbn: 978-953-51-0455-1, InTech, 195-211.
Bargas-Avila, J., & Hornbæk, K. (2011). Old wine in new bottles or novel challenges: a critical analysis of empirical studies of user experience. Proceedings of the SIGCHI conference on human factors in computing systems, 2689-2698.
Baylor, A. L. (2011). The design of motivational agents and avatars. Educational Technology Research and Development, 59(2), 291-300.
Baylor, A., & Kim, S. (2009). Designing nonverbal communication for pedagogical agents: When less is more. Computers in Human Behavior, 25(2), 450-457.
Chae, S., Lee, K., & Seo, Y. (2016). Exploring the effect of avatar trust on learners’ perceived participation intentions in an e-learning environment. International Journal of Human–Computer Interaction, 32(5), 373-393.
Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
Dewi, A., Rohman, F., & Dwi Vata Hapsari, R. (2022). The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java. International Journal of Research in Business and Social Science, 11(5), 33-45.
Diederich, S., Brendel, A., Morana, S., & Kolbe, L. (2022). On the design of and interaction with conversational agents: An organizing and assessing review of human-computer interaction research. Journal of the Association for Information Systems , 23(1), 96-138.
Gazepidis, N., & Rigas, D. (2009). Evaluation of Facial Expressions and Body. International Journal of Computers, 2(1), 92-97.
Hammouri, Q., Altaher, A., Al-Gasawneh, J., Rabaai, A., Aloqool, A., & Khataybeh, H. (2022). Understanding the determinants of digital shopping features: The role of promo code on custom-er behavioral intention. International Journal of Data and Network Science, 6(3), 641-650.
Hart, J., Sutcliffe, A., & De Angeli, A. (2013). Love it or hate it! Interactivity and user types. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (pp. 2059-2068).
Humble, Á. (2009). Technique triangulation for validation in directed content analysis. International Journal of Qualitative Methods, 8(3), 34-51.
Jin, S.-A., & Bolebruch, J. (2009). Avatar-based advertising in Second Life: The role of presence and attractiveness of virtual spokespersons. Journal of Interactive Advertising , 10(2), 51-60.
Karpov, A., & Yusupov, R. (2018). Multimodal interfaces of human–computer interaction. Herald of the Russian Academy of Sciences, 88(1), 67-74.
Kim, D., Ferrin, D., & Rao, R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information Systems Research, 20(2), 237-257.
Krosnick, J., & Alwin, D. (1987). An evaluation of a cognitive theory of response-order effects in survey measurement. Public opinion quarterly, 51(2), 201-219.
Kuligowska, K., & Lasek, M. (2011). Virtual assistants support customer relations and business processes. The 10th International Conference on Information Management.
Kunc, L., & Jan , K. (2007). ECAF: Authoring language for embodied conversational agents. nternational Conference on Text, Speech and Dialogue, 206-213.
Lavie, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International journal of human-computer studies, 60(3), 269-298.
Law, E.-C., & Van Schaik, P. (2010). Modelling user experience–An agenda for research and practice. Interacting with computers, 22(5), 313-322.
Lee, H. S., Sun, P. C., Chen, T. S., & Jhu, Y. J. (2015). The effects of avatar on trust and purchase intention of female online consumer: Consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99-118.
Lee, J.-H., & Charles , S. (2008). Assessing the benefits of multimodal feedback on dual-task performance under demanding conditions. Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, 1, 185-192.
Liew, T., Tan, S.-M., & Ismail, H. (2017). Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website. Human-centric Computing and Information Sciences, 7(1), 1-21.
Lui, S., & Hui, W. (2010). Effects of smiling and gender on trust toward a recommendation agent. International Conference on Cyberworlds, 398-405.
Mao, X., Zheng , L., & Haiyan , B. (2008). An extension of MPML with emotion recognition functions attached. International Workshop on Intelligent Virtual Agents.
McKinney, V., Kanghyun , Y., & Zahedi, F. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 2002.
Nowak, K., & Rauh, C. (2005). The influence of the avatar on online perceptions of anthropomorphism, androgyny, credibility, homophily, and attraction. Journal of Computer-Mediated Communication, 11(1), 153-178.
Nusairat, N., Alroale, M., Al Qeed, M., Al-Gasawneh, J., Hammouri, Q., Ahmad, A., & Abdellatif, H. (2021). USER-GENERATED CONTENT-CONSUMER BUYING INTENTIONS NEXUS: THE MEDIATING ROLE OF BRAND IMAGE. Academy of Strategic Management Journal, 20(4), 1-12.
Obrenovic, Z., & Starcevic, D. (2004). Modeling multimodal human-computer interaction. Computer , 37(9), 65-72.
Orehovački, T., Al Sokkar, A. A., Derboven, J., & Khan, A. (2013). Exploring the hedonic quality of slow technology. CHI2013.
Palvia, P. (2009). The role of trust in e-commerce relational exchange: A unified model. Information & management , 46(4), 213-220.
Porat, T., & Tractinsky, N. (2012). It's a pleasure buying here: The effects of web-store design on consumers' emotions and attitudes. Human–Computer Interaction , 27(3), 235-276.
Pustejovsky, J., & Krishnaswamy, N. (2021). Embodied human computer interaction. KI-Künstliche Intelligenz, 35(3), 307-327.
Ratnasingham, P. (1998). The importance of trust in electronic commerce. Internet research, 8(4), 313-321.
Russell, J., & Mehrabian, A. (1977). Evidence for a three-factor theory of emotions. Journal of research in Personality, 11(3), 273-294.
Sarter, N. (2006). Multimodal information presentation: Design guidance and research challenges. International journal of industrial ergonomics, 36(5), 439-445.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.
Scarle, S., Arnab, S., Dunwell, I., Panagiotis , P., Protopsaltis, A., & de Freitas, S. (2012). E-commerce transactions in a virtual environment: virtual transactions. Electronic Commerce Research , 12(3), 379-407.
Thüring, M., & Mahlke, S. (2007). Usability, aesthetics and emotions in human–technology interaction. International journal of psychology, 42(4), 253-264.
Tractinsky, N. (2018). The usability construct: a dead end? Human–Computer Interaction, 33(2), 131-177.
Tractinsky, N., & Klimov, D. (2022). Beautiful secrets: using aesthetic images to authenticate users. arXiv preprint arXiv:2204.05623, 1-20.
Turk, M. (2005). Multimodal human-computer interaction. Real-time vision for human-computer interaction, 269-283.
Van der Heijden, H. (2003). Factors influencing the usage of websites: the case of a generic portal in The Netherlands. nformation & management, 40(6), 541-549.
Wen, C., Prybutok, V., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Computer information systems, 50(1), 14-23.
Yik, M., Russell, J., & Barrett, L. (1999). Structure of self-reported current affect: Integration and beyond. Journal of personality and social psychology, 77(3), 600.