How to cite this paper
Giantari, I., Yasa, N., Suprasto, H & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance.International Journal of Data and Network Science, 6(1), 217-232.
Refrences
Abata, M.A., & Migiro, S.O. (2016). Capital structure and firm performance in Nigerian-listed companies, Journal of Economics and Behavioral Studies, 8(3), pp. 54-74.
Abed, S.S. (2021), A literature review exploring the role of technology in business survival during the Covid-19 lock-downs, International Journal of Organizational Analysis, https://doi.org/10.1108/IJOA-11-2020-2501
Acquaah, M., & Agyapong, A. (2015), The relationship between competitive strategy and firm performance in micro and small businesses in Ghana: the moderating role of managerial and marketing capabilities, Africa Journal of Manage-ment, 1(2), 172-193.
Agyabeng-Mensah, Y. & Tang, L. (2021), The relationship among green human capital, green logistics practices, green competitiveness, social performance and financial performance, Journal of Manufacturing Technology Management, https://doi.org/10.1108/JMTM-11-2020-0441
Ahmed, N., & Afza, T. (2019), Capital structure, competitive intensity and firm performance: evidence from Pakistan, Journal of Advances in Management Research, 16(5), 796-813.
Alonso, A. D., Kok, S. K., Bressan, A., O’Shea, M., Sakellarios, N., Koresis, A., ... & Santoni, L. J. (2020). COVID-19, af-termath, impacts, and hospitality firms: An international perspective. International journal of hospitality management, 91, 102654.
Al-Awadhi, A.M., Alsaifi, K., Al-Awadhi, A., & Alhammadi, S. (2020). Death and contagious infectious diseases: impact of the COVID-19 virus on stock market returns. Journal of Behavioral and Experimental Finance, 27, 2-5.
Al Mamun, A., & Fazal, S.A. (2018). Effect of entrepreneurial orientation on competency and microenterprise perfor-mance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 379-398.
Amoah-Mensah, A. (2016). Street vending and competitive advantage: towards building a theoretical framework. The Qualitative Report, 21(9), 1651.
Anderson, L., & Wladawsky-Berger, I. (2016). The 4 things it takes to succeed in the digital economy. Harvard Business Review, 1-7.
Ansari, S., Garud, R., & Kumaraswamy, A. (2015). The disruptor’s dilemma: TiVo and the US television ecosystem. Strategic Management Journal, 51(2), 315-334.
Atayah, O.F., Dhiaf, M.M., Najaf, K., & Frederico, G.F. (2021). Impact of COVID-19 on financial performance of logis-tics firms: evidence from G-20 countries, Journal of Global Operations and Strategic Sourcing, https://doi.org/10.1108/JGOSS-03-2021-0028
Ayimey, E.K., Blomme, R.J., Kil, A., & Honyenuga, B.Q. (2020). Insight into How Market Orientation Impacts Marketing Performance in the Hotel Industry of Ghana. Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospi-tality and Leisure, 16, 115-140.
Bone, H. (2017), The effects of financial and non-financial performances towards the managerial performances with in-terpersonal trust as a mediation variable, International Journal of Law and Management, 59(6), 1190-1202.
Chen, Y., Wang, Y., Nevo, S., Benitez-Amado, J., & Kou, G. (2015). IT capabilities and product innovation performance: the roles of corporate entrepreneurship and competitive intensity. Information & Management, 52(6), 643-657.
Cho, Y.H., & Lee, J.H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Jour-nal of Innovation and Entrepreneurship, 12(2), 124-134.
El Chaarani, H., Vrontis, D., El Nemar, S., & El Abiad, Z. (2021). The impact of strategic competitive innovation on the financial performance of SMEs during COVID-19 pandemic period. Competitiveness Review: An International Busi-ness Journal. https://doi.org/10.1108/CR-02-2021-0024
Galeazzo, A. (2021). Degree of leanness and lean maturity: exploring the effects on financial performance. Total Quality Management & Business Excellence, 32(7-8), 758-776.
Ghobakhloo, M., & Azar, A. (2018). Business excellence via advanced manufacturing technology and lean-agile manufac-turing, Journal of Manufacturing Technology Management, 29(1), 2-24.
Goldfarb, A., & Tucker, C. (2011). Online display advertising: targeting and obtrusiveness. Marketing Science, 30(3), 389-404.
Heinonen, K., & Strandvik, T. (2020), Reframing service innovation: COVID-19 as a catalyst for imposed service innova-tion, Journal of Service Management, 32(1), 101-112.
Hofacker, C., Golgeci, I., Pillai, K. G., & Gligor, D. M. (2020). Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future. European Journal of Marketing, 54(6), 1161-1179.
Hou, B., Hong, J., & Zhu, R. (2019). Exploration/exploitation innovation and firm performance: the mediation of entre-preneurial orientation and moderation of competitive intensity. Journal of Asia Business Studies, 13(4), 489-506.
Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: a perspective article. Internation-al Journal of Contemporary Hospitality Management, 32(8), 2563-2573.
Kankam-Kwarteng, C., Osman, B., & Donkor, J. (2019). Innovative low-cost strategy and firm performance of restaurants: The moderation of competitive intensity. Asia Pacific Journal of Innovation and Entrepreneurship, 13(3), 266-281.
Keskin, H., Ayar Şentürk, H., Tatoglu, E., Gölgeci, I., Kalaycioglu, O., & Etlioglu, H.T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competi-tive intensity, International Marketing Review, https://doi.org/10.1108/IMR-09-2019-0227
Kimuli, S.N.L., Sendawula, K., & Nagujja, S. (2021). Digital technologies in micro and small enterprise: evidence from Uganda's informal sector during the COVID-19 pandemic. World Journal of Science, Technology and Sustainable De-velopment, 18(2), 93-108.
Kyazze, L.M., Nsereko, I., & Nkote, I. (2020), Cooperative practices and non-financial performance of savings and credit cooperative societies, International Journal of Ethics and Systems, 36(3), 411-425.
Lai, I.K.W., & Wong, J.W.C. (2020). Comparing crisis management practices in the hotel industry between initial and pandemic stages of COVID-19. International Journal of Contemporary Hospitality Management, 32(10), 3135-3156.
Leonidou, L.C., Katsikeas, C.S., Fotiadis, T.A., & Christodoulide, P. (2013). Antecedents and consequences of an eco-friendly export marketing strategy: the moderating role of foreign public concern and competitive intensity. Journal of International Marketing, 21(3), 22-46.
Liu, C., & Yang, J. (2021). How hotels adjust technology-based strategy to respond to COVID-19 and gain competitive productivity (CP): strategic management process and dynamic capabilities. International Journal of Contemporary Hospitality Management. DOI 10.1108/IJCHM-10-2020-1143
Markovich, A., Efrat, K., & Raban, D.R. (2021). Dynamic capabilities: interrelations and distinct effects on performance in low and high competitive intensity environments. Baltic Journal of Management, 16(4), 539-563.
Martin, S.L., & Javalgi, R.R.G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moderat-ing role of competitive intensity on Latin American international new ventures. Journal of Business Research, 69(6), 2040-2051.
Mathur, N., Tiwari, S.C., Sita Ramaiah, T., & Mathur, H. (2021). Capital structure, competitive intensity and firm perfor-mance: an analysis of Indian pharmaceutical companies. Managerial Finance, 47(9), 1357-1382.
Minai, M.S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic Digital Entrepreneurship in Malaysia, Sergi, B.S. and Jaaffar, A.R. (Ed.) Modeling Economic Growth in Contemporary Malaysia (Entrepreneurship and Global Economic Growth), pp. 71-79.
Mohanty, P., & Mishra, S. (2021). Assessing the impact of COVID-19 on the valuation of Indian companies using a finan-cial model. International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-11-2020-1388
Negrao, L.L.L., Lopes de Sousa Jabbour, A.B., Latan, H., Godinho Filho, M., Chiappetta Jabbour, C.J. & Ganga, G.M.D. (2019). Lean manufacturing and business performance: testing the S-curve theory. Production Planning and Control, 31 (10), 771-785.
Nguyen, N.T.H., Kim-Duc, N., & Freiburghaus, T.L. (2021). Effect of digital banking-related customer experience on banks’ financial performance during Covid-19: a perspective from Vietnam. Journal of Asia Business Studies, https://doi.org/10.1108/JABS-09-2020-0366
Nkengasong, J.N., & Mankoula, W. (2020). Looming threat of COVID-19 infection in Africa: act collectively, and fast. The Lancet, 395(10227), 841-842.
Ojha, D., Struckell, E., Acharya, C., & Patel, P.C. (2020). Managing environmental turbulence through innovation speed and operational flexibility in B2B service organizations. Journal of Business & Industrial Marketing, https://doi.org/10.1108/JBIM-01-2020-0026
Pagani, M., Racat, M., & Hofacker, C.F. (2019). Adding voice to the omnichannel and how that affects brand trust, Jour-nal of Interactive Marketing, 48, 89-105.
Park, E., Rishika, R., Janakiraman, R., Houston, M.B., & Yoo, B. (2018). Social dollars in online communities: the effect of product, user, and network characteristics, Journal of Marketing, 82(1), 93-114.
Ralston, P.M., Keller, S.B., & Grawe, S.J. (2020). Collaborative process competence as an enabler of supply chain collab-oration in competitive environments and the impact on customer account management. The International Journal of Logistics Management, 31(4), 905-929.
Ritter, T., & Pedersen, C.L. (2020). Analyzing the impact of the coronavirus crisis on business models. Industrial Market-ing Management, 88(1), 214-224.
Redjeki, F., & Affandi A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55.
Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models. Journal of Research in interactive Marketing.
Sahi, G. K., Gupta, M. C., Cheng, T. C. E., & Lonial, S. C. (2019). Relating entrepreneurial orientation with operational responsiveness: Roles of competitive intensity and technological turbulence. International Journal of Operations & Production Management, 39(5), 739-766.
Salam, M.T., Imtiaz, H., & Burhan, M. (2021). The perceptions of SME retailers towards the usage of social media mar-keting amid COVID-19 crisis. Journal of Entrepreneurship in Emerging Economies, https://doi.org/10.1108/JEEE-07-2020-0274
Singh, T., Kumar, R., & Kalia, P. (2021). E-marketing Practices of Micro-, Small- and Medium-sized Enterprises: Evi-dence from India, Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, pp. 197-216. https://doi.org/10.1108/978-1-80071-264-520211012
Sahoo, S. (2019), Lean manufacturing practices and performance: the role of social and technical factors. International Journal of Quality and Reliability Management, 37(5), 732-754.
Shin, S.S., & Lee, S. (2016), An examination of firms’ strategic orientations, innovativeness and performance with large korean companies. Asia Pacific Journal of Innovation and Entrepreneurship, 10(1), 183-202.
Shen, H., Fu, M., Pan, H., Yu, Z., & Chen, Y. (2020). The impact of the COVID-19 pandemic on firm performance, Emerging Markets Finance and Trade, 56(10), 2213-2230.
Sousa-Zomer, T.T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: a microfounda-tional perspective. International Journal of Operations & Production Management, 40(7/8), 1095-1128.
Taiminen, H.M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
Sousa-Zomer, T. T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: a microfounda-tional perspective. International Journal of Operations & Production Management.
Teece, D.J. (2014). The foundations of enterprise performance: dynamic and ordinary capabilities in an (economic) theory of firms, Academy of Management Perspectives, 28(4), 328-352.
Tortorella, G.L., Vergara, A.M.C., Garza-Reyes, J.A., & Sawhney, R. (2020). Organizational learning paths based upon in-dustry 4.0 adoption: an empirical study with Brazilian manufacturers, International Journal of Production Economics, 219, 284-294.
Vial, G. (2019). Understanding digital transformation: a review and a research agenda, Journal of Strategic Information Systems, 28(2), 118-144.
Wang, Y., Zhang, H., & Song, M. (2020). Pure or ambidextrous strategy? A study of responsive and proactive market ori-entations in industrial firms, Journal of Business & Industrial Marketing, 35(6), 1001-1010.
Wang, Y., Sun, H., Jia, T., & Chen, J. (2021). The impact of buyer–supplier interaction on ambidextrous innovation and business performance: the moderating role of competitive environment. The International Journal of Logistics Man-agement, 32(2), 673-695.
Warner, K.S.R., & Wager, M. (2019). Building dynamic capabilities for digital transformation: an ongoing process of strategic renewal. Long Range Planning, 52(3), 326-349.
Yacoub, L., & ElHajjar, S. (2021), How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels. International Journal of Contemporary Hospitality Management, 33(3), 929-948.
Zaid, M.A.A., Wang, M., Abuhijleh, S.T.F., Issa, A., Saleh, M.W.A. and Ali, F. (2020), Corporate governance practices and Capital structure decisions: the moderating effect of gender diversity, Corporate Governance: The International Journal of Business in Society, 20(5), 939-964.
Abed, S.S. (2021), A literature review exploring the role of technology in business survival during the Covid-19 lock-downs, International Journal of Organizational Analysis, https://doi.org/10.1108/IJOA-11-2020-2501
Acquaah, M., & Agyapong, A. (2015), The relationship between competitive strategy and firm performance in micro and small businesses in Ghana: the moderating role of managerial and marketing capabilities, Africa Journal of Manage-ment, 1(2), 172-193.
Agyabeng-Mensah, Y. & Tang, L. (2021), The relationship among green human capital, green logistics practices, green competitiveness, social performance and financial performance, Journal of Manufacturing Technology Management, https://doi.org/10.1108/JMTM-11-2020-0441
Ahmed, N., & Afza, T. (2019), Capital structure, competitive intensity and firm performance: evidence from Pakistan, Journal of Advances in Management Research, 16(5), 796-813.
Alonso, A. D., Kok, S. K., Bressan, A., O’Shea, M., Sakellarios, N., Koresis, A., ... & Santoni, L. J. (2020). COVID-19, af-termath, impacts, and hospitality firms: An international perspective. International journal of hospitality management, 91, 102654.
Al-Awadhi, A.M., Alsaifi, K., Al-Awadhi, A., & Alhammadi, S. (2020). Death and contagious infectious diseases: impact of the COVID-19 virus on stock market returns. Journal of Behavioral and Experimental Finance, 27, 2-5.
Al Mamun, A., & Fazal, S.A. (2018). Effect of entrepreneurial orientation on competency and microenterprise perfor-mance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 379-398.
Amoah-Mensah, A. (2016). Street vending and competitive advantage: towards building a theoretical framework. The Qualitative Report, 21(9), 1651.
Anderson, L., & Wladawsky-Berger, I. (2016). The 4 things it takes to succeed in the digital economy. Harvard Business Review, 1-7.
Ansari, S., Garud, R., & Kumaraswamy, A. (2015). The disruptor’s dilemma: TiVo and the US television ecosystem. Strategic Management Journal, 51(2), 315-334.
Atayah, O.F., Dhiaf, M.M., Najaf, K., & Frederico, G.F. (2021). Impact of COVID-19 on financial performance of logis-tics firms: evidence from G-20 countries, Journal of Global Operations and Strategic Sourcing, https://doi.org/10.1108/JGOSS-03-2021-0028
Ayimey, E.K., Blomme, R.J., Kil, A., & Honyenuga, B.Q. (2020). Insight into How Market Orientation Impacts Marketing Performance in the Hotel Industry of Ghana. Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospi-tality and Leisure, 16, 115-140.
Bone, H. (2017), The effects of financial and non-financial performances towards the managerial performances with in-terpersonal trust as a mediation variable, International Journal of Law and Management, 59(6), 1190-1202.
Chen, Y., Wang, Y., Nevo, S., Benitez-Amado, J., & Kou, G. (2015). IT capabilities and product innovation performance: the roles of corporate entrepreneurship and competitive intensity. Information & Management, 52(6), 643-657.
Cho, Y.H., & Lee, J.H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Jour-nal of Innovation and Entrepreneurship, 12(2), 124-134.
El Chaarani, H., Vrontis, D., El Nemar, S., & El Abiad, Z. (2021). The impact of strategic competitive innovation on the financial performance of SMEs during COVID-19 pandemic period. Competitiveness Review: An International Busi-ness Journal. https://doi.org/10.1108/CR-02-2021-0024
Galeazzo, A. (2021). Degree of leanness and lean maturity: exploring the effects on financial performance. Total Quality Management & Business Excellence, 32(7-8), 758-776.
Ghobakhloo, M., & Azar, A. (2018). Business excellence via advanced manufacturing technology and lean-agile manufac-turing, Journal of Manufacturing Technology Management, 29(1), 2-24.
Goldfarb, A., & Tucker, C. (2011). Online display advertising: targeting and obtrusiveness. Marketing Science, 30(3), 389-404.
Heinonen, K., & Strandvik, T. (2020), Reframing service innovation: COVID-19 as a catalyst for imposed service innova-tion, Journal of Service Management, 32(1), 101-112.
Hofacker, C., Golgeci, I., Pillai, K. G., & Gligor, D. M. (2020). Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future. European Journal of Marketing, 54(6), 1161-1179.
Hou, B., Hong, J., & Zhu, R. (2019). Exploration/exploitation innovation and firm performance: the mediation of entre-preneurial orientation and moderation of competitive intensity. Journal of Asia Business Studies, 13(4), 489-506.
Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: a perspective article. Internation-al Journal of Contemporary Hospitality Management, 32(8), 2563-2573.
Kankam-Kwarteng, C., Osman, B., & Donkor, J. (2019). Innovative low-cost strategy and firm performance of restaurants: The moderation of competitive intensity. Asia Pacific Journal of Innovation and Entrepreneurship, 13(3), 266-281.
Keskin, H., Ayar Şentürk, H., Tatoglu, E., Gölgeci, I., Kalaycioglu, O., & Etlioglu, H.T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competi-tive intensity, International Marketing Review, https://doi.org/10.1108/IMR-09-2019-0227
Kimuli, S.N.L., Sendawula, K., & Nagujja, S. (2021). Digital technologies in micro and small enterprise: evidence from Uganda's informal sector during the COVID-19 pandemic. World Journal of Science, Technology and Sustainable De-velopment, 18(2), 93-108.
Kyazze, L.M., Nsereko, I., & Nkote, I. (2020), Cooperative practices and non-financial performance of savings and credit cooperative societies, International Journal of Ethics and Systems, 36(3), 411-425.
Lai, I.K.W., & Wong, J.W.C. (2020). Comparing crisis management practices in the hotel industry between initial and pandemic stages of COVID-19. International Journal of Contemporary Hospitality Management, 32(10), 3135-3156.
Leonidou, L.C., Katsikeas, C.S., Fotiadis, T.A., & Christodoulide, P. (2013). Antecedents and consequences of an eco-friendly export marketing strategy: the moderating role of foreign public concern and competitive intensity. Journal of International Marketing, 21(3), 22-46.
Liu, C., & Yang, J. (2021). How hotels adjust technology-based strategy to respond to COVID-19 and gain competitive productivity (CP): strategic management process and dynamic capabilities. International Journal of Contemporary Hospitality Management. DOI 10.1108/IJCHM-10-2020-1143
Markovich, A., Efrat, K., & Raban, D.R. (2021). Dynamic capabilities: interrelations and distinct effects on performance in low and high competitive intensity environments. Baltic Journal of Management, 16(4), 539-563.
Martin, S.L., & Javalgi, R.R.G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moderat-ing role of competitive intensity on Latin American international new ventures. Journal of Business Research, 69(6), 2040-2051.
Mathur, N., Tiwari, S.C., Sita Ramaiah, T., & Mathur, H. (2021). Capital structure, competitive intensity and firm perfor-mance: an analysis of Indian pharmaceutical companies. Managerial Finance, 47(9), 1357-1382.
Minai, M.S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic Digital Entrepreneurship in Malaysia, Sergi, B.S. and Jaaffar, A.R. (Ed.) Modeling Economic Growth in Contemporary Malaysia (Entrepreneurship and Global Economic Growth), pp. 71-79.
Mohanty, P., & Mishra, S. (2021). Assessing the impact of COVID-19 on the valuation of Indian companies using a finan-cial model. International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-11-2020-1388
Negrao, L.L.L., Lopes de Sousa Jabbour, A.B., Latan, H., Godinho Filho, M., Chiappetta Jabbour, C.J. & Ganga, G.M.D. (2019). Lean manufacturing and business performance: testing the S-curve theory. Production Planning and Control, 31 (10), 771-785.
Nguyen, N.T.H., Kim-Duc, N., & Freiburghaus, T.L. (2021). Effect of digital banking-related customer experience on banks’ financial performance during Covid-19: a perspective from Vietnam. Journal of Asia Business Studies, https://doi.org/10.1108/JABS-09-2020-0366
Nkengasong, J.N., & Mankoula, W. (2020). Looming threat of COVID-19 infection in Africa: act collectively, and fast. The Lancet, 395(10227), 841-842.
Ojha, D., Struckell, E., Acharya, C., & Patel, P.C. (2020). Managing environmental turbulence through innovation speed and operational flexibility in B2B service organizations. Journal of Business & Industrial Marketing, https://doi.org/10.1108/JBIM-01-2020-0026
Pagani, M., Racat, M., & Hofacker, C.F. (2019). Adding voice to the omnichannel and how that affects brand trust, Jour-nal of Interactive Marketing, 48, 89-105.
Park, E., Rishika, R., Janakiraman, R., Houston, M.B., & Yoo, B. (2018). Social dollars in online communities: the effect of product, user, and network characteristics, Journal of Marketing, 82(1), 93-114.
Ralston, P.M., Keller, S.B., & Grawe, S.J. (2020). Collaborative process competence as an enabler of supply chain collab-oration in competitive environments and the impact on customer account management. The International Journal of Logistics Management, 31(4), 905-929.
Ritter, T., & Pedersen, C.L. (2020). Analyzing the impact of the coronavirus crisis on business models. Industrial Market-ing Management, 88(1), 214-224.
Redjeki, F., & Affandi A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55.
Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models. Journal of Research in interactive Marketing.
Sahi, G. K., Gupta, M. C., Cheng, T. C. E., & Lonial, S. C. (2019). Relating entrepreneurial orientation with operational responsiveness: Roles of competitive intensity and technological turbulence. International Journal of Operations & Production Management, 39(5), 739-766.
Salam, M.T., Imtiaz, H., & Burhan, M. (2021). The perceptions of SME retailers towards the usage of social media mar-keting amid COVID-19 crisis. Journal of Entrepreneurship in Emerging Economies, https://doi.org/10.1108/JEEE-07-2020-0274
Singh, T., Kumar, R., & Kalia, P. (2021). E-marketing Practices of Micro-, Small- and Medium-sized Enterprises: Evi-dence from India, Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, pp. 197-216. https://doi.org/10.1108/978-1-80071-264-520211012
Sahoo, S. (2019), Lean manufacturing practices and performance: the role of social and technical factors. International Journal of Quality and Reliability Management, 37(5), 732-754.
Shin, S.S., & Lee, S. (2016), An examination of firms’ strategic orientations, innovativeness and performance with large korean companies. Asia Pacific Journal of Innovation and Entrepreneurship, 10(1), 183-202.
Shen, H., Fu, M., Pan, H., Yu, Z., & Chen, Y. (2020). The impact of the COVID-19 pandemic on firm performance, Emerging Markets Finance and Trade, 56(10), 2213-2230.
Sousa-Zomer, T.T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: a microfounda-tional perspective. International Journal of Operations & Production Management, 40(7/8), 1095-1128.
Taiminen, H.M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
Sousa-Zomer, T. T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: a microfounda-tional perspective. International Journal of Operations & Production Management.
Teece, D.J. (2014). The foundations of enterprise performance: dynamic and ordinary capabilities in an (economic) theory of firms, Academy of Management Perspectives, 28(4), 328-352.
Tortorella, G.L., Vergara, A.M.C., Garza-Reyes, J.A., & Sawhney, R. (2020). Organizational learning paths based upon in-dustry 4.0 adoption: an empirical study with Brazilian manufacturers, International Journal of Production Economics, 219, 284-294.
Vial, G. (2019). Understanding digital transformation: a review and a research agenda, Journal of Strategic Information Systems, 28(2), 118-144.
Wang, Y., Zhang, H., & Song, M. (2020). Pure or ambidextrous strategy? A study of responsive and proactive market ori-entations in industrial firms, Journal of Business & Industrial Marketing, 35(6), 1001-1010.
Wang, Y., Sun, H., Jia, T., & Chen, J. (2021). The impact of buyer–supplier interaction on ambidextrous innovation and business performance: the moderating role of competitive environment. The International Journal of Logistics Man-agement, 32(2), 673-695.
Warner, K.S.R., & Wager, M. (2019). Building dynamic capabilities for digital transformation: an ongoing process of strategic renewal. Long Range Planning, 52(3), 326-349.
Yacoub, L., & ElHajjar, S. (2021), How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels. International Journal of Contemporary Hospitality Management, 33(3), 929-948.
Zaid, M.A.A., Wang, M., Abuhijleh, S.T.F., Issa, A., Saleh, M.W.A. and Ali, F. (2020), Corporate governance practices and Capital structure decisions: the moderating effect of gender diversity, Corporate Governance: The International Journal of Business in Society, 20(5), 939-964.