How to cite this paper
Alsoud, M., Al-Muani, L & Alkhazali, Z. (2022). Digital platform interactivity and Jordanian social commerce purchase intention.International Journal of Data and Network Science, 6(2), 285-294.
Refrences
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Alrousan, M. K., Al-Adwan, A. S., Al-Madadha, A., & Al Khasawneh, M. H. (2021). Factors affecting the adoption of E-Marketing by decision makers in SMEs: Evidence from Jordan. In Research Anthology on Small Business Strategies for Success and Survival (pp. 887-915). IGI Global.
Al-Husban, M. (2017). E-commerce adoption model for traditional retailers in developing countries. International Journal of Infonomics, 10(2).
Yaseen, H., Dingley, K., & Adams, C. (2016, October). An empirical study of factos influencing e-commerce customers' awareness in Jordan. In 2016 International Conference on Information Society (i-Society) (pp. 63-67). IEEE.
Al-Adwan, A. S., Kokash, H., Adwan, A. A., Alhorani, A., & Yaseen, H. (2020). Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth. International Journal of Electronic Marketing and Retailing, 11(3), 278-306.
Trawnih, A., Yaseen, H., Al-Adwan, A. S., Alsoud, R., & Jaber, O. A. (2021). Factors influencing social media adoption among smes during Covid-19 crisis. Journal of Management Information and Decision Sciences, 24(6), 1-18.
AL-ADWAN, A. S. (2018). Novel research framework for social commerce purchase intentions. Journal of Theoretical & Applied Information Technology, 96(14).
Al Adwan, A., Aladwan, K. M., & Al-Adwan, A. S. (2019). E-marketing strategic for Jordanian small business to increase sale in local e-market. Academy of Strategic Management Journal, 18(6), 1-13.
Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(3), 5–17.
Barreda, A., Bilgihan, A., & Nusair, K. (2016). Online branding: Development of hotel branding through interactivity theory. Tourism Management , 57, 180–192. https://www.sciencedirect.com/science/article/pii/S0261517716300942
Busalim, A. (2016). Understanding social commerce: A systematic literature review and directions for further research. International Journal of Information Management, 36(6), 1075–1088. https://www.sciencedirect.com/science/article/pii/S0268401216300688
Busalim, A. H., Razak, A., Hussin, C., & Iahad, N. A. (2019). Factors Influencing Customer Engagement in Social Commerce websites: A Systematic Literature Review Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1–14. https://doi.org/10.4067/S0718-18762019000200102
Casaló, L. V., C. Flavián, & Guinalíu, M. (2010). Determinants of the Intention to Participate in Firm-Hosted Online Travel Communities and Effects on Consumer Behavioral Intentions. Tourism Management 31(6), 898–911.
Chen, Y. L., Tang, K., Wu, C. C., & Jheng, R. Y. (2014). Predicting the influence of users’ posted information for eWOM advertising in social networks. Electronic Commerce Research and Applications, 13(6), 431-439.
Cheung, C. M., Shen, X.-L., Lee, Z. W., & Chan, T. K. (2015). Promoting sales of online games through customer engagement. Electronic Commerce Research and Applications, 14(4), 241-250.
Chih, W.-H., Wang, K.-Y., Hsu, L.-C., & Huang, S.-C. (2013). Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility. Cyberpsychology, Behavior, and Social Networking, 16(9), 658–668. https://doi.org/10.1089/cyber.2012.0364
Choi, Y. (2021). A Study of the Antecedents of E-wom in Social Commerce Platform. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12(1), 62–76. https://www.igi-global.com/article/a-study-of-the-antecedents-of-E-wom-in-social-commerce-platform/267180
Fogel, J., & Zachariah, S. (2017). Intentions to use the yelp review website and purchase behavior after reading reviews. Journal of Theoretical and Applied Electronic Commerce Research, 12, 53–67. https://doi.org/10.4067/S0718-18762017000100005
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gefen, D., Huang, H.-Y., & Pavlou, P. A. (2005). Psychological contract violation in online marketplaces: Antecedents, consequences, and moderating role. Information Systems Research, 16(4), 372–399. https://doi.org/10.1287/isre.1050.0065
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business research, 59(4), 449-456.
Hajli, N. (2015). Social commerce constructs and consumer’s intention to buy . International Journal of Information Management, 35(2), 183–191. https://doi.org/10.1016/j.ijinfomgt.2014.12.005
Hansopaheluwakan, S., Polla, J. R., Kristiyanto, J., Prabowo, H., Hamsal, M., & Lukmanto, B. (2020, August). The Influence Of Social Media Marketing, Website Quality, E-wom, And Perceived Value On The Purchase Intention (Case Study: PT. Vita Nova Atletik's Local Brand Sports Shoes). In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 916-921). IEEE.
Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International Journal of Human-Computer Studies, 65(8), 689-708.
Hew, J., Tan, G., Lin, B., Informatics, K. O.-T. and, & 2017, undefined. (2017). Generating travel-related contents through mobile social tourism: does privacy paradox persist? Telematics and Informatics, 34(7), 914–935. https://www.sciencedirect.com/science/article/pii/S0736585316306323
Huang, Z., & Benyoucef, M. (2013a). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12, 246–259. https://doi.org/10.1016/j.elerap.2012.12.003
Huang, Z., & Benyoucef, M. (2013b). From e-commerce to social commerce: A close look at design features. Elsevier, 12(4), 246–259. https://doi.org/10.1016/j.elerap.2012.12.003
Hussain, S., Li, Y., & Li, W. (2021). Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1–17. https://doi.org/10.4067/S0718-18762021000100102
Hwang, I. J., Lee, B. G., & Kim, K. Y. (2014). Information asymmetry, social networking site word of mouth, and mobility effects on social commerce in korea. Cyberpsychology, Behavior, and Social Networking, 17(2), 117–124. https://doi.org/10.1089/cyber.2012.0566
Ikhsan, R. B., & Ohliati, J. (2020, August). E-WOM And Social Commerce Purchase Intentions: Applying The Theory of Planned Behavior. In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 34-39). IEEE.
J Kingshott, R. P. (2006). The Impact of Psychological Contracts Upon Trust and Commitment within Supplier-Buyer Relationships: A Social Exchange View. Elsevier, 35(6), 724–639. https://www.sciencedirect.com/science/article/pii/S0019850105000921
Jensen, M. L., Dunbar, N. E., Connelly, M. S., Taylor, W. D., Hughes, M., Adame, B., & Rozzell, B. (2014). Organizational balancing of website interactivity and control: An examination of ideological groups and the duality of goals. Computers in Human Behavior , 38, 43–54. https://doi.org/10.1016/j.chb.2014.05.015
Kardaras, D., B. Karakostas, and E. Papathanassiou. 2003. The Potential of Virtual Communities in the Insurance Industry in the UK and Greece. International Journal of Information Management, 23(1), 41–53.
Ketelaar, P. E., Willemsen, L. M., Sleven, L., & Kerkhof, P. (2015). The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews. Journal of Computer-Mediated Communication, 20(6), 649-666.
Kim, H. K. (1991). Effects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspective. Journal of Consumer Research, 17(4), 454–462.
Kline, R.B. (2005). Principles and Practice of Structural Equation Modeling. 2nd ed., Guilford Press, New York, NY.
Ko, H., Cho, C. H., & Roberts, M. S. (2005). Internet uses and gratifications: A structural equation model of interactive advertising. Journal of Advertising, 34(2), 57–70. https://doi.org/10.1080/00913367.2005.10639191
Kowatsch, T., & Maass, W. (2010). In-store consumer behavior: how mobile recommendation agents influence usage intentions, product purchases, and store preferences. Computers in Human Behavior, 26(4), 697-704.
Laroche, M., M.R. Habibi, M.-O. Richard, & Sankaranarayanan, R. (2012). The Effects of SocialMedia Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty. Computers in Human Behavior, 28(5) (September), 1755–1767.
Liao, S. H., Hu, D. C., Chung, Y. C., & Huang, A. P. (2021). Risk and opportunity for online purchase intention–A moderated mediation model investigation. Telematics and Informatics, 62, 101621.
Lin, K. Y., & Lu, H. P. (2011). Intention to continue using facebook fan pages from the perspective of social capital theory. Cyberpsychology, Behavior, and Social Networking, 14(10), 565–570. https://doi.org/10.1089/cyber.2010.0472
Little, M. W., Zinkhan, G., & Rigdon, E. (2001). Regulatory issues for global E-tailers: Marketing implications. Academy of Marketing Science Review, 1(9). http://www.amsreview.org/articles/wijnholds09-2001.pdf
Mata, F. J., & Quesada, A. (2014). Web 2.0, Social Networks and E-commerce as Marketing Tools. Journal of Theoretical and Applied Electronic Commerce Research, 9, 56–69. https://doi.org/10.4067/S0718-18762014000100006
McMillan, S. J., & Hwang, J. S. (2002). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 29–42. https://doi.org/10.1080/00913367.2002.10673674
Molinillo, S., Liébana-Cabanillas, F., & Anaya-Sánchez, R. (2018). A Social Commerce Intention Model for Traditional E-Commerce Sites. Journal of Theoretical and Applied Electronic Commerce Research, 13(2), 80–93. https://doi.org/10.4067/S0718-18762018000200107
Neelotpaul, B. (2010). A study on interactivity and online branding. Advances in Management. https://ideas.repec.org/a/mgn/journl/v3y2010i3a2.html
Palla, P., Tsiotsou, R. H., & Zotos, Y. C. (2013). Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach. In Advances in Advertising Research, 131–145. https://doi.org/10.1007/978-3-658-02365-2_10
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41–50. https://doi.org/10.1177/002224298504900403
Richins, M. L. (1983). Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study. Journal of Marketing, 47(1), 68–78. https://doi.org/10.1177/002224298304700107
Rowley, J. (2001). Remodelling marketing communications in an Internet environment. Internet Research, 11(3), 203–212. https://doi.org/10.1108/10662240110397017
Roy, G., Datta, B., & Mukherjee, S. (2019). Role of electronic word-of-mouth content and valence in influencing online purchase behavior. Journal of Marketing Communications, 25(6), 661-684.
Stackd, S. (2016). Why is interactivity an important element in website design?. Stackd Design. https://stackddesign.com/blog/2016/07/25/interactivity-important-element-website-design/
Salvatori, L., & Marcantoni, F. (2015, July). Social commerce: A literature review. In 2015 Science and Information Conference (SAI) (pp. 257-262). IEEE.
Schlosser, A. (2000). Harnessing the power of interactivity: Implications for consumer behavior in online environments. ADVANCES IN CONSUMER RESEARCH, 27(27), 79–79.
Senecal, S. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80(2), 159–169. https://www.sciencedirect.com/science/article/pii/S0022435904000193
Sharma, G. (2015). The effects of online service quality of e-commerce Websites on user satisfaction. The Electronic Library., 33(3), 468–485. https://doi.org/10.1108/EL-10-2013-0193
Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM, 46(12), 300–307. https://doi.org/10.1145/953460.953514
Suh, B., & Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and Applications, 1 247-263.
Tong, J. (2017). A study on the effect of web live broadcast on consumers’ willingness to purchase. Open Journal of Business and Management, 5, 280-289.
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Yaseen, H., Al-Adwan, A. S., & Al-Madadha, A. (2019). Digital marketing adoption among SMEs in Jordan: a mixed-method approach. Journal of Theoretical and Applied Information Technology, 97(4), 1396-1407.
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Alrousan, M. K., Al-Adwan, A. S., Al-Madadha, A., & Al Khasawneh, M. H. (2021). Factors affecting the adoption of E-Marketing by decision makers in SMEs: Evidence from Jordan. In Research Anthology on Small Business Strategies for Success and Survival (pp. 887-915). IGI Global.
Al-Husban, M. (2017). E-commerce adoption model for traditional retailers in developing countries. International Journal of Infonomics, 10(2).
Yaseen, H., Dingley, K., & Adams, C. (2016, October). An empirical study of factos influencing e-commerce customers' awareness in Jordan. In 2016 International Conference on Information Society (i-Society) (pp. 63-67). IEEE.
Al-Adwan, A. S., Kokash, H., Adwan, A. A., Alhorani, A., & Yaseen, H. (2020). Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth. International Journal of Electronic Marketing and Retailing, 11(3), 278-306.
Trawnih, A., Yaseen, H., Al-Adwan, A. S., Alsoud, R., & Jaber, O. A. (2021). Factors influencing social media adoption among smes during Covid-19 crisis. Journal of Management Information and Decision Sciences, 24(6), 1-18.
AL-ADWAN, A. S. (2018). Novel research framework for social commerce purchase intentions. Journal of Theoretical & Applied Information Technology, 96(14).
Al Adwan, A., Aladwan, K. M., & Al-Adwan, A. S. (2019). E-marketing strategic for Jordanian small business to increase sale in local e-market. Academy of Strategic Management Journal, 18(6), 1-13.
Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(3), 5–17.
Barreda, A., Bilgihan, A., & Nusair, K. (2016). Online branding: Development of hotel branding through interactivity theory. Tourism Management , 57, 180–192. https://www.sciencedirect.com/science/article/pii/S0261517716300942
Busalim, A. (2016). Understanding social commerce: A systematic literature review and directions for further research. International Journal of Information Management, 36(6), 1075–1088. https://www.sciencedirect.com/science/article/pii/S0268401216300688
Busalim, A. H., Razak, A., Hussin, C., & Iahad, N. A. (2019). Factors Influencing Customer Engagement in Social Commerce websites: A Systematic Literature Review Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1–14. https://doi.org/10.4067/S0718-18762019000200102
Casaló, L. V., C. Flavián, & Guinalíu, M. (2010). Determinants of the Intention to Participate in Firm-Hosted Online Travel Communities and Effects on Consumer Behavioral Intentions. Tourism Management 31(6), 898–911.
Chen, Y. L., Tang, K., Wu, C. C., & Jheng, R. Y. (2014). Predicting the influence of users’ posted information for eWOM advertising in social networks. Electronic Commerce Research and Applications, 13(6), 431-439.
Cheung, C. M., Shen, X.-L., Lee, Z. W., & Chan, T. K. (2015). Promoting sales of online games through customer engagement. Electronic Commerce Research and Applications, 14(4), 241-250.
Chih, W.-H., Wang, K.-Y., Hsu, L.-C., & Huang, S.-C. (2013). Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility. Cyberpsychology, Behavior, and Social Networking, 16(9), 658–668. https://doi.org/10.1089/cyber.2012.0364
Choi, Y. (2021). A Study of the Antecedents of E-wom in Social Commerce Platform. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12(1), 62–76. https://www.igi-global.com/article/a-study-of-the-antecedents-of-E-wom-in-social-commerce-platform/267180
Fogel, J., & Zachariah, S. (2017). Intentions to use the yelp review website and purchase behavior after reading reviews. Journal of Theoretical and Applied Electronic Commerce Research, 12, 53–67. https://doi.org/10.4067/S0718-18762017000100005
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gefen, D., Huang, H.-Y., & Pavlou, P. A. (2005). Psychological contract violation in online marketplaces: Antecedents, consequences, and moderating role. Information Systems Research, 16(4), 372–399. https://doi.org/10.1287/isre.1050.0065
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business research, 59(4), 449-456.
Hajli, N. (2015). Social commerce constructs and consumer’s intention to buy . International Journal of Information Management, 35(2), 183–191. https://doi.org/10.1016/j.ijinfomgt.2014.12.005
Hansopaheluwakan, S., Polla, J. R., Kristiyanto, J., Prabowo, H., Hamsal, M., & Lukmanto, B. (2020, August). The Influence Of Social Media Marketing, Website Quality, E-wom, And Perceived Value On The Purchase Intention (Case Study: PT. Vita Nova Atletik's Local Brand Sports Shoes). In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 916-921). IEEE.
Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International Journal of Human-Computer Studies, 65(8), 689-708.
Hew, J., Tan, G., Lin, B., Informatics, K. O.-T. and, & 2017, undefined. (2017). Generating travel-related contents through mobile social tourism: does privacy paradox persist? Telematics and Informatics, 34(7), 914–935. https://www.sciencedirect.com/science/article/pii/S0736585316306323
Huang, Z., & Benyoucef, M. (2013a). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12, 246–259. https://doi.org/10.1016/j.elerap.2012.12.003
Huang, Z., & Benyoucef, M. (2013b). From e-commerce to social commerce: A close look at design features. Elsevier, 12(4), 246–259. https://doi.org/10.1016/j.elerap.2012.12.003
Hussain, S., Li, Y., & Li, W. (2021). Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1–17. https://doi.org/10.4067/S0718-18762021000100102
Hwang, I. J., Lee, B. G., & Kim, K. Y. (2014). Information asymmetry, social networking site word of mouth, and mobility effects on social commerce in korea. Cyberpsychology, Behavior, and Social Networking, 17(2), 117–124. https://doi.org/10.1089/cyber.2012.0566
Ikhsan, R. B., & Ohliati, J. (2020, August). E-WOM And Social Commerce Purchase Intentions: Applying The Theory of Planned Behavior. In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 34-39). IEEE.
J Kingshott, R. P. (2006). The Impact of Psychological Contracts Upon Trust and Commitment within Supplier-Buyer Relationships: A Social Exchange View. Elsevier, 35(6), 724–639. https://www.sciencedirect.com/science/article/pii/S0019850105000921
Jensen, M. L., Dunbar, N. E., Connelly, M. S., Taylor, W. D., Hughes, M., Adame, B., & Rozzell, B. (2014). Organizational balancing of website interactivity and control: An examination of ideological groups and the duality of goals. Computers in Human Behavior , 38, 43–54. https://doi.org/10.1016/j.chb.2014.05.015
Kardaras, D., B. Karakostas, and E. Papathanassiou. 2003. The Potential of Virtual Communities in the Insurance Industry in the UK and Greece. International Journal of Information Management, 23(1), 41–53.
Ketelaar, P. E., Willemsen, L. M., Sleven, L., & Kerkhof, P. (2015). The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews. Journal of Computer-Mediated Communication, 20(6), 649-666.
Kim, H. K. (1991). Effects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspective. Journal of Consumer Research, 17(4), 454–462.
Kline, R.B. (2005). Principles and Practice of Structural Equation Modeling. 2nd ed., Guilford Press, New York, NY.
Ko, H., Cho, C. H., & Roberts, M. S. (2005). Internet uses and gratifications: A structural equation model of interactive advertising. Journal of Advertising, 34(2), 57–70. https://doi.org/10.1080/00913367.2005.10639191
Kowatsch, T., & Maass, W. (2010). In-store consumer behavior: how mobile recommendation agents influence usage intentions, product purchases, and store preferences. Computers in Human Behavior, 26(4), 697-704.
Laroche, M., M.R. Habibi, M.-O. Richard, & Sankaranarayanan, R. (2012). The Effects of SocialMedia Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty. Computers in Human Behavior, 28(5) (September), 1755–1767.
Liao, S. H., Hu, D. C., Chung, Y. C., & Huang, A. P. (2021). Risk and opportunity for online purchase intention–A moderated mediation model investigation. Telematics and Informatics, 62, 101621.
Lin, K. Y., & Lu, H. P. (2011). Intention to continue using facebook fan pages from the perspective of social capital theory. Cyberpsychology, Behavior, and Social Networking, 14(10), 565–570. https://doi.org/10.1089/cyber.2010.0472
Little, M. W., Zinkhan, G., & Rigdon, E. (2001). Regulatory issues for global E-tailers: Marketing implications. Academy of Marketing Science Review, 1(9). http://www.amsreview.org/articles/wijnholds09-2001.pdf
Mata, F. J., & Quesada, A. (2014). Web 2.0, Social Networks and E-commerce as Marketing Tools. Journal of Theoretical and Applied Electronic Commerce Research, 9, 56–69. https://doi.org/10.4067/S0718-18762014000100006
McMillan, S. J., & Hwang, J. S. (2002). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 29–42. https://doi.org/10.1080/00913367.2002.10673674
Molinillo, S., Liébana-Cabanillas, F., & Anaya-Sánchez, R. (2018). A Social Commerce Intention Model for Traditional E-Commerce Sites. Journal of Theoretical and Applied Electronic Commerce Research, 13(2), 80–93. https://doi.org/10.4067/S0718-18762018000200107
Neelotpaul, B. (2010). A study on interactivity and online branding. Advances in Management. https://ideas.repec.org/a/mgn/journl/v3y2010i3a2.html
Palla, P., Tsiotsou, R. H., & Zotos, Y. C. (2013). Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach. In Advances in Advertising Research, 131–145. https://doi.org/10.1007/978-3-658-02365-2_10
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41–50. https://doi.org/10.1177/002224298504900403
Richins, M. L. (1983). Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study. Journal of Marketing, 47(1), 68–78. https://doi.org/10.1177/002224298304700107
Rowley, J. (2001). Remodelling marketing communications in an Internet environment. Internet Research, 11(3), 203–212. https://doi.org/10.1108/10662240110397017
Roy, G., Datta, B., & Mukherjee, S. (2019). Role of electronic word-of-mouth content and valence in influencing online purchase behavior. Journal of Marketing Communications, 25(6), 661-684.
Stackd, S. (2016). Why is interactivity an important element in website design?. Stackd Design. https://stackddesign.com/blog/2016/07/25/interactivity-important-element-website-design/
Salvatori, L., & Marcantoni, F. (2015, July). Social commerce: A literature review. In 2015 Science and Information Conference (SAI) (pp. 257-262). IEEE.
Schlosser, A. (2000). Harnessing the power of interactivity: Implications for consumer behavior in online environments. ADVANCES IN CONSUMER RESEARCH, 27(27), 79–79.
Senecal, S. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80(2), 159–169. https://www.sciencedirect.com/science/article/pii/S0022435904000193
Sharma, G. (2015). The effects of online service quality of e-commerce Websites on user satisfaction. The Electronic Library., 33(3), 468–485. https://doi.org/10.1108/EL-10-2013-0193
Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM, 46(12), 300–307. https://doi.org/10.1145/953460.953514
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