This article examines the factors affecting the demand for “Made in Vietnam” electric cars. The research results 6 main factors affecting the demand for “Made in Vietnam” electric cars including (1) Prices of “Made in Vietnam” electric cars; (2) Consumer income; (3) Consumer taste; (4) Price of related goods (including substitutes and complementary goods); (5) Market expectations for “Made in Vietnam” electric cars; (6) Policy institutions and consumers’ psychology towards environmentally friendly products. On that basis, the research team used Eviews8 software to test the impact of price factors and related commodity prices on the quantity and demand of electric cars. The results also indicate that when the price of “Made in Vietnam” electric cars increases by 1%, the quantity demanded for “Made in Vietnam” electric cars decreases by 1.39%; When income increases to 1%, consumers will be willing to save 0.26% to buy an electric car. If the price of substitute goods increases by 1%, the demand for “Made in Vietnam” electric cars will increase by 1.91%, and if the price of complementary goods increases by 1%, the demand for “Made in Vietnam” electric cars will decrease by 3.12%. From the results obtained, the research team has some recommendations to stimulate demand for “Made in Vietnam” electric cars, a product with many advantages in the green fuel era.

In this work, a mixed-integer linear programming model is formulated to allocate the appropriate orders to the right suppliers for recyclable raw materials. We modify the previous model for the supplier selection and order allocation problem for stochastic demand to cope with the supply risks of recyclable raw materials such as insufficient supply quantity, defective rate, and late delivery. The optimal solution of the mathematical model is the benchmark for small-sized problems. Then, a hybrid meta-heuristic of Particles Swarm Optimization and Grey Wolf Optimization (PSO-GWO) is proposed to search for the best solution for large-sized problems. A real-life case study of a steel manufacturer with two factories in Vietnam is presented to validate the proposed approach. Some experiments have been tested to confirm the performance of the hybrid PSO-GWO approach.

Due to the advances in wireless network environments, consumers/end-user behaviors continue to expand in cyberspace. Similarly, university students (i.e. universities’ consumers) can easily shift from one university to another. In recent years, decision-makers in educational organizations have faced multi-criteria decision making (MCDM) problems in e-service adoption in order to improve quality standards and maintain students’ retention in highly competitive education environments. Generally, many required criteria in MCDM cannot be evaluated accurately since accurate data cannot be obtained from the decision makers’ assessments. Thus, this research aims to propose a decision-making model for identifying the factors that highly impact on e-service adoption in educational organizations. This new model combined the fuzzy Decision MAking Trial and Evaluation Laboratory (fuzzy DEMATEL) and fuzzy Techniques for Order of Preference by Similarity to Ideal Solution (fuzzy TOPSIS) to weight the interactions among the factors which were defined from a comprehensive review of literature and to determine the relative importance of these factors. The findings from our new proposed model: fuzzy DEMATEL-TOPSIS showed that environmental factors are the most important for effective e-service adoption among educational organizations in India. The proposed decision making model could guide educational organizations to improve their decisions related to technology adoption in their organizations. The conclusions and practical insights gleaned from this research could also hopefully be useful to school authorities in assisting with the adoption, acceptance, and usage of e-services.

The technological revolution has been taking place and rapidly changing many activities in social life, and especially in businesses. The benefits of the technological revolution led to changes in policies for businesses and therefore require businesses to change to adapt. In operations, choosing appropriate policies plays a decisive role in the development of enterprises in production and business, optimizing production activities and dominating the market. Conducting a survey of 310 typical enterprises in Vietnam with stable production and business activities, using estimated regression analysis via SPSS software, the regression results show that the factors that influence the decision of the policy choices are: external groups, administrator influence, employee quality, and legal environment.

This study investigated the relationship between information technology, logistics service quality, and perceived performances. Data collected from an online survey through questionnaires was sent to 470 customers who have been using logistics services in Vietnam and 458 valid responses were received. This study discovered that innovation capability has a positive impact on personal contact quality, order fulfillment, information quality and social responsibility. Personal contact quality, order fulfillment, information quality and social responsibility positively affect the customer satisfaction, while customer satisfaction positively affects perceived performances. This study provides insights into the importance of customer satisfaction and perceived performances of customers in the logistics industry and highlights the need for logistics companies to prioritize customer satisfaction and improve their overall performance as well as their competitiveness.

In the world, the video game industry has really exploded until about 2000, and since then has achieved great strides, becoming one of the leading forms of the entertainment industry, at least in terms of revenue. The main purpose of this paper is to examine the consumer behavior in the case of video games with three objectives: identify the factors affecting customer satisfaction for video games; analyze these factors to understand how they affect consumer behavior and propose some recommendations to improve the customer satisfaction for video games. Data was collected from 205 Vietnamese gamers addressing the variables of individual, psychological, cultural, and social factors. Regression analysis found that all four factors positively affect consumer behavior, in terms of customer satisfaction, especially cultural factors. The findings of this research analyzed the theoretical foundations of the theory of behavior, based on which investigated the study of consumer behavior of video game services of players in Vietnam by market research, analyze data, thereby helping businesses understand the psychological response, consumer behavior of customers, and can devise appropriate strategies.

This study aims to understand and test the factors influencing the effectiveness of learning and teaching political economy among Vietnamese universities. Over 1500 students from different majors and different school years have taken part in this study. The data collected from questionnaires was analyzed by SPSS version 2016 and EVIEW 10. From this study, it can be said that learning motivations and teaching methods are the most important factors driving the success of teaching and learning the political economy. Furthermore, males seem to be more interested in studying this subject and getting a higher GPA compared to females. Students from higher school-year, by contrast, have lower levels of interest in studying this module, leading to the lower effectiveness in teaching and learning this module. Finally, while teaching methods and teaching quality are positively correlated with the dependent variable, the administration service and infrastructure negatively influence the teaching and learning objectives.

During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of Vietnamese millennials and then investigates the impact of these determinants on fashion-oriented impulse purchase. Both qualitative and quantitative approaches were conducted in the empirical study. It is found that emotion and hedonic value along with fashion involvement, sensory cues and in-store promotion respectively influence fast-fashion oriented impulse purchase. These findings help fast fashion retailers understand the impulse buying behavior of young Vietnamese consumers so that they can effectively elaborate retailing-mix strategy to boost the sales and thus sustainably grow the business.

The present study aimed to examine the direct impact of transformational leadership dimensions on employee strategic renewal behaviour and venture behaviour, and through a mediating role of job satisfaction and employee commitment to organizational change. The study sample consisted of 464 employees in different firm types in Ho Chi Minh city of Vietnam. The data is analysed using a structural equation model (SEM). The paper shows that dimensions of transformational leadership (namely intellectual stimulation, inspirational motivation, and individual consideration) have positive and significant influence employee strategic renewal behaviour and venture behaviour directly, and via job satisfaction and commitment to organizational change (affective commitment and normative commitment) as a moderating mechanism.

This study tries to explore how distinctive or not the Vietnamese students are in learning English, thus investigating factors influencing the language proficiency of Vietnamese students. The study suggests the significance of five intrinsic factors related to the students’ characteristics (which are learning purpose, learning ability, learning method, hard-working, and self-awareness) and three extrinsic factors that are related to demographic factors, parental indicators, and schooling-environment in determining the English proficiency of Vietnamese people. Data was collected from online questionnaires sent to more than 2500 students from eight famous universities in Vietnam and converted into an excel version before translated into SPSS and EVIEW. Research results show that intrinsic factors, especially learning methods, play a vital role in shaping Vietnamese students’ capability to learn a second language. From educators’ perspectives, the higher level of English exposure the students are equipped at school, the higher their language proficiency. Finally, we compare the difference in learning language ability among genders and ages. The findings suggest that girls and minorities are less proficient in language than others.