There are many studies on the effectiveness by employing management systems and this paper tries to point out the critical components that embodied the obstacles on system deployment on the context of the emerging markets in Viet Nam. The study is conducted as an exploratory research project which uses a quantitative approach to gain insight and information of the businesses in question. The data was collected via a survey questionnaire derived from experts and focus groups. The findings of this study indicated the significant role of organizational factors such as employee participation and communication, demonstrating they were critical mediators in the given context. Upon completion of the research, we advanced the study of these factors that directly and indirectly affect the success of PMS implementation throughout the empirical approach on Vietnamese firms.

The objective of this paper is to assess the factors affecting job satisfaction of lawyers in Vietnam. The study also assesses the effect of job satisfaction on job engagement and the effectiveness of lawyers in Vietnam. Finally, the research examines the intermediary role of Job Cohesion and examines the role of Age's regulatory role in the relationship between Payment, Promotion and Job satisfaction. The results of data analysis using SPSS and Smart PLS software on 863 lawyers show that of the two factors affecting Job satisfaction were not statistically significant; Job Cohesion only had an additional intermediary role, not a full intermediary role on the relationship between Job satisfaction and Job Performance. Finally, Age had a statistically significant regulatory role on the relationship between Payment, Promotion and Job satisfaction. Finally, the author proposes guidelines that help improve the efficiency and job satisfaction of lawyers in Vietnam.

Image destination is one of the most important factors to attract and retain tourists. An enticing destination image promotes the tourist's experience and creates satisfaction that encourages tourists to return. The purpose of this study is to assess the impact of destination image and the factors that constitute the destination image on tourist satisfaction at a tourist destination. Cronbach's Alpha test methods, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used in the study. Primary database was used as a result of the survey involving 500 tourists at the mountainous destinations in Thanh Hoa province. The results of the study demonstrated that destination images positively impact tourists’ satisfaction. Based on the study results in the article, we proposed some key solutions to strengthen propaganda and promotion for relevant destinations; to improve the quality of tourism infrastructure; to create and diversify tourism products; to enhance security measures for greater safety and further improvement of tourist satisfaction.

The aim of this paper is to discuss and to examine the impact of the factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from Cronbach's Alpha to EFA and multiple regression technique. The results showed that perceived usefulness, perceived ease of use, attitude and subjective norm had positive effects on consumers’ online shopping intention. While the factor of perceived risk had a negative effect on consumers’ online shopping intention.

The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi Minh City, Vietnam. We collected a sample size of 340 people to conduct a path analysis using a Partial Least Square Structural Equation Modeling (PLS-SEM) approach. The results proved a significant relationship between brand awareness and brand loyalty and brand equity. We also verified the relationships between brand communication, brand trust, and brand image. These findings provide an example of one such implication, such as what universities should emphasize in their marketing efforts.

The main objective of this study was to assess the role of corporate social responsibility on tourism and hospitality in Vietnam. To accomplish this, we conducted a field survey and analysis on 886 tourism and hospitality in Vietnam over a 6-month period. The results show that corporate social responsibility helped businesses improve corporate reputation, increase customer satisfaction and improve financial performance of Vietnam tourism and hospitality. Customer satisfaction and corporate reputation had a statistically significant positive impact on the financial performance of these businesses. However, corporate reputation and customer satisfaction did not play a full mediate role in the relationship between corporate social responsibility and financial performance. Finally, we examined the moderate role of foreign ownership and size in the relationship between corporate social responsibility and financial performance, showing that both foreign ownership and firm size had a moderate role on the relationship between corporate social responsibility and financial performance. With the more percent of foreign owned, the implementation of corporate social responsibility, the stronger the impact on the financial performance, the less percentage of foreign owned, which means the implementation of corporate social responsibility had positive impact but less intense. The greater size of enterprises, the more corporate social responsibilities and the better financial performance. In contrast to the smaller businesses, the more corporate social responsibility, the worse financial performance. At the same time, we proposed several solutions to improve the corporate social responsibility for tourism and hospitality in Vietnam.

This paper aimed to evaluate the factors affecting quality management (QM) through the quality management system according to ISO 9001 standards of Vietnam businesses. The authors surveyed on 200 manufacturing and technology enterprises that apply ISO 9001 quality management in Hanoi and Da Nang and HCMC. Factors affecting the effectiveness of quality management under ISO 9001 include five elements: (1) Management commitment; (2) Staff involvement; (3) Cooperation of customers and suppliers; (4) Consultants; and (5) Quality management document system. Research results show that the above factors had positive impacts on the effectiveness of the quality management system (QMS). The study has given a number of solutions for businesses that have been and will apply QMS in accordance with ISO 9001 with appropriate adjustments to promote the efficiency of the system.

Drawing on upper echelon theory, this study investigates the impact of CEOs’ (chief executive officers) demographic characteristics on corporate environmental performance (CEP) in small and medium-sized enterprises (SMEs). We hypothesized that CEO characteristics, including gender, age, basic educational level, professional educational level, political connection, and ethnicity, affect SMEs’ environmental performance. Using the cross-sectional data analysis of 810 Vietnamese SMEs, this study provides evidence that female CEOs and CEOs’ educational level (both basic and professional) are positively related to the probability of CEP. We also find that based on the role of institutional environment on CEP, political connections had a negative effect on CEP in the context of Vietnam. Another finding is that SMEs with chief executives from ethnic minority groups show a higher level of the probability of corporate environmental performance than companies operated by Kinh chief executives. Since CEP is an essential dimension of corporate social responsibility, a strategic decision for SMEs, it is crucial for the company to select appropriate CEOs based on their demographic characteristics.

This paper examines the impact of financial constraints on the development of Vietnamese firms driven by Total Factor Productivity (TFP) growth at the firm level. The effects of financial constraints by FCIf index on TFP growth of 97,860 firms are estimated by applying Dynamic Panel Data model over the period 2012-2017. The results show that there was a negative correlation between FCIf and labor productivity growth and TFP growth in all industries. While FCIf index is increased by 0.1, TFP growth of firms is reduced by 3.71%. The results also show that there was an inverse relationship between FCIf index, and the size of value added and assets of firms. Firms operating in manufacturing, wholesale and retail trade, and private firms face the biggest financial constraints.

This research is conducted to examine the process from the intention to purchase life insur-ance among people in two major cities of Hanoi and Ho Chi Minh City in Vietnam, based on the theoretical framework of theory of planned behavior. The study is conducted in Hanoi and Ho Chi Minh City in Vietnam through an online questionnaire of 358 people. Based on the data collected, the study used Cronbach’s alpha, exploratory factor analysis, KMO and Bartlett’s test and regression analysis by using SPSS software. The results show that life insurance buying behavior was influenced by purchase intention, attitudes, financial insight and product accessibility. Moreover, it was recognized higher weight of financial literacy and product accessibility in life insurance buying behavior. The research determined that financial knowledge could promote buying intention to actual purchase behavior in the life insurance area.