During the past few years, information and communication technology (ICT) has revolutionized banking industry in the world. People are now able to do their business banking activities such as bill payments, transfer funds, etc. through the art of ICT features such as automatic teller machines, internet or telephone banking services. This paper performs an empirical investigation to find important factors influencing ICT implementation in Iranian banking industry. The survey uses factor analysis to find important factors using a questionnaire consist of 26 variables. Cronbach alpha is calculated as 0.901, which validates the questionnaire. The survey detects six factors influencing ICT including efficiency approach, new advanced technological achievements, human resource management, service strategy, growth strategy and supporting systems.

During the past two decades, there have been some concerns on application of multiple criteria decision making on prioritizing production planning. In this paper, we present an empirical investigation to use Technique of ranking by similarity by positive ideal solution (TOPSIS) for ranking various alternatives productions in an Iranian firm in Faucet industry named Irandoosh. The proposed study uses fuzzy numbers to handle uncertainty and using five criteria of profitability, life cycle, quality, social issues and production capacity, analytical hierarchy process is employed to rank various alternatives and then rank different products based on TOPSIS technique.

These days, we see an increasing competition among different business owners and they strive for customer retention. Customer relationship management plays an important role to increase business performance and attracting new customers in an attempt to have more market shares. One primary concern is to find more about important factors influencing customers being satisfied with different services they may receive. This paper performs an empirical investigation to find important factors influencing customer relationship management (CRM) in information and communication firm is city of Tehran, Iran. The survey uses factor analysis to find important factors using a questionnaire consist of 27 variables. Cronbach alpha is calculated as 0.861, which validates the questionnaire. The survey detects six factors influencing CRM learning performance attributes, enterprise resource planning, perception attributes, structure oriented, perception image and organizational resources.

During the past few years, there has been increasing interest in making online transaction. As people become more interested in using internet for their daily business activities such as regular communications, financial transactions, etc., there will be more concerns on security of available data. In fact, data security is the primary concern in today’s online activities. This paper performs an empirical investigation to find important factors influencing data security in Municipality is city of Tehran, Iran. The survey uses factor analysis to find important factors using a questionnaire consist of 29 variables, which were reduced to 22 questions after considering skewness statistics. Cronbach alpha is calculated as 0.86, which validates the questionnaire. The survey detects six factors influencing feasibility study, organizational learning, management strategy, enterprise resource management, process approach and the acceptance.

The long term operation and planning of power plant depend upon an effective availability analysis and assessment of various systems in the plant concerned. The plant is expected to remain operational in a continual manner to achieve the desired production targets. Hence, the availability analysis of the boiler air circulation system plays an important role in this direction. For this purpose, the concerned system mathematical model based on Markov Birth-Death process has been developed. The system consists of four subsystems. The transition diagram represents reduced capacity, full working and failed state of the system. The differential equations associated with the transition diagram based on probabilistic approach have been solved recursively in order to develop the system steady state availability. Availability matrices represented measures the performance of the system concerned. In addition, different combinations of failures and repair rates provide various availability levels of the system. Maintenance decisions are taken based upon these values for improving availability of the power plant as well as the power supply. The result shows that the failure of the primary air fan affects the system availability at most, while failure of air heater affect it at least for different failures and repair rate combination of subsystems under study.

Formulation and evaluation of strategy play important role in the strategy management. Strength, Weakness, Opportunity and Threats (SWOT) is a famous approach to formulate strategy planning, which relies on external and internal factors. Identifying these factors precisely is very critical for any organization and manager. This study aims at providing a quantitative basis to analytically determine the ranking of the factors in SWOT analysis via Evidential Reasoning (ER) approach. This paper applies SWOT and Richard Rumelt & apos; s criteria to evaluate strategies in Evidential Reasoning approach. The ER approach has been developed to support MADA under uncertainty. It is based on Dempster’s rule for evidence combination and uses belief functions for dealing with probabilistic uncertainty and ignorance. This research is the first study in the ranking the factors of SWOT and Richard Rumelt approach. An illustrative example is also presented to show the efficiency of our model.

During the past few years, there have been different changes in global market due to fast development of science and technology. These changes have increased competition among all existing companies and it has made it difficult for new rivals to gain market share. This paper tries to identify the opportunities and threats of technology transfer in one of world’s fastest growing gas development regions called Pars Special Economic Energy Zone. The proposed model of this paper first identify important factors influencing both opportunities as well as threats and then uses analytical hierarchy process to rank all factors. The results show that the threats were more important than the existing opportunities and among the most important threats, embargo and sales of oil were the most important ones.

Branding in food industry has been a major concern among food suppliers. During the past few years, there have been strong competitions among business developers to gain market share through increasing the value of their brand. In this paper, we present an empirical investigation to learn more about the relationship between brand experiences on consumer purchase experiences. The study selects a sample of 206 people who are regular customers of two well-known suppliers, Shahrvand and Hyperstar, in city of Tehran, Iran. Using structural equation modeling, the study examines six hypotheses and the results confirm that an increase on brand loyalty, brand attribute, pricing factors, product performance attributes, brand associate and brand position will increase purchasing intention, significantly.

Developing an Enterprise Architecture is a complex task and to control the complexity of the regulatory framework we need to measure the relative performance of one system against other available systems. On the other hand, enterprise architecture cannot be organized without the use of a logical structure. The framework provides a logical structure for classifying architectural output. Among the common architectural framework, the C4ISR framework and methodology of the product is one of the most popular techniques. In this paper, given the existing uncertainties in system development and information systems, a new version of UML called Fuzzy-UML is proposed for enterprise architecture development based on fuzzy Petri nets. In addition, the performance of the system is also evaluated based on Fuzzy sequence diagram.

Understanding customers’ behavior normally helps planning better marketing strategies, which could lead to an increase in market share and profitability. Loyal customers are always considered as the most important assets for any firm. This paper presents a survey to detect factors influencing the formation of loyal customers’ mental image. The proposed study uses factor analysis to determine these factors by designing a questionnaire and distributing among some loyal customers who do banking business in Bank Melli Iran located in city of Tehran, Iran. The results indicate that there were eight important factors influencing customer loyalty including social status, business identity, brand strength, the contract role, organizational benefit, consumer rights, organizational image and supporting power.