In today's competitive business environment, organizations are always seeking for valuable practices to build a strong brand and enhance purchase intention. Accordingly, this study is designed to propose and test the effect of country-of-origin image on brand image, brand evaluation and purchase intention. These relationships are verified through 283 customers with purchase intention of electric household appliances. Cronbach’s alpha and confirmatory factor analysis (CFA) tests are applied to examine the reliability and validity of the scale. Structural Equation Modeling (SEM) is also adopted to test hypotheses. The finding shows that the country-of-origin image had a positive effect on brand image, brand evaluation and purchase intention. Brand image and brand evaluation also had a positive effect on purchase intentions. In addition, the study indicates that both brand image and brand evaluation played mediating roles on the relationships between country-of-origin image and purchase intention. As the result, some implications are discussed, and the next research direction is proposed.

Policy-makers generally consider entrepreneurship to be instrumental for economic growth and technological progress. The entrepreneurship process is shaped by the presence of entre-preneurship environment. Since entrepreneurship self-efficacy perceptions are also vital to new venture creation and its performance, entrepreneurship self-efficacy literature has gener-ated interesting insights, the research on impact of environment on entrepreneurship self-efficacy is still less evident. This study tests the influence of some environmental cognitive support elements on the entrepreneurship self-efficacy. A cross-sectional research design in Vietnamese students with quantitative questionnaire approach was conducted. The sample consists of 350 students in 6 business and economics universities in Hanoi. The result of the multiple regression analysis reveals that environments’ support-factors including perceived financial and non-financial supports, and social supports are significantly related to perceived entrepreneurship self-efficacy of students. The study findings highlight some implications for government to reinforce policies encouraging entrepreneurship in university students.

Railway transportation (RT) plays a crucial role and it is an inseparable part of one country’s main traffic network. However, due to the advantages of aviation industry and other modes of transportation, the share of RT of total traffic volume gradually decreases and RT enterprises are facing various difficulties. Customer satisfaction is one of the essential factors for the survival of any business organization. In order to accordingly offer products and services, RT companies must understand their customers and find out to what extent the consumer is sat-isfied with their offered services and products. The objective of this study is to evaluate the effect of each factor on the passengers’ satisfaction and freight owners for RT service in Vietnam’s context. The study utilizes 7Ps marketing mix (Product, Price, Place, Promotion, People, Process and Physical evidence) to analyze the customer satisfaction level. The collected data are analyzed through the multiple regression method by the use of SPSS software to understand the relationship of marketing mix elements and consumers’ satisfaction. The study finding helps us guide the RT operators on their marketing strategy formulation. Customers will benefit through enhanced knowledge regarding both core and augmented products associated with RT services. It is also expected that this work can be used as a reference material for RT managers to enhance competitiveness.

This paper uses econometrics models to estimate factors affecting the offshore fishing households’ incomes in the Southern Central Coast of Vietnam. We estimate two basic models: one with total income as the dependent variable and the other with per capita income as the dependent variable. Since heteroscedasticity is in present, the study employs Ordinary Least Squares (OLS) estimations with Robust Standard Errors (OLSR). The models are further divided into a model with intercept dummies and the one with slope dummies. The estimation results for the intercept dummies indicate that fishing technology, number of days per trip, type of fishery, the residential characteristics, household size, number of dependents, captains' experience, fishing ground, consumer market, and the role of officers for fishing stimulation are the main factors having significant impacts on fishing household’s income. Surprisingly, ship capacity, income diversification, career passion, householder’s educational background, and consumer market have no significant impact on fishing household’s income. The results for the intercept and slope dummies, both, indicate that the Southern areas enjoy more benefits than the Northern areas in terms of income and utilizing the stimulation policies. The empirical results allow us to suggest some policy recommendations for central and provincial government aiming at improving offshore fishing household’s income in the Southern Central Coast of Vietnam.

This research was conducted to investigate the factors affecting the company’s capital expenditure. Data were collected from the firms listed on Ho Chi Minh Stock Exchange (HOSE) over the period of nine years from 2010 to 2018, including the sample of 192 non-financial listed companies. Three statistical approaches were employed to address econometrics issues and to improve the accuracy of the regression coefficients: Random Effects Model (REM), Fixed Effects Model (FEM) and Generalized Method of Moments (GMM). The results show that free cash flows and firm size influenced positively on capital expenditure. By contrast, other factors such as dividend, interest expenses, depreciation and working capital had negative effects on capital expenditure. Based on the research results, some key intuitive recommendations were proposed for managers and investors in order to help them in making decisions.

The objective of this paper was to examine the impact of tax policy on social development in Vietnam. In particular, tax policy was measured through the ratio of the government’s tax revenue to gross domestic product - GDP (TAX), and social development is measured through unemployment (UNE). The research data were collected from the General Department of Taxation of Vietnam and the World Bank. We used the Autoregressive Distributed Lag (ARDL) Model to analyze time series data in the period 1990-2017. The paper achieved great success in finding the first empirical evidence of the negative impact of tax policy on unemployment in Vietnam in the long term. In addition, we found a statistically significant impact of domestic savings and domestic investment on unemployment in the both short and long term. This shows that tax policy plays an important role for unemployment as well as social development in Vietnam.

Credit is an economic category and is also a product of the commodity economy, which exists through many socio-economic forms to promote economic growth. Therefore, the objective of this paper is to analyst, compare and forecast domestic credit growth in Vietnam's and China's economy. Thus, the paper is applied by a method of an autoregressive integrated moving average (ARIMA) model. This model is fitted to time series data both to better understand the data and to forecast future points in the series. Hereby, the methodology is selected by Vietnam's bestfit model ARIMA (2,3,1) and China's best-fit model ARIMA (2,3,5). Analytical data are collected from 1996 to 2017, the sample fitted the model and is statistically significant. The result show the forecast result for next years. The Vietnamese and Chinese economy are the open economies and have domestic credit greatly contributed to economic growth. These results are the basis for policymakers to have a general view and define the impact of domestic credit growth on GDP between the two countries.

The purpose of this research is to discover how paid blog advertisements influence consumer attitudes toward bloggers and the products they advertise will help marketers gain an understanding of how to use bloggers as paid sponsors to influence consumer purchase intent. Using online survey approach, the study recruited 280 participants through an online survey platform. Participants answered questions about their attitudes toward bloggers and their advertising when purchasing products. Furthermore, participants also answered questions about their perceived trust in the bloggers themselves as well as the authenticity and credibility of the brand-related communication received from bloggers. Moreover, they reported on their attitudes towards how deceptive they considered bloggers and their advertising to be. Finally, participants reported how paid blog ad-vertisements influence their purchase intent. The results indicated that the similarity between the consumer and the ad creator was an important psychological reason on why consumers were more likely to perceive ad-vertisements as more authentic, more affective, less deceptive and more credible, and they were thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does significantly influence consumers’ intention to purchase products advertised by a blogger. As consumers are becoming more skeptical of advertisements, blogs need to be entertaining and a pleasure to view. Not only does the con-tent need to be interesting, but also the design, flow and clarity of the blogs must also be considered important factors. In addition, advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement; hence, promoting companies’ products and services through blogs can be an effective strategy to lower consumer skepticism barriers.

In this article, the research team uses the VAR self-regression vector model to evaluate the impact of exchange rates on inflation and economic growth in Vietnam over the period 2005-2018. With six endogenous variables included in the VAR model: bilateral real exchange rate (Er), money supply (M2), exports (X), imports (IM), GDP at 2010 comparative prices (GDPR), the consumer price index (CPI) and the two exogenous variables, international price (Pw) and US Federal Reserve interest rate (Ifed), the research team examines the impact of exchange rates on endogenous variables in the model and considers the reaction of inflation and economic growth on various shocks. Based on the quantitative results, the research team will recommend some discus-sions to contribute for the improvement of Vietnam's macro environment, trade balance, inflation control, and economic growth support; implementing the goal of macroeconomic stability to suit the period of international economic integration and improving national competitiveness.

The study aims to identify and measure factors affecting the job satisfaction amongst accountants in accounting service firms in Hanoi. Based on literature review and the results of some interviews, a total of 200 questionnaires were sent to research participants for recollection within 1 month; 145 of them met standard and were subject to analysis. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identified 5 main factors affecting job satisfaction amongst accountants: (i) salaries, (ii) welfare regimes; (iii) Recognized achievements and rewards, (iv) working conditions and (v) training and promotion. On this basis, some recommendations have been improved the job satisfaction of the accountant in the accounting service firms in Hanoi.