How to cite this paper
Nusairat, N., Al-Gasawneh, J., Aloqool, A., Alzubi, K., Akhorshaideh, A., Joudeh, J & Ibrahim, H. (2021). The relationship between Internet of things and search engine optimization in Jordanian Tele-communication Companies: The mediating role of user behavior.International Journal of Data and Network Science, 5(3), 163-172.
Refrences
Agichtein, E., Brill, E., & Dumais, S. (2006, August). Improving web search ranking by incorporating user behavior in-formation. In Proceedings of the 29th annual international ACM SIGIR conference on Research and development in in-formation retrieval (pp. 19-26).
Ahmad, A., Madi, Y., Abuhashesh, M., M Nusairat, N., & Masa’deh, R. E. (2020). The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 107.
Aldossari, M. Q., & Sidorova, A. (2020). Consumer acceptance of Internet of Things (IoT): Smart home context. Journal of Computer Information Systems, 60(6), 507-517.
Al-Gasawneh, J., & Al-Adamat, A. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10(8), 1701-1708.
Alghasawneh, L. A. S., Akhorshaideh, A. H., Alharafsheh, M., Ghasawneh, A., Al-Gasawneh, J. A., & Al-Hadid, A. Y. (2021). Determinants of Supply Chain Management Practices in Jordanian Pharmaceutical Firms. Solid State Technol-ogy, 64(2), 2986-3001.
Al-Saedi, K., Al-Emran, M., Ramayah, T., & Abusham, E. (2020). Developing a general extended UTAUT model for M-payment adoption. Technology in Society, 62, 101293.
Arfi, W. B., Nasr, I. B., Khvatova, T., & Zaied, Y. B. (2021). Understanding acceptance of eHealthcare by IoT natives and IoT immigrants: An integrated model of UTAUT, perceived risk, and financial cost. Technological Forecasting and Social Change, 163, 120437
Atzori, L., Iera, A., & Morabito, G. (2010). The internet of things: A survey. Computer Networks, 54(15), 2787-2805.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644-651.
Can, U., & Alatas, B. (2017). Big social network data and sustainable economic development. Sustainability, 9(11), 2027.
Cata, T., & Martz, B. (2015). Comparing mobile APPs usability characteristics for designers and users. Journal of Inter-national Technology and Information Management, 24(4), 4.
Chin, J., Callaghan, V., & Allouch, S. B. (2019). The Internet-of-Things: Reflections on the past, present and future from a user-centered and smart environment perspective. Journal of Ambient Intelligence and Smart Environments, 11(1), 45-69.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling.
Chin, W. W. (2010). How to write up and report PLS analyses. In Handbook of partial least squares (pp. 655-690). Springer, Berlin, Heidelberg
Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big data analytics for search engine op-timization. Big Data and Cognitive Computing, 4(2), 5.
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019). Re-examining the unified theory of ac-ceptance and use of technology (UTAUT): Towards a revised theoretical model. Information Systems Frontiers, 21(3), 719-734.
Efendioglu, A., & Igna, F. (2011). Attracting customers online: effectiveness of online marketing tools. Master’s disserta-tion, Lulea University of Technology, Luleå, Sweden.
El-Masri, M., & Tarhini, A. (2017). Factors affecting the adoption of e-learning systems in Qatar and USA: Extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Educational Technology Research and Develop-ment, 65(3), 743-763.
Fahlström, K., & Jensen, C. (2016). Search Engine Marketing in SMEs: The motivations behind using search engine mar-keting.
Folorunso, O., Ogunseye, O. S., & Sharma, S. K. (2006). An exploratory study of the critical factors affecting the accepta-bility of e‐learning in Nigerian universities. Information management & computer security.
Fremantle, P., & Scott, P. (2017). A survey of secure middleware for the Internet of Things. Peer Journal of Computer Science, 3, e114.
Gao, T., & Deng, Y. (2012, June). A study on users' acceptance behavior to mobile e-books application based on UTAUT model. In 2012 IEEE International Conference on Computer Science and Automation Engineering (pp. 376-379). IEEE.
Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor's comments: An update and extension to SEM guidelines for admin-istrative and social science research. Management Information Systems Quarterly, 35(2), 3-16.
George, D. (2005). The ABC of Seo. Lulu. com.
Goldman, E. (2005). Search engine bias and the demise of search engine utopianism. Yale JL & Tech., 8, 188.
Green, S. B. (1991). How many subjects does it take to do a regression analysis? Multivariate Behavioral Research, 26(3), 499-510.
Grubor, A., & Jakša, O. (2018). Internet marketing as a business necessity. Interdisciplinary Description of Complex Sys-tems: INDECS, 16(2), 265-274.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications.
Hair, J. F., Black, W. C., Babin, J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River.
Hammouri, Q. M., Abu-Shanab, E. A., & Nusairat, N. M. (2021a). Attitudes Toward Implementing E-Government in Health Insurance Administration. International Journal of Electronic Government Research (IJEGR), 17(2), 1-18.
Hammouri, Q., & Altaher, A. (2020). The Impact of Knowledge Sharing on Employees Satisfaction. International Journal of Psychosocial Rehabilitation, 24(10).
Hammouri, Q., & Abu-Shanab, E. A. (2020). Major Factors Influencing the Adoption of Cloud Computing in Jor-dan. International Journal of Technology and Human Interaction (IJTHI), 16(4), 55-69.
Hammouri, Q., Al-Gasawneh, J. A., Nusairat, N. M., Hanandeh, A., & Barakat, S. (2021b). The Determinants of Trust and its Influence on Online Buying Intention: An Empirical Study on Social Commerce in Jordan. Annals of the Romanian Society for Cell Biology, 4522-4539.
Hatab, R. (2014). Improve website rank using search engine optimization (SEO) (Doctoral dissertation, MS thesis. https://www.researchgate.net/publication/275637141_Improve_Website_Rank_Using_Search_Engine_OptimizationSEO. Last accessed 2019/01/10).
Hawamleh, A. M. A., Alorfi, A. S. M., Al-Gasawneh, J. A., & Al-Rawashdeh, G. (2020). Cyber Security and Ethical Hack-ing: The Importance of Protecting User Data. Solid State Technology, 63(5), 7894-7899.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Herrero, Á., & San Martín, H. (2017). Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2. Computers in Human Behavior, 71, 209-217.
Hsiao, M. H. (2018). A conceptual framework for technology-enabled and technology-dependent user behavior toward de-vice mesh and mesh app. Future Business Journal, 4(1), 130-138.
Huang, J., Zhang, X., Tan, L., Wang, P., & Liang, B. (2014, May). Asdroid: Detecting stealthy behaviors in android appli-cations by user interface and program behavior contradiction. In Proceedings of the 36th International Conference on Software Engineering (pp. 1036-1046).
Ištvanić, M., Crnjac Milić, D., & Krpić, Z. (2017). Digital Marketing in the business environment. International Journal of Electrical and Computer Engineering Systems, 8(2), 67-75.
Jaradat, M. I. R. M., Ababneh, H. T., Faqih, K. M., & Nusairat, N. M. (2020). Exploring Cloud Computing Adoption in Higher Educational Environment: An Extension of the UTAUT Model with Trust.
Johansson, A. (2016). Clustering User-Behavior in a Collaborative Online Social Network: A Case Study on Quantitative User-Behavior Classification.
Khalilzadeh, J., Ozturk, A. B., & Bilgihan, A. (2017). Security-related factors in extended UTAUT model for NFC based mobile payment in the restaurant industry. Computers in Human Behavior, 70, 460-474.
Khanna, A., & Kaur, S. (2019). Evolution of Internet of Things (IoT) and its significant impact in the field of Precision Agriculture. Computers and Electronics in Agriculture, 157, 218-231.
Kramp, T., Van Kranenburg, R., & Lange, S. (2013). Introduction to the Internet of Things. In Enabling Things to Talk (pp. 1-10). Springer, Berlin, Heidelberg.
Kritzinger, W. T., & Weideman, M. (2013). Search engine optimization and pay-per-click marketing strategies. Journal of Organizational Computing and Electronic Commerce, 23(3), 273-286.
Kumar, N. M., & Mallick, P. K. (2018). Blockchain technology for security issues and challenges in IoT. Procedia Com-puter Science, 132, 1815-1823.
Lemos, J. Y., & Joshi, A. R. (2017, February). Search engine optimization to enhance user interaction. In 2017 Interna-tional Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC) (pp. 398-402). IEEE.
Machogu, A.M. & Okiko, L. (2012). The perception of bank employees towards cost of adoption, risk of innovation, and staff Training's influence on the adoption of information and communication technology in the Rwandan commercial banks. Journal of Internet Banking and Commerce, 17, 1-15.
Masha’al Al Nahar, D. (2019). The Impact of Internet of Things (IoT) on Financial Services Quality: Field Study in Jorda-nian Commercial Banks. (Doctoral dissertation, Middle East University).
Mavridis, T., & Symeonidis, A. L. (2015). Identifying valid search engine ranking factors in a Web 2.0 and Web 3.0 con-text for building efficient SEO mechanisms. Engineering Applications of Artificial Intelligence, 41, 75-91.
Mei-Ying, W., Pei-Yuan, Y., & Weng, Y. C. (2012). A study on user behavior for i pass by UTAUT: Using taiwan's MRT as an example. Asia Pacific Management Review, 17(1).
Merhi, M., Hone, K., & Tarhini, A. (2019). A cross-cultural study of the intention to use mobile banking between Leba-nese and British consumers: Extending UTAUT2 with security, privacy and trust. Technology in Society, 59, 101151.
Muresan, G. (2009). An integrated approach to interaction design and log analysis. In Handbook of research on web log analysis (pp. 227-255). IGI Global.
Nasereddin, H. H., & FAQIR, M. (2019). The impact of internet of things on customer service: A preliminary study. Periodicals of Engineering and Natural Sciences, 7(1), 148-155.
Nusairat, N., Hammouri, Q., Al-Ghadir, H., Ahmad, A., & Eid, M. (2020). The effect of design of restaurant on customer behavioral intentions. Management Science Letters, 10(9), 1929-1938.
Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., & Park, S. H. (2021). Intention to Purchase Halal Cosmet-ics: Do Males and Females Differ? A Multigroup Analysis. Cosmetics, 8(1), 19.
Nguyen, B., & Simkin, L. (2017). The Internet of Things (IoT) and marketing: the state of play, future trends and the im-plications for marketing. Journal of Marketing Management, 33(1-2).
Nwokoye, E. & Ilechukwu, N. (2018). CHAPTER FIVE THEORY OF COSTS.
Ozbal, O., Duman, T., Topaloglu, O., 2019. Modeling peer-to-peer digital brand equity from service provider and user per-spectives. Marketing Management Association, pp.12-20.
Ozbek, Volkan & Günalan, Mustafa & Koc, Fatih & Şahin, Nisa & Kaş, Eda. (2015). The Effects of Perceived Risk and Cost on Technology Acceptance: A Study on Tourists’ Use of Online Booking. Celal Bayar Üniversitesi Sosyal Bilim-ler Dergisi. 13. 227-244. 10.18026/cbusos.49782.
Palos-Sanchez, P., Saura, J. R., Reyes-Menendez, A., & Esquivel, I. V. (2018). Users acceptance of location-based market-ing apps in tourism sector: an exploratory analysis. Journal of Spatial and Organizational Dynamics, 6(3), 258-270.
Rahi, S., & Ghani, M. A. (2018). The role of UTAUT, DOI, perceived technology security and game elements in internet banking adoption. World Journal of Science, Technology and Sustainable Development, 15(4).
Ranaiey, S., Taghavi, M. R., & Goodarzi, M. A. (2016). Development of a Measure: Internet Behaviors Scale. Modern Ap-plied Science, 10(7).
Rashid, J., Adnan, S. M., Nisar, M. W., Irtaza, A., Arafat, S. Y., & Iqbal, M. J. (2018, March). Advertiser's perception of Internet marketing for small and medium enterprises in Pakistan. In 2018 International Conference on Computing, Mathematics and Engineering Technologies (iCoMET) (pp. 1-7). IEEE.
Rio, R., & Banker, S. (2014). IoT changes logistics for the OEM spare parts supply chain. ARC Insights, 1-5.
Sheikh, Z., Islam, T., Rana, S., Hameed, Z., & Saeed, U. (2017). Acceptance of social commerce framework in Saudi Ara-bia. Telematics and Informatics, 34(8), 1693-1708.
Slade, E. L., Dwivedi, Y. K., Piercy, N. C., & Williams, M. D. (2015). Modeling consumers’ adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust. Psychology & Mar-keting, 32(8), 860-873.
Venkatesh, V., & Zhang, X. (2010). Unified Theory of Acceptance and Use of Technology: U.S. Vs. China. Journal of Global Information Technology Management, 13(1), 5–27. doi:10.1080/1097198x.2010.10856507
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 27(3), 425-478.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the uni-fied theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.
Venkatesh, V., Thong, J. Y., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the association for Information Systems, 17(5), 328-376.
Williams, M. D., Rana, N. P., & Dwivedi, Y. K. (2015). The unified theory of acceptance and use of technology (UTAUT): a literature review. Journal of Enterprise Information Management, 28(3).
Witkowski, K. (2017). Internet of things, big data, industry 4.0–innovative solutions in logistics and supply chains man-agement. Procedia Engineering, 182, 763-769.
Wu, J., Chen, J., & Dou, W. (2017). The Internet of Things and interaction style: the effect of smart interaction on brand attachment. Journal of Marketing Management, 33(1-2), 61-75.
Yerpude, S., & Singhal, T. K. (2017). Internet of Things and its impact on Business Analytics. Indian Journal of Science and Technology, 10(5), 1-6.
Yu, C. S. (2012). Factors affecting individuals to adopt mobile banking: Empirical evidence from the UTAUT mod-el. Journal of Electronic Commerce Research, 13(2), 104.
Zainab, B., Awais Bhatti, M., & Alshagawi, M. (2017). Factors affecting e-training adoption: an examination of perceived cost, computer self-efficacy and the technology acceptance model. Behaviour & Information Technology, 36(12), 1261-1273.
Zaky, G., Shawky, A., & Ragheb, M. A. (2020). Investigating the factors affecting the internet of things (IOT) adoption model-an exploratory study in Egypt. The Business & Management Review, 11(2), 97-108.
Zeinab, K. A. M., & Elmustafa, S. A. A. (2017). Internet of things applications, challenges and related future technolo-gies. World Scientific News, 2(67), 126-148.
Ziakis, C., Vlachopoulou, M., Kyrkoudis, T., & Karagkiozidou, M. (2019). Important factors for improving Google search rank. Future Internet, 11(2), 32.
Zolkepli, I. A., Mukhiar, S. N. S., & Tan, C. (2020). Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost. Journal of Marketing Communications, 1-23.
Ahmad, A., Madi, Y., Abuhashesh, M., M Nusairat, N., & Masa’deh, R. E. (2020). The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 107.
Aldossari, M. Q., & Sidorova, A. (2020). Consumer acceptance of Internet of Things (IoT): Smart home context. Journal of Computer Information Systems, 60(6), 507-517.
Al-Gasawneh, J., & Al-Adamat, A. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10(8), 1701-1708.
Alghasawneh, L. A. S., Akhorshaideh, A. H., Alharafsheh, M., Ghasawneh, A., Al-Gasawneh, J. A., & Al-Hadid, A. Y. (2021). Determinants of Supply Chain Management Practices in Jordanian Pharmaceutical Firms. Solid State Technol-ogy, 64(2), 2986-3001.
Al-Saedi, K., Al-Emran, M., Ramayah, T., & Abusham, E. (2020). Developing a general extended UTAUT model for M-payment adoption. Technology in Society, 62, 101293.
Arfi, W. B., Nasr, I. B., Khvatova, T., & Zaied, Y. B. (2021). Understanding acceptance of eHealthcare by IoT natives and IoT immigrants: An integrated model of UTAUT, perceived risk, and financial cost. Technological Forecasting and Social Change, 163, 120437
Atzori, L., Iera, A., & Morabito, G. (2010). The internet of things: A survey. Computer Networks, 54(15), 2787-2805.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644-651.
Can, U., & Alatas, B. (2017). Big social network data and sustainable economic development. Sustainability, 9(11), 2027.
Cata, T., & Martz, B. (2015). Comparing mobile APPs usability characteristics for designers and users. Journal of Inter-national Technology and Information Management, 24(4), 4.
Chin, J., Callaghan, V., & Allouch, S. B. (2019). The Internet-of-Things: Reflections on the past, present and future from a user-centered and smart environment perspective. Journal of Ambient Intelligence and Smart Environments, 11(1), 45-69.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling.
Chin, W. W. (2010). How to write up and report PLS analyses. In Handbook of partial least squares (pp. 655-690). Springer, Berlin, Heidelberg
Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big data analytics for search engine op-timization. Big Data and Cognitive Computing, 4(2), 5.
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019). Re-examining the unified theory of ac-ceptance and use of technology (UTAUT): Towards a revised theoretical model. Information Systems Frontiers, 21(3), 719-734.
Efendioglu, A., & Igna, F. (2011). Attracting customers online: effectiveness of online marketing tools. Master’s disserta-tion, Lulea University of Technology, Luleå, Sweden.
El-Masri, M., & Tarhini, A. (2017). Factors affecting the adoption of e-learning systems in Qatar and USA: Extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Educational Technology Research and Develop-ment, 65(3), 743-763.
Fahlström, K., & Jensen, C. (2016). Search Engine Marketing in SMEs: The motivations behind using search engine mar-keting.
Folorunso, O., Ogunseye, O. S., & Sharma, S. K. (2006). An exploratory study of the critical factors affecting the accepta-bility of e‐learning in Nigerian universities. Information management & computer security.
Fremantle, P., & Scott, P. (2017). A survey of secure middleware for the Internet of Things. Peer Journal of Computer Science, 3, e114.
Gao, T., & Deng, Y. (2012, June). A study on users' acceptance behavior to mobile e-books application based on UTAUT model. In 2012 IEEE International Conference on Computer Science and Automation Engineering (pp. 376-379). IEEE.
Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor's comments: An update and extension to SEM guidelines for admin-istrative and social science research. Management Information Systems Quarterly, 35(2), 3-16.
George, D. (2005). The ABC of Seo. Lulu. com.
Goldman, E. (2005). Search engine bias and the demise of search engine utopianism. Yale JL & Tech., 8, 188.
Green, S. B. (1991). How many subjects does it take to do a regression analysis? Multivariate Behavioral Research, 26(3), 499-510.
Grubor, A., & Jakša, O. (2018). Internet marketing as a business necessity. Interdisciplinary Description of Complex Sys-tems: INDECS, 16(2), 265-274.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications.
Hair, J. F., Black, W. C., Babin, J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River.
Hammouri, Q. M., Abu-Shanab, E. A., & Nusairat, N. M. (2021a). Attitudes Toward Implementing E-Government in Health Insurance Administration. International Journal of Electronic Government Research (IJEGR), 17(2), 1-18.
Hammouri, Q., & Altaher, A. (2020). The Impact of Knowledge Sharing on Employees Satisfaction. International Journal of Psychosocial Rehabilitation, 24(10).
Hammouri, Q., & Abu-Shanab, E. A. (2020). Major Factors Influencing the Adoption of Cloud Computing in Jor-dan. International Journal of Technology and Human Interaction (IJTHI), 16(4), 55-69.
Hammouri, Q., Al-Gasawneh, J. A., Nusairat, N. M., Hanandeh, A., & Barakat, S. (2021b). The Determinants of Trust and its Influence on Online Buying Intention: An Empirical Study on Social Commerce in Jordan. Annals of the Romanian Society for Cell Biology, 4522-4539.
Hatab, R. (2014). Improve website rank using search engine optimization (SEO) (Doctoral dissertation, MS thesis. https://www.researchgate.net/publication/275637141_Improve_Website_Rank_Using_Search_Engine_OptimizationSEO. Last accessed 2019/01/10).
Hawamleh, A. M. A., Alorfi, A. S. M., Al-Gasawneh, J. A., & Al-Rawashdeh, G. (2020). Cyber Security and Ethical Hack-ing: The Importance of Protecting User Data. Solid State Technology, 63(5), 7894-7899.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Herrero, Á., & San Martín, H. (2017). Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2. Computers in Human Behavior, 71, 209-217.
Hsiao, M. H. (2018). A conceptual framework for technology-enabled and technology-dependent user behavior toward de-vice mesh and mesh app. Future Business Journal, 4(1), 130-138.
Huang, J., Zhang, X., Tan, L., Wang, P., & Liang, B. (2014, May). Asdroid: Detecting stealthy behaviors in android appli-cations by user interface and program behavior contradiction. In Proceedings of the 36th International Conference on Software Engineering (pp. 1036-1046).
Ištvanić, M., Crnjac Milić, D., & Krpić, Z. (2017). Digital Marketing in the business environment. International Journal of Electrical and Computer Engineering Systems, 8(2), 67-75.
Jaradat, M. I. R. M., Ababneh, H. T., Faqih, K. M., & Nusairat, N. M. (2020). Exploring Cloud Computing Adoption in Higher Educational Environment: An Extension of the UTAUT Model with Trust.
Johansson, A. (2016). Clustering User-Behavior in a Collaborative Online Social Network: A Case Study on Quantitative User-Behavior Classification.
Khalilzadeh, J., Ozturk, A. B., & Bilgihan, A. (2017). Security-related factors in extended UTAUT model for NFC based mobile payment in the restaurant industry. Computers in Human Behavior, 70, 460-474.
Khanna, A., & Kaur, S. (2019). Evolution of Internet of Things (IoT) and its significant impact in the field of Precision Agriculture. Computers and Electronics in Agriculture, 157, 218-231.
Kramp, T., Van Kranenburg, R., & Lange, S. (2013). Introduction to the Internet of Things. In Enabling Things to Talk (pp. 1-10). Springer, Berlin, Heidelberg.
Kritzinger, W. T., & Weideman, M. (2013). Search engine optimization and pay-per-click marketing strategies. Journal of Organizational Computing and Electronic Commerce, 23(3), 273-286.
Kumar, N. M., & Mallick, P. K. (2018). Blockchain technology for security issues and challenges in IoT. Procedia Com-puter Science, 132, 1815-1823.
Lemos, J. Y., & Joshi, A. R. (2017, February). Search engine optimization to enhance user interaction. In 2017 Interna-tional Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC) (pp. 398-402). IEEE.
Machogu, A.M. & Okiko, L. (2012). The perception of bank employees towards cost of adoption, risk of innovation, and staff Training's influence on the adoption of information and communication technology in the Rwandan commercial banks. Journal of Internet Banking and Commerce, 17, 1-15.
Masha’al Al Nahar, D. (2019). The Impact of Internet of Things (IoT) on Financial Services Quality: Field Study in Jorda-nian Commercial Banks. (Doctoral dissertation, Middle East University).
Mavridis, T., & Symeonidis, A. L. (2015). Identifying valid search engine ranking factors in a Web 2.0 and Web 3.0 con-text for building efficient SEO mechanisms. Engineering Applications of Artificial Intelligence, 41, 75-91.
Mei-Ying, W., Pei-Yuan, Y., & Weng, Y. C. (2012). A study on user behavior for i pass by UTAUT: Using taiwan's MRT as an example. Asia Pacific Management Review, 17(1).
Merhi, M., Hone, K., & Tarhini, A. (2019). A cross-cultural study of the intention to use mobile banking between Leba-nese and British consumers: Extending UTAUT2 with security, privacy and trust. Technology in Society, 59, 101151.
Muresan, G. (2009). An integrated approach to interaction design and log analysis. In Handbook of research on web log analysis (pp. 227-255). IGI Global.
Nasereddin, H. H., & FAQIR, M. (2019). The impact of internet of things on customer service: A preliminary study. Periodicals of Engineering and Natural Sciences, 7(1), 148-155.
Nusairat, N., Hammouri, Q., Al-Ghadir, H., Ahmad, A., & Eid, M. (2020). The effect of design of restaurant on customer behavioral intentions. Management Science Letters, 10(9), 1929-1938.
Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., & Park, S. H. (2021). Intention to Purchase Halal Cosmet-ics: Do Males and Females Differ? A Multigroup Analysis. Cosmetics, 8(1), 19.
Nguyen, B., & Simkin, L. (2017). The Internet of Things (IoT) and marketing: the state of play, future trends and the im-plications for marketing. Journal of Marketing Management, 33(1-2).
Nwokoye, E. & Ilechukwu, N. (2018). CHAPTER FIVE THEORY OF COSTS.
Ozbal, O., Duman, T., Topaloglu, O., 2019. Modeling peer-to-peer digital brand equity from service provider and user per-spectives. Marketing Management Association, pp.12-20.
Ozbek, Volkan & Günalan, Mustafa & Koc, Fatih & Şahin, Nisa & Kaş, Eda. (2015). The Effects of Perceived Risk and Cost on Technology Acceptance: A Study on Tourists’ Use of Online Booking. Celal Bayar Üniversitesi Sosyal Bilim-ler Dergisi. 13. 227-244. 10.18026/cbusos.49782.
Palos-Sanchez, P., Saura, J. R., Reyes-Menendez, A., & Esquivel, I. V. (2018). Users acceptance of location-based market-ing apps in tourism sector: an exploratory analysis. Journal of Spatial and Organizational Dynamics, 6(3), 258-270.
Rahi, S., & Ghani, M. A. (2018). The role of UTAUT, DOI, perceived technology security and game elements in internet banking adoption. World Journal of Science, Technology and Sustainable Development, 15(4).
Ranaiey, S., Taghavi, M. R., & Goodarzi, M. A. (2016). Development of a Measure: Internet Behaviors Scale. Modern Ap-plied Science, 10(7).
Rashid, J., Adnan, S. M., Nisar, M. W., Irtaza, A., Arafat, S. Y., & Iqbal, M. J. (2018, March). Advertiser's perception of Internet marketing for small and medium enterprises in Pakistan. In 2018 International Conference on Computing, Mathematics and Engineering Technologies (iCoMET) (pp. 1-7). IEEE.
Rio, R., & Banker, S. (2014). IoT changes logistics for the OEM spare parts supply chain. ARC Insights, 1-5.
Sheikh, Z., Islam, T., Rana, S., Hameed, Z., & Saeed, U. (2017). Acceptance of social commerce framework in Saudi Ara-bia. Telematics and Informatics, 34(8), 1693-1708.
Slade, E. L., Dwivedi, Y. K., Piercy, N. C., & Williams, M. D. (2015). Modeling consumers’ adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust. Psychology & Mar-keting, 32(8), 860-873.
Venkatesh, V., & Zhang, X. (2010). Unified Theory of Acceptance and Use of Technology: U.S. Vs. China. Journal of Global Information Technology Management, 13(1), 5–27. doi:10.1080/1097198x.2010.10856507
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 27(3), 425-478.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the uni-fied theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.
Venkatesh, V., Thong, J. Y., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the association for Information Systems, 17(5), 328-376.
Williams, M. D., Rana, N. P., & Dwivedi, Y. K. (2015). The unified theory of acceptance and use of technology (UTAUT): a literature review. Journal of Enterprise Information Management, 28(3).
Witkowski, K. (2017). Internet of things, big data, industry 4.0–innovative solutions in logistics and supply chains man-agement. Procedia Engineering, 182, 763-769.
Wu, J., Chen, J., & Dou, W. (2017). The Internet of Things and interaction style: the effect of smart interaction on brand attachment. Journal of Marketing Management, 33(1-2), 61-75.
Yerpude, S., & Singhal, T. K. (2017). Internet of Things and its impact on Business Analytics. Indian Journal of Science and Technology, 10(5), 1-6.
Yu, C. S. (2012). Factors affecting individuals to adopt mobile banking: Empirical evidence from the UTAUT mod-el. Journal of Electronic Commerce Research, 13(2), 104.
Zainab, B., Awais Bhatti, M., & Alshagawi, M. (2017). Factors affecting e-training adoption: an examination of perceived cost, computer self-efficacy and the technology acceptance model. Behaviour & Information Technology, 36(12), 1261-1273.
Zaky, G., Shawky, A., & Ragheb, M. A. (2020). Investigating the factors affecting the internet of things (IOT) adoption model-an exploratory study in Egypt. The Business & Management Review, 11(2), 97-108.
Zeinab, K. A. M., & Elmustafa, S. A. A. (2017). Internet of things applications, challenges and related future technolo-gies. World Scientific News, 2(67), 126-148.
Ziakis, C., Vlachopoulou, M., Kyrkoudis, T., & Karagkiozidou, M. (2019). Important factors for improving Google search rank. Future Internet, 11(2), 32.
Zolkepli, I. A., Mukhiar, S. N. S., & Tan, C. (2020). Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost. Journal of Marketing Communications, 1-23.