This study aims to investigate the impact of social networking sites advertisements on consumer purchase decisions. It also seeks to examine how brand awareness mediates this primary effect. The data for this study was collected based on 360 followers from student's perspectives towards major apparel brands across Girne American University in North Cyprus. Data analysis was performed using structural equation modeling (SEM) in order to analyze the data collected. The study found that SNS advertisement had a significant impact on brand awareness, alongside consumer purchase decisions. Similarly, it found support for the mediating role of brand awareness. This research extends prior research by investigating the mediating effect of brand awareness between the SNS advertisements and purchase decision path. Finally, this study enriches social media marketing literature by providing evidence from North Cyprus.

Project management system (PMS) is broadly recognized as the effective management tool for several organizations. European Foundation of Quality Management (EFQM) model provides some advantages for companies to be successful in current competitive environment. This paper is based on the combination of EFQM and Quality function deployment (QFD) in order to eval-uate a PMS in an aviation organization. Although, an integration of these models increases the system complexity, the implementation of EFQM-QFD helps us identify all noteworthy success factors of PMS within the organization. In addition, the current status of PMS performance is evaluated based on these factors. This study attempts to find out how organizations ought to be managed to take full advantage of PMS tools. This study uses a comprehensive questionnaire to find all critical factors influencing on the success of the organization. The method of this paper is implemented in an organization in aviation industry with several management departments.

In order to prepare students for the workforce, academic programs incorporate a variety of tools that students are likely to use in their future careers. One of these tools employed by business and technology programs is the integration of live software applications such as SAP through the SAP University Alliance (SAP UA) program. Since the SAP UA program has been around for only about 10 years and the available literature on the topic is limited, research is needed to determine the strengths and weaknesses of the SAP UA program. A collaborative study of SAP UA faculty perceptions of their SAP UAs was conducted in the fall of 2011. Of the faculty invited to participate in the study, 31% completed the online survey. The results indicate that most faculty experienced difficulty implementing SAP into their programs and report that a need exists for more standardized curriculum and training, while a large percentage indicated that they are receiving the support they need from their schools and SAP.